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MIX : Jurnal Ilmiah Manajemen
Published by Universitas Mercu Buana
ISSN : 20881231     EISSN : 24605328     DOI : 10.22441/jurnal_mix
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
MIX: Jurnal Ilmiah Manajemen is a journal that publishes the results of empirical research that has strong novelty with reference to the latest journals and contributes greatly to scientific development in the fields of Management: Finance, Marketing, Human Resources, and Operations.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 484 Documents
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Towards the Knowledge Management: Improving The Role of Organizational Citizenship Behavior Through the Job Satisfaction Perkasa, Didin Hikmah; Purwanto, Setiyo; Dhyan Parasakti, Ryani; Soelton, Mochamad; Arief, Harefan
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 2 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i2.009

Abstract

Objective: The objective of this research is to evaluate and analyze the impact of effective good corporate governance and knowledge management on organizational citizenship behavior. In addition, this research also investigated the mediating role of job satisfaction.Methodology: This research involved the saturated sample of 179 employees. Quantitative analysis was carried out through a survey approach using questionnaires and the Smart-PLS model structural analysis method.Findings: An interesting finding in this research is that consistent and structured implementation of GCG has been able to improve organizational performance by reaching the right people through the right channels in a short time. Therefore, employee job satisfaction is no longer the dominant factor in this research.Conclusion: Organizational citizenship behavior has a positive influence on Good Corporate Governance and knowledge management. The implementation of good corporate governance and well-functioning knowledge management makes a positive contribution to the level of job satisfaction. Even though job satisfaction has a significant positive impact on Organizational Citizenship Behavior, job satisfaction does not act as an intermediary in the relationship between Good Corporate Governance and Organizational Citizenship Behavior. In contrast, in the knowledge management framework, job satisfaction plays a role as a mediator that connects the influence of knowledge management on organizational citizenship behavior.
Marketing 4.0 for Mango Market Development Effectively in Indramayu Regency, Indonesia Rusliati, Ellen; Mulyaningrum, Mulyaningrum; Rusyani, Erni; Mulyanto, Ferry
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 1 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i1.015

Abstract

Objectives: Entrepreneurs experienced a decline in sales during Covid-19. Digital marketing strategies could identify the desired products and services of their potential customers. Therefore, the objective of this study was to generate a market 4.0 model by integrating conventional and digital marketing with the 4C market mix, customer behavior, and the 5A approach (aware, appeal, asked, acted, advocate). Methodology: Descriptive and qualitative methods were used with atlas.ti software for data analysis. The study focused on mango farmers and entrepreneurs producing derived products in Indramayu Regency, Indonesia. In-depth interviews and participant observations were used to collect data. Finding: The research results showed that farmers and entrepreneurs who applied marketing 4.0 were able to survive during the COVID-19 pandemic, and were interested in continuing to develop the market in the future Conclusion: The use of digital technology in marketing activities is still at an early stage, which is limited to WhatsApp groups and websites. The use of marketing 4.0 has resulted in a wider marketing reach for Indramayu mangoes.
Big Five Personality on Life Satisfaction: Job Satisfaction and Job Stress as Mediators (Study on Small Enterprises in Garut Regency) Kosasih, Kosasih; Yuliaty, Farida; Paramarta, Vip; Kania, Dewi; Fitriana, Fitriana
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 1 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i1.006

Abstract

Objective: The purpose of this study is to investigate the relationship between personality traits and life satisfaction, as well as the impact of job satisfaction on life satisfaction and work stress. While investigating the function of job stress and job satisfaction in mediating the link between these variables.Methodology: This specific field of study adopts a quantitative research methodology and survey research techniques. A multivariate statistical method is used in the statistical tool that uses SmartPls 4 v.4.0.9.4 to compare exogenous and endogenous factors. The number of micro-enterprises in Garut Regency reached 150.557 (Garut Cooperative and SMEs Office, 2019), absorbing a total workforce of 2953 people. So, the population is the SME workforce who are still actively working. Sampling using incidental sampling and Purposive or Judgment sampling, namely sampling based on the number of respondents who filled out the instrument and must follow the sample proportions required in the SEM-SmartPlsmodel. So, the minimum sample is 120 employee respondents. Incidental sampling can likely achieve more than 130.Findings: According to the findings of hypothesis testing using Smart PLS, the first hypothesis (H1) is accepted, implying that personality significantly affects work stress. Since the second hypothesis (H2) is confirmed, personality affects life satisfaction. The third hypothesis (H3) is accepted which means that there is a significant relationship between job satisfaction and work stress. The fourth hypothesis (H4) is not accepted, proving that there is no discernible relationship between job happiness and life satisfaction. The fifth hypothesis (H5) is accepted which suggests that life satisfaction is significantly impacted by work stress. H9 is rejected, although H6, H7, and H8 are accepted.Conclusion: The capacity to forecast life satisfaction which falls into the moderate group can be attributed to the Big Five personality, job contentment, and work stress. Employees of SMEs in the Garut Regency can become more satisfied at work and in general by changing their personalities. Employees of SMEs experience both distress and eustress because job satisfaction has a favorable and important effect on work stress. It has not been demonstrated that life satisfaction is significantly influenced by job satisfaction. Life satisfaction is significantly impacted by job stress, suggesting that this stress is pleasant (eustress), such as self-motivation and stimulation to achieve personal goals in the work and life domains. According to mediation tests, the effect of personality on work stress is mediated by job satisfaction.
The Role of Parasocial Relationships in Minimizing the Affiliate Marketing Risks of the Generation Z Fabilia, Safira; Aprianingsih, Atik
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 2 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i2.014

Abstract

Objectives: The objective of this study is to investigate whether the parasocial relationships can mitigate perceived risks in clicking affiliate marketing links. It also seeks to uncover strategies for affiliate marketers to boost click intention by understanding how these relationships reduce perceived risks.Methodology: This study employs a quantitative research method, utilizing surveys to gather data. It involved 384 Indonesian Gen Z respondents who are not only knowledgeable about affiliate marketing but also have at least one favorite marketer. The collected data was analyzed using Structural Equation Modeling (SEM) with the software SmartPLS 3.2.9.Finding: The research uncovers that liking and perceived similarity have a positive effect on parasocial relationships. Furthermore, the parasocial relationship has a positive effect on risk reduction, which, in turn, positively affects the intention to click.Conclusion: The study concludes that successful affiliate marketers can benefit from harnessing parasocial relationships. This research offers practical insights for affiliate marketers seeking to increase their effectiveness and consumer engagement, highlighting the unique opportunity to boost click-through rates through the strategic use of parasocial relationships.
Build Brand Resonance Through Brand Image and Brand Love (Study of Apple MacBook Users) Lutfi Lutfi; Edi Rahmat Taufik; Hendra Hermawan
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 3 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i3.012

Abstract

Objectives: This study aims to develop a basic theoretical model and a new empirical research model to close the gap between the results of a previous study and the results of the present study concerning the impact of Corporate Social Responsibility as perceived by a company on Brand Resonance.Methodology: This study employs descriptive and explanatory quantitative methods by administering an online survey to Apple MacBook users in the Facebook group MacBook Indonesia User. This study employed a non-probability sampling technique, the purposive method (purposive sampling) with a population of 1,328 individuals and a sample size of 151 individuals. Method for data analysis using Partial Least Square (PLS) and SmartPLS 3.2.9.Finding: 1) Perceived CSR has a negative but insignificant effect on Brand Resonance; 2) Perceived CSR has a positive and significant effect on Brand Image; 3) Perceived CSR has a positive and significant effect on Brand Love; 4)) Brand Image has a positive and significant effect on Brand Love; 5) Brand Image has a positive and significant effect on Brand Resonance; 6) Brand Love has a positive and significant effect on Brand Resonance. Additionally, Brand Image and Brand Love can moderate the relationship between Perceived CSR and Brand Resonance.Conclusion: Perceived CSR had a negative but not significant effect on Brand Resonance, a positive and significant effect on Brand Image, and a positive and significant impact on Brand Love. Brand Image had a positive and significant effect on Brand Resonance, a positive and significant effect on Brand Love, and Brand Love had a positive and significant effect on Brand Resonance.
Determinants of Stock Return and Firm Value of Manufactures Listed at the Indonesian Stock Exchanges Afriyani Afriyani; Nurfatwa Andriani Yasin; Agussalim Rahman
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 3 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i3.003

Abstract

Objectives: This study aimed to examine the impact of ownership structure, fundamental factors, and technical analysis on stock returns, as well as the impact of these factors on firm value.Methodology: This research is an explanatory descriptive research with a quantitative approach where the study encompasses a population of 148 manufacturing companies listed on the Indonesia Stock Exchange. From this population, a purposive sample of 50 companies is selected for in-depth analysis.Finding: The findings indicated that the ownership structure did not have a substantial impact on stock returns, despite showing a positive trend. Similarly, fundamental factors were found to have a positive influence on stock returns but the effect was not statistically significant. In contrast, the utilization of analytical techniques was associated with a significant and positive impact on stock returns. Additionally, the study revealed that ownership structure, fundamental factors, analytical techniques, and stock returns collectively had a noteworthy and positive effect on firm value. Finally, the investigation demonstrated that ownership structure, fundamental factors, and technical analysis played a significant role in determining firm value through their impact on stock returns.Conclusion: Overall, the company's value can be significantly enhanced through stock returns by considering ownership structure, fundamental factors, and technical analysis in a positive manner.
The Effect of Work-Family Conflict, Work Overload, and Perceived Organizational Support towards Work Stress and Its Impact on Turnover Intentions in the Private Bank Employees Sunatar, Bambang
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 2 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i2.005

Abstract

Objectives: The objective of this research is to determine how work-family conflict, work overload, and perceived organizational support affect work stress and subsequently influence turnover intentions in private bank employeesMethodology: The study employs a quantitative approach to test known hypotheses and involves collecting data via questionnaires from 120 participants in Sorong, West Papua, Indonesia. The data is analyzed using a structural equation model (SEM) with the aid of smart PLS and 100 samplesFinding: The results indicate that work-family conflict and work overload have significant positive effects on work stress and turnover intentions. Additionally, perceived organizational support has a significant positive impact on both work stress and turnover intentions. The study further finds that work stress mediates the relationship between work-family conflict, work overload, perceived organizational support, and turnover intentions. Therefore, organizations must address work-family conflict, and work overload to provide perceived organizational support to reduce work stress and turnover intentions among their employeesConclusion: According to this research, the implications are that managers should implement measures to minimize work-family conflicts and workload to enhance employee well-being and reduce their intentions to leave the organization and the need to ensure that employees perceive support from the organization in different aspects such as compensation, promotion, and recognition
Factors Influencing Intention and Decision to Visit Gadang Clock Tower Tourist Object in Bukittinggi, West Sumatra Marlina, Winny Alna; Surbakti, Eliza Ellen; Agus, Alfian
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 1 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i1.011

Abstract

Objectives:  The objective of this study is to contribute to the existing body of literature regarding the decision-making process of visiting the Gadang Clock Tower tourist attraction. This will be achieved by examining aspects like travel motivation, electronic word-of-mouth (EWOM), eco-destination image, and intention to visit. There exists a dearth of scholarly research on Gadang clocks, particularly about their significance within eco-destinations. Consequently, there is a pressing need for further investigation in this area.Methodology: The data utilized in this study was obtained via a survey of tourists who were visiting the Clock Tower in Bukittinggi. The SEM is utilized in the assessment of validity, reliability, cross-loading, and t-statistics.Finding: The study found that the influence of electronic word-of-mouth and eco-destination images on tourists' intentions and visiting decisions at the Gadang Clock Tower was positive and significant. Therefore, it can be inferred that these elements play a crucial role in enhancing visitors' intentions and decisions.Conclusion: If the Clock Tower possesses a favorable eco-destination image, it is likely to attract a higher influx of tourists. Electronic word-of-mouth (e-WOM) has a substantial impact in influencing individuals' levels to encounter the clock tower. The number of visitors expressing an intention to revisit the Gadang Clock is expected to increase if they have a remarkable and memorable experience on their initial visit. Furthermore, the act of visiting the Clock Tower exerted a substantial impact on their subsequent inclination to revisit it.
The Analysis of Technology Acceptance Model (TAM) on Culinary MSMEs Marketplace in Garut Regency Hamdani, Nizar Alam; Muladi, Rio; Maulani, Galih Abdul Fatah
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 1 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i1.002

Abstract

Objectives: The Objectives of this research are to examine the influence of perceived ease of use on perceived usefulness, the influence of perceived ease of use and perceived usefulness on behavioral intentions, the influence of behavioral intentions on usage behavior, the influence of subjective norms, and output quality. Demonstration Results of Perceptions of Usefulness and the Influence of Perceptions of Enjoyment on the Ease of Use of GoFood Marketplace among Culinary MSME Entrepreneurs in Garut Regency.Methodology: This research uses a quantitative approach and a survey method, which involves distributing a questionnaire to GoFood partner MSMEs in the Garut Regency. The collected data will then be analyzed using AMOS 27 software. The study focuses on Culinary MSMEs partnered with GoFood, or "merchants." A total of 275 respondents were sampled using a probability sampling technique called simple random sampling. The data collected in the research was taken from MSME actors who have used the Go Food Application platform in the Garut Regency.Finding: The results of this study indicate that (1) Perceived ease of use has an effect on perceived usefulness, (2) Perceived ease of use has no effect on behavioral intention, (3) Perceived usefulness has an effect on behavioral intention, (4) Behavioral intention has an effect on use behavior, (5) Subjective norms affect perceived usefulness, (6) Job relevance has an effect on perceived usefulness, (7) Output Quality has no effect on perceived usefulness, (8) Result of Demonstration has no effect on perceived usefulness, and (9) Perceived Enjoyment has an effect on perceived ease of use. This explains that technology is strategic in increasing understanding of adopting technology which has an impact on business performance.Conclusion: Based on the study results, MSMEs in the Garut district have adopted the use and utilization of application features on GoFood in their business processes.
Enhancing the Organizational Innovation: The Role of HRM Practices and Transformational Leadership in SMEs Asraf, Asraf; Hakim, Abdul; Yuana, Indira; Roslan, Astil Harli
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 2 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i2.010

Abstract

Objective: The objective of this  research is to reveal the relationship between Human Resource Management (HRM) practices and organizational innovation, mediated by Collective Organizational Engagement and moderated by Transformational Leadership, in the context of small and medium enterprises (SMEs) in Kendari City.Methodology: This study employs a quantitative methodology using Structural Equation Modeling, specifically Partial Least Squares (SEM PLS). The data is cross-sectional, collected at a single point in time through the distribution of questionnaires. The study involves a total of 260 SMEs located in Kendari City.Findings: The study indicates that effective HRM practices foster organizational innovation by creating a supportive work environment. HRM enhances collective employee engagement, contributing to innovation through active participation in idea development. Transformational leadership strengthens this relationship by motivating employees to excel.Conclusion: Efficient HRM practices promote organizational innovation by creating a supportive work environment and enhancing employee engagement. Transformational leadership further accelerates innovation by motivating employees. Integrating effective HRM with transformational leadership creates a conducive environment for sustainable innovation within the organization.

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