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Journal of Social Science and Business Studies
Published by Yayasan Gema Bina Nusantara
ISSN : -     EISSN : 29876079     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jounal of Social Sciences and Business Studies is a journal that publishes Focus and Scope research articles, which include : Social Science Business Management Accounting Communication Studies Politic Public Administration Art & Design
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 75 Documents
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The Influence of E-Business Adoption and Its Impact on the Business World Zein, Afrizal
Journal of Social Science and Business Studies Vol. 3 No. 1 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i1.127

Abstract

The rapid advancement of digital technologies has significantly transformed the business landscape, driving the adoption of e-business practices across industries. This study examines the influence of e-business adoption and its subsequent impact on the business world. By leveraging digital tools and platforms, e-business enables organizations to optimize operations, enhance customer engagement, and access broader markets. The research highlights key factors influencing e-business adoption, including technological readiness, organizational resources, and market dynamics. Furthermore, it evaluates positive outcomes such as increased operational efficiency, improved decision-making through data analytics, and the facilitation of innovative business models. However, cybersecurity risks, digital divide issues, and resistance to change are also discussed. The findings emphasize the strategic importance of e-business as a driver of competitiveness and growth, offering insights for businesses aiming to thrive in the digital economy.
Product Marketing Strategy Using Digital Marketing Technology Susanti, Leni
Journal of Social Science and Business Studies Vol. 3 No. 1 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i1.128

Abstract

The rapid evolution of digital technology and social media has significantly influenced product marketing strategies, enabling businesses to engage with a broader audience more efficiently. Digital marketing, combined with social media platforms, has become a vital tool for increasing brand awareness, customer interaction, and sales conversion rates The research highlights key digital marketing techniques, including search engine optimization (SEO), social media marketing (SMM), content marketing, email marketing, and pay-per-click (PPC) advertising. These methods enable businesses to increase brand awareness, improve customer engagement, and optimize sales conversions. Additionally, the study discusses the role of data analytics and artificial intelligence (AI) in personalizing marketing strategies, predicting consumer behavior, and enhancing decision-making processes. The findings indicate that integrating digital marketing into product marketing strategies significantly improves market reach, customer retention, and return on investment (ROI). Businesses that leverage digital tools effectively can achieve competitive advantages by adapting to evolving consumer preferences and market trends. This paper concludes that digital marketing technology is an essential component for businesses aiming to enhance their product marketing effectiveness in the digital era.
Exploring The Role of Green Trust, Subjective Norms and Collectivism on Green Purchase Intention Judijanto, Loso; Kushariyadi, Kushariyadi; Nurdiani, Tanti Widia; Suryanto, Ardiansyah Bagus; Sari, Titis Nistia; Wijayanthi, Ida Ayu Trisna
Journal of Social Science and Business Studies Vol. 3 No. 1 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i1.132

Abstract

Green product shopping behavior is considered very important to maintain the sustainability of the earth and human life, the same spirit is not yet shared by the entire community. The more consumers realize the importance of environmentally friendly shopping behavior, the more positive impact it will have on the effectiveness of environmental conservation efforts. Several factors that can influence the intention to buy green products are green trust, subjective norms and collectivism. This study aims to examine the role of each independent variable on the intention to buy green products. This study uses a qualitative method with a literature review, where researchers conduct a study of previous studies that discuss the role of each independent variable, namely green trust, subjective norms and collectivism, both partially and collectively in influencing the intention to buy green products. This study concludes that there is a positive influence of green trust, subjective norms and collectivism both partially and simultaneously on green purchase intention.
Investigating The Role of Key Opinion Leaders, Marketing Content and User Experience on Purchase Intention of Eco-Friendly Products Among Gen Z Juwita, Isna; Wandanaya, Anita Bawaiqki; Akhirianto, Pas Mahyu; Kushariyadi, Kushariyadi; Violin, Vivid; Mustafa, Fahrina
Journal of Social Science and Business Studies Vol. 3 No. 1 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i1.133

Abstract

Environmental concerns are carried out comprehensively, not only centered on the production process, regulation making and consumption styles, but attention and focus on the impacts or consequences that will be caused in the long term also forces each party to care about environmental issues. There are three important factors in influencing the purchase intention of eco-friendly products, especially for generation Z, namely key opinion leaders, marketing content and user experience. This study aims to analyze the influence of the three independent variables, namely key opinion leaders, marketing content and user experience on the purchase intention of eco-friendly products. This study uses a qualitative method, namely by collecting and reviewing various literature that discusses the influence of key opinion leaders, marketing content and user experience on interest in buying eco-friendly products. Based on the results of the analysis of previous literature that examines and concludes the relationship and influence of key opinion leaders, marketing content and user experience on the purchase intention of eco-friendly products, it is concluded that all predictor variables have a close relationship and can positively influence the purchase intention of eco-friendly products.
Improving Job Satisfaction in Manufacturing Industries: Exploring Roles of Workplace Cold Violence, Abusive Supervision and Organizational Support Nuraeni, Lenny; Wulandari, Ayu Ratna; Indriyani, Susi; Widaryo, Chandika Mahendra; Haribowo, Rio; Lubis, Fatimah Malini
Journal of Social Science and Business Studies Vol. 3 No. 1 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i1.135

Abstract

In the manufacturing industry, employee job satisfaction not only has an impact on performance or contribution given to the company, but also has an impact on work discipline, loyalty and work quality. In types of industries with monotonous working conditions and uncomfortable working environments, job satisfaction is a challenge not only for company management but also for employees. This study aims to explore the role of workplace cold violence, abusive supervision and organizational support on employee job satisfaction, especially in the manufacturing industry. This study uses a qualitative research method, where researchers conduct a study of theories, literature and previous research results that discuss the relationship between all independent variables and dependent variables. The literature collected is scientific articles published in journals in the last seven years. Based on the results of the study and analysis conducted by researchers on the literature and the results of previous studies that discuss the relationship and influence of workplace cold violence, abusive supervision and organizational support variables on job satisfaction, it proves that there is a strong relationship between each independent variable and the dependent variable. Workplace cold violence and abusive supervision have been shown to have a negative effect on job satisfaction, while organizational support has been shown to have a positive effect on job satisfaction.
The Role of Entrepreneurship Education, Attitude Toward Risk and Digital Literacy on Entrepreneurial Intention Among Gen Z Utami, Budi; Ibrahim, Mozart Malik; Violin, Vivid; Subroto, Desty Endrawati; Destari, Dina; Astuti, Enny Diah
Journal of Social Science and Business Studies Vol. 3 No. 1 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i1.136

Abstract

This study aims to test and analyze the influence of entrepreneurship education, attitude toward risk and digital literacy on entrepreneurial intention, especially for generation Z. The researcher conducted a structured study of the results of studies that have been conducted by previous researchers, the results of the study discuss the determinant factors of entrepreneurial intention. The results of the studies analyzed were in the form of articles published in scientific journals over the past five years. The independent variables in this study are entrepreneurship education, attitude toward risk and digital literacy. The vocal or dependent variable in the study is entrepreneurial intention. The results of the analysis show that entrepreneurship education, attitude toward risk and digital literacy have a positive effect on entrepreneurial intention. The suggestion given is that the government should make policies related to education that support the development of the entrepreneurial ecosystem in Indonesia. The suggestion for managers of educational institutions is to introduce positive things about entrepreneurship to generation Z students as early and as often as possible.
Reformulation of the Education System: Negotiating the Gap in Access to Education Through Strengthening Social Capital Capacity Sapulette, Alce Albartin; Ritiauw, Benico
Journal of Social Science and Business Studies Vol. 3 No. 2 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i2.142

Abstract

The development of the education system in the 3T region has always been a never-ending discourse. Suboptimal development progress, limited access to basic infrastructure, and acute disparities that impact the quality of community education make the 3T region interesting to discuss in order to formulate various functional approaches to the community and regional context, as seen in Abio and Huku Kecil. Using qualitative research methods, this research prioritizes a community-based perspective as an option to formulate an adaptive and functional education system to the objective conditions of the community, by formulating social capital as a basic framework for developing an inclusive and bottom-up education system as an effort to reform the characteristics of the education system that tends to be top-down and direct rules. This research found that the activation of a community-based social approach that includes bonding social capital, bridging social capital, and linking social capital, functions to bridge various strategic educational needs through the active involvement of community members as networked subjects and forming a support system in the implementation of education. The span of regional control that hinders the redistribution of educational resources, without realizing it, frames the creative efforts of the community in overcoming the complexities inherent in itself.
Analysis of the Influence of Organizational Culture, Work Stress, and Boredom on Cyberloafing of Generation Z Employees in Service Industry Purwati, Sri; Susanto, Susanto; Sari, Dina Fahma; Kadeni, Kadeni; Nawangwulan, Irma M.; Anantadjaya, Samuel PD
Journal of Social Science and Business Studies Vol. 3 No. 2 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i2.144

Abstract

This study aims to analyze the influence of organizational culture, work stress, and boredom on cyberloafing behavior in Generation Z employees in the service industry. The research method used is quantitative with a survey approach. Data were collected through questionnaires distributed to 100 respondents who were Generation Z employees in service companies. Data analysis was carried out using multiple linear regression with the help of SPSS. The results showed that organizational culture had a negative and significant effect on cyberloafing behavior, indicating that the stronger the organizational culture, the lower the level of cyberloafing. Work stress showed a significant positive effect, where high work stress encouraged employees to seek escape through online activities that were not related to work. Meanwhile, boredom or work boredom also had a positive and significant effect on cyberloafing, where boredom at work was the main trigger for this behavior. These findings underline the importance of creating a healthy work culture, managing work stress, and designing interesting jobs for Generation Z employees in order to minimize cyberloafing behavior. This study contributes to the development of human resource management, especially in managing the work behavior of Generation Z employees in the digital era.
Relationship Between Food Consumption Patterns, Stress Levels and Drug Use in Recurrence of Dyspepsia at Widya Dharma Husada Clinic Arief, Ilham; Fahriati, Andriyani Rahmah; Sari, Sulfia
Journal of Social Science and Business Studies Vol. 3 No. 2 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i2.149

Abstract

Dyspepsia is a common digestive disorder characterized by symptoms such as nausea, bloating, and epigastric pain. This study aims to analyze the relationship between dietary patterns, stress levels, and medication use on the recurrence of dyspepsia among patients at Widya Dharma Husada Clinic, Tangerang. A quantitative approach with a cross-sectional design was employed. The sample consisted of 73 respondents selected from a population of 90 dyspepsia patients. Data were collected using a closed-ended questionnaire and observation sheet, and analyzed using correlation tests with SPSS software. The results showed that most respondents were aged 17–19 years (53.4%), female (86.3%), had poor dietary patterns (69.9%), experienced mild stress levels (53.4%), and used antacid medication (39.7%). The majority of respondents did not experience a recurrence of dyspepsia (75.3%). Bivariate analysis indicated a significant relationship between dietary patterns and dyspepsia recurrence (p = 0.001), but no significant relationship was found between stress levels (p = 0.274) or medication use (p = 0.274) and the recurrence of dyspepsia. This study highlights the importance of maintaining healthy eating habits as a preventive measure against dyspepsia recurrence, particularly among university students.
Analysis of the Influence of Religiosity, Ethical Leadership, and Opportunity to Achieve on Loyalty in the Airline Industry Hernawan, Moch Arif; Lubis, Fatimah Malini; Usulu, Elvira M.; Andriani, Hertya; Nurdiani, Tanti Widia; Violin, Vivid
Journal of Social Science and Business Studies Vol. 3 No. 2 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i2.150

Abstract

This study aims to analyze the influence of religiosity, ethical leadership, and achievement opportunities on employee loyalty in the airline industry in Indonesia. Employee loyalty is a crucial element in maintaining an organization’s competitive advantage, particularly in the service industry, which heavily relies on the quality of human resources. This research adopts a quantitative approach by distributing questionnaires to 200 employees from various divisions across three national airlines. The religiosity variable was measured through the dimensions of belief, worship, and morality; ethical leadership was assessed through justice, integrity, and role-modeling; while achievement opportunity was evaluated based on perceptions of self-development opportunities and recognition. The data analysis technique used was Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that religiosity and ethical leadership have a positive and significant effect on employee loyalty. Meanwhile, achievement opportunity also has a significant effect, although its influence becomes stronger when mediated by job satisfaction. These findings suggest that organizations that support employees’ religious values, implement ethical leadership, and provide room for career achievement are more likely to foster high levels of employee loyalty.

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