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RETORIKA: Jurnal Ilmu Bahasa
Published by Universitas Warmadewa
ISSN : 24069019     EISSN : 24430668     DOI : 10.22225
Core Subject : Education,
Education Languange, Linguistic, Communication & Media
RETORIKA: Jurnal Ilmu Bahasa, 2406-9019 (Print ISSN), 2443-0668 (Electronic ISSN) is the Journal of Linguistics who published research articles and of theoretical articles in linguistic science which published by Linguistic Department, Postgraduated Program, Universitas Warmadewa. The journal is published twice a year every April and October published by Warmadewa Press. This journal encompasses original research articles, review articles, and short communications, including: Morphology Syntax Phonology Semantic Pragmatic Language Typology Discourse Analysis Translation Comparative Linguistics History Linguistic Anthropology Linguistic Ecology Applied Linguistic Language Learning
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 426 Documents
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A Semiotic Analysis In KFC Christmas Themed Advertisements Ni Luh Vira Nitya Rini; Desak Putu Eka Pratiwi
RETORIKA: Jurnal Ilmu Bahasa Vol. 11 No. 2 (2025)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.11.2.2025.429-439

Abstract

In modern marketing, advertisements act not only as promotional tools but also as cultural texts rich in symbolic meaning. This study analyzes how KFC’s Christmas-themed advertisements employ semiotic signs to convey messages of warmth, celebration, and consumer engagement. Using a qualitative descriptive method with an observational approach, the research examines both verbal elements such as slogans and greetings and non-verbal components like imagery, color, and festive symbols. The analysis draws on Saussure’s (1983) theory of signifier and signified, Barthes’ (1972) concept of cultural myths, and Wierzbicka’s (1996) interpretations of color symbolism. Findings reveal that KFC effectively integrates textual and visual signs, including images of a fried chicken Christmas tree, red festive backgrounds, seasonal icons, and warm greetings to evoke emotional responses. These signs work together to associate the brand with traditional holiday values such as joy, togetherness, and generosity. By embedding its product within a culturally resonant and emotionally charged framework, KFC enhances the persuasive power of its advertisements. This study highlights the significance of analyzing both verbal and non-verbal elements to fully understand how meaning is constructed in advertising. It contributes to semiotic and marketing literature by illustrating how advertisements function as multidimensional texts that connect commercial aims with cultural narratives.
Korean Language in Bandung City Public Space: A Landscape Linguistic Study Adhea Tsabitah Sulistiyo; Yanty Wirza; Budi Hermawan
RETORIKA: Jurnal Ilmu Bahasa Vol. 11 No. 2 (2025)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.11.2.2025.387-394

Abstract

This study aims to examine the existence of Korean language in public spaces in Bandung City through a Linguistic Landscape approach. Korean language is increasingly found in various public sectors, particularly in the culinary, beauty, non-formal education, and banking sectors. Data was collected through photographic documentation of signage in eight districts, which was then analyzed based on spatial distribution, language combination forms (monolingual, bilingual, and multilingual), and their socio-cultural functions. The findings reveal that Korean is not only used as a communication tool but also as a symbol of identity and cultural capital in public spaces. The patterns of combining Korean with Indonesian and English reflect marketing strategies, modernity, and symbolic values influenced by globalization and Korean popular culture. These findings confirm that the public spaces of Bandung serve as an arena for interaction between local and global values, reflecting the sociolinguistic dynamics of contemporary urban society.
Analyzing Rhetorical Patterns in Donald Trump’s Speech: A Sociolinguistic Approach I Komang Artha Wiguna; I Dewa Ayu Devi Maharani Santika
RETORIKA: Jurnal Ilmu Bahasa Vol. 11 No. 2 (2025)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.11.2.2025.440-451

Abstract

Language plays a crucial role in shaping political perception, especially when used strategically through rhetorical devices. Previous studies have often focused on the structural aspects of political language, but many tend to overlook how rhetoric is emotionally received and interpreted by audiences with different ideological backgrounds. This study aims to bridge that gap by examining how Donald Trump’s speeches apply rhetorical appeals of pathos, ethos, and logos, and how these appeals generate different public reactions.This research uses a descriptive qualitative approach that focuses on interpreting meaning and persuasive strategies rather than measuring them numerically. Five major campaign and presidential speeches delivered between 2015 and 2021 were purposively chosen based on their rhetorical importance and audience impact. The data were collected from speech transcripts, audience reactions, and online comments, then analyzed using Herrick’s (2015) rhetorical theory and Garrett’s (2010) language attitude theory. The analysis went through three stages: data reduction, classification of rhetorical appeals, and interpretation of audience responses. The data were examined manually through careful reading and interpretation to maintain consistency and ensure the credibility and replicability of the research.The findings show that emotionally charged expressions trigger strong emotional and behavioral responses from Trump’s supporters, while also provoking skepticism and opposition from his critics. Ethos-based statements strengthen perceived credibility and loyalty even without factual evidence, and logos-based arguments simplify complex political issues into clear and relatable messages that shape public perception. In conclusion, Trump’s rhetorical strategies work not only as persuasive tools but also as means of identity building and ideological polarization. By combining theoretical perspectives and real audience responses, this study highlights political rhetoric as both a linguistic force and a sociocultural influence.
LM Linguistic Politeness Issues in Child-Parent Communication: A Pragmatic Study Based on Leech’s Framework: Kajian Pragmatik Geoffrey leech Luluk Melisa; Danang Try Purnomo; Santi Paramita
RETORIKA: Jurnal Ilmu Bahasa Vol. 11 No. 2 (2025)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.11.2.2025.423-428

Abstract

This study investigates linguistic politeness issues in communication between children aged 6–12 years and their parents in Ngarap-ngarap Village, Wonogiri, employing Geoffrey Leech’s pragmatic framework. Using a qualitative approach, data were gathered through semi-structured interviews and observations of 12 families to identify forms of politeness, causes of violations, and their impacts on family relationships. Findings indicate that children predominantly use boso kromo inggil, reflecting Javanese cultural norms, but violations occur due to peer influence, adolescent emotions, and digital media exposure, particularly breaching the maxims of approbation and agreement. Politeness fosters emotional closeness and family harmony, whereas violations cause temporary emotional tension. Linguistic factors (diction, speech acts), social factors (peer influence, Javanese culture), and technology shape these issues. The study underscores the need for linguistic politeness education integrating unggah-ungguh and digital literacy to strengthen family bonds and preserve cultural values.
Tragedi dalam Relasi Ayah dan Anak dalam Film Farha (2021): Kajian Psikoanalisis Jacques Lacan Ishlah Rodiyah Assufi; Misbahus Surur
RETORIKA: Jurnal Ilmu Bahasa Vol. 11 No. 2 (2025)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.11.2.2025.363-374

Abstract

The film Farha (2021) tells the story of a deep emotional relationship between a father and his daughter against the background of the Israeli occupation of Palestinian settlements, in a major event that gripped and became a dark memory of the Palestinian people known as the Nakba. Farha's movie provides rich interpretative potential related to identity formation in the psychoanalytic realm. This research aims to reveal the emotional relationship between Farha and her father, in forming the objectivity structure of the main character through Lacan's miror stage concept. The research method was descriptive qualitative, employing Jacques Lacan's psychoanalytic approach. Data were collected through repeated viewings of the film, noting key scenes, dialogue, gestures, and symbols. Data were then analyzed by grouping the scenes into the Imaginary, Symbolic, and Real domains, in accordance with Lacan's theory. The results of this study show that the father figure in the film functions double: as a mirror of ideal identity and ego (the realm of the imaginary), as a representative of symbolic norms and laws (the realm of the symbolic), and as a source of existential wounds in traumatic experiences (the realm of the Real). This finding implies that cinematic works such as Farha's film are effective as a reflective field to understand individual psychological dynamics shaped by family, symbolic and trauma forces, and supports the development of interdisciplinary studies based on humanities and psychoanalysis.
Romanticism In Madurese Song Lyrics On Fajar Syahid’s Youtube Channel Dela Febriyanti; Dzarna Dzarna; Dina Merdeka Citraningrum
RETORIKA: Jurnal Ilmu Bahasa Vol. 11 No. 2 (2025)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.11.2.2025.482-491

Abstract

This study aims to describe the most dominant characteristics of romanticism in a collection of Madurese song lyrics uploaded to Fajar Syahid's YouTube channel. This study was motivated by the limited research on the aesthetic and emotional values in regional songs, especially Madurese songs. The focus of the study is on the three most dominant characteristics of romanticism, namely melancholy or gloom, sentimentality, and individualism. The method used is qualitative descriptive with a romanticism approach. The data sources were 15 Madurese song lyrics selected through a reduction technique and categorized based on six characteristics of romanticism, namely return to nature, gloom or melancholy, primitivism, sentimentality, individualism, and exoticism. The analysis was carried out by identifying, interpreting, and describing lyrics that reflect the characteristics of romanticism. The results of the study show 42 instances of romanticism, including melancholy (14), sentimentality (15), individualism (7), return to nature (1), exoticism (2), and primitivism (3). These findings show that the most dominant characteristics are melancholy, sentimentality, and individualism. Melancholy is depicted through expressions of deep sadness and loss; sentimentality through outbursts of love and excessive longing; and individualism through characters who tend to be reclusive and bottle up their feelings. The results of the study confirm that Madurese song lyrics not only serve as entertainment, but also represent literary value and emotional depth that are relevant to be studied as part of the local literary heritage based on regional culture.
Cultural Stories and Lexical Choices in the Informal Speech of Sukabumi Teenagers: A Linguistic Ethnography Sri Rahayu; Eri Kurniawan; Retty isnendes; Ramadani Ramadani; Risa Triarisanti
RETORIKA: Jurnal Ilmu Bahasa Vol. 11 No. 2 (2025)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.11.2.2025.473-481

Abstract

This study aims to examine how lexical choices and cultural narratives contribute to the construction of identity in the informal speech of adolescents in Sukabumi. Specifically, it seeks to analyze the ways in which adolescents express local identity, social belonging, and cultural values through their everyday linguistic practices. Using a linguistic ethnographic approach, the research draws on Sociolinguistic Variation Theory (Labov, 1972; Eckert, 2012) and Linguistic Ethnography (Rampton et al., 2015) to explore how variations in language use reflect broader social and cultural dynamics within the community. The research explores how adolescents negotiate between local traditions and global influences in everyday language practices. The study employed a linguistic ethnographic method combining participant observation, recorded natural conversations, and in-depth interviews with adolescents in Sukabumi City and Regency, West Java. This approach enabled an in-context exploration of how language use, cultural narratives, and identity construction emerge in the participants’ everyday interactions. The findings reveal that adolescents’ lexical repertoire consists of four dominant categories: popular youth vocabulary, agrarian and familial lexicon, global borrowings, and emotional-aesthetic terms. These categories demonstrate the dual functions of language as both a communicative tool and a marker of identity and solidarity. Cultural stories emerging from adolescents’ speech reflect kinship ties, agricultural traditions, religious practices, aesthetic self-care, and digital globalization, illustrating the hybridization of local and global values. Furthermore, the grammatical structures of adolescent speech—dominated by simple declaratives, imperatives, ellipsis, and code-mixing—indicate strategies tailored for digital communication and identity projection. Overall, this study concludes that Sukabumi adolescents’ informal speech embodies a process of cultural negotiation and glocalization, wherein traditional values are preserved yet reinterpreted within the framework of modern youth culture. The research contributes theoretically to the study of language, identity, and culture, while providing practical insights for educators, linguists, and policymakers in understanding the sociocultural dynamics of adolescent language use in contemporary Indonesia.
Need-Based English Competency Development Strategies to Support MSME Product Internationalization Within the RPJMN Framework Andrysyah Andrysyah; Siska Hasibuan; Ramadani Ramadani; Yeni Rachmawati; Prima Yanti Siregar; Heridayani Heridayani; Asri Sanusi
RETORIKA: Jurnal Ilmu Bahasa Vol. 11 No. 2 (2025)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.11.2.2025.461-472

Abstract

This study investigated the English language needs and challenges faced by Indonesian Micro, Small, and Medium Enterprises (MSMEs) in preparing for international market expansion. Utilizing a mixed-method approach with quantitative surveys and qualitative thematic analysis guided by Miles, Huberman, and Saldaña (2014). The research design used multi-case or comparative study in 13 MSMEs in Sumatera Utara, Indonesia. This study employed a purposive sampling technique to select respondents who met specific criteria relevant to the research objectives. Data were collected through observation, questionnaires, and interviews. The observation focused on participants’ behavioral patterns and contextual interactions, while the questionnaire gathered quantitative data on respondents’ perceptions and attitudes. In addition, semi-structured interviews were conducted to obtain deeper qualitative insights into participants’ experiences. The quantitative data were analyzed using descriptive and inferential statistical methods to identify trends and relationships, whereas the qualitative data were analyzed through thematic analysis, involving data reduction, coding, categorization, and interpretation to draw meaningful conclusions. The findings revealed that MSMEs experience significant barriers in communicating with foreign buyers, particularly in conversational English, understanding export-import terminology, and preparing product descriptions, which hinders their export readiness. The study highlighted a strong demand for practical, context-specific English training materials aligned with MSME business types and operational needs. MSMEs express a clear preference for hands-on, simulation-based training methods over theoretical approaches, emphasizing the effectiveness of role-play and practice-based modules in enhancing communication competence. Digital platforms such as WhatsApp, Zoom, and YouTube are recognized as flexible and accessible media for delivering English training. Furthermore, there was a high expectation for government facilitation of affordable, structured, and sustainable English training programs tailored to export-oriented MSMEs
Analyzing Speech Acts and Politeness Strategies in SHAZAM! (2019) Novia Mudzayyanah
RETORIKA: Jurnal Ilmu Bahasa Vol. 11 No. 2 (2025)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.11.2.2025.492-498

Abstract

Films often mirror authentic communication and social behavior, making them significant data for pragmatic inquiry. This study aims to analyze speech acts and politeness strategies in the film SHAZAM! (2019) through a pragmatic lens. The research applies a qualitative descriptive method using Austin’s (1962) Speech Act Theory, Searle’s (1976) classification of illocutionary acts, and Brown and Levinson’s (1987) framework of politeness. Dialogues were obtained from the film’s official English subtitles and analyzed to identify the types and functions of illocutionary acts and the corresponding politeness strategies. The results reveal that directives constitute the most frequent illocutionary type (45%), followed by expressives (30%) and assertives (25%), while commissives and declarations do not appear. Regarding politeness strategies, positive politeness and bald on record are dominant (around 35% each), with negative politeness (10%) and off-record indirectness (25%) occurring less frequently. These findings illustrate how linguistic forms in cinematic dialogue encode both authority and emotional solidarity, reflecting the balance between action-oriented discourse and interpersonal communication in superhero narratives. This study contributes to pragmatic and media discourse analysis by demonstrating how popular films can serve as authentic material for teaching communicative competence and intercultural understanding.
Analyzing Compound Structures in Simple Sentences: A Syntactic Study of The Son of Neptune I Gede Khrisna Andita; Ni Putu Cahyani Putri Utami
RETORIKA: Jurnal Ilmu Bahasa Vol. 11 No. 2 (2025)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.11.2.2025.395-404

Abstract

This study explores the syntactic structures of simple sentences containing compound subjects and compound predicates in Rick Riordan’s The Son of Neptune. Although often perceived as grammatically minimal, simple sentences in literary texts can exhibit internal complexity through the use of coordinated grammatical elements. Rather than employing constituent-based analysis, this research adopts a type-based syntactic approach to classify coordinated structures within single independent clauses. The analysis draws upon the syntactic models of Quirk and Greenbaum (1973) and Brown and Miller (1991), which provide a functional framework for identifying core syntactic components. A qualitative descriptive method was applied to 100 simple sentences, each categorized into one of three structural types: those with compound subjects only, compound predicates only, or both. The results suggest that compound predicates appear more frequently than compound subjects, reflecting the novel’s emphasis on dynamic, action-oriented narration. The study concludes that syntactic coordination within structurally simple yet syntactically rich sentences supports clarity and variation in narrative expression. This syntactic approach may also be applied as a teaching framework for analyzing literary texts.

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