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Conference Proceedings International Conference on Education Innovation and Social Science
Published by Universitas Muhammadiyah Surakarta
ISSN : 29619602     EISSN : -     DOI : -
Core Subject : Education, Social,
Education Social Sciences
International Conference on Education Innovation and Social Science (ICEISS) is organized by the Accounting Education Study Program, Faculty of Education, Universitas Muhammadiyah Surakarta, Indonesia. The aim of the conference is to provide a platform for the researchers, education practitioners, governments, NGOs, and research institutes in sharing cutting edge progress in education innovation and social science
Arjuna Subject : Umum - Umum
Articles 260 Documents
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The Influence of Profitability, Sales Growth, and Firm Size on Firm Value in The Consumer Non-Cyclicals Nugraha, Ivonne Christabella; Indah, Nopiani; Budianto, Hendy
Proceedings International Conference on Education Innovation and Social Science 2025: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

This study aims to analyze the effect of profitability on firm value, the effect of sales growth on firm value, and the effect of firm size on firm value. The research was conducted during 2019-2024. The population in this study consists of 131 companies in the non-cyclical industrial sector listed on the Indonesia Stock Exchange, with a sample of 78 companies. The sampling technique used is purposive sampling. Data processing was carried out using Statistical Product and Service Solution (SPSS) version 26. The results show that profitability has a positive effect on firm value. However, sales growth and firm size have no effect on firm value.
Building a Standout Personal Brand: Candidate Branding Strategies for Youth Unemployment (Gen Z) Herlitah, H; Febriantina, Susan; Amniah, Hania; Kurnianti, Destria
Proceedings International Conference on Education Innovation and Social Science 2025: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Advances in digital technology have transformed the global employment landscape, particularly for Generation Z, who have been raised in an era dominated by the internet and social media. This shift necessitates strategic preparation to compete effectively in the job market. This community engagement initiative aimed to strengthen the competencies of students from Universitas Negeri Jakarta and the University of Sabah Malaysia in developing impactful personal branding and candidate branding. Conducted in July 2025 in a hybrid format, the program engaged 70 participants through interactive lectures and Q&A sessions. Core topics included the principles of personal branding-authenticity, visibility, value, and digital presence as well as candidate branding strategies using social media, storytelling, and gamification. Pre- and post-test evaluations demonstrated notable improvements in participants' understanding of branding concepts and their application in recruitment contexts. The program contributes to preparing young professionals to be more adaptive, professional, and competitive in the global labor market.
Reading The Public Pulse: Sentiment Analysis of Overclaim Crisis in Indonesia Husniyah, Estri Khidmatul; Prasetyo, Bambang Dwi; Oktaviani, Fitri Hariana
Proceedings International Conference on Education Innovation and Social Science 2025: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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The objective of this study is to analyze public sentiment regarding two local beauty brands in Indonesia, Azarine and The Originote, which were involved in an overclaim crisis on social media. The primary objective of this study is to ascertain the distribution of positive, negative, and neutral sentiments. Additionally, it seeks to elucidate how these sentiment patterns are influenced by the crisis communication strategies implemented by each brand during and after the crisis. A descriptive quantitative method employing sentiment analysis was utilized to collect data from user comments on Instagram and TikTok during the crisis period. The findings indicate that The Originote is more likely to elicit a higher proportion of positive sentiments in comparison to Azarine, a discrepancy attributable to The Originote's strategic emphasis on transparency, acknowledgment of missteps, and dedication to ongoing enhancement. In contrast, Azarine exhibits a diminished prevalence of positive sentiment, signifying a potential for persuasion among audiences who have not yet formed a definitive opinion. These findings indicate that brand response patterns directly influence public sentiment distribution, which in turn affects post-crisis image recovery. This study offers practical implications for local brands to integrate crisis mitigation strategies with proactive public sentiment management. It also opens avenues for further research on the relationship between sentiment intensity and consumer loyalty in the beauty industry.
The Role of Human Resource Management in Preparing Organizations for Transformation in The 4.0 Era Wahyudi, Tri Nur; Anggorowati, Luki Sri; Wajdi, M. Farid
Proceedings International Conference on Education Innovation and Social Science 2025: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

The Industrial Era 4.0 has brought major changes in various aspects of organizations, including how human resource management (HR) plays a role in preparing for digital transformation. This research aims to analyze the role of human resource management in preparing organizations for transformation in the 4.0 era. The type of research is qualitative, using the literature study method. The data sources come from journals and books related to HR management and transformation in the 4.0 era. The data analysis technique uses thematic analysis from the data source. The research results show that the role of HRM is in preparing organizations for transformation in the 4.0 era including as a strategic partner for organizational transformation, developing workforce digital competency, utilizing HR technology for process efficiency, transformational leadership as a driver of change, creating a culture of innovation and collaboration, flexibility in workforce management, managing resistance to change, data-based performance management, increasing engagement and employee satisfaction, and achieving organizational sustainability.
The Effect of Service Quality, Product Attractiveness, and Customer Experience on Repurchase Intention Julianti, J; Hiong, Lauw Sun; Graceallah, Georgerius
Proceedings International Conference on Education Innovation and Social Science 2025: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

This study aims to determine the effect of Service Quality Product Attractiveness and Customer Experience on Repurchase Intention at Toss Cafe in Pontianak. This study uses a form of causal associative research with data collection techniques in the form of questionnaire distribution. The sampling technique used the quota sampling method with a sample size of 170 respondents. The data analysis technique used is the Stastical Package for Social Science (SPSS) version 23 analysis tool. Variable data testing in this study was carried out through validity test and reliability test, classical assumption test, multiple linear regression analysis, coefficient of determination test and hypothesis testing in the form of F test and t test. the results obtained in this study are that there is a positive and significant influence between Service Quality (X1), Product Attractiveness (X2), and Customer Experience (X3) on Repurchase Intention (Y) at Toss Cafe in Pontianak.
From Green Product to Green Reputatuin: An Analysis of How Word of Mouth and Innovation Shape A Brand's Sustainability Image Ichwana, Salsabela Oktanur; Sanistasya, Poppy Alvianolita; Arsyad, Annisa Wahyuni; Hikmah, Mukhibatul
Proceedings International Conference on Education Innovation and Social Science 2025: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

These Technological advancement in the modern era has significantly transformed how people communicate, making it faster, more efficient, and more accessible. One sector that has experienced rapid growth due to this development is the smartphone industry. Intense competition among manufacturers has driven the emergence of various product innovations to meet consumer needs and preferences, including support for sustainability values. Xiaomi has become one of the leading brands in the Indonesian market by offering affordable pricing strategies through popular sub-brands such as Redmi and Poco. This study is grounded in the Triple Bottom Line theory and the concept of marketing communication as its theoretical framework. The research utilizes a quantitative method with an associative design. The sampling process applied purposive sampling, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) through SmartPLS version 4.1.1.2. The findings demonstrate that all direct paths in the proposed model exert a positive and significant effect on Purchase Decisions. However, the indirect effects through Brand Image are not significant, indicating that Brand Image does not mediate the relationship between Word of Mouth and Green Product Innovatioan with Purchase Decisions. Therefore, product innovation and communication strategies should focus directly on influencing consumer Purchase Decisions.
The Influence of Stock Liquidity, Debt Maturity and Institutional Ownership on The Stock Price Crash Risk of Companies Listed on The LQ45 Index from 2019-2023 Aprilia, Fika; Murdijaningsih, Tjahjani; Danuta, Khrisnoe Sukma
Proceedings International Conference on Education Innovation and Social Science 2025: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

This study aims to analyze the effect of stock liquidity, debt maturity, and institutional ownership on the stock price crash risk of companies listed on the LQ45 index from 2019 to 2023. The population of this study consists of companies listed on the LQ45 index for five consecutive years, selected using a purposive sampling technique, resulting in a sample of 23 companies. This study uses secondary data in the form of financial reports obtained from the Indonesia Stock Exchange and other sources, namely Yahoo Finance. The data were analyzed using a panel regression analysis technique. The results of this study indicate that debt maturity has a positive and significant effect, while stock liquidity and institutional ownership have no significant effect on the stock price crash risk of companies listed on the LQ45 index from 2019 to 2023.
The Effect of Green Products, Green Promotion, and Environmental Knowledge on Purchase Decisions for The Body Shop Products in Samarinda City Sahariah, Siti; Arsyad, Annisa Wahyuni; Hikmah, Mukhibatul; Nadroh, Ummi
Proceedings International Conference on Education Innovation and Social Science 2025: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

In recent years, awareness of the importance of sustainability has been increasing across various industries, including skincare and beauty. Consumers now not only consider the effectiveness of products but also their impact on the environment. This study aims to analyze the positive and significant influence of green products, green promotion, and environmental knowledge on purchase decisions for The Body Shop products. This study is a quantitative correlational research. The respondents in this study were The Body Shop consumers in Samarinda City. The sample was obtained using non-probability sampling with purposive sampling and employing multiple linear regression analysis techniques, with SPSS Statistics 31 as the analysis tool. The results of the study indicate that green products, green promotion, and environmental knowledge have a positive and significant influence on purchase decisions, thereby validating all hypotheses in this study.
The Effect of Technopreneurial Self-Efficacy on Technopreneurship Intention: The Moderating Role of Technopreneurial Motivation Saady, Farma Ladia; Kurjono, K; Mulyani, Heni
Proceedings International Conference on Education Innovation and Social Science 2025: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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This study examines the effect of technopreneurial self-efficacy (TSE) on technopreneurship intention (TI) among non-engineering university students, with technopreneurial motivation (TM) as a moderating variable. Grounded in the Theory of Planned Behavior, TSE reflects perceived behavioral control, while TM functions as a motivational driver that can strengthen intention formation. A quantitative survey was conducted with 224 non-engineering undergraduates at Universitas Pendidikan Indonesia who had completed at least one entrepreneurship-related course. Data were collected via an online questionnaire using validated measurement scales and analyzed through Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results reveal that TSE has a significant positive effect on TI (p < 0.001), TM positively influences TI (p < 0.001), and TM significantly moderates the TSE-TI relationship (p = 0.014), although with a small effect size. The model accounts for 65.9% of the variance in TI, emphasizing the combined influence of capability beliefs and motivational forces on technopreneurial intentions. These findings extend the Theory of Planned Behavior by integrating a motivational construct into the prediction of technology-based entrepreneurial intention, particularly within the underexplored context of non-technical students. The study recommends that higher education institutions adopt integrative interventions—such as experiential learning, mentoring, and digital business simulations—to concurrently strengthen self-efficacy and nurture intrinsic motivation, thereby fostering a more inclusive and innovative technopreneurship ecosystem.
The Impact of Entrepreneurship Education on Sociopreneurship Intention: The Moderating Role of Past Experience Anggraeni, Salsabila Fitria; Kurjono, K; Mulyani, Heni
Proceedings International Conference on Education Innovation and Social Science 2025: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

The increasing prevalence of social issues, such as poverty, environmental degradation, and inequality, highlights the urgent need for innovative solutions that combine economic and social value creation. Sociopreneurship has emerged as a promising approach to addressing these challenges. However, preliminary surveys indicate that university students' sociopreneurship intention remains low, despite their exposure to entrepreneurship education. This study investigates the influence of entrepreneurship education and self-efficacy on sociopreneurship intention, with past experience as a moderating variable. Using a quantitative approach, data were collected from students of FPMIPA, FPIPS, and FPEB at Universitas Pendidikan Indonesia who had completed entrepreneurship courses and participated in social organizations. Data analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings reveal that both entrepreneurship education positively and significantly affect sociopreneurship intention. Furthermore, past experience significantly moderates the relationship between entrepreneurship education and sociopreneurship intention, indicating that relevant experiences can enhance the educational impact. These results emphasize the importance of integrating experiential learning into entrepreneurship curricula to strengthen students’ readiness and motivation to become sociopreneurs.

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