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MIX : Jurnal Ilmiah Manajemen
Published by Universitas Mercu Buana
ISSN : 20881231     EISSN : 24605328     DOI : 10.22441/jurnal_mix
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
MIX: Jurnal Ilmiah Manajemen is a journal that publishes the results of empirical research that has strong novelty with reference to the latest journals and contributes greatly to scientific development in the fields of Management: Finance, Marketing, Human Resources, and Operations.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 484 Documents
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The Impact of Pro-Environment Belief and Personal Norm toward the Beauty Purchase Behavior Ikhsan, Ridho Bramulya; Br Sinukaban, Laranza Destami; Dinegoro, Radindya Citta; Annur, Rania Ramadhanty; Fernando, Yudi
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 2 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i2.002

Abstract

Objectives: The increasing use of eco-friendly beauty products in Indonesia attracts many researchers to understand buying behavior. Therefore, this study examines the effect of altruistic values, hedonic values, pro-environmental beliefs, personal norms, and independent decision-making on consumer buying behavior of eco-friendly beauty products.Methodology: This research is quantitative with an online survey of consumers purchasing green cosmetics products in Greater Jakarta, Indonesia. The determination of the number of samples is ten times the number of indicators with a purposive sampling technique. The research questionnaire was developed by several prior researchers who had been tested for validity and reliability. Structural equation modeling uses structural equation modeling-partial lease squares with SmartPLS software version 4 to test the research hypothesis.Finding: The results of the study show that altruistic values and hedonic values have a positive effect on pro-environmental beliefs. Furthermore, pro-environmental beliefs have a positive effect on personal norms. Finally, personal norms and independent judgment-making positively affect consumers' purchase behavior of green beauty products in Greater Jakarta.Conclusion: Green beauty purchase behavior in Greater Jakarta is influenced by personal norms and independent judgment-making which are also influenced by altruistic values, hedonic values, and pro-environmental beliefs. In the context of green beauty products, awareness that arises from within oneself can form a better level of consistency in buying green beauty product behavior. The findings from this study serve as a basis for managers and the Indonesian government to implement better eco-friendly strategies to motivate consumers to buy green products, especially cosmetics.
The Effect of Green Advertising on Environmental Attitudes and Purchase Intention in Buying Environmentally Friendly Products (Studies on Garnier Products) Nabahani, Putri Rakhmatia; Asih, Daru; Malihah, Fadhila Dhia; Fajrin, Nurul Komara
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 1 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i1.014

Abstract

Objectives This study aims to determine green advertising on purchase intention in buying environmentally friendly products through mediating environmental attitudesMethodology: This research employed a causality research design, utilizing a quantitative approach. Data were collected through a questionnaire distributed via Google Forms to residents of DKI Jakarta. Sampling was conducted using the Non-Probability Sampling technique, specifically employing a purposive sampling method. The sample size for this study was 100 participants. Subsequently, the questionnaire responses were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method, facilitated by SmartPLS 3.0 software.Finding: The results of this study found that Garnier’s green advertising and environmental attitudes had a positive and significant effect on purchase intentions in buying Garnier’s environmentally friendly product, and environmental attitudes had a positive and significant effect in mediating green advertising towards purchase intention in buying environmentally friendly product.Conclusion: The better implementation of green advertising increases consumer interest in buying environmentally friendly products, the higher the consumer's environmental attitude, and the greater the individual's interest in buying environmentally friendly products. 
Passenger Loyalty and Satisfaction: Empirical Evidence at the South Sumatra LRT Station in Indonesia Ricardianto, Prasadja; Risdiana, Azis Okta; Abdurachman, Edi; Saputro, Soemino Eko; Purba, Okin Ringan
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 1 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i1.005

Abstract

During its operation, Light Rail Transit in the Province of South Sumatera had not become the main choice of transportation for people in Palembang and its surroundings. Objectives: This research aimed to analyze the direct and indirect influences of operational performance and service quality on passenger loyalty mediated by Light Rail Transit passenger satisfaction.Methodology: This research took the sample of all employees of the Station and passengers of Light Rail Transit Palembang as many as 100 people. The method of data analysis used in this research was the Path Analysis method.Finding: The research found that operational performance and service quality had positive and significant direct and indirect influences on passenger satisfaction and passenger loyalty, also passenger satisfaction had a positive and significant influence on passenger loyalty.Conclusion: Maintaining passenger loyalty needs an improvement in operational performance and service quality to achieve passenger satisfaction through the improvement of inter-division coordination and training. The improvement of operational performance and support from service quality will enhance passenger trust which, in turn, will increase the loyalty of LRT passengers.
Exploring the Moderating Effects of Organizational Citizenship Behavior on the Relationship between Servant Leadership and Employee Performance with Employee Engagement as the Mediator Fakhri, Mahendra
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 2 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i2.013

Abstract

Objectives: The objective of this research is to explore the moderating effect of organizational citizenship behavior on employee performance. Servant leadership is a leadership style that prioritizes serving others and promoting their well-being. It has been found to have positive outcomes such as employee engagement, organizational citizenship behavior, and employee performance.Methodology: The method used in this research is the quantitative research, with a population consisting of female employees. The sample comprised 310 female employees who were led by female leaders, and selected using simple random sampling. To explore the relationships among variables and incorporate mediating and moderating effects in the model, SEM-PLS was employed.Finding: Interestingly, when considering OCB as a moderating variable, different results were observed for direct and indirect effects. The indirect effect revealed that OCB had a positive and significant moderating effect on the relationship between servant leadership and employee performance, suggesting that OCB enhanced this relationship. Conclusion: However, when examining the direct effect of servant leadership on employee performance while moderated by OCB, a significant but negative association between these variables suggests weakened relationships. This finding suggested that OCB played a significant role in moderating the relationship between Servant Leadership and Employee Performance, emphasizing the need to recognize OCB as an essential factor in comprehending the impact of servant leadership on employee performance.
The Effect of Inflation and Rupiah Exchange Rate on Stock Prices with Dividends as Moderators Masno Marjohan
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 3 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i3.011

Abstract

Objectives: The choice to pay dividends is a strategic one for every business. It's the foundation on which stock market investments are made. Dividends paid out by a firm are more highly valued by shareholders than capital profits. Due to the inherent risk associated with investing, investors would rather receive compensation in the now than in the future. The company's future success may be seen in its consistent dividend payments. The goal of this research was to examine the moderating role of dividends in a market vulnerable to inflation and the rupiah exchange rate. The focus is on dividend-paying firms trading on the IDX between 2013 and 2021.Methodology: The associative quantitative approach used here relies on previously collected data. The purposive sampling method was used in the sampling process. This study used 153 samples over 9 time periods, following the criteria. Both single- and multi-linear regression are used in the study.Finding: The findings in the study are inflation and rupiah exchange rates on stock prices have a negative effect and simultaneously affect stock prices while dividends per share can moderate the connection between inflation and stock prices.Conclusion: Both inflation and the rupiah exchange rate have been shown to have a negative effect on stock prices. Inflation has been shown to have a negative influence on stock prices while the rupiah exchange rate also has this effect. According to the findings of this journal, a combined effect of inflation and the value of the rupiah against other currencies may be seen in stock market prices. Furthermore, it has been shown that this effect can occur. The MRA research also shows that dividends per share have a moderating influence on the connection between inflation and stock prices, as well as the correlation between the rupiah exchange rate and stock prices.
The Influence of Management Information System Transition on Individual Impact Mediated by Perceived Ease of Use and Usefulness Made Hizkia; Gede Ariadi
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 3 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i3.001

Abstract

Objectives: The aim of the research is to reveal how perceived usefulness and ease of use can bridge the gap among the impacts on individuals of information quality, system quality, and service quality.Methodology: This study uses a quantitative method to assess the theoretical model by asking several questions linked to Google Forms. This study utilized a quantitative analysis instrument by SmartPLS software. Partial Least Square-Structural Equation Modelling utilizes data analysis. The population of this study were employees at PT KIMI which moved to manufacture tire products in West Java with a total sample of 75 respondents. The data analysis used is the Partial Least Square-Structural Equation Model (PLS-SEM) by SmartPLS 3.0 software. The initial phase in data analysis is to summarize figures on the respondents' descriptions. The subsequent phase is to gauge the validity and reliability through discriminant validity and reliability tests.Finding: The study results showed that employees' perceived usefulness and ease of use mediate the relationship between information quality, system quality, and individual impact. Conversely, the service quality could not directly influence individual impact through perceived usefulness. Perceived ease of use and usefulness serially mediate the relationship between system quality, service quality, and individual impact. Conclusion: The perceived ease of use and usefulness variables can serially mediate the relationship between system quality and service quality on individual impact. Users of information systems will feel a more significant personal impact if perceived usefulness and ease of use are implemented to achieve comfortable working.
The Impact of Institutional and Managerial Ownership, Dividend Policy, and Company Size on the Financial Performance and Their Consequences for Firm Valuation Tresnawati, Rina
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 2 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i2.004

Abstract

Objectives: The objective of this study is guided by agency theory, which seeks to reduce conflicts of interest between business owners and agents. Institutional ownership, management ownership, and dividend payout ratio are regarded as the primary determinants of a company's financial success, as measured by Return on Equity (ROE). Finally, financial performance can affect firm value, as measured by Price to Book Value (PBV).Methodology: The research population consists of manufacturing sector enterprises that registered with the BEI between 2017 and 2021. The analysis approach utilized is Moderated Regression Analysis (MRA), which is a multivariate linear regression model with interaction (multiplication of more than one independent variable). Finding: H1 and H2 are rejected as the computed t is less than the t table and the sig value exceeds α 0.05. H3 and H4 are valid since the projected t value surpasses the t table and the sign value is less than 0.05. H5 is also regarded as an MRA, despite its negative consequences.Conclusion: Institutional ownership and managerial ownership do not affect financial performance or return on equity. Meanwhile, the dividend payout ratio has a favorable and large impact on financial performance. This shows that if the choice of dividend policy is of good quality and in line with the company's interests, it will have a beneficial influence on financial success. ROE has a positive and significant effect on company value/price book value (PBV). Meanwhile, company size (M) has a significant moderating value but the effect is negative. This means that variable M has a negative moderating influence on the effect of ROE on PBV.
Determination of Factors Affecting Cashless Payment Through E-Wallet for Students in Yogyakarta Pratama, Aditya Wahyu; Nasrulloh, Rifqi Syarif
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 1 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i1.010

Abstract

Objectives: This study aims to determine what factors can affect cashless payments to students in Yogyakarta. This research is important because there is a research gap from previous studies.Methodology: This study used a purposive sampling technique and the data collection technique used was distributing questionnaires to respondents by a Google Form with answers using 5-point Likert scale. A sample of 108 respondents was obtained. The collected data were analyzed using the SEM-PLS method with the help of SmartPLS 4 Software.Finding: The empirical test results showed that consumer knowledge had no effect on cashless decisions nor was it mediated by service features. Meanwhile, convenience had a significant positive effect on cashless decisions and service features were able to mediate the relationship between convenience and cashless decisions. Furthermore, service features had a significant positive effect on cashless e-Wallet decisions for students in Yogyakarta.Conclusion: Having a high level of knowledge did not increase student decisions to pay in cashless, this indicates a low level of community literacy. This finding can be interpreted that students feel that the e-Wallet cashless payment service features are easy to access, have various transaction features and services, and the many product innovations provided by e-Wallet can influence students to decide to pay cashless.
The Impact of E-Business Technologies and Social Media Marketing on Indonesian SMEs Sustainability Prabowo, Hartiwi; Sriwidadi, Teguh
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 1 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i1.001

Abstract

Objectives: As a result of the COVID-19 pandemic, many MSMEs in Indonesia have experienced losses and some have even gone bankrupt. To try to keep their business running, MSMEs must carry out digital transformation, including by selling their merchandise via the internet, using social media such as Instagram and Facebook, as well as online markets including Tokopedia, Shopee, Bukalapak, Blibli, and Lazada. By using the internet for business, it is necessary to know the role of e-business technology and social media marketing. Therefore, this research examines how perceived usefulness, perceived ease of use, and digital transformation influence the sustainability of SMEs through e-business technology and social media marketing.Methodology: This research uses quantitative methods with a type of causal research. The population in this study were members of the CUP Bestari UKM community, numbering around 600 SMEs. To determine the sample size, the convenience sampling method was used, the sampling process was from the population closest and easiest to reach for researchers, taken from members of the CUP Bestari SMEs participating in the November 2021 bazaar at the Periuk District Hall, Tangerang City, totaling 108 samples. Primary data collection was carried out using a questionnaire by sending a Google Forms link to members of the UKM CUP Bestari community via WhatsApp. Then the data was analyzed using partial square rent structural equation modeling techniques. Finding:  As a result, perceived usefulness and perceived ease of use have a significant influence on e-business technology. Perceived ease of use significantly affects social media marketing, perceived usefulness does not affect social media marketing. In addition, e-business technology significantly influences SMEs' sustainability, and e-business technology also influences SMEs' sustainability. Perceived usefulness and perceived ease of use influence SME sustainability both through e-business technology and through social media marketing. Meanwhile, digital transformation does not influence social media marketing both direct and indirect through social media marketing as a mediator.Conclusion: SME sustainability is influenced by factors of perceived usefulness, and perceived ease of use with e-business technology, and social media marketing as mediating variables. Another factor, namely digital transformation does not influence social media marketing both directly and indirectly through social media marketing as a mediator. In future research, it is recommended to use digital transformation as a variable that moderates the achievement of SME sustainability.
Exploring Frugal Buying, Social Influence, and App Behavior in Online Food Shopping in Indonesia Widarto Rachbini; Silverius Y. Soeharso; Harimurti Wulandjani; Tiolina Evi; Erwin Permana; Suyanto Suyanto
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 3 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i3.007

Abstract

Objectives: This quantitative study investigates the relationships among Frugal Buying Habits, Social Influence, Task-oriented app usage, Pleasure-oriented app usage, and Digital persuasion in the context of online food shopping via delivery apps in Indonesia.Methodology: We employ an explanatory research design, testing hypotheses derived from existing literature. A purposive sampling method selects 300 active users of online food delivery apps. Structural Equation Modeling (SEM) with Smart PLS software analyzes the data.Findings: Frugal Buying Habits are associated with both Task-oriented and Pleasure-oriented app usage. Social Influence strongly impacts Digital Persuasion. Task-oriented app usage positively correlates with Digital Persuasion while Pleasure-oriented app usage does not.Conclusion: These findings highlight opportunities for app developers to cater to frugal consumers and leverage social influence, improving user experiences. Policymakers should consider regulating digital persuasion tactics for ethical practices. This research contributes to understanding online food shopping dynamics.

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