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Risa Nurisani
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Gedung Pascasarjana Lantai 2 Fakultas Ilmu Komunikasi Universitas Padjadjaran Jl. Raya Bandung-Sumedang Km. 21, Jatinangor, Jawa Barat 45363, Indonesia
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INDONESIA
Jurnal Kajian Komunikasi
Published by Universitas Padjadjaran
ISSN : 23032006     EISSN : 24775606     DOI : http://jurnal.unpad.ac.id/jkk/index
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
JKK aims to encourage research in communication studies. Topics addressed within the journal include but not limited to: -Political communication is a communication that employs message and political actor or related to power, government, and policy. -Cross-cultural communication is a communication between people with different culture (for instance race, ethnic, or socio-economic) -Business communication is an idea or opinion exchange, information, instruction among people (personal or non-personal) through a various symbol to achieve company goal. -Organizational communication discusses organizational behavior and explained about interactions between people within the organization. -Health communication discusses communication strategy to distribute health information within community or society. The aim of health communication is persuading individual or society in making decision about health activity
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 360 Documents
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Communication strategy of Wat Phra Sri Maha Uma Devi as a Hindu Tourism Destination in Bangkok Boonplook, Kunyapas; Boonyanmetaporn, Wassida
Jurnal Kajian Komunikasi Vol 12, No 2 (2024): December 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v12i2.57952

Abstract

Background: Wat Phra Sri Maha Uma Devi, commonly known as Wat Khaek Silom, is a popular and important Hindu temple in Bangkok, serving as a tourist attraction. Through communication and promotion efforts through digital media and collaborating with various parties to create attractive religious tourism. Despite its popularity, research on effective communication strategies to increase its attractiveness as a religious tourism destination is limited. Purpose: This study aims to analyze and develop effective communication strategies to promote Wat Phra Sri Maha Uma Devi as a Hindu tourist destination in Bangkok. The focus of the research is on communication strategies that are carried out through integrating cultural and religious values, as well as utilizing the use of digital communication media. Methods: This research employed a qualitative approach using a case study methodology, including interviews and participatory observations of temple management, tourists, and the local community. This approach was taken to gain a thorough understanding of the experiences, views, and challenges in managing religious tourism. Results: The findings highlight that effective communication, such as the use of digital communication media platforms and multilingual educational materials, significantly enhances the tourist experience and promotes sustainable tourism. The challenges faced are maintaining the authenticity of the temples while meeting the growing demands of tourism. Conclusion: Wat Phra Sri Maha Uma Devi has successfully integrated religious and cultural elements with effective communication strategies, making it a major tourist destination for Hindus. Implications: The findings of this study provide insights for tourism authorities and temple management to develop sustainable communication strategies that balance cultural preservation with commercial development.
Autopoietic system: New perspective in the development communication study Widyastuti, Dhyah Ayu Retno; Wahyuni, Hermin Indah
Jurnal Kajian Komunikasi Vol 12, No 2 (2024): December 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v12i2.57429

Abstract

Background: Understanding the concept of development communication is necessary. The study of development communication has grown and tends to be dynamic in Africa and Asia. Any communication modifications are crucial, and they can serve as the starting point for the development history. Purpose: The research aimed to develop a new perspective for studying development communication. Methods: The research used a qualitative approach. It analyzed the evolution and history of concepts that developed in the study of development communication in Africa and Asia. The data were collected through a review of literature from various journals, books, and other publications relevant to development communication studies in Africa and Asia. The researchers used a literature review as a methodology, considering that knowledge production is getting faster. Besides, the researchers complemented the study on development communication among Micro, Small, and Medium Enterprises (MSMEs) in Indonesia’s context. Results: The study showed that development communication is most relevant to developing countries such as Africa and Asia. Based on the best practice of MSME in DIY, the autopoietic system by Niklas Luhmann is essential as an innovative perspective in development communication study. The autopoietic approach emphasizes that the system will produce its components self-creation to reduce complexity. It consists of communication, evolution, and differentiation, which build up the autopoietic system. Conclusion: The logic of the autopoietic system, which negates humans, is still challenging to build awareness of communication significance as the core of development communication, not the actors. Implications: This idea suggests the impact of advancing communication studies, particularly future communication studies development.
Technological innovation and social construction of Makassar film industry’s production and distribution Puspitasari, Lilis; Bajari, Atwar; Hidayat, Dadang Rahmat; Cho, Sung Kyum
Jurnal Kajian Komunikasi Vol 12, No 2 (2024): December 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v12i2.57773

Abstract

Background: Cinematography has evolved significantly with technological advancements. In Makassar, Indonesia, film distribution faced challenges due to limited cinemas and competition with imported films. The research explores how technology has transformed film production, distribution, and promotion in Makassar. It addresses gaps in understanding regional cinema’s adaptation to technological changes. Purpose: This research aimed to examine the role of technology in transforming film production and distribution around Makassar. Methods: The study employed qualitative research methods with a case study approach. Data was collected through interviews and observation with key figures in Makassar’s film industry, including producers, directors, and editors. The research applied the Social Construction of Technology (SCoT) theory to analyze how social factors shaped and influenced technology. Results: In pre-production, technology helps with audience research and visual concept design; In the production stage, digital cameras increase image quality and flexibility. In post-production, advanced software allows for better editing and visual effects despite limited local experts; In distribution, it expanded from theaters to streaming platforms, reaching a wider audience. All stages benefit from better collaboration through digital tools. Conclusion: This study found that technology has significantly impacted all stages of filmmaking in Makassar. At the pre-production stage, digital tools facilitate collaboration and audience research. During production, advanced cameras and equipment enhance visual quality and creative possibilities. Post-production benefits from sophisticated editing software, although some processes still require expertise outside the region. Film distribution does not rely on movie theatres; it is distributed through platforms like Netflix, Disney+, Hulu, and Prime Video. Implications: Specifically, findings suggest that regional filmmakers should invest in digital skills and explore diverse distribution channels. Theoretically, the study contributes to understanding how SCoT applies in regional film contexts. It highlights the importance of considering local social dynamics in technological adoption within creative industries.
Exploring momfluencers ethics as social media micro-influencer in Indonesia Ratnasari, Eny; Rohnulyanti, Hanim; Hafiar, Hanny; Wada, Ibrahim
Jurnal Kajian Komunikasi Vol 12, No 2 (2024): December 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v12i2.57754

Abstract

Background: The tight business competition in Indonesia has made branding practitioners develop the most effective strategy to increase brand awareness by collaborating with influencers. In Indonesia, the number of influencers increases annually. One of the biggest is Insta-moms, mom influencers, or momfluencers. Momfluencers have challenges to ensure that their content does not violate ethics, such as advertising rules, and does not mislead the audience. Unfortunately, their lack of awareness of influencer ethics lets them create content based on briefs from clients or management and rely on their common sense. Purpose: This study aimed to analyze the contents of momfluencers, as micro-influencers, through an ethical perspective. Methods: We conducted a quantitative content analysis of 569 posts from 12 momfluencers. Results: Momfluencers’ posts predominantly consist of commercial content in videos or reels featuring influencer portraits with long descriptions. Ethically, momfluencers fail to meet the ethical norms. Aspects that have not been fulfilled are interaction with the audience, respect, participatory activities, social responsibility, connectedness, and loyalty. Meanwhile, aspects that have been fulfilled are trustworthiness, expertise or credibility, appearance, content quality, and communication quality. This study also found two potential ethics violations of momfluencer, engagement bias, and sharenting. Conclusion: Influencers have become an industry. Normalizing unethical practices due to a lack of information should be avoided. Influencer management and influencers under their auspices should know what is permissible and impermissible in their roles. Although there is no code of ethics for influencers in Indonesia, rules for public relations, journalism, and advertising can be a guide. Implications: The results of this study could be an evaluation for influencers in Indonesia and can be input for formulating an influencer code of ethics in Indonesia.
The rhetorical messages of Megawati Soekarnoputri’s speech in Aristotle’s framework Anindita, Jaka; Muttaqin, Ridwan; Agustya, Sylvana Virgina; Supriadi, Dandi
Jurnal Kajian Komunikasi Vol 12, No 2 (2024): December 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v12i2.57652

Abstract

Background: The speech by Megawati Soekarnoputri, the 5th President of Indonesia, commemorating the 50th anniversary of Partai Demokrasi Perjuangan Indonesia (PDIP), has sparked significant public debate. While critics argue her speech was overly critical of President Joko Widodo, others view it as constructive criticism. Therefore, it is significant to examine Megawati’s actual perspective on the incumbent president and the real relationship between her position as chairperson and the president’s status as her cadre. Purpose: This study aims to analyze Megawati’s speech to uncover whether there is a misalignment between its intended message and impact which may have led to controversy. It analyzes the interpretation of people outside PDIP based on Aristotle’s rhetorical framework—ethos, logos, and pathos—to assess her communication strategy and public reception. Methods: A descriptive qualitative approach was used, with special interviews to gain a broader perspective. Triangulation was achieved by involving informants, along with observations, juxtaposing it with previous related research. Results: Based on the research findings, the author discovered that Megawati’s speech functioned primarily to communicate internally with the party’s members within her role as the chairperson. Based on rhetorical frameworks, the speech was exclusive to the internal context, and it could have been misinterpreted by people beyond the intended audience if the message had been amplified by mass and social media channels. Conclusion: The controversy arose because some receptors were not intended to receive her message due to massive distribution to the public either by mass media or social media. Implications: Interpretation of Megawati’s speech must be contextualized within the internal framework of PDIP reflecting its distinctive cultural and tradition attributes. The media outlets that cover this event should adopt a more balanced approach to present the realities to the public.
Intrapersonal communication among digital-age mothers on constructing postpartum body image Citta, Givania Diwiya; Hidayat, Dasrun; Nurhadi, Zikri Fachrul; Rina, Nofha
Jurnal Kajian Komunikasi Vol 12, No 2 (2024): December 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v12i1.53638

Abstract

Background: The mom-body positivity movement is trending on social media to encourage mothers to find comfort in their new maternal bodies. In reality, many postpartum mothers experience antipathy for their body changes, and the way they deal with the stress of postpartum body image can impact their adaptation to the role of motherhood. Purpose: This study seeks to understand how intrapersonal communication within digital-age mothers constructs the meaning of postpartum body image. It is expected to motivate mothers to appreciate, accept, and love their maternal bodies. Methods: The research adopted the constructivist paradigm and a phenomenological study design, and the subjects were eight first-time mothers who had experienced childbirth within the past two years. Results: The study found that a mother’s journey to loving her postpartum body is diverse: some can instantly love their bodily changes, while others come to love their bodies later, after receiving positive affirmations from their closest circle. In addition, motherhood content on Instagram can provide virtual support to those who find it difficult to perceive their postpartum body image positively. Conclusion: Mothers are the key to happiness in the family. If they are unhappy, the baby is also unhappy. To create a healthy family, mothers require support from a healthy environment to construct a positive image of their postpartum bodies with minimal stress thus carrying out their maternal duties well. Implications: This study broadens mothers’ definition of beauty, further looks at postpartum mothers’ physical and mental well-being, and helps formulate better awareness and education on the meaning of postpartum body image at the individual, familial, and communal levels in Indonesia.
Health promotion and communication activities in Al Islam Hospital Bandung Dewi, Retasari; Anisa, Renata; Yustikasari, Yustikasari; Safi, Abdul Qayoum
Jurnal Kajian Komunikasi Vol 12, No 2 (2024): December 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v12i2.57408

Abstract

Background: Health promotion is an important part of the health services strategy in hospitals around the world, including in Indonesia. Hospitals can contribute to improving Indonesians’ health by complying with regulations and following government plans. Al Islam Hospital is a type B hospital in Bandung that has adopted diverse health promotion and communication programs. RS Al Islam Bandung is committed to improving the community’s health status through various programs. Purpose: This study aimed to understand how the hospital’s health promotions (PKRS) installation implements advocacy, community empowerment, and partnership programs through communication activities and media. Methods: We employed a qualitative method that included interviews, observation, and a review of relevant literature. Results: The results showed that RS Al Islam Bandung had integrated the principles of effective health communication into its PKRS program. Firstly, hospital management engages in health advocacy by issuing policies in various media that support health promotion programs; secondly, Al Islam Bandung Hospital equips the community with the information, willingness, and skill necessary to tackle the different health issues by involving patients and their families, hospital human resources, and the community; and thirdly, RS Al Islam Bandung establishes collaboration with educational institutions, local communities, and mass media. Conclusion: For the sustainability and effectiveness of health promotion programs, hospitals must ensure continued cooperation with stakeholders and continue to improve their health communication media. Implication: The study suggests that hospital management can conduct a continuous evaluation of health promotion activities carried out at Al Islam Bandung Hospital so that the health promotion and communication activities are not limited to the hospital area. The hospital can achieve this by optimizing its communication media. Hospitals can start using social media analytics and SEO campaigns to produce messages that cater to the needs of their audience.
Influencing factors of West Java higher education digital transformation Sumartias, Suwandi; Koswara, Aang; Ahmad, Jamilah; Restianty, Ajani
Jurnal Kajian Komunikasi Vol 12, No 2 (2024): December 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v12i2.58515

Abstract

Background: Digital transformation, in this sense, means incorporating digital technology into many aspects of higher education, including learning, teaching, administration, and research. Purpose: This research aimed to generate a framework that is more knowledgeable than it was by utilizing digital technologies. In education, digital evolution attempts to establish an effective pleasant learning environment for everyone involved in a Smart Learning Environment. Methods: It employed an explanatory database analysis with multiple linear regression to examine the influencing factors of West Java’s higher education digital transformation. Results: The results indicated that digital transformation promotes more efficient work. However, there are also disadvantages, including reduced versatility, increased levels of student participation, and greater interaction among universities. It assures that the technology is dependable, functional, and satisfies stakeholders’ requirements. As they must adjust to the digital age and incorporate new methods and practices, higher education institutions play a significant role in the transition of the educational field. Conclusion: In education, digital transformation has demonstrated positive impacts, such as faster and more efficient work processes and increased access to information. Digital transformation also presents negative aspects, such as loss of flexibility, increased student involvement, and increased interactivity between universities. Implications: The application of technology information systems in higher education is significant for developing the education system. Transforming information technology systems in higher education is a strategic and enlightening vision for organizations, increasing efficiency, productivity, and accessibility.
Optimizing government communication on environmental issues: Visual strategies for public engagement Iwan, Iwan; Wibowo, Kunto Adi; Rahmawan, Detta
Jurnal Kajian Komunikasi Vol 12, No 2 (2024): December 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v12i2.57591

Abstract

Background: Visual elements in content play a crucial role in influencing user engagement on social media platforms. This study focuses on Instagram, a widely used social media platforms in Indonesia, using the official account of a government institution, that is the Instagram account of the Ministry of Environment and Forestry (MoEF) of the Republic of Indonesia for analysis. It is important to increase public awareness about environmental challenges, such as land degradation and the decline of animal populations, and to disseminate information about preserving Indonesia’s native fauna and flora through conservation programs. Purpose: This study aims to analyze and compare the visual factors in each Instagram post of the MoEF, to evaluate user interaction with the account. Instagram was chosen because the institution is more active on this media platform compared to others. Methods: This study employed a quantitative content analysis, using one-way ANOVA analysis to review potential variations in user interaction across different visual factors. Results: The results revealed variation among categories in terms of content type (F = 8.146; p = 0.001), visual aesthetics (F = 8.299; p = 0.004), and presentation modality (F = 4.341; p = 0.038). This finding suggests that government Instagram accounts need to carefully consider visual factors to enhance user interaction. Implications: This study provides guidance for government institutions on enhancing environmental awareness through effective visual communication strategies on social media, particularly Instagram.
Marketing communication in ASEAN: A bibliometric analysis Dipa, Adzkia Kirana; Mayasari, Mayasari; Khang, Nguyen Tan; Poedjadi, Maudy Rizkiana; Priyatna, Centurion Chandratama
Jurnal Kajian Komunikasi Vol 12, No 2 (2024): December 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v12i2.57783

Abstract

Background: Due to the dynamic competition and development of marketing communication, countries in the ASEAN region need integrated collaboration between countries to combine and take advantage of opportunities that modern marketing communication practices in ASEAN countries combine sustainability, ethics, and cultural practices. Purpose: This study aims to systematically analyze and classify research articles and then visualize them. Method: A comprehensive discussion of the development of marketing communications from the past to the present can be done by conducting research using Bibliometric Analysis. The research dataset was processed and analyzed using R Language and Biblioshiny software. This research examines 302 documents from 1991 to 2023 covered in the study period (32 years), taken from the Scopus dataset source. Result: The number of publications from year to year has increased significantly; for the last 32 years, 2023 was the peak publications of marketing communication articles, and Indonesia, Malaysia, and Thailand are the countries with the largest contribution to the production of research articles in the field of marketing communication in the ASEAN region. Conclusion: Collaboration between ASEAN countries is facilitated by geographical proximity, cultural similarities, and the maturity of research networks in several countries that dominate this region. Implications: Further research can be conducted to identify marketing communication research topics that are most often the focus of collaboration and to determine priority topics for the future.

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