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Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Published by Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia
ISSN : 29884101     EISSN : 29885000     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 452 Documents
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Pendekatan Komputasi dalam Sentiment Analysis Produk pada Media Sosial Solechan, Achmad
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 5 (2025): Oktober : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i5.2616

Abstract

The rapid growth of social media has generated large amounts of user-generated content containing opinions about products and services. This condition encourages the use of sentiment analysis to extract useful insights for business decision-making. Along with advances in Artificial Intelligence and Natural Language Processing, computational approaches to sentiment analysis have evolved from lexicon-based methods, machine learning, deep learning, transformer-based models, to Large Language Models (LLMs). This study aims to analyze the development of computational approaches in product sentiment analysis on social media using a Narrative Literature Review method. The review synthesizes 25 relevant scientific articles from reputable national and international journals. The findings show that transformer-based models, especially BERT and its variants, generally provide better classification performance than traditional machine learning and deep learning methods because they can capture contextual meaning more effectively. In addition, LLMs such as GPT show strong potential for analyzing complex and limited data. This study provides an overview of the evolution, strengths, limitations, and future research opportunities of computational approaches in sentiment analysis.
Pengaruh Lingkungan Kerja dan Disiplin Kerja terhadap Kinerja Karyawan pada PT. Suryajaya Bumi Kencana Febriana Banyu Mukti; Asep Dony Suhendra
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 4 (2026): Agustus : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i4.2645

Abstract

This study aims to determine the influence of the work environment and work discipline on employee performance at PT. Suryajaya Bumi Kencana. The population consists of all 30 employees of PT. Suryajaya Bumi Kencana; consequently, a saturated sampling technique was employed. Data were collected via questionnaires, while analysis involved validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination, using SPSS version 27 software. The results indicate that the work environment has a positive and significant partial effect on employee performance, evidenced by a t-count of 2.182 (exceeding the t-table value of 1.701) and a significance level of 0.038 (below 0.05). Work discipline also exerts a positive and significant effect on employee performance, with a t-count of 4.246 (exceeding the t-table value of 1.701) and a significance level of 0.001 (below 0.05). Simultaneously, the work environment and work discipline have a positive and significant effect on employee performance, with an F-count of 21.083 (exceeding the F-table value of 3.34) and a significance level below 0.05. The coefficient of determination reveals that the work environment and work discipline collectively explain 61.0% of the variation in employee performance, while the remaining 39.0% is influenced by variables outside the scope of this study. Based on these findings, it can be concluded that improving the quality of the work environment, supported by the implementation of sound work discipline, can enhance employee performance at PT. Suryajaya Bumi Kencana.
Analisis SWOT sebagai Dasar Penyusunan Strategi Pengembangan Usaha pada Rumah Makan Padang Bayang Raya Kota Palembang Dina Aprilyah; Hendra Sastrawinata; Afrizawati Afrizawati
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 4 (2026): Agustus : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i4.2647

Abstract

This study aims to analyze business conditions and formulate a strategy for the development of Rumah Makan Padang Bayang Raya in Palembang. The research uses a qualitative approach with a case study method. Data was obtained through observation, interviews, documentation, and questionnaires to business owners, employees, and consumers. The analysis was carried out using SWOT supported by IFAS and EFAS Matrices to identify internal and external factors of the business. The results of the study show that businesses have strengths in the form of affordable prices, consistent taste, strategic locations, loyal customers, and experienced workforce. Meanwhile, the weaknesses include digital promotions that are not optimal, not yet utilizing online delivery services, simple financial records, and the lack of written SOPs. Business opportunities are supported by the development of social media, increasing public interest in culinary, and the use of digital payments, while threats come from business competition, rising raw material prices, and changing consumer preferences. The results of the analysis show a SWOT coordinate of (0.274; 0.273) which places business in Quadrant I, so that the SO strategy is the most appropriate strategy by utilizing business strength to capture development opportunities.
Kontribusi Usaha Rumah Makan terhadap Peningkatan Perekonomian Lokal: Analisis Dampak Sosial-Ekonomi UMKM Kuliner Abdullah Muis Kasim; Maria Handriyani Soka; Maria Yufrianti Sidok; Khalil Gibran
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 4 (2026): Agustus : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i4.2655

Abstract

The micro, small, and medium enterprises (MSMEs) sector, particularly in the culinary subsector, has become a vital pillar of the Indonesian economy in creating jobs and improving people's welfare. This article aims to analyze the contribution of the restaurant business to improving the local economy, focusing on its social, economic, and civic impacts, especially in the context of community empowerment and local economic independence. The research employs a qualitative descriptive method through literature review and case studies from various regions in Indonesia. The findings indicate that restaurant businesses significantly contribute to job creation, increasing local income, and creating a multiplier effect on the regional economy. The restaurant sector is proven to absorb a large workforce and provide opportunities for local suppliers, from raw materials to supporting services. The business also plays a role in strengthening kinship and mutual cooperation systems and building community economic independence. The implications of this research suggest the need for policy support in the form of entrepreneurship training, financial literacy, business management, and access to capital to strengthen the role of restaurants as the backbone of the inclusive local economy and support national economic resilience.
Peran Mediasi Employee Engagement dalam Pengaruh Efikasi Diri dan Perceived Organizational Support terhadap Organizational Citizenship Behavior: Studi pada Karyawan Coffee Shop di Tangerang Selatan Calvin Winata Santoso; Zulvia Khalid
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 4 (2026): Agustus : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i4.2658

Abstract

This study aims to analyze the effect of self-efficacy and perceived organizational support on organizational citizenship behavior with employee engagement as a mediating variable in Coffee Shop employees in Alam Sutera, Pinang District, South Tangerang City. This study uses a quantitative approach with a total of 99 employees and is analyzed using SEM-PLS with SmartPLS application version 4.1. The sampling technique used is non-probability sampling with a purposive sampling approach. The research variables used. Self-efficacy and perceived Organizational Support were determined as independent exogenous variables, Employee Engagement as mediating variables and Organizational Citizenship Behavior was determined as dependent endogenous variables. The results of the study show that self-efficacy has a significant effect on organizational citizenship behavior, but it does not affect employee engagement. Perceived organizational support has no effect on organizational citizenship behavior, but it has a significant effect on employee engagement. Employee engagement has a significant effect on organizational citizenship behavior. In addition, employee engagement does not mediate the effect of self-efficacy on organizational citizenship behavior, but is able to mediate the influence of perceived organizational support on organizational citizenship behavior.
Pengaruh Sales Promotion, Hedonic Shopping Value dan Positive Emotion terhadap Impulse Buying pada Konsumen Tiktok Shop di Jabodetabek Mila Aulia; Dita Puruwita; Terrylina Arvinta Monoarfa
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 4 (2026): Agustus : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i4.2670

Abstract

The purpose of this study is to analyze the effect of Sales Promotion, Hedonic Shopping Value, and Positive Emotion on Impulse Buying among TikTok Shop consumers in Greater Jakarta. This research employed a quantitative approach using a purposive sampling technique. The sample consisted of 169 TikTok Shop consumers in Greater Jakarta who had previously engaged in impulsive purchasing behavior. Data were collected through a structured questionnaire and analyzed using multiple linear regression with the assistance of SPSS version 27. The findings reveal that Sales Promotion and Hedonic Shopping Value have a positive and significant influence on Impulse Buying behavior. This indicates that attractive promotional strategies and the enjoyment derived from shopping activities can encourage consumers to make unplanned purchases. On the other hand, Positive Emotion does not have a significant effect on Impulse Buying, suggesting that emotional states alone are not sufficient to trigger impulsive buying decisions in this context. Furthermore, the results of simultaneous testing show that Sales Promotion, Hedonic Shopping Value, and Positive Emotion collectively have a significant effect on Impulse Buying. These findings imply that businesses, particularly those operating on TikTok Shop, should focus on developing engaging promotional strategies and enhancing the shopping experience to stimulate impulse purchases.
Pengaruh Karakteristik Pekerjaan, Work-Life Balance dan Kepemimpinan Transformasional terhadap Kepuasan Kerja : Studi pada PT Gamma Mitra Lestari, Tangerang Selatan Devi Safitri; Koen Hendrawan
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 4 (2026): Agustus : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i4.2671

Abstract

This study aims to analyze the influence of job characteristics, work-life balance, and transformational leadership on employee job satisfaction at PT Gamma Mitra Lestari, South Tangerang. A quantitative approach with a survey method was employed. The study population consisted of all 40 employees of PT Gamma Mitra Lestari, and a saturated sampling technique (census) was applied so that the entire population participated as respondents. Data were collected using Likert-scale questionnaires and analyzed through Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software. The findings indicate that job characteristics, work-life balance, and transformational leadership each have a positive and significant effect on employee job satisfaction. These results suggest that employees experience higher job satisfaction when they perceive their jobs as meaningful and well-structured, achieve a better balance between work and personal life, and work under effective transformational leadership. The study highlights the importance of integrating organizational practices that support employee well-being, leadership effectiveness, and job design to improve workplace satisfaction. The findings are expected to contribute to the development of human resource management literature and provide practical recommendations for organizations seeking to strengthen employee satisfaction and organizational performance.
Pengaruh Kualitas Produk, Harga, dan Promosi terhadap Minat Beli Konsumen : Studi pada Konsumen Kaizen Heritage Bekasi Muhammad Fauzan Zaen; Rycha Kuwara Sari; Murti Wijayanti
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 4 (2026): Agustus : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i4.2672

Abstract

The Influence of Product Quality, Price, and Promotion on Consumer Purchase Intention (A Study of Kaizen Heritage Bekasi Consumers). This study aims to determine the influence of product quality, price, and promotion on consumer purchase intention at Kaizen Heritage Bekasi. The study is motivated by the increasingly intense competition in the coffee shop business, which requires business owners to continuously improve product quality, set appropriate prices, and create highly attractive promotions to maintain customer loyalty. This research employs a quantitative method with a descriptive approach. Data collection was conducted by distributing questionnaires to 108 respondents who had purchased products at Kaizen Heritage Bekasi. Data analysis was performed using multiple linear regression testing via Statistical Product and Service Solutions (SPSS) software version 27. The results indicate that product quality has a positive but insignificant effect on consumer purchase intention, whereas price and promotion have a positive and significant effect on consumer purchase intention. Simultaneously, the three variables have a significant positive effect on consumer purchase intention. This study is expected to serve as a reference for coffee shop business owners in designing more effective marketing strategies to enhance customer loyalty.
Analisis Dividend Discounted Model untuk Keputusan Investasi pada PT Medco Energi Internasional Tbk Periode 2021–2025 Ananta Adelia Nusa; Marieska Lupikawaty; Mahmud Junianto
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 4 (2026): Agustus : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i4.2673

Abstract

This study aims to calculate the fair value of MEDC shares using the Dividend Discounted Model (DDM) to serve as a reference for investors’ investment decisions and to determine the intrinsic value of MEDC shares so that investment decisions can be made. The sample used in this study is PT. Medco Energi Internasional Tbk for the period 2021–2025. This study uses secondary data in the form of financial statements published by the Indonesia Stock Exchange and the closing stock prices for each research period. The results show that, based on the Dividend Discount Model (DDM), the stock is currently undervalued; this condition indicates a “Sell” investment decision for investors who already.
Pengaruh E-Service Quality dan E-Trust terhadap E-Loyalty Pengguna Aktif Layanan GrabBike di Kota Palembang Syaendha Anugrah Al Fath; Yulia Hamdaini Putri; Ghia Subagja; Nofiawaty Nofiawaty; Ana Yanovi
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 4 (2026): Agustus : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i4.2708

Abstract

This study aims to analyze the effect of e-service quality and e-trust on the e-loyalty of active GrabBike users in Palembang City. The study is motivated by the importance of e-service quality and user trust in fostering customer loyalty within the competitive ride-hailing industry, as well as by inconsistent findings reported in previous empirical studies regarding the relationships among these variables. This study employed a quantitative approach with a causal-descriptive research design. Data were collected through questionnaires administered to 120 active GrabBike users in Palembang City who were selected using purposive sampling. The data were analyzed using multiple linear regression, preceded by validity, reliability, and classical assumption tests. The results showed that e-service quality had a positive and significant effect on e-loyalty (t = 2.835). E-trust also had a positive and significant effect on e-loyalty (t = 3.651). Furthermore, the F-test results indicated that e-service quality and e-trust simultaneously had a positive and significant effect on e-loyalty (F = 88.779). The adjusted R² value of 0.599 indicates that 59.9% of the variation in e-loyalty is explained by the two independent variables, while the remaining 40.1% is explained by factors outside the scope of this study. These findings highlight the importance of improving system reliability, providing responsive customer service, and ensuring customer data security to strengthen long-term customer loyalty.

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