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Risa Nurisani
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Gedung Pascasarjana Lantai 2 Fakultas Ilmu Komunikasi Universitas Padjadjaran Jl. Raya Bandung-Sumedang Km. 21, Jatinangor, Jawa Barat 45363, Indonesia
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INDONESIA
Jurnal Kajian Komunikasi
Published by Universitas Padjadjaran
ISSN : 23032006     EISSN : 24775606     DOI : http://jurnal.unpad.ac.id/jkk/index
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
JKK aims to encourage research in communication studies. Topics addressed within the journal include but not limited to: -Political communication is a communication that employs message and political actor or related to power, government, and policy. -Cross-cultural communication is a communication between people with different culture (for instance race, ethnic, or socio-economic) -Business communication is an idea or opinion exchange, information, instruction among people (personal or non-personal) through a various symbol to achieve company goal. -Organizational communication discusses organizational behavior and explained about interactions between people within the organization. -Health communication discusses communication strategy to distribute health information within community or society. The aim of health communication is persuading individual or society in making decision about health activity
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 370 Documents
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The BNPL phenomenon: Digital consumer communication and behavior in shopee paylater Ananda, Putri; Pramesthi, Jasmine Alya
Jurnal Kajian Komunikasi Vol 13, No 2 (2025): December 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v13i2.64209

Abstract

Background: Buy Now, Pay Later (BNPL) services experienced 125% growth in Indonesia in 2021-2022. It proves a fundamental transformation in consumer communication and fintech marketing communications, in which the platform’s persuasive architecture and digital word-of-mouth communications shape the financial decisions of the younger generation. Purpose: The study examined consumers’ experiences with Shopee PayLater (SPayLater) through a phenomenological approach, exploring utilitarian-hedonic motivations, impacts on shopping patterns and financial management, users’ subjective experiences, and the socio-psychological factors that influence continued usage behavior. Methods: It employed Interpretative Phenomenological Analysis (IPA) with 20 active SPayLater users. Data were collected through in-depth, semi-structured interviews and digital observations. They were analyzed by integrating the Theory of Planned Behavior, Self-Determination Theory, and Hedonic-Utilitarian motivation theory, with triangulation of methods, sources, and theories. Results: The findings reveal a shift in consumption behavior from “buying by need” to “buying by want,” with peer recommendation more persuasive than formal marketing communication. Implications: The research produces a Digital PayLater Consumer Communication Model (DPCCM) that explains the BNPL communication ecosystem through five components: platform communication strategy, social network influence, individual psychological mechanisms, behavioral consumption manifestation, and feedback loop dynamics. The research provides a significant theoretical contribution to the digital communication literature by producing a new framework for understanding how the dynamics of persuasive communication in the digital commerce ecosystem shape the financial decisions and consumption behavior of Indonesia’s young generation.
Emotionally charged or politically rational? The preferences of digital users for the presidential candidates Ratu, Aurelius; Nisrina, Rumaysha Gikha; Setyaningsih, Yuni
Jurnal Kajian Komunikasi Vol 13, No 2 (2025): December 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v13i2.63023

Abstract

Background: YouTube’s impact on shaping voters’s preferences during Indonesian presidential candidates is undeniably significant. As the second-most-used platform, its presence has transformed the communication model into a participatory one. However, as in any democratic climate, are these preferences driven by rational considerations or purely emotional factors? Objective: We explored how user comments on YouTube contribute to the construction of presidential candidate representation. We focused on the main framework, digital discourses, and shift patterns of digital user engagement between July and August 2023. Methods: We used qualitative content analysis and encoded comments from 20 political videos related to Ganjar, Prabowo, and Anies into eleven thematic categories. These categories are then analyzed through frequency mapping, word visualization (wordcloud), and cluster analysis. Results: We found that attributes related to intelligence, leadership, and change were consistently emphasized by digital users. The candidates who are perceived to be cognitively capable and reform-oriented were preferred by digital users. Meanwhile, problems related to corruption and race (SARA) remain, although they have decreased. We found that emotionally charged framing discourses, which in previous periods had proven effective in mobilizing political support, are now showing a decline in appeal, particularly among active digital users who tend to judge leadership in a more rational manner. Conclusion: We argue that YouTube serves as a participatory political landscape where user comments actively reshape the representation of candidates. This clearly challenges traditional charismatic authority and shows a shift in public expectations towards a rational-legal leadership. Implications: Given the tendency for political legitimacy to be determined by media logic, the candidates’s representations must take into account the public’s interests. This situation underscores a change in expectations of political legitimacy. It should remind us that people discuss non-media issues through media: social, economic, and political.
Why do people seek information about PM2.5 air pollution? A theory of planned behaviour perspective Amin, Kholidil; Budiarsa, Yohanes Thianika
Jurnal Kajian Komunikasi Vol 13, No 2 (2025): December 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v13i2.68449

Abstract

Background: PM2.5 is a hazardous pollutant that affects human health. Therefore, initiatives to seek information about this air pollution are important so that individuals can be prepared to protect themselves from the dangers of this pollution. Purpose: To examine psychosocial factors in predicting information-seeking intent about PM2.5, and how this intention is related to seeking behaviour regarding PM2.5. Methods: A cross-sectional survey was applied in six provinces on Java Island. A total of 385 respondents were recruited in this study using convenience sampling. PLS-SEM was applied to analyse the collected data and answer the hypotheses. Results: The results reveal that the three psychosocial factors, namely attitude, subjective norms, and perceived behavioural control, significantly affect intention, and subsequently intentions influenced PM2.5 information-seeking behaviour. Another finding also shows that intention can mediate the association between psychosocial factors and information-seeking behaviour. Implication: Theoretical and practical implications are discussed based on the results of this study, including that these findings are useful in the development of health and environmental risk communication, particularly in relation to air pollution in Indonesia. Interventions with a multi-component strategy that addresses attitudes, norms, and perceived control would have the most impact on the development of long-term information-seeking behaviour regarding PM2.5 air pollution.
Brand evangelists’ expectations: consumption decisions towards digital corporate social responsibility communication Santoso, Nobertus Ribut; Negoro, Sherly Hindra
Jurnal Kajian Komunikasi Vol 13, No 2 (2025): December 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v13i2.63764

Abstract

Background: Digital Corporate Social Responsibility (CSR) communication could effectively influence stakeholders’ decisions. Purpose: This study explores how the expectations of millennials as brand evangelists towards digital CSR communication contribute to purchasing behavior. Methods: Using a qualitative approach, this study examines Indonesian millennials’ perceptions and attitudes toward CSR activities communicated by Indonesian unicorn companies on Instagram. The data were collected through interviews with 15 Indonesian millennials who actively use Instagram and follow the official account(s) of at least one Indonesian unicorn company. Results: The findings reveal that millennials share positive experiences and support CSR initiatives through Instagram, with communication conveyed transparently and effectively. This demographic’s digital savviness improves expectations for CSR initiatives, which, in turn, influence consumption choices through partnerships with Micro, Small, and Medium Enterprises (MSMEs) and through content that promotes their business sustainability. Conclusion: Indonesian unicorn companies adopt strategic digital CSR communications to meet the heightened expectations of Indonesian millennial consumers, who serve as brand evangelists, supporting, inspiring, and recommending their products. Implications: By aligning CSR initiatives with their brand and sharing them through digital channels, Indonesian unicorn companies can build consumer awareness, trust, engagement, and loyalty, ultimately promoting positive consumption decisions through rational and ethical actions that contribute to societal progress.
Political communication of the capital placement in NTT Gubernatorial election Bataona, Mikhael Rajamuda; Riang, Yoseph; Silaban, Donna Isra; Leuape, Emanuel Sowe; Nggili, Agnes Lidia Herlina
Jurnal Kajian Komunikasi Vol 13, No 2 (2025): December 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v13i2.66469

Abstract

Background: This study is driven by concerns over the political practices seen during the 2024 NTT gubernatorial election. It examines political communication strategies, particularly how political capital was used by both candidates and voter groups. The study assumes that political capitalization does not always have positive dimensions; in this election, some forms of political capital were aggressively traded. Goals: To map the political modalities present during the election, analyze how candidates’ political modalities were distributed through political communication activities, and describe the symbolic rivalry among voter groups shaped by these modalities. Methods: This study employs a critical paradigm and uses a case study approach. Field data were gathered through in-depth interviews with 27 relevant informants, along with document observation related to the research focus. Pierre Bourdieu’s theory of “Modalities” is applied to critically analyze the realities of the research subject. Results: In the 2024 NTT gubernatorial election, each candidate pair relied on distinct political modalities: Melki–Johni emphasized economic capital, Ansy–Jane mobilized symbolic capital through millennial and female representation, and Simon–Andrianus drew upon ethnic identity. Voter groups also reflected this stratification—upper-class voters leveraged financial and business capital, the middle class relied on educational and political capital, and lower-class groups contributed numerical strength. Political rivalries, rooted in religion and ethnicity, further shaped communication practices, expressed both directly and symbolically. Conclusion: The 2024 NTT gubernatorial election was marked by political communication strategies that relied on capitalizing various political modalities in transactions between candidates and voter groups. This use of political modalities also generated political rivalries within society. Implications: The research findings may provide a basis for recommendations on transforming political culture—particularly during electoral contests—to support the development of local political life and democracy.
Engaging democracy or reinforcing base? A thematic analysis of Desak Anies Daffa, Ghozi Kamaluddin; Nasvian, Moch Fuad; Effendi, Tonny Dian; Farrasy, Marco Trisna Omar
Jurnal Kajian Komunikasi Vol 13, No 2 (2025): December 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v13i2.58255

Abstract

Background: In the 2024 election, Anies Baswedan used YouTube as a platform to live-stream his campaign titled ‘Desak Anies,’ with an open discussion. The campaign aimed to restore democracy and bring political discourse to the public. Purpose: This research mapped the interactions of netizens in the comment section of the live-streamed “Desak Anies” broadcast on his official YouTube channel. Methods: It employed thematic analysis. Data was collected using the ‘Google Apps Script’ tool, capturing YouTube comments from 13 episodes of ‘Desak Anies.’ The dataset included only direct comments, excluding replies, with a total of 6,996 comments. Result: The comments were mapped into three main themes: supportive comments, which were the most numerous; hateful comments, which were the fewest; and neutral. Conclusion: This study found a large number of supportive comments, with minimal opposition, indicating that “Desak Anies” strengthened Anies Baswedan’s existing support base but failed to attract new supporters. Thus, it creates the echo chamber effect and filters bubbles, preventing the campaign content from reaching broader viewers. Implications: Social media campaigns, such as “Desak Anies”, could potentially engage audiences. However, they often reinforce existing political beliefs, creating echo chambers that limit democratic discourse. Despite the campaign’s intention to foster political engagement, it strengthens existing support for Anies Baswedan and hinders the outreach to undecided or opposing voters. This suggests that digital platforms may inadvertently stifle true democratic deliberation by limiting exposure to diverse perspectives.
The phenomenon of incest obscenity: Social network and sentiment analysis on YouTube Iwan, Iwan; Firando, Elvina Ekga; Paramitha, Aulia; Bakry, Gema Nusantara
Jurnal Kajian Komunikasi Vol 13, No 2 (2025): December 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v13i2.64478

Abstract

Background: Freedom in digital transformation development has led to abuse, resulting in sexual harassment, such as the “incest fantasy” community. This community sparked public controversy because it deviated from the norm. Despite the bans and arrests, people are still talking about this issue. Comments on YouTube videos are one example. Purpose: Observing sentiment polarization on comments and mapping dominating actors are the goals of this research. Method: This research maps and analyzes the network established by YouTube video and comments linked to the “incest fantasy” group using a Social Network Analysis (SNA) technique, which uses quantitative approaches. Results: The tvOneNews channel has the greatest centrality degree (CD = 27; CC = 0.88; CB = 0.022) according to the findings. A central community is shown via an analysis of comments on TVOneNews programming, encircled by several smaller groups or individuals. This indicates that YouTube comments are not a space for social discourse. The average sentiment level is moderate, indicating that the public is neither overly biased nor neutral, but rather tends toward criticism. Conclusion: There is a dominant actor in the network, but their role is merely a trigger and does not significantly influence the discourse. Analysis of the comments also indicates polarization, with neutral sentiment predominating. Implications: This research enriches communication studies by applying graph theory to enable network mapping and monitoring of discourse development in comments.
The shifts of marketing communication in times of economic downturns in Indonesia Purwaningwulan, Melly Maulin; Wulandari, Tine Agustin; Anggaswari, Niluh Ayu; Hong, Vu Anh
Jurnal Kajian Komunikasi Vol 13, No 2 (2025): December 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v13i2.65094

Abstract

Background: Economic downturns have compelled businesses in Indonesia to rethink marketing communication by adopting innovative, digital, and empathetic strategies in response to shifting consumer behavior, reduced budgets, and increased competition. Purpose: This research aims to explore the dual nature of marketing communication during economic downturns in Indonesia, examining both the key challenges businesses face and the innovative strategies they adopt to survive and thrive in turbulent times. Methods: The methodology used in this study is qualitative, employing descriptive analysis techniques that are consistent with the research objectives. Results: The global economic outlook for 2024-2025 remains uncertain, Indonesia has shown resilience through a strong export performance that supports its economy amid global trade challenges. In response to economic downturns, businesses in Indonesia have adopted innovative, digital, and emotionally driven marketing communication strategies that blend technology, creativity, and empathy to sustain consumer relationships and business resilience. The impact on consumer behavior is marked by declining consumer confidence, reduced purchasing power, and rising frugality. In times of crisis, government and corporate responses play a crucial role in shaping marketing communication. Conclusion: Amid global economic uncertainty and shifting consumer behavior, Indonesia’s resilience has been driven by adaptive marketing communication strategies that integrate digital innovation, emotional connection, and transparent messaging to sustain business continuity and public trust. Implications: This study offers practical insights for businesses to adopt adaptive, technology-driven, and empathetic marketing strategies during economic downturns, while also contributing theoretically to the understanding of crisis communication and consumer behavior in emerging markets in Indonesia.
Civil society’s communicative agency in strengthening community participation for environmental care in Cisayong Bakti, Iriana; Sjuchro, Dian Wardiana; Faustine, Peace
Jurnal Kajian Komunikasi Vol 13, No 2 (2025): December 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v13i2.67362

Abstract

Background: The value of environmental awareness in rural communities has increased in recent years, particularly in areas where traditional customs intersect with contemporary ecological concerns. It is evident in the Indonesian village of Cisayong, located in southern West Java. Purpose: This article employed Giddens’ framework to show how civil society promoted environmental awareness in the village. Methods: This research was conducted through observation, FGDs, and in-depth interviews with local leaders in Cisayong Village. Results: The research indicated that civil society emerges from community, religious, and youth leaders who collectively embrace the environment. Moreover, each of these civil societies has effectively communicated messages about environmental awareness and garnered recognition from the village government for their efforts. Conclusion: The village community exhibits distinctive socio-cultural and economic characteristics that limit its ability to address environmental challenges effectively. However, through the initiative of local leaders, these limitations have become opportunities for developing community-based environmental awareness rooted in religion and culture. Implication: This finding suggested the empowerment of local actors as agents of change to build environmentally conscious social structures. Strengthening these initiatives can improve long-term environmental resilience in similar rural contexts.
Communication perspectives on tourist decision making in community-based tourism: Hua Takhe case kaewoui, Natvara; Kaewnuch, Kanokkarn
Jurnal Kajian Komunikasi Vol 13, No 2 (2025): December 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v13i2.65767

Abstract

Background: Community-based tourism (CBT) involves local communities in the tourism value chain to provide sustainable benefits. Tourist decision-making in CBT situations, specifically how communication elements like destination image, service quality, and local engagement affect behavior, is currently understudied. Recent work typically separates these elements without acknowledging their interconnections in tourist decision-making. Purpose: This study aims to develop a conceptual model that explains tourist decision-making in community-based tourism (CBT) by integrating key communication determinants. It focuses on how communication factors such as destination image, service quality, community storytelling, and local engagement interact to influence tourist behavior. Methods: A qualitative-descriptive approach was employed through an integrative literature review of empirical and conceptual studies from tourism and communication disciplines. Relevant sources were systematically selected based on thematic relevance to CBT, communication, and tourist behavior, allowing the synthesis of theoretical and contextual insights. Results: The findings show that symbolic, emotional, and communicative dimensions of tourism services significantly shape tourists’ decision-making in CBT contexts. Authentic encounters and emotional connections between tourists and host communities enhance destination image and perceived service quality. Furthermore, cultural immersion, local narratives, and place-based identities strengthen perceived value, loyalty, and revisit intention. Conclusion: This study demonstrates that CBT tourist decisions extend beyond rational or economic considerations. Communication factors particularly interpersonal connection, narrative meaning-making, and perceived authenticity play a central role in shaping tourist choices and behavioral intentions within community-based destinations. Implications: Theoretically, this study enriches CBT literature by embedding communication variables into behavioral models. Practically, it offers strategic recommendations for enhancing community storytelling, destination branding, and service interaction especially in destinations like Hua Takhe.

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