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Jurnal Manajemen Bisnis Digital Terkini
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30472199     EISSN : 30470552     DOI : 10.61132
Core Subject : Science,
Decision Sciences, Operations Research & Management
topik dalam Jurnal ini berkaitan dengan segala aspek manajemen, namun tidak terbatas pada topik berikut: Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 108 Documents
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Strategi Manajemen Krisis Mustika Ratu melalui Media Sosial Instagram : Studi Kasus pada Giveaway Paket Umroh Marshanda Amelia Putri; Nabila Rahmawati; Nurfitriah Nurfitriah; Rizkiyah Rizkiyah; Tutik Ayu Fitriyaningsih; Nadya Poernamasari
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 3 (2025): Juli : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i3.618

Abstract

This study analyzes Mustika Ratu’s crisis management strategy through Instagram social media, focusing on a case study of the umrah package giveaway. Using a qualitative approach with a case study, this study aims to deeply understand the process, challenges, and effectiveness of crisis management communication. Through content analysis of interaction observations on Instagram, the findings show that Mustika Ratu has successfully utilized the platform as the main means to respond to issues, build public trust, and maintain the company’s reputation when potential crises arise during the giveaway program. By using crisis management theory, the results of the study will discuss the pre-crisis, crisis and post-crisis processes. The results of the content analysis on the Mustika Ratu umrah package giveaway on Instagram show the implementation of a proactive crisis management strategy. How Mustika Ratu communicates to prevent or resolve potential problems (crises) that could arise from programs involving large prizes and sensitive spiritual values. Mustika Ratu shows efforts to prevent crises early on, before problems arise. Although this study did not find any major crises occurring, the analysis shows Mustika Ratu’s readiness to respond to potential complaints. After the crisis in this phase is also to maintain reputation and trust after the problem has been resolved.
Pengaruh Budaya Organisasi, Kemampuan Kerja dan Perputaran Karyawan Terhadap Produktivitas Kerja di Gudang Logistik Pt. P Dian Ramadani; Mardatillah Mardatillah; Sani Gazali; Mira. S
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 3 (2025): Juli : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i3.634

Abstract

P is a company engaged in logistics which is located at km 13 in the city of Balikpapan. PT. P focuses on the automotive, mining, oil and gas, materials and knowledge industries, fast-moving consumer goods (FMCG), electronics and technology, food and beverages, and e- commerce. In the PT. P department productivity is often not achieved due to the many problems that occur that hinder the company's target standards. The purpose of this research is to find out what factors can affect work productivity at PT. P department. There are several factors that can affect work productivity, including organizational culture, work ability and employee turnover. This study uses primary data and secondary data. The method used is a quantitative method.The results showed that there was a significant positive effect between organizational culture on work productivity, there was a significant positive effect between work ability on work productivity, and there was a significant positive effect between employee turnover on work productivity. The results of the F and regression tests found that there was an influence of 37.1% organizational culture, work ability and employee turnover together on work productivity and the remaining 62.9% was influenced by other variables.
Inovasi Pedagogi dan Model Pembelajaran dalam Pendidikan Islam Kontemporer Ainul Yakin; Misbahul Arifin; Tiara Nurul Anisa; Toyyibatul Mukminatus Sukriyah; Ulfa Qomariatul Jannah
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 3 (2025): Juli : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i3.643

Abstract

This study aims to explore and analyze pedagogical innovation practices and learning models at MTs Darul Musthofa, Probolinggo, within the context of contemporary Islamic education. The research focuses on the integration of digital technology, teacher collaboration, and the internalization of pesantren values in the learning process. Employing a qualitative approach with a case study design, data were collected through participatory observation, in-depth interviews, and documentation. The findings indicate that the madrasah successfully developed an innovative learning ecosystem that combines digital media with pesantren traditions, such as the use of Google Classroom, digital lesson plans, student blogs, and interactive Islamic content. These practices enhance students’ digital literacy while maintaining the religious character that underpins the institution. The implications suggest that Islamic educational institutions, even in rural areas, can adopt transformative learning models based on technology and local values synergistically. This research is expected to serve as a reference for the development of policies and Islamic education models that are adaptive to contemporary challenges.
Analisis Lingkungan Internal dan Eksternal untuk Perencanaan Strategi Bisnis: Studi Kasus pada UMKM Cimol Bojot Aa Panyileukan Dzilla Khoerunnisa; Rosiana Dewi; Layalia Auliaur Rahman; Ahmad Zhofaro Jawharul Fadl; Noval Wijaya; Siti Mardiana
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 3 (2025): Juli : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i3.645

Abstract

Micro, Small, and Medium Enterprises (SMEs) play an important role in the economy, including in the growing culinary sector. Cimol Bojot Aa, a culinary business focusing on selling cimol snacks, operates in a highly competitive market. This study aims to analyze the internal and external environments influencing the business strategy of the SME Cimol Bojot Aa. The methodology used includes SWOT and TOWS analysis, combining internal and external factor analysis to formulate business development strategies. Data were collected through interviews with the business owner, direct observation, and related document studies. The results show that Cimol Bojot Aa has strengths in unique products and competitive pricing, but faces challenges in marketing and financial management. Based on these findings, it is recommended that the business focus on strengthening digital marketing strategies and improving financial management for sustainable growth. This study provides practical recommendations for SME owners in planning adaptive and competitive business strategies in the culinary market.
Strategi Komunikasi Pemasaran dalam Meningkatkan Jumlah Penjualan di PT Bintang Mas Mitra Amanah Medan Arliansyah Dalimunthe; Putri Mauliza; Aprilda Yanti
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 3 (2025): Juli : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i3.647

Abstract

Marketing communication is a tool or medium used by a company or business person to increase the number of visitors. The aim of this research is to explain the marketing communication strategies to enhance sales at PT. Bintang Mas Mitra Amanah. This research utilizes qualitative methods. The data obtained comes from three informants. The data sources used in this study are observation, interviews, and documentation. In this research, data analysis is performed using qualitative methods, starting with reviewing all available data from various sources, namely interviews, observations recorded in notes, and personal documentation, including photographs. The stages in the data analysis process include data reduction, data presentation, and conclusions or verification. The results obtained from this study indicate that marketing communication strategies play a crucial role in the business world, especially in the field of social media. PT. Bintang Mas Mitra Amanah has a significant amount of sales derived from social media. In conclusion, social media plays an important role in the business world.
Pengaruh Komunikasi, Kerjasama Tim dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada PT. Pengelola Limbah Kutai Kartanegara di Balikpapan Megah Puspita; Dede Pebrianto
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 3 (2025): Juli : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i3.648

Abstract

In the current era of globalization, the quality of human resources is a determinant for a country in facing increasingly competitive competition with the advancement of technological development and science has experienced rapid growth that has a significant impact on business progress and development. Human Resources (HR) are key in organizations and companies. For good management, companies need to have skilled and highly knowledgeable employees. This study aims to examine the influence of communication, teamwork and work environment on employee performance located at PT. Kutai Kartanegara Waste Management (PLKK) in Balikpapan. This research method uses quantitative research. Data collection technique using questionnaire with Likert scale. Sampling technique using nonprobability approach technique, namely purposive sampling is a sampling technique using certain criteria. With a population of 235 employees who will be sampled as many as 33 respondents with the criteria of employees at the company PT. Kutai Kartanegara Waste Management in balikpapan who have worked for at least 1 year. The analysis technique used in this study is to use the validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, determination coefficient test (R2) Hypothesis testing, namely, t test, f test with prog tools. The results of this study indicate that the three independent variables, namely communication, teamwork and work environment have a significant effect both partially and simultaneously on employee performance. The R square value of the equation is 0.827, meaning that the dependent variable, namely employee performance, can be explained by the communication, teamwork and work environment (independent) variables in this study by 82.7%, while 17.3% is influenced by other variables not explained in this study.
Kontribusi Kerja Sama Tim terhadap Efektivitas Organisasi : Systematic Literature Review Ariska Amelia Velanda; Nindy Syera Fortuna; Christina Angel Purnomo; Hastina Ramadhani; Mada Aditia Wardhana
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 3 (2025): Juli : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i3.657

Abstract

This study aims to systematically review the literature related to teamwork in the context of formal organizations, with a focus on concept mapping, identification of key factors, and remaining research gaps. The method used is Systematic Literature Review (SLR) by analyzing 797 articles published in 2021-2025. The selection process was rigorous using inclusion and exclusion criteria, followed by thematic coding to identify key patterns. The analysis showed that effective communication, participative leadership, and psychological safety are the main factors that shape solid teamwork and positively impact employee performance and job satisfaction. However, there were a number of organizational contexts where teamwork did not contribute significantly, indicating the need for attention to contextual factors, organizational culture and psychosocial dynamics. This study makes theoretical and practical contributions to designing evidence-based organizational interventions to sustainably improve teamwork effectiveness.
Impact of Sociodemographic, Financial Experience, and Financial Socialization Agents to Financial Literacy among Adults in Jabodetabek Andrea Yunike Hadi Poernomo; Bayu Wicaksono; Bistok Agustinus Situmorang; Cut Natya Rucitra; Florentina Laut; Lukas Setia Atmaja
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 3 (2025): Juli : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i3.659

Abstract

This research aims to determine the impact of socio-demographic factors, financial experience, socialization agents, on financial literacy levels for adults in Jabodetabek. The population in this study was 300 respondents who were Jabodetabek residents aged 18 years and over who were collected via questionnaires from November to December 2022. Data analysis in this study used quantitative analysis with an analytical technique using purposive sampling. The results of this research found that the financial literacy level of Jabodetabek residents was not influenced significantly by gender, age, and family socialization agent, but was influenced significantly by education, income, experience, peers, and media financial socialization agent. Our findings indicate that individuals with higher financial literacy scores are more likely to save and hold stocks and bonds.
Kajian Teoretis tentang Dampak Kebijakan Moneter terhadap Tingkat Inflasi di Negara Berkembang Berkat Jaya Zalukhu; Fajarman Lahagu; Jefrin Zalukhu; Rifqah Harahap
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 3 (2025): Juli : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i3.660

Abstract

This article presents a theoretical review of the relationship between monetary policy and inflation rates in developing countries. High inflation remains a major challenge for developing economies due to global price fluctuations, import dependency, and weak domestic economic structures. Monetary policy instruments such as policy interest rates, open market operations, and reserve requirements play a vital role in controlling inflation, although their effectiveness is often hampered by shallow financial markets, low financial inclusion, and limited central bank credibility. Moreover, external factors such as imported inflation reduce the ability of monetary policy to maintain price stability. This study highlights the importance of digital innovation, including the use of big data, digital payment systems, and real-time analytics to enhance monetary policy effectiveness. It concludes that structural reforms, stronger central bank credibility, and strategic adoption of digital innovation are essential to achieve price stability and sustainable economic growth in the globalization era.
Analisis Faktor-Faktor Motivasi Kerja dalam Meningkatkan Kinerja Karyawan Adi Yasin Maulana Azis; Imam Khairuddin; Dimas Arfiansyah Putra; Ahmad Junaidi; Septian Bayu Arief
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 3 (2025): Juli : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i3.661

Abstract

Employee work motivation stands as a pivotal aspect capable of significantly enhancing employee performance within any organizational setting. This qualitative study endeavors to comprehensively gather information regarding the multifaceted factors that influence employee work motivation, ultimately impacting their overall performance. Utilizing a qualitative research methodology with a robust literature review approach, this investigation systematically reviews and synthesizes findings from an array of prior studies. The synthesis of our findings reveals two primary categories of factors critically affecting employee work motivation: external and internal factors. External factors encompass crucial elements such as the work environment, salary structures, the quality of supervisor treatment, and prevailing company policies. Conversely, internal factors primarily involve an individual's personal desires and inherent needs that require fulfillment within the employee. In light of these findings, it is imperative for organizations to address and fulfill these identified factors, particularly external ones, as a strategic endeavor to elevate and sustain employee performance.

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