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Ahmad Hayyan Najikh
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Jl. Mataram No. 1 Mangli, Jember 68136, Jawa Timur, Indonesia
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INDONESIA
Indonesian Journal of Islamic Communication
Published by Universitas Islam Negeri Kiai Haji Achmad Siddiq Jember
ISSN : 27150259     EISSN : 26157527     DOI : https://doi.org/10.35719/ijic.v3i2.687
Core Subject : Religion, Education, Social,
Religion Languange, Linguistic, Communication & Media Social Sciences
The Indonesian Journal of Islamic Communication published by the Postgraduate Program of Islamic Communication and Broadcasting UIN Kiai Haji Achmad Siddiq Jember focuses on the study of communication as a subject that communicates (integrates and interconnects) Islamic religious messages, namely: Islamic Communication, Harmony Communication, Media Communications Islam, Islamic Boarding School Communication, Cultural Communication, and contemporary issues related to the field of Communication studies and the values ??of Islamic teachings that are rahmatan lil alamin.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 111 Documents
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THE COMMUNICATION STRATEGY OF THE INDONESIAN BOOK PARTY COMMUNITY IN FRAMING SOCIAL ISSUES AND MANAGING PUBLIC IMAGE ON INSTAGRAM Suci Rachma Praditi; Indah Fajar Rosalina; Wina Puspita Sari; Abdul Kholik; Asep Soegiarto
Indonesian Journal of Islamic Communication Vol. 8 No. 1 (2025): Indonesian Journal Of Islamic Communication
Publisher : Program Studi Komunikasi dan Penyiaran Islam Pascasarjana UIN KHAS Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/ijic.v8i1.2325

Abstract

This study explores the communication strategy of the Indonesia Book Party (IBP) community in framing social issues and maintaining its image through Instagram. Using a descriptive qualitative method, the research involved in-depth interviews with key IBP members in charge of public relations, risk management, social media, and visual design. The findings reveal that IBP’s strategy is rooted in literacy values, combining reflective narratives with light and engaging visual content. IBP frames social and political issues—such as economic inequality or governmental control—by linking them to literary references, thereby offering critical yet accessible perspectives. Their Instagram presence is strengthened through consistent visual identity, strategic use of memes, inclusive tone, and professional content approval procedures. Audience engagement is fostered via interactive features such as comments, polls, and participatory campaigns. IBP also implements crisis communication protocols to respond empathetically to criticism while maintaining neutrality. This strategy not only helps preserve IBP’s image as a reflective and inclusive literacy community but also encourages the development of a digital literacy culture among followers. Through a balance of aesthetic consistency, value-based communication, and active audience participation, IBP demonstrates how social media can be used as a platform for critical discourse and community building. The study provides a valuable model for digital community management and highlights the potential of Instagram as a tool for educational and social transformation.
FORMULATING RESEARCH PROBLEMS AND DEVELOPING HYPOTHESES IN QUANTITATIVE DA'WAH STUDIES: A SYSTEMATIC-CONTEXTUAL INTEGRATION FOR ENHANCED DA'WAH MESSAGE IMPACT Risqiatul Hasanah; Nuril Huda; Dina Hermina
Indonesian Journal of Islamic Communication Vol. 8 No. 1 (2025): Indonesian Journal Of Islamic Communication
Publisher : Program Studi Komunikasi dan Penyiaran Islam Pascasarjana UIN KHAS Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/ijic.v8i1.2359

Abstract

This study explores the formulation of problems and the development of hypotheses in quantitative da'wah research through the integration of systematic and contextual approaches. In response to the growing complexity of Islamic communication in contemporary society, this research proposes a hybrid methodology that reinforces the relevance, precision, and impact of da'wah messages. Utilizing a descriptive-analytical method, the study synthesizes data from scholarly articles and empirical evidence to identify key components of problem formulation, including goal identification, condition mapping, and strategic selection, and connects them with culturally responsive hypothesis construction. The findings reveal that systematic approaches ensure methodological coherence and reproducibility, while contextual insights enhance cultural and social resonance. Together, they create a comprehensive framework for developing impactful hypotheses in da'wah research. This integrated strategy not only elevates the quality of Islamic discourse but also strengthens the alignment between da'wah messages and audience needs, ultimately enhancing the effectiveness of religious communication in diverse societal settings.
EVENT MARKETING STRATEGY IN DEVELOPING THE BRAND IMAGE OF MIDEA ELECTRONICS THROUGH THE EVENT “MIDEA BUY WIN FLY 2.0” Tazkia Nursina; Indah Fajar Rosalina; Wina Puspita Sari; Abdul Kholik; Anggun Nadia Fatimah
Indonesian Journal of Islamic Communication Vol. 8 No. 1 (2025): Indonesian Journal Of Islamic Communication
Publisher : Program Studi Komunikasi dan Penyiaran Islam Pascasarjana UIN KHAS Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/ijic.v8i1.2360

Abstract

This study examines how Midea Electronics' "Buy Win Fly 2.0" event enhanced brand image through experiential marketing, using qualitative methods including interviews to analyze how entertainment, excitement, and enterprise elements shaped consumer perceptions. Findings reveal the event successfully created emotional connections through interactive games, international trip prizes, and nationwide activations featuring Manchester City collaborations, strengthening Midea's identity as an innovative and trustworthy brand while driving immediate sales and long-term loyalty. The program demonstrated event marketing's superiority over traditional advertising in building consumer relationships through immersive activities that fostered personal engagement, high-value rewards generating word-of-mouth promotion, and strategic partnerships reinforcing global positioning. The study provides actionable insights for electronics brands to design memorable experiences, leverage emotional triggers, and integrate online-offline touchpoints, while recommending future events incorporate digital extensions and sustainability themes to engage younger demographics, ultimately contributing to understanding how experiential marketing drives brand perception in competitive industries.
EFFECTIVENESS CONTENT INSTAGRAM OF @NADI.INDO IN INCREASING BRAND AWARENESS Putri Wulansari; Qoryna Noer Seyma El Farabi; Wina Puspita Sari; Mentari Anugrah Imsa; Indah Fajar Rosalina
Indonesian Journal of Islamic Communication Vol. 8 No. 1 (2025): Indonesian Journal Of Islamic Communication
Publisher : Program Studi Komunikasi dan Penyiaran Islam Pascasarjana UIN KHAS Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/ijic.v8i1.2361

Abstract

This study aims to determine the effectiveness of Instagram content @nadi.indo in increasing brand awareness by using the EPIC Model as a measuring tool to assess the extent to which Instagram content can enhance brand recognition and recall. The research focuses on the Instagram content of the @nadi.indo account managed by Nasari Digital (NADI), targeting active followers of the account as the study population. Employing a quantitative methodology, data were collected through questionnaires distributed to 100 respondents. The EPIC Model, developed by AC Nielsen, was utilized to evaluate four critical dimensions: Empathy, Persuasion, Impact, and Communication. The results revealed an overall average score of 3.385 across these dimensions, indicating that the content falls into the effective category. Specifically, the Persuasion dimension scored the highest at 3.43, demonstrating its strong influence on audience perception. Meanwhile, Empathy, Impact, and Communication scored 3.35, 3.38, and 3.385, respectively, reflecting their moderate yet positive contributions. These findings suggest that the Instagram content successfully fosters brand awareness, though there remains room for improvement to achieve optimal results. The study underscores the importance of maximizing performance in content creation to elevate brand awareness to its highest level, such as Top of Mind recognition. By leveraging the EPIC Model, this research provides actionable insights for digital marketers aiming to enhance brand visibility and engagement on social media platforms like Instagram.
THE INTEGRATION OF MEASURABLE AND NON-MEASURABLE INSTRUMENTS IN QUANTITATIVE DA'WAH RESEARCH: AN INNOVATIVE FRAMEWORK FOR ASSESSING DA'WAH EFFICACY Surya Eka Priyatna; Nuril Huda; Dina Hermina
Indonesian Journal of Islamic Communication Vol. 8 No. 1 (2025): Indonesian Journal Of Islamic Communication
Publisher : Program Studi Komunikasi dan Penyiaran Islam Pascasarjana UIN KHAS Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/ijic.v8i1.2364

Abstract

This article explores the integration of measurement and non-measurement instruments in quantitative research methodology for the evaluation of Islamic da’wah. Recognizing the limitations of using purely quantitative indicators, this study highlights the significance of merging structured numeric tools such as questionnaires with non-measurement approaches like interviews, observations, and digital analytics. Drawing from a synthesis of recent scholarly findings, the study elaborates on methodological, cultural, technological, and ethical challenges. It applies an innovative mixed-method approach that enhances the validity, relevance, and cultural responsiveness of da’wah evaluation models. The findings affirm that integrating these instruments offers a holistic and pragmatic understanding of da’wah effectiveness, especially in measuring cognitive, affective, and behavioral impacts on target audiences. This integration also enables participatory evaluation frameworks, supports data triangulation, and addresses the ethical dilemmas in cross-contextual research. The paper concludes that this integrative approach not only enriches research design but also equips da’wah practitioners with evidence-based strategies that are adaptable to contemporary socio-digital landscapes.
A SEMIOTIC ANALYSIS OF DEATH NARRATIVES IN KAFANI.ID ADVERTISING CONTENT ON TIKTOK Syifa Fauziyah Sukma; Kholifatul Fauziah
Indonesian Journal of Islamic Communication Vol. 8 No. 2 (2025): Indonesian Journal Of Islamic Communication
Publisher : Program Studi Komunikasi dan Penyiaran Islam Pascasarjana UIN KHAS Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/ijic.v8i2.2375

Abstract

Death carries profound spiritual and religious significance. In the digital era, platforms like TikTok have transformed death narratives into creative marketing tools. This study aims to analyze the visual and verbal signs in TikTok content by @kafani.id and explain how ideological and cultural meanings are constructed using Roland Barthes’ semiotic theory. Using a qualitative descriptive method, this research examines 33 videos posted between June and December 2024. The results show that signs such as white shrouds, corpse imagery, capitalized typography, and emotional phrases like “Accompany Me Until the End” construct a reflective and spiritual atmosphere. Denotatively, these signs present Islamic funeral practices; connotatively, they symbolize purity, peace, and divine connection; mythically, they reflect ideological meanings of spiritual readiness and cultural values within Indonesian Islam. This study contributes to Islamic communication scholarship by showing how religious messages are embedded in digital advertising narratives, merging spirituality, culture, and marketing in contemporary media.
THE REPRESENTATION OF DA‘WAH VALUES IN THE DIALOGUE AND VISUALS OF THE FILM “CINTA DALAM IKHLAS” Afriliani; Abdur Razzaq; Anang Walian; Muhamad Afdoli Ramadoni
Indonesian Journal of Islamic Communication Vol. 8 No. 2 (2025): Indonesian Journal Of Islamic Communication
Publisher : Program Studi Komunikasi dan Penyiaran Islam Pascasarjana UIN KHAS Jember

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Abstract

This study, entitled “The Representation of Da‘wah Values in the Dialogue and Visuals of the Film Cinta dalam Ikhlas,” aims to analyze the da‘wah values conveyed through character dialogues and their visual representations using Roland Barthes’ semiotic analysis. The research employs a qualitative descriptive method with a semiotic approach that examines signs through three levels of meaning: denotation, connotation, and myth. Primary data were collected through screenshots of selected film scenes, while secondary data were obtained from library research, including relevant books, academic journals, and scholarly articles. Data collection techniques involved repeated observation of the film and visual documentation. The findings indicate that the film Cinta dalam Ikhlas represents several core da‘wah values: (1) seeking guidance from Allah, (2) hijrah toward becoming a better individual, (3) love for the sake of Allah, (4) mutual assistance in goodness as an expression of ukhuwah islamiyah, (5) devotion to parents, (6) human effort (ikhtiar), and (7) sincere acceptance of Allah’s decree. This study contributes to the development of aesthetically grounded and meaningful visual media-based da‘wah strategies.
THE ROLE AND POSITION OF SOCIAL MEDIA AS A SPACE FOR PUBLIC AWARENESS: A PHENOMENOLOGICAL STUDY OF THE MALIKAL MULKI MOSQUE CONFLICT Haikal Fikri Muztaba; Muhammad Ihsan Mauludin; Ahmad Sarbini; Asep Iwan Setiawan
Indonesian Journal of Islamic Communication Vol. 8 No. 2 (2025): Indonesian Journal Of Islamic Communication
Publisher : Program Studi Komunikasi dan Penyiaran Islam Pascasarjana UIN KHAS Jember

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Abstract

The development of social media over the past twenty years has changed the way society forms, interprets, and disseminates information, including on socio-religious issues. The case of the Malikal Mulki Mosque in Bogor illustrates how the digital space plays an important role in shaping public awareness. This study aims to explore how social media shapes public perception of the dispute, examine the meaning constructed by users through digital interactions, and identify how the dynamics of digital space influence the formation of moral and social awareness in society. A qualitative approach using phenomenological methods is employed to understand the subjective experiences of netizens and the meaning-making processes that emerge in online discourse. Data was collected through virtual observation of posts, comments, and conversations on various platforms such as TikTok, Instagram, and YouTube, then analyzed through stages of reduction, coding, and qualitative interpretation. Research findings show that social media functions as a digital public space that allows people to openly express their emotions, moral values, and views. In the early stages, the discourse was dominated by sentiments of empathy and religious solidarity. As alternative narratives emerged and clarification efforts were made, the public response became more critical, reflective, and focused on evaluating the legal and ethical aspects, as well as the transparency of donation management.  Thus, social media does not merely function as a medium for distributing information, but also as an arena for the production of meaning and the process of shaping public awareness that continues to evolve in network-based societies.
MUSIC AS A FORM OF RELIGIOUS EXPRESSION IN THE MEDIA: A SEMIOTIC AND REPRESENTATIONAL ANALYSIS OF THE SONG LYRICS TANPA AKU BY PANJI SAKTI.” Siti Patimah; Fany Dwi Nanda; Ahmad Sarbini; Asep Iwan Setiawan
Indonesian Journal of Islamic Communication Vol. 8 No. 2 (2025): Indonesian Journal Of Islamic Communication
Publisher : Program Studi Komunikasi dan Penyiaran Islam Pascasarjana UIN KHAS Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates the representation of religious values in Panji Sakti’s song “TanpaAku” as a contemporary manifesting of spiritual expression within popular media. Employing a qualitiative approach, the research utilizes Roland Barthes’ semiotic framework to analyze denotative and connotative meanings in the lyrics, and Stuart Hall’s theory of representation to examine how religious meanings are encoded by the creator and decoded by audiences. The analysis reveals that the song articulates core Islamic spiritual themes such as surrender to the Divine, the dissolution of ego, spiritual longing (mahabbah), and the human journey toward transcendence. These meanings are communicated through symbolic diction, metaphors, and acoustic aesthetics that enable a reflective, non-dogmatic mode of religious communication. Audience reception on digital platforms demonstrates predominantly dominant-hegemonic readings, indicating alighnment between the intended spiritual message and public interpretation. The findings affirm that popular music can function as an effective medium of contemporary dakwah, illustrating the mediatisation of religion whereby spiritual discourse is recontextualized through culture and digital forms. This study contributes to the understanding of how religious meaning is produced, represented, and internalized within the ecology of modern media.
FACTORS INFLUENCING HUMAN BEHAVIOR FROM THE PERSPECTIVE OF COMMUNICATION PSYCHOLOGY Muhammad Shulton; Feggy Nurdiyansah; Umi Halwati
Indonesian Journal of Islamic Communication Vol. 8 No. 2 (2025): Indonesian Journal Of Islamic Communication
Publisher : Program Studi Komunikasi dan Penyiaran Islam Pascasarjana UIN KHAS Jember

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Abstract

This research aims to examine the factors influencing human behavior through a literature study approach by analyzing relevant recent scientific literature. The method used is a qualitative review that involves collecting and analyzing journals focused on the interaction of internal factors—including biological, psychological, and cognitive aspects—with external factors such as social environment, culture, technology, and architectural design. The study findings reveal that human behavior is a complex result of dynamic interactions between innate factors and experiences shaped by social environment and physical conditions. Internal and external factors influence each other in forming adaptive behavior patterns according to diverse cultural and environmental contexts. These findings underscore the importance of a multidimensional approach in understanding human behavior, integrating personal and contextual aspects. The recommendation is to implement inclusive, culturally adaptive, and context-responsive policies and human resource development programs to support positive and sustainable behavioral change.

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