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Vifada Management and Social Sciences
Published by Yayasan Vifada Cendikia Indonesia
ISSN : -     EISSN : 29871999     DOI : https://doi.org/10.70184/9s5x8326
Core Subject : Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Physics Social Sciences
Vifada Management and Social Sciences We are dedicated to empowering researchers, educators, and practitioners from all corners of the world to explore the frontiers of science Management - General Management Marketing, Information Technology, Finance, Business, Human Resources, Operations, International Business, Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 45 Documents
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Marketing Management and Consumer Behavior Perspective on Customer Satisfaction: The Role of Service Quality and Brand Image in Modern Retail Purba, Mery Lani; Hutagalung, Yuni; Tambunan, Elisabet; Purba, Roberto Roy
Vifada Management and Social Sciences Vol. 3 No. 2 (2025): July - December
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70184/t7fv0w69

Abstract

This study examines the determinants of customer satisfaction in modern retail by analyzing the role of service quality and brand image. Increasing competition in the Indonesian retail sector requires companies to maintain customer satisfaction as a strategic asset for sustainability. This research aims to investigate the partial and simultaneous effects of service quality and brand image on customer satisfaction. A quantitative approach was employed using a survey method involving 100 customers of a modern retail outlet in Medan. Data were analyzed using multiple linear regression. The results indicate that service quality has a positive and significant effect on customer satisfaction. Brand image also demonstrates a significant positive influence. Simultaneously, both variables contribute substantially to explaining customer satisfaction. These findings confirm that both functional value (service quality) and symbolic value (brand image) are critical in shaping customer perceptions. The study contributes to retail marketing literature by integrating service quality and brand image perspectives in explaining customer satisfaction within the modern retail context.
When Markets Are Social Institutions: Moral Economy and Symbolic Capital in the Buffalo Trade at Bolu Market, Toraja ? Pasulu, Isak; Pali , Elisabet
Vifada Management and Social Sciences Vol. 3 No. 2 (2025): July - December
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70184/ee545j85

Abstract

Traditional animal markets function not only as arenas for economic exchange but also as social spaces shaped by cultural values, social networks, and local power structures. This study aims to analyze the processes of purchasing decision-making and buffalo price determination at the Bolu Animal Market in North Toraja, Indonesia, from the perspective of economic sociology. A qualitative approach with a case study design was employed. Data were collected through participant observation, in-depth interviews with traders, buyers, and customary leaders, as well as supporting documentation. The data were analyzed thematically using the theoretical framework of social embeddedness (Granovetter), moral economy (Polanyi), and social and symbolic capital (Bourdieu). The findings reveal that purchasing decisions and price formation in the buffalo market are not solely determined by price considerations or economic rationality. Instead, these processes are strongly influenced by the symbolic value of buffalo, family honor, and social legitimacy embedded within the Torajan cultural system. Decision-making emerges through the interaction between the physical characteristics of buffalo such as body condition, gender, and culturally recognized markings—and the social structures of the market actors, including social status and relational networks. This study demonstrates that traditional market practices in Toraja are deeply embedded in socio-cultural structures, highlighting the relevance of economic sociology in understanding the dynamics of traditional livestock markets.
Exploring Styrofoam Box Consumer Preferences, Experiential Marketing Perspectives, and Their Impact on Purchase Decisions Hasrat, Tasrik; Budiandriani, Budiandriani; Rosyadah, Khairina
Vifada Management and Social Sciences Vol. 3 No. 2 (2025): July - December
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70184/geepxf28

Abstract

This study aims to identify consumer preferences regarding the use of styrofoam box packaging as an alternative to wooden box packaging using a quantitative approach with Structural Equation Modeling (SEM) analysis. SEM was employed to examine how experiential marketing dimensions—including sensory, emotional, and cognitive elements—affect consumer perceptions of product quality and purchasing decisions. Data were collected through a survey of 100 consumers using styrofoam box packaging. The results reveal that consumer knowledge, reference groups, perceived quality, perceived price, and experiential marketing significantly influence purchasing decisions. Additionally, styrofoam box packaging has a positive impact on purchase decisions due to its convenience, affordability, and practical product protection compared to wooden boxes. This study contributes to the packaging industry by offering insights into the use of experiential marketing within SEM analysis to enhance product competitiveness.
The Relationship Between Macroeconomic Variables and Employment Opportunities in Urban Areas Anshar, Muhammad Ashary; Sulkipli, Sulkipli; Hamdat, Aminuddin; Fauziah, Fauziah
Vifada Management and Social Sciences Vol. 3 No. 2 (2025): July - December
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70184/555mpm37

Abstract

Purpose: This study aims to analyze the impact of wage levels, inflation, economic growth, and investment on employment opportunities in Makassar, thereby providing an empirical understanding of the key factors influencing labor market dynamics in the region. Research Design and Methodology: This study employs a quantitative approach using multiple linear regression. Secondary data were obtained from the Central Statistics Agency (BPS) of Makassar City, covering ten years. The analysis involved a series of classical assumption tests and regression coefficient estimations to examine the effect of each independent variable on employment opportunities. Findings and Discussion: The results of the study indicate that wage levels have a significant negative effect on employment opportunities, meaning that wage increases tend to reduce labor absorption. Inflation does not have a significant effect on employment opportunities. Economic growth has been shown to have a significant positive effect, meaning that increased economic activity drives job creation. Meanwhile, the level of investment does not have a significant effect, indicating that current investment is not yet fully oriented toward labor-intensive sectors. Implications: These findings guide local governments in formulating balanced wage strategies, maintaining price stability, promoting inclusive economic growth, and directing investment toward productive sectors that expand employment opportunities.
Tax Planning, Income Tax Expenses, and Banking Equity Ardiansyah, Riyans; Padliansyah, Roni; Ansar, Rudy Bin; Fook, Lim Ming
Vifada Management and Social Sciences Vol. 3 No. 2 (2025): July - December
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70184/2b580p81

Abstract

Purpose: This study aims to analyze the effect of Tax Planning and Income Tax Expenses on the equity of banking companies listed on the Indonesia Stock Exchange for the period 2019–2023. The focus of this study is to examine the extent to which taxation strategies can influence a company's capital structure, particularly its equity component. Research Design and Methodology: This study employs a quantitative, causal-comparative design. The population in this study comprises all companies in the banking sub-sector, and the sample was selected using purposive sampling, yielding 8 companies that met specific criteria. The data used are secondary, obtained from annual financial reports. Data analysis techniques include descriptive statistics, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination (R²), all conducted in SPSS version 27. Findings and Discussion: The analysis results show that Tax Planning and Income Tax Expenses have a positive and significant effect on Equity, both partially and simultaneously. This proves that optimal management of taxation aspects can increase the equity value of banking companies. Implications: The practical implications of this study indicate that companies need to integrate tax-planning strategies and income-tax expense management into their long-term financial policies to strengthen their capital position and increase their attractiveness to investors.

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