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Mohammad Zainal Hamdy
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Journal of Arabic Literature and Islamic Studies Jl. PP. Darul Ulum Banyuanyar Poto'an Daya Palengaan Pamekasan Madura Jawa Timur 69362, Indonesia Telp: 085330777699 Email: al.irfanstiba@gmail.com
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Al-Irfan: Journal Of Arabic Literature and Islamic Studies
Published by Sekolah Tinggi Agama Islam Darul Ulum Banyuanyar Pamekasan
ISSN : 26229897     EISSN : 26229838     DOI : https://doi.org/10.58223/al-irfan.v2i1
Core Subject : Religion, Education, Social,
Religion Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other
Al-Irfan is a journal of Arabic Literature and Islamic Studies which is published Biannually on March and September by Arabic Literature Department, Sekolah Tinggi Agama Islam Darul Ulum Banyuanyar, Pamekasan. The journal covers language issues researched in the branches of applied linguistics, such as sociolinguistics, discourse analysis, critical discourse analysis, pragmatics, stylistics, corpus linguistics, translation, Education and others. In the area of literature, it covers literary history, literary theory, literary criticism and others, which may include written texts, movies and other media. And this journal also contains many varians of Isamic Studies, among others: Islamic education, the shariah, Islamic thought, economics, and other Islamic Studies.
Arjuna Subject : Ilmu Sosial - Linguistik dan Bahasa
Articles 221 Documents
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Ethical and Islamic-Based Digital Marketing: The Role of Instagram in Promoting Happy Hive Malaysia School Dira Mastika Purba; Alfi Amalia
Al-Irfan : Journal of Arabic Literature and Islamic Studies Vol. 9 No. 1 (2026)
Publisher : Sekolah Tinggi Agama Islam Darul Ulum Banyuanyar Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58223/al-irfan.v9i1.804

Abstract

he development of digital technology has encouraged educational institutions to utilize social media as a medium for institutional communication and promotion. Instagram has become one of the most widely used platforms due to its visual characteristics, which allow educational information to be presented attractively while enabling interaction between schools and the community. This study aims to analyze the implementation of digital marketing through Instagram at Happy Hive Playschool & Preschool Malaysia, examine the role of the platform in supporting school promotion, and evaluate the alignment of promotional content with the principles of Islamic marketing ethics. This research employs a descriptive qualitative approach. Data were collected through observation of the school’s Instagram activities, in-depth interviews with the social media administrator, and documentation of digital promotional content. The data were analyzed using an interactive analysis model consisting of data reduction, data presentation, and conclusion drawing. The findings show that Instagram is actively used as a promotional and institutional communication medium. The content is largely educational, highlighting learning activities, early childhood development, and school programs. These publications contribute to increasing institutional visibility and strengthening public trust. From the perspective of Islamic marketing ethics, the promotional content reflects honesty, trustworthiness, and fairness while avoiding manipulative practices.

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