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Jurnal Strategi Bisnis Teknologi
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30469708     EISSN : 30469716     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 60 Documents
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Transformasi Digital dan Kapabilitas Dinamis sebagai Determinan Kinerja Bisnis UMKM Berbasis Platform Digital di Indonesia Abdul Aziz; Abdul Azis Safii; Fisy Amalia
Jurnal Strategi Bisnis Teknologi Vol. 2 No. 2 (2025): Mei : Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v2i2.1529

Abstract

Background: The development of the digital economy has driven significant transformation in Micro, Small, and Medium Enterprises (MSMEs), yet there remains a gap in the utilization of digital technologies that results in suboptimal business performance. Objective: This study aims to analyze the effect of digital transformation and dynamic capabilities on the business performance of digital-based MSMEs. Method: The research employs a quantitative approach using purposive sampling involving 150 MSME actors, with data analysis conducted through Structural Equation Modeling based on Partial Least Squares (SEM-PLS). Results: The findings indicate that digital transformation has a positive and significant effect on business performance, while dynamic capabilities have a stronger influence in enhancing MSME business performance. In addition, dynamic capabilities strengthen the relationship between digital transformation and business performance, suggesting that the success of digital transformation is not solely determined by technology adoption but also by the organization’s ability to adapt, innovate, and effectively manage resources. Therefore, the integration of digital transformation and dynamic capabilities becomes a key factor in improving the competitiveness and sustainability of MSMEs in the digital era.
Strategi Pemasaran Berbasis Media Sosial dan Brand Engagement dalam Membangun Loyalitas Pelanggan Generasi Z Anggun Wida Prawira; Aditya Liliyan; Adam sasando
Jurnal Strategi Bisnis Teknologi Vol. 2 No. 2 (2025): Mei : Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v2i2.1553

Abstract

Background: The rapid development of digital technology and social media has transformed consumer behavior and intensified marketing competition, particularly among Generation Z as digital natives who tend to be selective in building brand loyalty. Although numerous studies have examined social media strategies, brand engagement, and customer loyalty, research that integrates these three variables within a comprehensive framework remains limited. Objective: This study aims to analyze the influence of social media strategies on customer loyalty by positioning brand engagement as a key variable in the context of Generation Z. Method: This study employs a quantitative approach using a survey method involving 200 Generation Z respondents who are active social media users, selected through convenience sampling. Data were collected using a Likert-scale questionnaire and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). Results: The findings indicate that social media strategies have a positive and significant effect on brand engagement and customer loyalty. In addition, brand engagement significantly influences customer loyalty and acts as a mediating variable that strengthens the relationship between social media strategies and customer loyalty. These findings suggest that the success of digital marketing is not solely determined by the intensity of promotion, but also by the company’s ability to create meaningful customer engagement to build long-term loyalty.
Implementasi Green Supply Chain Management untuk Meningkatkan Efisiensi Operasional dan Keunggulan Kompetitif Perusahaan Manufaktur Aripin Aripin; Anisyah Nur Kuswati; Anggy Qurnia Raafi Hasibuan
Jurnal Strategi Bisnis Teknologi Vol. 2 No. 2 (2025): Mei : Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v2i2.1562

Abstract

Background: This study is motivated by the increasing pressure on the manufacturing sector to adopt sustainable business practices in order to reduce environmental impacts while enhancing corporate competitiveness. Objective: The objective of this study is to analyze the effect of Green Supply Chain Management (GSCM) on operational efficiency and competitive advantage, as well as to examine the mediating role of operational efficiency. Method: This study employs a quantitative approach, with data collected through a survey using questionnaires distributed to respondents from manufacturing companies, and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results: The findings indicate that GSCM has a positive and significant effect on both operational efficiency and competitive advantage. Furthermore, operational efficiency significantly influences competitive advantage and acts as a partial mediator in the relationship between GSCM and competitive advantage. These results confirm that integrating environmentally friendly practices with operational efficiency can enhance a firm’s competitive advantage in a sustainable manner.
Transformasi Etika Komunikasi Bisnis di Era Artificial Intelligence: Kajian Literatur terhadap Tantangan dan Peluang Implementasi AI Ibnu Waseu
Jurnal Strategi Bisnis Teknologi Vol. 3 No. 3 (2026): Agustus: Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v3i3.1566

Abstract

The development of Artificial Intelligence (AI) has transformed business communication practices by improving efficiency, service personalization, and data-driven decision-making. At the same time, the implementation of AI has introduced various ethical challenges related to algorithmic transparency, data protection, and accountability. This study aims to analyze the transformation of business communication ethics in the AI era by examining the challenges and opportunities associated with AI implementation through a literature review approach. This research employed a qualitative method using a literature review of 20 scientific articles published in reputable national and international journals. The data were analyzed through the processes of identification, selection, thematic categorization, and literature synthesis. The findings indicate that AI provides significant opportunities to enhance the effectiveness of business communication, improve service quality, and foster organizational innovation. However, AI implementation also requires adherence to ethical principles, including transparency, fairness, personal data protection, and human oversight, to ensure its responsible use. This study concludes that the successful implementation of AI in business communication depends not only on technological advancement but also on an organization's ability to establish AI governance grounded in the principles of business communication ethics.
Integrasi Financial Technology dan Literasi Keuangan dalam Membentuk Keputusan Investasi Generasi Milenial di Era Ekonomi Digital Candra Candra; Chusnul Maulidina Hidayat; Deni Sunaryo
Jurnal Strategi Bisnis Teknologi Vol. 2 No. 2 (2025): Mei : Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v2i2.1583

Abstract

Background: This study is based on the rapid development of financial technology (fintech), which has driven changes in financial behavior, particularly among the millennial generation. However, this growth has not been fully supported by adequate financial literacy, potentially affecting the quality of investment decisions. Objective: This study aims to analyze the influence of fintech and financial literacy on investment decisions among millennials. Methods: The study employs a quantitative approach with an explanatory design, involving 150 respondents selected using purposive sampling. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression, supported by validity, reliability, and simultaneous tests. Results: The findings indicate that fintech and financial literacy have a positive and significant effect on investment decisions, both partially and simultaneously, with fintech showing a more dominant influence. These results suggest that ease of access and technological advancements are key drivers of investment activities, while financial literacy serves as a fundamental factor in enhancing rational decision-making. Therefore, the integration of fintech and financial literacy is essential in improving the quality of investment decisions in the digital era.
Peran Kepemimpinan Transformasional dan Literasi Digital dalam Meningkatkan Kinerja Karyawan pada Organisasi Bisnis Berbasis Teknologi Informasi Modern Hamdan Hamdan; Dhani Isnaeni Dharmawan; Dewi Ratih
Jurnal Strategi Bisnis Teknologi Vol. 3 No. 1 (2026): Februari: Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v3i1.1589

Abstract

Background: Digital transformation has brought significant changes in the way technology-based organizations operate, particularly in improving the effectiveness and efficiency of employee performance. These changes require organizations not only to adopt new technologies but also to ensure human resource readiness through adaptive leadership and adequate digital competencies. However, in practice, there remains a gap between the implementation of technology and employees’ ability to utilize it optimally. Objective: This study aims to analyze the influence of transformational leadership and digital literacy on employee performance in technology-based organizations. Method: This study employs a quantitative approach with an explanatory design, involving 150 employees of technology companies as respondents. Data were collected using a Likert-scale questionnaire, and the analysis was conducted using Structural Equation Modeling Partial Least Squares (SEM-PLS) to examine the relationships between variables simultaneously. Results: The findings indicate that transformational leadership has a positive and significant effect on employee performance. Similarly, digital literacy is proven to significantly contribute to improving work productivity. Furthermore, both variables simultaneously explain a substantial proportion of the variance in employee performance, indicating that the combination of effective leadership and digital competence is a key factor in enhancing organizational performance. These findings imply that organizations need to develop integrated strategies focusing on strengthening leadership and improving digital literacy to address challenges in the digital era.
Kepemimpinan Transformasional dan Budaya Organisasi dalam Mendorong Inovasi Karyawan Menuju Kinerja Perusahaan Berkelanjutan Cicilia Ayu Wulandari Nuwa; Yoga Adiyanto; Hayatul Khairul Rahmat
Jurnal Strategi Bisnis Teknologi Vol. 2 No. 2 (2025): Mei : Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v2i2.1611

Abstract

Background: This study is grounded in the increasing dynamics and complexity of the business environment, which require organizations to continuously adapt through innovation to achieve sustainable performance. Transformational leadership and organizational culture are considered two critical factors that can foster employee innovation in responding to such changes. Objective: This study aims to analyze the influence of transformational leadership and organizational culture on employee innovation and its implications for sustainable corporate performance. Method: This research employs a quantitative approach with an explanatory design, using purposive sampling involving 120 employees. Data were collected through a Likert scale based questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (SEM-PLS). Results: The findings indicate that transformational leadership and organizational culture have a positive and significant effect on employee innovation, while innovation has the most dominant influence on sustainable corporate performance. Furthermore, employee innovation is proven to act as a partial mediating variable in the relationship between transformational leadership, organizational culture, and corporate performance. These findings highlight that improving sustainable organizational performance is not only directly influenced by leadership and organizational culture but also through strengthening employee innovation as a key factor in creating sustainable value.
Model Integrasi Financial Technology dan Manajemen Risiko dalam Meningkatkan Kinerja Keuangan Perusahaan Startup Berbasis Inovasi Digital di Indonesia Rahmad Akbar; Nurkholis Nurkholis; Nur Hidayatul Hafidzah
Jurnal Strategi Bisnis Teknologi Vol. 3 No. 1 (2026): Februari: Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v3i1.1612

Abstract

Latar Belakang: Pertumbuhan pesat startup digital di Indonesia tidak selalu diiringi oleh kinerja keuangan yang optimal karena tingginya risiko bisnis dan keterbatasan dalam manajemen keuangan berbasis teknologi. Kondisi ini membutuhkan pendekatan integratif antara teknologi keuangan (fintech) dan manajemen risiko untuk meningkatkan keberlanjutan bisnis. Tujuan: Penelitian ini bertujuan untuk merumuskan model terintegrasi fintech dan manajemen risiko dalam meningkatkan kinerja keuangan startup digital di Indonesia. Metode: Penelitian ini menggunakan pendekatan metode campuran dengan desain studi kasus, di mana data kuantitatif dikumpulkan melalui kuesioner dan dianalisis menggunakan Structural Equation Modeling (SEM), sedangkan data kualitatif diperoleh melalui wawancara untuk memperkuat interpretasi temuan. Hasil: Temuan menunjukkan bahwa fintech memiliki pengaruh positif dan signifikan terhadap kinerja keuangan, baik secara langsung maupun tidak langsung melalui manajemen risiko sebagai variabel mediasi. Selain itu, integrasi fintech dan manajemen risiko terbukti dapat meningkatkan efisiensi operasional, transparansi keuangan, dan kemampuan mitigasi risiko. Temuan ini menegaskan bahwa keberhasilan startup digital tidak hanya ditentukan oleh adopsi teknologi, tetapi juga oleh kemampuan mengelola risiko secara terintegrasi untuk mencapai kinerja keuangan yang berkelanjutan.
Environmental sustainability increasingly requires organizations to align human resource practices with employee behavior and long-term organizational performance. This study examined the effects of Green Human Resource Management (GHRM) on sustainable em Rowiyani Rowiyani; Muhamad Nasrip; Latif Latif
Jurnal Strategi Bisnis Teknologi Vol. 3 No. 2 (2026): Mei: Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v3i2.1613

Abstract

Abstract. Environmental sustainability increasingly requires organizations to align human resource practices with employee behavior and long-term organizational performance. This study examined the effects of Green Human Resource Management (GHRM) on sustainable employee performance by positioning green work engagement as a mediating variable and green organizational culture as a moderating variable. A quantitative explanatory design was employed using survey data collected from 250 employees working in organizations that had implemented environmental or sustainability programs. Respondents were selected through purposive sampling, and the data were analyzed using Partial Least Squares Structural Equation Modeling. The findings demonstrated that GHRM positively affected green work engagement and sustainable employee performance. Green work engagement also positively influenced sustainable employee performance and partially mediated the relationship between GHRM and sustainable employee performance. Furthermore, green organizational culture strengthened the positive effect of GHRM on green work engagement. These findings confirm that sustainable employee performance is shaped by the alignment of formal green HR practices, employee psychological involvement, and supportive organizational values. Organizations should therefore integrate green recruitment, environmental training, sustainability-oriented performance evaluation, rewards, leadership commitment, and cultural development to foster environmentally responsible and sustainably performing employees.
Analisis Pengaruh Transformasi Digital dan Kapabilitas Inovasi terhadap Keunggulan Bersaing UMKM Berbasis E-Commerce di Era Disrupsi Teknologi R Agrosamdhyo; Harmi Yelmi; Fisy Amalia
Jurnal Strategi Bisnis Teknologi Vol. 3 No. 1 (2026): Februari: Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v3i1.1622

Abstract

Background: Digital transformation has become a strategic factor in enhancing the competitiveness of micro, small, and medium enterprises (MSMEs) amid the rapid development of the digital economy. However, the utilization of digital technology alone has not been sufficient to improve competitive advantage without adequate innovation capability. Objective: This study aims to analyze the effect of digital transformation on MSME competitive advantage, both directly and through the mediating role of innovation capability. Method: This study employs a quantitative approach with an explanatory design. Data were collected through questionnaires distributed to 120 MSME actors who have adopted digital technology, using purposive sampling. Data analysis was conducted using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). Results: The findings indicate that digital transformation contributes to enhancing both competitive advantage and innovation capability. Furthermore, innovation capability strengthens competitive advantage and partially mediates the relationship between digital transformation and competitive advantage. These findings highlight that the integration of digitalization and innovation is a key factor in sustaining MSME competitiveness in the digital era.

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