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All Journal Jurnal Ilmu Pendidikan Ganaya: Jurnal Ilmu Sosial dan Humaniora Journal of Humanities and Social Studies Dinasti International Journal of Education Management and Social Science Indonesian Journal for Social Responsibility Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Nivedana : Jurnal Komunikasi dan Bahasa Da'watuna: Journal of Communication and Islamic Broadcasting ARRUS Journal of Social Sciences and Humanities Jurnal Pengabdian kepada Masyarakat Bina Darma Indonesian Journal of Advanced Research (IJAR) Asian Journal of Applied Education IJoEd: Indonesian Journal on Education Communica : Journal of Communication
Misnawati, Desy
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Instruksi Sosial Fyp (For Your Page) Media Sosial Tiktok pada Perilaku Gen Z R.U , Angela Melita; Misnawati, Desy
Indonesian Journal on Education (IJoEd) Vol. 1 No. 3 (2025)
Publisher : LPPI Yayasan Almahmudi bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/nhxmf781

Abstract

Perkembangan teknologi komunikasi yang sangat pesat telah membawa transformasi signifikan dalam struktur masyarakat global, dari era tradisional dan industrialisasi menuju era informasi. Tujuan dilakukan penelitian ini untuk mengetahui sejauh mana media TikTok diminati dan dimanfaatkan oleh Gen. Z di kota palembang, yang secara khusus pada mahasiswa/i sistem informasi di Universitas MDP. Metodologi yang digunakan dalam penelitian ini menggunakan deskriptif  dengan pendekatan kualitatif. Pengumpulan data dilakukan dengan mewancarai informan sebanyak 5 orang dengan 2 orang pria yang aktif di media sosial TikTok dan 3 orang wanita yang juga aktif menggunakan media sosial TikTok. Hasil wawancara dan dokumentasi yang dilakukan peneliti terhadap informan yang memberikan jawaban menunjukkan minat terhadap media sosial TikTok cukup tinggi dan minat yang positif berdasarkan konten yang menghibur serta Tips dan trik edukasi yang menambah pengetahuan mereka. Hal ini dibuktikan dengan seringnya para informan yang mengakses TikTok dengan mengakses TikTok dan para Generasi Z tersebut  kelihatan bahagia karena konten yang menghibur serta Tips dan Trik yang meng edukasi mereka.
Acculturation of Martabak Har culinary culture as a cultural identity and tourist attraction in Palembang Zahrah Nur It’snaini, Aliyah; Misnawati, Desy
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 1 (2024): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i1.3312

Abstract

This study aims to examine the process of cultural acculturation in martabak HAR as a typical Palembang culinary cultural identity and explore its potential as a tourist attraction. Gastronomic theory was used to analyze the relationship between culture and food consumption. The results show that the cultural acculturation of martabak HAR involves the incorporation of Indian and Malay culinary elements, making it a unique Palembang cultural identity. Martabak HAR not only acts as a specialty food but also as a symbol of local pride and a strong tourist attraction. Strategies to maintain martabak HAR's reputation include maintaining the quality of raw materials, menu innovation, tourism promotion, good service, and offering an authentic culinary experience. This research provides an in-depth understanding of martabak HAR's contribution to the cultural identity and tourism of Palembang City.
Facebook as a Marketing Communication Media for Pempek UMKM products check chest Palembang Pramudya, Joyo; Wijayani, Isna; Misnawati, Desy; Rahayu Pratami Lexianingrum, Siti
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i6.3339

Abstract

The purpose of this research is to understand how Facebook can be used as a medium for promoting and marketing products of the small and medium enterprise (SME) Pempek Cek Dada Palembang. With the rapid development of the internet and technology, social media has become one of the best marketing tools for SMEs like Pempek Cek Dada to reach consumers more broadly and efficiently. As one of the largest social media platforms, Facebook has many features that can be used for marketing strategies. This research is conducted using qualitative methodology and a descriptive approach. Data is collected through in-depth interviews with the owner, employees, and customers of Pempek Cek Dada, as well as through observation and content analysis of their official Facebook page. The results of the study indicate that Facebook is effective as a communication and marketing medium for the products of Pempek Cek Dada. Features such as photo and video posts, and live streaming enable Pempek Cek Dada to convey product information in an engaging and interactive manner. Additionally, directly interacting with consumers through messages and comments on Facebook helps to increase consumer trust and build closer relationships.
Diaspora Intercultural Communication of Malay students of Universiti Selangor (UNISEL) and Indonesian students of Bina Darma University on Student Mobility at Universiti Selangor (UNISEL) Malaysia Stevani A, Putri; Misnawati, Desy
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 1 (2024): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i1.3359

Abstract

Intercultural communication diaspora is a communication dynamic that occurs between individuals from different cultural backgrounds such as Bina Darma University students who take part in student exchange activities at Selangor University. This research was conducted to identify how students with different cultural backgrounds interact and communicate with each other and how they adjust and adapt to a new cultural environment. Bina Darma University students are faced with challenges in communicating and interacting, namely from differences in language, dialect and culture which make them quite difficult, but even so, there are strategies they use to face challenges in communicating and interacting so that conflicts or misunderstandings do not occur. Core intercultural communication aims to broaden students' insight into experiences, perceptions, challenges and strategies they use to face problems in adapting and adapting to a new cultural environment. By participating in this student exchange activity, you can help students improve intercultural communication with students from different cultural backgrounds and build good relationships with students from different cultures and change student stereotypes regarding intercultural communication and prejudices that arise when interacting or socializing with Malay students during student exchange activities so that they can communicate comfortably and confidently while maintaining their own cultural identity when communicating to minimize the existence of disputes or conflicts that arise due to cultural differences that both Malay students and Bina Darma University students have by using qualitative research methods in obtaining information as well as data related to research that has been researched.
Culture Shock and Coping Strategies in International Mobility Program for Indonesian Students in Universiti Selangor Malaysia Febrina Maharani, Tarisa; Misnawati, Desy
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 1 (2024): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i1.3362

Abstract

Culture and communication have a reciprocal relationship. When someone comes to a new place, they will of course face cultural changes and several challenges. This research aims to find out what coping strategies are in overcoming the problem of culture shock at Universiti Selangor among migrant students from Indonesia. The theory used is culture shock theory by (Abbasian, F., & Sharifi 2013). The method used is qualitative, a research method that leads to detailed case research and describes the conditions that actually occur in the study field. The results of the research show that the factors that influence culture shock among Indonesian students at Universiti Selangor are differences in language, learning systems and culture. The process of self-adjustment is important to overcome culture shock, which is carried out through coping strategies, namely methods for controlling and overcoming situations or problems that are considered obstacles. All informants experienced culture shock, however they were still able to adapt over time.
Increasing Communication Literacy at Public Elementary School 05 Pemulutan Nopriani, Elza; Fauzi , Leo Ferdian; Bastian; Misnawati, Desy
Asian Journal of Applied Education (AJAE) Vol. 3 No. 1 (2024): January, 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajae.v3i1.7828

Abstract

Literacy is a symbol, system, and sound structure that conveys meaning, representing a fundamental competency encompassing four language skill listening, speaking, reading, and writing. One key element in education is communication literacy, which is an individual’s ability to context. This research aims to raise awareness among elementary school students about the importance of communication literacy at SD Negeri 05 Pemulutan. The research employs two methodes 1) Conventional and 2) Question and Answer. The conventional method assesses the extent of student’s compherension through interactive questioning. The results indicate that concrete steps have been taken to improve student’s communications literacy, previously at a low level. These efforts have assisted students in increasing their interest in reading and writing, as well as enhancing their abilities to use information and communication technology. This research contributes insight into how to enhance communication literacy at the elementary school level by demonstrating the effectiveness of specific teaching strategies and involving various stakeholers.
Interpersonal Skills of Raja Vegan UMKM HR in Building Relationships Syafitri, Elvina Nadia; Oktaviana, Rina; Misnawati, Desy; Maharani, Dwi
Indonesian Journal of Advanced Research Vol. 3 No. 1 (2024): January, 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v3i1.7722

Abstract

Interpersonal skills are important skills in developing human resources (HR), especially in the context of Micro, Small and Medium Enterprises (MSMEs). Raja Vegan, an MSME that operates in the field of animal-free, plant-based vegetarian products, understands that building good relationships with various parties is the key to business success. Therefore, this service activity aims to help the development of MSMEs by forming a special institution consisting of lecturers and communication science students from Bina Darma University who continuously dedicate themselves to MSMEs to develop and manage HR skills in establishing good relationships with customers and other related parties and helping MSMEs to further optimize marketing on social media. Improving interpersonal HR skills can be an effective strategy in increasing the competitiveness and sustainability of MSMEs in an increasingly competitive market. Therefore, developing interpersonal skills needs to be a focus in managing the human resources of Raja Vegan MSMEs to achieve long-term success.
Altruism and Welfare Practices of Pempek Cek Ayu in Micro MSME Business Joyo Pramudya; Oktaviana, Rina; Misnawati, Desy; Maharani, Dwi
Indonesian Journal of Advanced Research Vol. 3 No. 1 (2024): January, 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v3i1.7742

Abstract

In the era of globalization, MSME micro businesses have unique opportunities and challenges. Business sustainability is a critical focus, with an emphasis on environmentally friendly practices, economic resilience and social responsibility. Along with this, technology and global connectivity play a significant role in increasing visibility and market access for micro businesses. Although many MSME micro businesses face obstacles, such as limited access to capital and human resources, research findings show that innovation and adaptability are the keys to success. Micro businesses that are able to adopt technology, understand global markets, and respond to changing trends have the potential to grow and have a positive impact. The sustainability of MSME micro businesses is also closely connected to local empowerment. Overall, this research provides a comprehensive view of MSME micro businesses as important agents in the local and global economy. It is hoped that these findings can provide guidance for stakeholders, including business owners, governments and supporting organizations, to improve a sustainable and competitive micro-business environment amidst global challenges. This article presents a solution to help the development of MSMEs by forming a special institution consisting of lecturers and communication science students from Bina Darma University who continuously dedicate themselves to MSMEs to create and manage brands and the quality of human resources in order to build prosperity between owners and employees.
Veronica's Artificial Intelligence (AI) Business Communication Strategy Analysis as My Telkomsel Customer Service Case Study of Telkomsel Customers in Bengkulu Fajri, Farhan; Misnawati, Desy
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 2 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i2.3998

Abstract

Communication evolves alongside technological advancements, shaping how individuals and businesses interact. One of the most widely adopted innovations in recent years is Artificial Intelligence (AI), which has transformed various sectors, including customer service. This study examines the implementation of Veronika, an AI-powered virtual assistant in the MyTelkomsel application, as part of Telkomsel’s business communication strategy. The findings indicate that Veronika has significantly improved customer service efficiency, increasing response speed by up to 40% and reducing operational burdens on call centers. By integrating AI into digital platforms such as WhatsApp and MyTelkomsel, Telkomsel has enhanced accessibility and service flexibility for its customers. Additionally, Veronika’s adaptation of global AI technology to the local Indonesian context has created a more relevant and user-friendly experience, supporting changes in customer behavior as explained by Technological Determinism Theory. However, despite these advantages, challenges remain, particularly in service personalization and AI’s ability to understand complex queries, which affect user satisfaction. These limitations highlight the need for continuous technological improvements, particularly in Natural Language Processing (NLP) and customer interaction models. This research contributes to the ongoing discussion on AI-driven customer service, offering insights into its strategic benefits and limitations. By addressing existing challenges, companies can further refine AI applications to enhance digital engagement and customer loyalty. Future studies should focus on optimizing AI-human interaction to ensure a seamless, personalized customer service experience.
Analysis of Marketing Public Relations Strategy by. U Provider in Enhancing Brand Awareness Through Social Media Ochsa Dwiprakasa, Muhammad; Misnawati, Desy; Zinaida, Rahma Santhi; Isnawijayani
Communica : Journal of Communication Vol. 3 No. 1 (2025): January 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v3i1.397

Abstract

This study aims to analyze the marketing public relations strategies the By.U provider employs to increase brand awareness through social media. The research method used is a qualitative approach with several data collection techniques, including interviews, observation, and documentation. The data analysis employed is qualitative data analysis, which involves three main activities: data reduction, data presentation, and conclusion drawing or verification. Based on the research findings, it can be concluded that.U's marketing public relations planning strategy almost entirely adheres to the dimensions and indicators in the strategic planning process outlined by Whalen, known as Whalen’s 7-Step Strategic Planning Process. The only shortcoming lies in the situational analysis dimension, where U did not fully implement a SWOT analysis but only utilised certain aspects. The marketing public relations efforts By.U have generally been successful and aligned with the Three Ways Strategy concept by Thomas L. Harris. However, areas still need improvement, such as the frequency of interaction by the By.U team on Instagram comments, which is rarely done, and the repetitive use of the same color scheme in their posts, leading to follower fatigue. Moreover, there is a lack of broader outreach to less tech-savvy individuals. Additionally, the brand awareness of By.U users and potential users, according to Aaker's (1991) theory, is still at the brand recognition level.
Co-Authors Asri, Mauliana Bagus, Unggul Bastian Caropeboka, Ratu Mutialela Desi Kusmindari, Christofora DWI MAHARANI ELIHAMI, ELIHAMI Elpanso, Efan Fajri, Farhan Fauzi , Leo Ferdian Febrina Maharani, Tarisa Fitriasuri, Fitriasuri Hafizni, Mohamad Helmita, Helmita Ida Ayu Putu Sri Widnyani Isnawijayani Joyo Pramudya Kesumawati, Selvi Atesya Kesumawati, Shakira Atesya Mellita, Dina Muhammad Nanang Qosim Musa, Muhajir Nanda Fadilla Nopriani, Elza Noviardy, Andrian Nursila, Nursila Ochsa Dwiprakasa, Muhammad Pramudya, Joyo R.U , Angela Melita Rahayu Pratami Lexianingrum, Siti Rina Oktaviana Rustam Saputra, Nanda Sauky, Muhammad Stevani A, Putri Syafitri, Elvina Nadia Wawan Darmawan Wijayani, Isna Zahrah Nur It’snaini, Aliyah Zaid Amin, Zaid Zinaida, Rahma Santhi