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Horizon: Indonesian Journal of Multidisciplinary
Published by Lembaga Intelektual Muda Maluku
ISSN : 29877776     EISSN : 29877180     DOI : http://doi.org/10.54373/hijm
Core Subject : Economy, Humanities, Science, Education, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other
Horizon: Indonesian Journal of Multidisciplinary (HIJM) journal aims to stimulate discussions at all levels of mathematics education through disseminating significant and innovative scholarly studies that are of value to the international research communities. The journal welcomes articles focusing on all aspects of mathematics education including empirical, theoretical, methodological, and philosophical works that have a perspective wider than local or national interest. HIJM publishes only original scholarly works. Manuscripts that are indeed a derivative or replication/dublication (if there is not clear reason, justification) of previous work are not accepted and will not be published in HIJM. Please do not submit the same manuscript simultaneously or separately to HIEJM with another journal. In such cases the responsibility solely rests with the author(s).
Arjuna Subject : Umum - Umum
Articles 602 Documents
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Peran Kepemimpinan Kepala Madrasah dalam Peningkatan Mutu Pelayanan Pendidikan di MAN 4 Jombang Rozi, M. Fahrur; Falah, Syamsyul
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.6411

Abstract

Penelitian ini mengkaji peran kepemimpinan kepala madrasah dalam peningkatan mutu pelayanan pendidikan di MAN 4 Jombang. Menggunakan pendekatan kualitatif deskriptif dengan metode studi kasus, data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi. Informan meliputi kepala madrasah, wakil kepala madrasah, kepala tata usaha, guru BK, dan komite madrasah. Hasil penelitian menunjukkan bahwa kepala MAN 4 Jombang menerapkan gaya kepemimpinan transformasional, demokratis, situasional, dan keteladanan dengan menjalankan fungsi EMASLIM (educator, manager, administrator, supervisor, leader, innovator, motivator). Mutu pelayanan pendidikan dianalisis melalui kerangka SERVQUAL mencakup dimensi tangibles, reliability, responsiveness, assurance, dan empathy, yang tercermin dalam ketersediaan sarana prasarana, keandalan administrasi, mekanisme respons koordinasi, capaian akademik dan karakter, serta pembelajaran berdiferensiasi. Peran kepemimpinan kepala madrasah berkontribusi pada peningkatan mutu melalui penyelarasan visi, pembagian tugas struktural, koordinasi rutin dan kondisional, pembinaan staf, serta inovasi program berbasis kebutuhan siswa. Penelitian ini menyimpulkan bahwa mutu pelayanan pendidikan di MAN 4 Jombang merupakan hasil dari keterpaduan kepemimpinan yang mencakup pengarahan, inovasi, motivasi, dan empati berkesinambungan kepada seluruh pemangku kepentingan pendidikan.
Strategi Pemasaran pada Brand Minuman Tekun Tasikmalaya Menggunakan Analisis SWOT dan Tows Matrix Basalamah, Salma Harun; Yusup, Ismail; Rachmani, Nizza Nadya
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.6413

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran pada brand minuman TEKUN di Kota Tasikmalaya menggunakan pendekatan analisis SWOT. Penelitian ini dilatarbelakangi oleh meningkatnya konsumsi kopi dan berkembangnya industri minuman kekinian yang menyebabkan persaingan usaha semakin ketat. Kondisi tersebut menuntut TEKUN untuk menerapkan strategi pemasaran yang tepat guna mempertahankan dan meningkatkan daya saing usaha. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan pendekatan studi kasus. Data diperoleh melalui observasi, wawancara, dokumentasi, dan studi literatur. Informan penelitian terdiri atas pihak manajemen TEKUN Tasikmalaya. Analisis data dilakukan melalui tahapan pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan, sedangkan keabsahan data diuji menggunakan triangulasi sumber dan triangulasi teknik. Hasil penelitian menunjukkan bahwa kekuatan utama TEKUN terletak pada kualitas produk, harga yang terjangkau, variasi menu, dan lokasi yang strategis. Kelemahannya meliputi keterbatasan target pasar, promosi digital yang belum optimal, dan branding yang belum kuat. Peluang yang dimiliki berasal dari meningkatnya tren minuman kekinian dan perkembangan teknologi digital, sedangkan ancaman utama berasal dari tingginya tingkat persaingan dan perubahan selera konsumen. Berdasarkan analisis SWOT, TEKUN berada pada Kuadran II (Grow and Build Strategy) dengan nilai IFAS sebesar 2,92 dan EFAS sebesar 3,25. Strategi prioritas yang direkomendasikan adalah strategi WO (Weaknesses–Opportunities), yaitu memperluas segmentasi pasar, mengoptimalkan promosi digital, memperkuat branding, mengembangkan inovasi produk, memanfaatkan teknologi digital, dan meningkatkan hubungan dengan konsumen guna meningkatkan daya saing serta pertumbuhan usaha. Kata kunci: strategi pemasaran, SWOT, branding, pemasaran digital, TEKUN
Pengaruh Kualitas Produk dan Promosi Terhadap Keputusan Pembelian pada PT. Surya Indah Food Multirasa Jombang Sadewa, Gilang Purnama; Santoso, Rohmad Prio
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.6423

Abstract

This study aims to analyze the influence of product quality and promotion on consumer purchasing decisions at PT Surya Indah Food Multirasa Jombang. The study employs a quantitative approach with a survey design. The sample consists of 384 respondents selected using a non-probability sampling technique—specifically, accidental sampling. Data were collected via questionnaires and analyzed using multiple linear regression with the aid of IBM SPSS Statistics. Partial test results indicate that product quality has a positive and significant effect on purchasing decisions (t = 4.928; p < 0.001). Promotion also has a positive and significant effect on purchasing decisions (t = 24.454; p < 0.001). Simultaneously, product quality and promotion significantly influence purchasing decisions (F = 328.610; p < 0.001), with an Adjusted R² value of 63.1%. These results demonstrate that product quality and promotion are factors that play a role in explaining consumer purchasing decisions at PT Surya Indah Food Multirasa Jombang.
Good Governance Partisipatif: Sinergi Penta-Hilek untuk Keberlanjutan Ekonomi Kreatif Kerajinan Bambu Loyok Kabupaten Lombok Timur Hasbi, Muhammad Yazidul; Mas’ud, Riduan; Bonang, Dahlia
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.6425

Abstract

This study aims to analyze the implementation of participatory good governance through the synergy of the penta-helix model in supporting the economic sustainability of bamboo crafts in Loyok Village, East Lombok. This study uses a descriptive qualitative approach with a case study method. Data were collected through in-depth interviews, participant observation, and documentation studies focusing on production activities, marketing, and collaboration between penta-helix actors. Research informants consisted of village government elements, bamboo craft entrepreneurs, academics, local communities, and the media. Data analysis techniques were carried out interactively using the Miles and Huberman model, which includes data reduction, data presentation, as well as drawing conclusions and verification. The results show that the implementation of penta-helix collaboration can increase production capacity, strengthen design innovation, and expand digital marketing of bamboo craft products. Synergy between actors also contributes to strengthening participatory governance that is more open and adaptive to the development of the creative economy. However, this study also found several challenges, such as weak accountability between actors, limited regeneration of experts, and suboptimal coordination. These findings confirm that good governance based on multi-actor collaboration plays an important role in supporting local economic sustainability, although strengthening of coordination and governance systems is still needed
Strategi Komunikasi Tebuireng Online dalam Menjaga Otoritas Pesantren di Era Hoaks Digital Ahmad, Arif Khunaifi; Mughiroh, Ainun Fitri
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.6428

Abstract

The development of digital media presents serious challenges for Islamic boarding schools, particularly regarding the spread of hoaxes that have the potential to weaken religious authority, damage the institution's reputation, and undermine public trust. This study aims to analyze Tebuireng Online's communication strategy in maintaining the authority of Tebuireng Islamic Boarding School in the era of digital hoaxes. The study used a qualitative approach with a case study type. Data were collected through in-depth interviews, observation, and documentation of Tebuireng Online's content management and communication flow. Data analysis techniques were carried out using an interactive analysis model that includes data reduction, data presentation, and drawing conclusions, accompanied by triangulation of sources and techniques to ensure the validity of the findings. The results show that Tebuireng Online implements a communication strategy through tiered information verification, the application of the digital tabayyun principle, one-stop information management, and the development of polite, persuasive, and educational counter-narratives. This strategy not only serves to correct misinformation but also strengthens the position of Islamic boarding school media as an official and credible source of information. This study concludes that Tebuireng Online plays a strategic communication instrument in maintaining the dignity of Islamic boarding school clerics, the reputation of Islamic boarding schools, and public trust amidst the flow of digital disinformation
Pengaruh Beban Kerja dan Motivasi Terhadap Kepuasan Kerja Pegawai pada Samsat Kabupaten Bima Rahmawati; Mukhlis; Kusumayadi, Firmansyah
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.6430

Abstract

This study aims to examine the effect of workload and work motivation on employee job satisfaction at the Bima Regency Samsat Office. The study employed a quantitative approach with an associative research design. The population and sample consisted of 37 employees selected using a saturated sampling technique. Data were collected through observation, questionnaires, and literature studies. The data were analyzed using multiple linear regression with SPSS version 26, including classical assumption tests, coefficient of determination, t-test, and F-test. The results indicate that workload does not have a significant effect on employee job satisfaction. In contrast, work motivation has a positive and significant effect on employee job satisfaction. Simultaneously, workload and work motivation significantly influence employee job satisfaction, with a contribution of 44.3%, while the remaining 55.7% is explained by other factors outside the scope of this study. These findings suggest that enhancing work motivation is an important factor in improving employee job satisfaction at the Bima Regency Samsat Office.
Pengaruh Perilaku Penjualan Adaptif, Orientasi Pasar dan Inovasi Produk Terhadap Kinerja Penjualan Pelaku UMKM di Mall UKM Kota Cirebon Marpaung, Sanny Margaretha Br; Kurnia, Dede; Yusup, Ismail
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.6431

Abstract

This study aims to analyze the influence of adaptive selling behavior, market orientation, and product innovation on the sales performance of MSMEs in the UKM Mall in Cirebon City. The study used a quantitative approach with descriptive and verification methods. The study population consisted of 246 MSMEs, with the sample determined using a purposive sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression. The results showed that adaptive selling behavior, market orientation, product innovation, and sales performance were in the high category. Partially, adaptive selling behavior had a positive but insignificant effect on sales performance. Conversely, market orientation and product innovation had a positive and significant effect on sales performance. These findings indicate that the ability to understand customer needs, respond to market changes, and develop innovative products are important factors in improving MSME sales performance. Meanwhile, adaptability in sales strategies has not had a significant effect. This study implies that strengthening market orientation and product innovation needs to be a priority in efforts to increase the competitiveness and sustainability of MSME businesses.
Analisis Pengaruh Pelatihan dan Pengembangan, Kompensasi serta Kompetensi Terhadap Kinerja Karyawan J&T Express di Kota Bima Syafitrah, Anas; Ikbal Irawan; Yusuf, Muhammad
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.6434

Abstract

This study aims to analyze the effect of training and development, compensation, and competence on the performance of J&T Express employees in Bima City. The study used a quantitative approach with an associative design. The study population was 67 J&T Express employees in Bima City, with a sample of 34 respondents determined using a purposive sampling technique. Primary data were collected by distributing Likert-scale questionnaires to employees who met the research criteria. Data analysis was carried out using multiple linear regression with the help of SPSS version 22, which began with a validity test, reliability test, normality test, multicollinearity test, and heteroscedasticity test. Hypothesis testing was carried out through t-test, F-test, and coefficient of determination (R²). The results showed that compensation and competence had a positive and significant effect on employee performance, with significance values ​​of 0.016 and 0.021 (<0.05), respectively. Conversely, training and development did not have a significant effect on employee performance with a significance value of 0.175 (>0.05). Simultaneously, training and development, compensation, and competence significantly influence employee performance with an F-value of 12.754 and a significance level of 0.002 (<0.05). These variables explain 21.6% of the variation in employee performance, while the remainder is influenced by factors outside the research model.  
Pengaruh Organizational Citizenship Behavior (OCB) dan Competence Terhadap Employee Performance pada Generasi Z di Kota Bima Ramadani, Nia; Badar, Muhammad; Hidayanti, Mawar
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.6467

Abstract

This study aims to analyze the influence of Organizational Citizenship Behavior (OCB) and competency on the performance of Generation Z employees in Bima City. The study ussed a quantitative approach with an associative research type on 100 respondents selected through a stratified random sampling technique. Data were collected using a questionnaire and analyzed using multiple linear regression using SPSS. The results showed that OCB and competency had a positive and significant effect on employee performance, both partially and simultaneously. This finding indicates that Generation Z employees who have voluntary behavior in helping coworkers, show concern for the organization, and are able to work beyond their formal duties tend to have better performance. In addition, competency which includes knowledge, skills, and work abilities has been proven to be an important factor in supporting work effectiveness and productivity. Together, both variables provide a strong contribution in explaining variations in employee performance. The implications of this study indicate that organizations need to develop competency improvement programs while building a work culture that encourages OCB behavior so that the performance of Generation Z employees can improve sustainably and support the achievement of organizational goals.
Integrasi Penguatan Sumber Daya Manusia dan Literasi Keuangan dalam Mendorong Profesionalisme dan Keberlanjutan Usaha UMKM Awaluddin, Sri Prilmayanti; Putri, Nur Vadila; Ilyas, Eka Novianti Irna Bata; Susanti, Nur Arini; Dammar, Tria Haryuni
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.6468

Abstract

This study aims to analyze the integration of human resource development and financial literacy in promoting professionalism and the sustainability of MSME businesses. The research uses a quantitative approach with an explanatory research design. The study sample consisted of 120 MSME actors selected through purposive sampling based on the criteria of having active businesses, operational production or service activities, and managing business finances independently. Data were collected through a Likert-scale questionnaire and analyzed using SPSS via validity and reliability tests, classical assumption tests, multiple linear regression, t-test, F-test, and coefficient of determination. The results show that strengthening human resources has a positive effect on business professionalism, especially through improving managerial skills, task delegation, work discipline, and business adaptability. Financial literacy also has a positive impact on professionalism and business sustainability because it encourages MSME players to prepare budgets, separate personal and business finances, manage cash flow, and make financing decisions more rationally. At the same time, the integration of HR development and financial literacy provides a stronger contribution compared to the partial influence of each variable. These findings confirm that MSME sustainability cannot be built through access to capital alone, but requires human capacity and integrated financial management.

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