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Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Published by Universitas Pahlawan Tuanku Tambusai
ISSN : 29619890     EISSN : 29619890     DOI : https://doi.org/10.31004/jerkin.v1i1
Core Subject : Humanities, Education,
Humanities Education Languange, Linguistic, Communication & Media Mathematics Other
Jurnal Pengabdian Masyarakat dan Riset Pendidikan is a journal on Faculty of Education. Jurnal JERKIN: Jurnal Pengabdian Masyarakat dan Riset Pendidikan is under the auspices of the Faculty of Education, Universitas Pahlawan Tuanku Tambusai. The journal is registered with E-ISSN: 2961-9890. Jurnal Pengabdian Masyarakat dan Riset Pendidikan is published four times a year in September, December, March and June. Jurnal Pengabdian Masyarakat dan Riset Pendidikan receives 50 articles per issue. The journal publishes articles in mathematics education including teaching and learning, instruction, curriculum development, learning environments, teacher education, educational technology, educational developments, from many kinds of research such as survey, research and development, experimental research, classroom action research, etc.
Arjuna Subject : Ilmu Sosial - Pendidikan
Articles 3,563 Documents
 191   192   193   194   195 
Pengaruh Luxury Brand dan Perceived Value terhadap Brand Attachment Mahasiswa Pengguna Iphone di Kota Medan : Penelitian Indri Prasetia Ningsih; Onan Marakali Siregar
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2811

Abstract

The rapid development of digital technology has led to an increase in smartphone usage among students, with the iPhone emerging as a dominant brand in the luxury category. iPhone is not only chosen for its technological quality and advanced features but also for the symbolic value and prestige it conveys. Many students believe that owning an iPhone enhances their social status and reflects a modern lifestyle. This study aims to analyze the influence of luxury brand and perceived value on brand attachment among iPhone-user students in Medan. The research examines the effect of each variable both partially and simultaneously. The luxury brand variable includes perceptions of exclusivity, prestige, and social recognition, while the perceived value variable captures students’ assessment of the benefits, quality, and emotional or social value of using an iPhone. A quantitative research method with an associative approach was applied in this study. The sample consisted of 100 iPhone-user students selected through purposive sampling. Data were collected using questionnaires on google form and analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing to determine the influence of each variable.The results of the study indicate that both luxury brand (X1) and perceived value (X2) have a significant positive effect on brand attachment (Y), both partially and simultaneously. The multiple linear regression analysis shows a high level of significance, with an adjusted R² value of 0,590, indicating that 59% of the variation in brand attachment can be explained by the two independent variables. This confirms that students’ emotional connection to the iPhone brand is strongly influenced by their perception of its luxury and overall value.
Pengaruh Konten Media Sosial Instagram dan Frekuensi Iklan Podcast Terhadap Brand Awareness pada Produk Teh Botol Sosro di Kota Binjai (Studi pada Konsumen Produk Teh Botol Sosro di Kota Binjai): Penelitian Nurmailiza; Nicholas Marpaung
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2813

Abstract

Brand awareness is the extent to which consumers recognize and remember a brand. Teh Botol Sosro strives to increase brand awareness through Instagram social media content and frequent podcast advertising to reach consumers in Binjai City. However, complaints remain regarding a lack of consumer knowledge regarding these promotions. This study aims to analyze the influence of Instagram social media content and podcast advertising frequency on Teh Botol Sosro brand awareness, both partially and simultaneously. The method used is quantitative research with an associative approach. Primary data was obtained through questionnaires from 100 respondents using purposive sampling, while secondary data came from literature and previous research. Analysis was conducted using instrument testing, classical assumption testing, multiple linear regression, and regression model testing. The results indicate that Instagram social media content has a positive and significant effect on brand awareness, with a tvalue of 5.214 > 1.984, a significance level of 0.000 < 0.05, and a positive regression coefficient of 0.301. The frequency of podcast advertising also has a positive and significant effect on brand awareness, with a tvalue of 5.764 > 1.984, a significance of 0.000 < 0.05, and a positive regression coefficient of 0.453. Simultaneously, both variables have a significant effect on brand awareness with an Fvalue of 53.505 > 3.09 and a significance of 0.000 < 0.05. The magnitude of the influence is 52.5%, while the remaining 47.5% is influenced by other factors outside the study.
Menanam Cabai, Menanam Harapan : Strategi Masyarakat dalam Mewujudkan Ketahanan Pangan di Lingkungan Pelabuhan Pelindo Jayapura: Pengabdian Ika Fitrianita
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2814

Abstract

This community service program, through the Movement for Planting Vegetables, aims to strengthen household and community food security by utilizing home gardens and limited land in the Pelabuhan Pelindo Petikemas Jayapura area. The methods included socialization, chili cultivation training, assistance, and regular monitoring. The results indicate an increase in community knowledge and skills in chili cultivation, leading to greater household availability of chili and reduced household expenditure. Some households also gained additional income by selling surplus harvests. Socially, this activity fostered collective awareness of the importance of food self-sufficiency and strengthened community solidarity. Therefore, the chili planting movement can serve as an effective strategy to enhance food security while improving community welfare sustainably.
Pelatihan Pemasaran Melalui Media Sosial Sebagai Upaya Menyiapkan Kompetisi Pasar: Pengabdian Lusi Andriyani; Siska Yuningsih; Sri Yunanto; Usni; R. Hiru Muhammad; Donny Kurniawan
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2815

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Kuripan Village, Ciseeng District, Bogor Regency, have significant potential in the local food sector, but face serious marketing challenges, particularly limited digital literacy. This condition makes their products less competitive in the modern market. This community service activity aims to increase the competitiveness of MSMEs by optimizing marketing based on social media and digital platforms. The implementation method is online training via Zoom with an interactive, participatory, and applied approach, covering three main topics: social media ethics, basic product photography techniques, and creating online business accounts. The activity participated in 10 local MSMEs. The evaluation results showed a significant increase in participants' understanding and skills, marked by an average pretest/posttest score that increased from 2.4 to 4.5 in the ethics aspect, from 2.1 to 4.2 in videography skills, and from 1.8 to 4.6 in mastery of digital business accounts. Participant testimonials also indicate a change in mindset and courage to utilize digital media as a promotional tool. Thus, this activity effectively bridges the digital divide of local MSMEs and contributes to strengthening technology-based marketing capacity.
Strategi Pembangunan Berkelanjutan Menuju Batubara Bahagia: Sinergi Ekonomi Kreatif, Literasi Digital Dan Kesehatan Masyarakat Di Desa Bandarsono: Penelitian Pitria Nurul Saputri; Julianto Hutasuhut; Riyani Zannatul Fitri Daulay; Rizka Nadia Rambe; Yudha Afridiansyah; Dwi Nur Akbar
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2816

Abstract

Program Kuliah Kerja Nyata (KKN) Universitas Muslim Nusantara (UMN) Al-Washliyah di Desa Bandarsono, Kabupaten Batubara, dirancang untuk mewujudkan pembangunan berkelanjutan melalui sinergi antara perguruan tinggi dan masyarakat dalam mewujudkan "Batubara Bahagia". Konsep pembangunan ini diartikan sebagai kondisi masyarakat yang sejahtera, cerdas, kreatif, dan harmonis melalui pembangunan holistik yang mengintegrasikan aspek ekonomi, pendidikan, kesehatan, dan lingkungan. Melalui pendekatan  Participatory Action Research (PAR), program ini berfokus pada empat sektor prioritas: pemberdayaan UMKM, peningkatan literasi digital siswa sekolah dasar, sosialisasi Dagusibu (Dapatkan, Gunakan, Simpan, Buang obat) dan edukasi pencegahan stunting. Hasil evaluasi menunjukkan peningkatan yang signifikan dalam kapasitas dan pengetahuan peserta di semua sektor, ditandai dengan peningkatan omzet UMKM rata-rata 25% dan peningkatan skor pengetahuan peserta antara 20-35%. Keberhasilan program ini menunjukkan efektivitas pendekatan sinergis dan partisipatif, dengan terbentuknya kelembagaan lokal yang menjamin keberlanjutan dampak positif pasca KKN. Artikel ini menyimpulkan bahwa kolaborasi multidisiplin dan responsif konteks merupakan kunci keberhasilan pemberdayaan masyarakat pedesaan menuju kesejahteraan masyarakat yang lebih baik
Peningkatan Kesadaran Lingkungan Masyarakat Desa Cidadap Kabupaten Subang Melalui Pembuatan Biopori: Pengabdian Sulaiman Miftahul Ghina; Gilang Hari Mukti; Jennie Anatasha Wijaya; Alisa Amalia; Jilli Zildjian Richadt; M. Rio Syahputra; Susilawati; Evi Alia Elfarina; Muhammad Rizky Fauzi; Titin Kartini
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2819

Abstract

This community service program aims to increase environmental awareness in the Cidadap Village community through the creation of biopores. This activity is part of the KKNM program, which includes education, health, and sustainable environmental management. Through outreach and education by students, the community is educated about the importance of biopores in maintaining soil quality and preventing flooding. This activity is also related to the stunting prevention program and addresses other social issues such as bullying in local schools. The participatory method used directly involves the community, increasing their involvement and awareness of environmental issues. The results show an increase in community knowledge about environmental management and the positive impact of biopores on soil health. It is hoped that this activity can become a model for other villages to increase environmental awareness and sustainable natural resource management.
Pemberdayaan Masyarakat dalam Mengelola Limbah Rumah Potong Hewan Berbasis Smart Farming Desa Candimulyo, Jombang : Pengabdian Anang Rohmad Jatmiko; Asnun Parwanti; Junaedi; Machrus Ali; Ahmad Yusuf Andrian Putra; Ryo Setyawan
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.2821

Abstract

The Community Partnership Program (PKM) was carried out by Universitas Darul Ulum Jombang in collaboration with Bank Santri (Integrated Independent Waste Bank) in Candimulyo Village, Jombang. The partner faces a major problem of cattle rumen waste from the local slaughterhouse, which causes pollution, foul odors, and health risks. To address this issue, the program introduced a smart farming approach through the installation of a compost sieving machine, an automatic fermentor for liquid organic fertilizer (LOF), and a Smart Sprinkle system for liquid fertilizer application. These technologies were integrated with digital business management and social media–based marketing strategies.The main achievements up to this reporting stage include: (1) initial installation of smart farming technology; (2) training on organic fertilizer production, business management, and digital marketing; (3) drafting of SOPs for production, management, and occupational health and safety; (4) an increase in organic fertilizer production capacity by approximately 25–30% compared to the initial condition; (5) development of the website banksantri.my.id integrated with social media; and (6) strengthening product identity under the brand INTAN (Idaman Tani Nusantara).This PKM program contributes to the achievement of SDG 2 (Zero Hunger) and SDG 12 (Responsible Consumption and Production), as well as supports the government’s Asta Cita agenda in promoting a green economy through innovation and community empowerment.
Modul Sosialisasi: Pencurian Data Pribadi oleh Mantan Pasangan Di MAN 7 Jakarta: Pengabdian Ajeng Hidayati
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2822

Abstract

Kasus pencurian data pribadi oleh pihak yang memiliki kedekatan emosional, seperti mantan pasangan, menjadi fenomena yang semakin marak di era digital. Kerentanan ini tidak hanya menimbulkan kerugian materiil, tetapi juga berdampak pada aspek psikologis dan sosial korban. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan edukasi dan meningkatkan kesadaran siswa-siswi MAN 7 Jakarta mengenai pentingnya perlindungan data pribadi, serta potensi ancaman penyalahgunaan data oleh pihak terdekat. Metode yang digunakan berupa penyusunan modul sosialisasi, presentasi interaktif, diskusi kelompok, dan studi kasus untuk memberikan pemahaman yang aplikatif. Hasil kegiatan menunjukkan bahwa peserta memperoleh pemahaman lebih baik mengenai konsep keamanan data pribadi, strategi pencegahan pencurian data, serta langkah hukum dan sosial yang dapat ditempuh apabila menjadi korban. Modul sosialisasi ini diharapkan menjadi referensi berkelanjutan bagi institusi pendidikan dalam membekali generasi muda agar lebih waspada terhadap potensi pelanggaran privasi di lingkungan personal maupun digital.
Optimalisasi Strategi Edukasi Wisata Kampung Gambut Siantan Hilir Kalimantan Barat: Pengabdian Nur Afifah; Giriati; Mustaruddin; Ilzar Daud; Anwar Azazi; Karsim
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2823

Abstract

This study aims to determine the process of processing Anti-Fouling System (AFS) documents by PT. Multi Jaya Samudera at the Main Harbormaster and Port Authority Office (KSOP) Belawan. The research method used is a qualitative descriptive approach through observation, interviews, and document studies related to the AFS document issuance procedure. The results of the study indicate that the AFS document processing is carried out in accordance with the provisions of the International Convention on the Control of Harmful Anti-Fouling Systems on Ships and applicable national laws and regulations. The administrative process includes submitting an application, verifying ship documents, technical inspections, and issuing an AFS certificate. In its implementation, PT. Multi Jaya Samudera faced obstacles in the form of delays in document verification and a lack of understanding of AFS regulations among ship crews, but these can be overcome through intensive coordination with the KSOP and increased socialization of regulations. This study is expected to provide input for shipping companies and port authorities to improve administrative efficiency and compliance with international regulations in efforts to prevent marine pollution.
Formulasi dan Uji Aktivitas Antioksidan Sediaan Lulur Body Scrub Ekstrak Daun Kelor (Moringa oleifera) dengan Metode DPPH: Pengabdian Silvia Mawardani; Tiara Ajeng Listyani; Niken Luthfiyanti
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2824

Abstract

Moringa leaves (Moringa oleifera) are rich in various components of active substances, namely tannins, steroids, triterpenoids, flavonoids, saponins, anthraquinones, and alkaloids. Moringa leaves also contain minerals, essential amino acids, antioxidants, and vitamins. The content of the moringa plant that is efficacious as an antioxidant was found in the leaves, namely the content of vitamin E. Antioxidants are substances that are able to prevent or delay free radical reactions that occur in the lipid oxidation process. This study aimed to determine whether moringa leaf ethanol extract could be made into body scrub preparations that met physical quality standards, to determine the antioxidant activity of moringa leaf extract body scrub preparations, and to determine the concentration of body scrub preparations that were best used as antioxidants. In this study, the DPPH method (1,1-diphenyl-1-picrylhydrazyl) was used, and the extraction method was carried out using the maceration method. The extract was formulated with concentrations of 15%, 25%, and 35%, respectively. The evaluations used in this study included organoleptic test, homogeneity test, pH test, dispersion test, irritation test, and hedonic test. The results of this study showed that the best formulation of moringa leaf extract body scrub (Moringa oleifera) was the 35% formula with an IC₅₀ value of 62.120 μg/ml, categorized as having strong antioxidant activity.

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