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All Journal Jurnal Ilmu Pendidikan Ganaya: Jurnal Ilmu Sosial dan Humaniora Journal of Humanities and Social Studies Aptisi Transactions on Technopreneurship (ATT) Indonesian Journal for Social Responsibility Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Nivedana : Jurnal Komunikasi dan Bahasa Tafkir: Interdisciplinary Journal of Islamic Education Da'watuna: Journal of Communication and Islamic Broadcasting ARRUS Journal of Social Sciences and Humanities Jurnal Ekonomi Jurnal Pengabdian kepada Masyarakat Bina Darma Jurnal Pengabdian Pancasila (JPP) Mamangan Social Science Journal Indonesian Journal of Advanced Research (IJAR) Asian Journal of Applied Education Da'watuna: Journal of Communication and Islamic Broadcasting IJoEd: Indonesian Journal on Education Communica : Journal of Communication
Misnawati, Desy
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Social Sciences Other

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Instruksi Sosial Fyp (For Your Page) Media Sosial Tiktok pada Perilaku Gen Z R.U , Angela Melita; Misnawati, Desy
Indonesian Journal on Education (IJoEd) Vol. 1 No. 3 (2025)
Publisher : LPPI Yayasan Almahmudi bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/nhxmf781

Abstract

Perkembangan teknologi komunikasi yang sangat pesat telah membawa transformasi signifikan dalam struktur masyarakat global, dari era tradisional dan industrialisasi menuju era informasi. Tujuan dilakukan penelitian ini untuk mengetahui sejauh mana media TikTok diminati dan dimanfaatkan oleh Gen. Z di kota palembang, yang secara khusus pada mahasiswa/i sistem informasi di Universitas MDP. Metodologi yang digunakan dalam penelitian ini menggunakan deskriptif  dengan pendekatan kualitatif. Pengumpulan data dilakukan dengan mewancarai informan sebanyak 5 orang dengan 2 orang pria yang aktif di media sosial TikTok dan 3 orang wanita yang juga aktif menggunakan media sosial TikTok. Hasil wawancara dan dokumentasi yang dilakukan peneliti terhadap informan yang memberikan jawaban menunjukkan minat terhadap media sosial TikTok cukup tinggi dan minat yang positif berdasarkan konten yang menghibur serta Tips dan trik edukasi yang menambah pengetahuan mereka. Hal ini dibuktikan dengan seringnya para informan yang mengakses TikTok dengan mengakses TikTok dan para Generasi Z tersebut  kelihatan bahagia karena konten yang menghibur serta Tips dan Trik yang meng edukasi mereka.
Increasing Communication Literacy at Public Elementary School 05 Pemulutan Nopriani, Elza; Fauzi , Leo Ferdian; Bastian; Misnawati, Desy
Asian Journal of Applied Education (AJAE) Vol. 3 No. 1 (2024): January, 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajae.v3i1.7828

Abstract

Literacy is a symbol, system, and sound structure that conveys meaning, representing a fundamental competency encompassing four language skill listening, speaking, reading, and writing. One key element in education is communication literacy, which is an individual’s ability to context. This research aims to raise awareness among elementary school students about the importance of communication literacy at SD Negeri 05 Pemulutan. The research employs two methodes 1) Conventional and 2) Question and Answer. The conventional method assesses the extent of student’s compherension through interactive questioning. The results indicate that concrete steps have been taken to improve student’s communications literacy, previously at a low level. These efforts have assisted students in increasing their interest in reading and writing, as well as enhancing their abilities to use information and communication technology. This research contributes insight into how to enhance communication literacy at the elementary school level by demonstrating the effectiveness of specific teaching strategies and involving various stakeholers.
Interpersonal Skills of Raja Vegan UMKM HR in Building Relationships Syafitri, Elvina Nadia; Oktaviana, Rina; Misnawati, Desy; Maharani, Dwi
Indonesian Journal of Advanced Research Vol. 3 No. 1 (2024): January, 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v3i1.7722

Abstract

Interpersonal skills are important skills in developing human resources (HR), especially in the context of Micro, Small and Medium Enterprises (MSMEs). Raja Vegan, an MSME that operates in the field of animal-free, plant-based vegetarian products, understands that building good relationships with various parties is the key to business success. Therefore, this service activity aims to help the development of MSMEs by forming a special institution consisting of lecturers and communication science students from Bina Darma University who continuously dedicate themselves to MSMEs to develop and manage HR skills in establishing good relationships with customers and other related parties and helping MSMEs to further optimize marketing on social media. Improving interpersonal HR skills can be an effective strategy in increasing the competitiveness and sustainability of MSMEs in an increasingly competitive market. Therefore, developing interpersonal skills needs to be a focus in managing the human resources of Raja Vegan MSMEs to achieve long-term success.
Altruism and Welfare Practices of Pempek Cek Ayu in Micro MSME Business Joyo Pramudya; Oktaviana, Rina; Misnawati, Desy; Maharani, Dwi
Indonesian Journal of Advanced Research Vol. 3 No. 1 (2024): January, 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v3i1.7742

Abstract

In the era of globalization, MSME micro businesses have unique opportunities and challenges. Business sustainability is a critical focus, with an emphasis on environmentally friendly practices, economic resilience and social responsibility. Along with this, technology and global connectivity play a significant role in increasing visibility and market access for micro businesses. Although many MSME micro businesses face obstacles, such as limited access to capital and human resources, research findings show that innovation and adaptability are the keys to success. Micro businesses that are able to adopt technology, understand global markets, and respond to changing trends have the potential to grow and have a positive impact. The sustainability of MSME micro businesses is also closely connected to local empowerment. Overall, this research provides a comprehensive view of MSME micro businesses as important agents in the local and global economy. It is hoped that these findings can provide guidance for stakeholders, including business owners, governments and supporting organizations, to improve a sustainable and competitive micro-business environment amidst global challenges. This article presents a solution to help the development of MSMEs by forming a special institution consisting of lecturers and communication science students from Bina Darma University who continuously dedicate themselves to MSMEs to create and manage brands and the quality of human resources in order to build prosperity between owners and employees.
Veronica's Artificial Intelligence (AI) Business Communication Strategy Analysis as My Telkomsel Customer Service Case Study of Telkomsel Customers in Bengkulu Fajri, Farhan; Misnawati, Desy
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 2 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i2.3998

Abstract

Communication evolves alongside technological advancements, shaping how individuals and businesses interact. One of the most widely adopted innovations in recent years is Artificial Intelligence (AI), which has transformed various sectors, including customer service. This study examines the implementation of Veronika, an AI-powered virtual assistant in the MyTelkomsel application, as part of Telkomsel’s business communication strategy. The findings indicate that Veronika has significantly improved customer service efficiency, increasing response speed by up to 40% and reducing operational burdens on call centers. By integrating AI into digital platforms such as WhatsApp and MyTelkomsel, Telkomsel has enhanced accessibility and service flexibility for its customers. Additionally, Veronika’s adaptation of global AI technology to the local Indonesian context has created a more relevant and user-friendly experience, supporting changes in customer behavior as explained by Technological Determinism Theory. However, despite these advantages, challenges remain, particularly in service personalization and AI’s ability to understand complex queries, which affect user satisfaction. These limitations highlight the need for continuous technological improvements, particularly in Natural Language Processing (NLP) and customer interaction models. This research contributes to the ongoing discussion on AI-driven customer service, offering insights into its strategic benefits and limitations. By addressing existing challenges, companies can further refine AI applications to enhance digital engagement and customer loyalty. Future studies should focus on optimizing AI-human interaction to ensure a seamless, personalized customer service experience.
Analysis of Marketing Public Relations Strategy by. U Provider in Enhancing Brand Awareness Through Social Media Ochsa Dwiprakasa, Muhammad; Misnawati, Desy; Zinaida, Rahma Santhi; Isnawijayani
Communica : Journal of Communication Vol. 3 No. 1 (2025): January 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v3i1.397

Abstract

This study aims to analyze the marketing public relations strategies the By.U provider employs to increase brand awareness through social media. The research method used is a qualitative approach with several data collection techniques, including interviews, observation, and documentation. The data analysis employed is qualitative data analysis, which involves three main activities: data reduction, data presentation, and conclusion drawing or verification. Based on the research findings, it can be concluded that.U's marketing public relations planning strategy almost entirely adheres to the dimensions and indicators in the strategic planning process outlined by Whalen, known as Whalen’s 7-Step Strategic Planning Process. The only shortcoming lies in the situational analysis dimension, where U did not fully implement a SWOT analysis but only utilised certain aspects. The marketing public relations efforts By.U have generally been successful and aligned with the Three Ways Strategy concept by Thomas L. Harris. However, areas still need improvement, such as the frequency of interaction by the By.U team on Instagram comments, which is rarely done, and the repetitive use of the same color scheme in their posts, leading to follower fatigue. Moreover, there is a lack of broader outreach to less tech-savvy individuals. Additionally, the brand awareness of By.U users and potential users, according to Aaker's (1991) theory, is still at the brand recognition level.
Journalistic Convergence in Digital Media Transformation: A Study on Sriwijaya Post and sripoku.com Rustam; Isnawijayani; Misnawati, Desy; Amin, Zaid
Communica : Journal of Communication Vol. 3 No. 1 (2025): January 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v3i1.486

Abstract

This study examines the transformation of journalistic practices in response to digital media developments, focusing on Sriwijaya Post and Sripoku.com. Using a qualitative descriptive approach, data were collected through interviews and observations with journalists at both the field and editorial levels. The findings reveal that media convergence has significantly impacted journalistic workflows, necessitating journalists to adopt multimedia skills, including video production, real-time reporting, and social media engagement. This transformation involves structural and strategic newsroom changes to facilitate cross-platform content production. As part of a regional media network, Sriwijaya Post and Sripoku.com have embraced digital platforms for content delivery and as a primary revenue stream, particularly through services such as Google AdSense. The study contributes to a deeper understanding of how regional media in Indonesia navigate the challenges of digital convergence while maintaining journalistic integrity and sustaining their role in a rapidly evolving media ecosystem.
Assistance with Visualization Publication on Jasdam II/Sriwijaya Instagram Pratama, Ahmad Fauzi; Maharani, Dwi; Misnawati, Desy; Siti Rahayu Pratami Lexaningrum
Jurnal Pengabdian Pancasila (JPP) Vol. 2 No. 4 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpp.v2i4.7175

Abstract

Visual communication design is one application for creating a good image for Jasdam II Sriwijaya, the concept of communication and expression of creative power, which is applied in various visual communication media by processing graphic design elements consisting of images (illustrations), letters, colors, composition and layout. All of this is done to convey messages visually, audio and audio-visually to the intended targets. Instagram media is an alternative media for publishing information on activities at Jasdam II Sriwijaya. The aim of community service activities is to provide assistance. The community service method is through mentoring through 1) preparation, 2) implementation and 3) evaluation. The result of community service activities is that there is an increase in visits to Jasdam II/Sriwijaya due to seeing Jasdam II/Sriwijaya Instagram posts and Instagram story followers, likers and viewers also increase. After carrying out this community service activity, the community service team had a positive impact in introducing the Jasdam II/Sriwijaya environment to the community.
Assistance in the Publication of Activity Information Via Instagram Media at Jasdam II/Sriwijaya Nur It'snaini, Aliyah Zahrah; Lexianingrum, Siti Rahayu Pratami; Misnawati, Desy; Hafizni, Mohammad
Jurnal Pengabdian Pancasila (JPP) Vol. 2 No. 4 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpp.v2i4.7185

Abstract

Publication of activity information via Instagram media is an alternative form of improving the good image of Jasdam II Sriwijaya in the public eye with the aim of this community service activity being able to introduce Jasdam II Sriwijaya in detail with Instagram visuals packaged in an attractive way. The community service method is carried out by mentoring which is structured in three stages, namely 1) preparation, 2) implementation and 3) evaluation. The subject of service is the public relations manager of Jasdam II Sriwijaya. The results obtained were a 100% increase in the knowledge of public relations managers at Jasdam II Sriwijaya, not only in terms of visits but from followers, impressions, likes and viewers of the Jasdam II/SWJ instastory. After carrying out this community service activity, the community service team had a positive impact in introducing the community.
The Cultural Dynamism of Wong Ayeb and Wong Palembang in Kuto Batu Misnawati, Desy; Fadhila, Lina; Candrasari, Yuli; Akmaluddin, Achmad
Jurnal Mamangan Vol 12, No 1 (2023): Jurnal Ilmu Sosial Mamangan Accredited 3 (SK Dirjen Ristek Dikti No. 158/E/KPT/
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i1.6547

Abstract

This study aims to describe and analyze the Palembang population, which consists of ethnic Chinese, Arabs, Javanese, and Malays. Cultural civilization occurs in Kuto Batu Village, also known as Pasar Kuto, inhabited by ethnic Palembang, Ayyeb, and Chinese ethnic. Conditions, nature, culture, religion, and social changes surrounding them are all mentioned in constructing reality. This study uses a descriptive qualitative research methodology, with data collected through observation, documentation, and interviews. Wong Ayyeb and Wong Palembang are community leaders who participated in this research. Data analysis in research includes data reduction, data display (presentation of data), and verification (concluding) which involves continuous verification activities during the study, namely since arriving at the research location, during data collection, and during the preparation of research results. The researchers used triangulation as an evaluation approach to determine the correctness of the data. Research findings regarding the process of interaction and communication, the residents of Kuto Batu Village cannot be limited by an identity that clearly distinguishes one culture from another. The urge to communicate is not limited to people who share the same cultural identity; however, the nature and extent of communication changed. Coexistence for decades resulted in many cultures assimilating and adapting into the two ethnicities' everyday lives. Recommendations in research the need for religious understanding of customs and culture in social rituals.
Co-Authors Akmaluddin, Achmad Aslan Aslan, Aslan Asri, Mauliana Bagus, Unggul Bastian Caropeboka, Ratu Mutialela Desi Kusmindari, Christofora DWI MAHARANI ELIHAMI, ELIHAMI Elpanso, Efan Fadhila, Lina Fajri, Farhan Fauzi , Leo Ferdian Febrian, Heru Febrina Maharani, Tarisa Fitriasuri, Fitriasuri Hafizni, Mohamad Hafizni, Mohammad Hazazi Hidayatullah, M. Daffa Helmita, Helmita Ida Ayu Putu Sri Widnyani Imelda , Imelda Isnawijayani Jabir, Bastian Joyo Pramudya Kesumawati, Selvi Atesya Kesumawati, Shakira Atesya Lexianingrum, Siti Rahayu Pratami Mellita, Dina Muhammad Nanang Qosim Musa, Muhajir Nanda Fadilla Nopriani, Elza Noviardy, Andrian Novita Damayanti Nur It'snaini, Aliyah Zahrah Nursila, Nursila Ochsa Dwiprakasa, Muhammad Perdana, Bosya Pramudya, Joyo Pratama, Ahmad Fauzi R.U , Angela Melita Rahayu Pratami Lexianingrum, Siti Rina Oktaviana Rustam Santhi Zinaida, Rahma Saputra, Dhimas Rosanto Saputra, Nanda Sauky, Muhammad Siti Rahayu Pratami Lexaningrum Stevani A, Putri Sunda Ariana, Sunda Syafitri, Elvina Nadia Taufiqoh , Zakiyatut Tuhuteru, Laros Wawan Darmawan Wijayani, Isna Yuli Candrasari Zahrah Nur It’snaini, Aliyah Zaid Amin, Zaid Zinaida, Rahma Santhi