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All Journal Anterior Jurnal PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Bitnet: Jurnal Pendidikan Teknologi Informasi JURNAL TEKNIK Journal of Enterprise and Development (JED) Jurnal Ilmu Sosial, Politik dan Pemerintahan International Journal of Entrepreneurship, Business, and Creative Economy International Journal of Entrepreneurship and Sustainability Studies Journal of Innovative and Creativity Bijaksana: Jurnal Pengabdian Masyarakat
Ahyar Junaedi
Universitas Muhammadiyah Palangkaraya
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Islamic Banking Digital Marketing Strategy: Using Social Media and Content Marketing on Interest in Service Usage Mohamad Rafii; Ahyar Junaedi; Bayu Suratmoko
International Journal of Entrepreneurship, Business, and Creative Economy Vol. 5 No. 2 (2025): July
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijebce.v5i2.3312

Abstract

This study aims to analyze the effectiveness of digital marketing strategies in increasing consumer interest in Islamic banking services, focusing on the role of social media and content marketing. Using a quantitative approach, data was collected through a survey of 109 respondents who are customers of Bank Syariah Indonesia. The results of the analysis show that the use of social media significantly influences consumer awareness and emotional engagement, while informative and relevant content marketing builds trust and interest in Islamic banking products. Collectively, social media and content marketing can increase consumer interest in Islamic banking services by 84.6%. These findings show that digital marketing, through social media and content marketing, has a very important role in driving consumer interest in choosing and using Islamic banking services, and strengthening the position of Islamic banking in the global financial market.
AI-Based Personalization and Consumer Purchase Intention: Examining the Effects of Social Media Engagement and Digital Content Quality Jaemi Wahyudi; Mohammad Rafii; Bayu Suratmoko; Ahyar Junaedi
Bitnet: Jurnal Pendidikan Teknologi Informasi Vol. 11 No. 2 (2026): Bitnet: Jurnal Pendidikan Teknologi Informasi
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/bitnet.v11i2.13298

Abstract

This study examines the influence of AI-Based Personalization (ABP), Social Media Engagement (SME), and Digital Content Quality (DCQ) on students’ Purchase Intention (PI) in the context of AI-based digital marketing. The study employed a quantitative approach using explanatory research and Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis with SmartPLS. A total of 227 students from Universitas Muhammadiyah Palangkaraya were selected through purposive sampling. The measurement model evaluation indicated that all indicators were valid and reliable, with outer loading values above 0.70, Composite Reliability above 0.70, and AVE above 0.50. The structural model showed moderate predictive capability with an R-square value of 0.430 and Q²predict value of 0.384. Hypothesis testing revealed that SME positively and significantly influenced PI (β = 0.329; T = 4.610; P = 0.000), while DCQ also had a positive and significant effect on PI (β = 0.323; T = 3.931; P = 0.000). However, ABP had no significant effect on PI (β = 0.104; T = 1.312; P = 0.189). The findings indicate that social media engagement and digital content quality are more influential in increasing students’ purchase intention than AI-based personalization.
The Five-Dimensional Influencer Marketing Model and Its Impact on Digital Natives’ Purchase Decisions Ahyar Junaedi
International Journal of Entrepreneurship, Business, and Creative Economy Vol. 6 No. 2 (2026): July
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijebce.v6i2.4035

Abstract

This study examines how influencer credibility and content characteristics influence purchase decisions in digital consumer environments, while incorporating the moderating roles of social media interaction and platform preference. The research adopts a quantitative approach, using Partial Least Squares Structural Equation Modeling (PLS-SEM), to analyze the hypothesized structural relationships within a multidimensional influencer marketing framework. Data were collected from 513 active social media users in Indonesia who regularly engage with influencer-generated content across major digital platforms, selected through purposive sampling to ensure relevant exposure. The findings reveal that content relevance, platform preference, and social media interaction significantly influence purchase decisions. In contrast, influencer credibility and content frequency do not demonstrate significant effects, indicating a shift in digital consumer behavior toward content-driven and platform-oriented evaluation. Furthermore, the moderating effects of social media interaction and platform preference are not supported, suggesting that these variables serve more as direct predictors than as amplifying mechanisms. This study contributes to the literature by proposing a five-dimensional influencer marketing model that integrates influencer attributes, content characteristics, user interaction, and platform context within a single analytical framework. The results highlight that influencer effectiveness is increasingly shaped by message relevance and platform familiarity rather than traditional credibility factors. From a practical perspective, marketers are encouraged to prioritize relevant content, select appropriate platforms aligned with audience behavior, and foster meaningful interaction, rather than relying solely on influencer popularity or posting intensity.
Membangun Kepercayaan Diri Mahasiswa di Era AI: Analisis Pengaruh Persepsi Manfaat, Sikap terhadap Teknologi, dan Pengalaman Penggunaan Kecerdasan Buatan: Building Students’ Self-Confidence in the Era of Artificial Intelligence: An Analysis of the Effects of Perceived Usefulness, Attitude Toward Technology, and Artificial Intelligence Usage Experience Ahyar Junaedi; Andykha Mujizatryo; Jaemi Wahyudi
Anterior Jurnal Vol. 25 No. 1 (2026): Anterior Jurnal
Publisher : ​Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/anterior.v25i1.11331

Abstract

The advancement of artificial intelligence (AI) technology has significantly transformed education, particularly in how students adapt to and interact with modern learning technologies. This study aims to examine the influence of perceived usefulness of AI, attitude toward technology, and AI usage experience on students' self-confidence at the Faculty of Business and Informatics. A quantitative approach was employed using a survey method involving 306 respondents from a total population of 842 students, selected through proportionate stratified random sampling. Data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique with SmartPLS version 4. The results indicate that all constructs in the model meet the validity and reliability criteria, and the model is deemed fit with an SRMR value of 0.063. Structurally, the three independent variables—perceived usefulness of AI, attitude toward technology, and AI usage experience—have a positive and significant effect on students' self-confidence, with an R-square of 0.633, explaining 63.3% of the variance in students' self-confidence. These findings highlight the importance of integrating cognitive, affective, and behavioral factors to build students' confidence in the digital era and offer strategic implications for higher education institutions seeking to enhance AI-based learning practices.
Peningkatan Kompetensi Pemasaran Produk Inovasi melalui Workshop Partisipatif Berbasis Digital di SMK Negeri 1 Palangka Raya Mohamad Rafii; Ahyar Junaedi; Suffianor Suffianor; Hosiana Dwiputri Loncagar; Muhammad Nur Alief Hartoyo
Bijaksana: Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2026): Bijaksana: Jurnal Pengabdian Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/bijaksana.v4i1.12840

Abstract

Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah untuk meningkatkan pengetahuan dan keterampilan siswa dalam strategi pemasaran produk inovasi melalui workshop yang diadakan pada 10 April 2026 di SMK Negeri 1 Palangka Raya. Peserta kegiatan terdiri dari 25 siswa jurusan meubeler, 15 pelaku UMKM sebagai mitra praktik, dan 5 guru pendamping. Workshop partisipatif dan aplikatif digunakan, dengan materi dibagikan, diskusi, praktik langsung, dan pendampingan. Metode pengumpulan data meliputi angket, wawancara, observasi, dan pre-test dan post-test. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman siswa, yang ditunjukkan oleh peningkatan nilai rata-rata dari 58 pada pre-test menjadi 82 pada post-test, atau meningkat sebesar 41,4%. Selain itu, sebanyak 80% kelompok mampu menyusun strategi pemasaran dengan kategori baik, dan 76% siswa berhasil membuat konten promosi yang layak. Tingkat partisipasi peserta mencapai 85% aktif, dengan tingkat kepuasan sebesar 88% sangat puas dan 92% menyatakan kegiatan sangat bermanfaat. Umpan balik dari pelaku UMKM menunjukkan bahwa 87% strategi yang disusun siswa dinilai relevan dengan kondisi pasar. Hasil ini menunjukkan bahwa kemampuan pemasaran siswa dapat ditingkatkan dengan pendekatan workshop berbasis praktik dan kerja sama. Diharapkan bahwa kegiatan ini akan membantu meningkatkan kewirausahaan di sekolah vokasi dan berfungsi sebagai model untuk program serupa di masa mendatang.
Pelatihan Pengembangan Kualitas Produk, Branding, dan Digitalisasi Pemasaran Untuk UMKM Di Kota Buntok Barito Selatan Mohamad Rafii; Putri Irianti Sintaman; Ahyar Junaedi; Sutami Sutami; Arif Supriyadi; Latif Ridho Firmansyah
Bijaksana: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2025): Bijaksana: Jurnal Pengabdian Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/bijaksana.v3i2.11114

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Kabupaten Barito Selatan dalam pengembangan kualitas produk, strategi branding, dan digitalisasi pemasaran. Program dilaksanakan pada 12 September 2025 di Aula Kantor Departemen Agama Kabupaten Barito Selatan dengan melibatkan 55 peserta yang mayoritas bergerak di sektor kuliner dan kerajinan. Metode kegiatan berbentuk pelatihan terintegrasi yang menggabungkan penyampaian materi, diskusi, dan praktik langsung, sehingga setiap peserta dapat menghasilkan luaran nyata berupa checklist kualitas produk, profil identitas merek, dan kalender konten digital. Hasil kegiatan menunjukkan bahwa 90,9% peserta berhasil menyusun checklist kualitas produk, 87,3% mampu menyusun profil identitas merek, dan 83,6% menghasilkan kalender konten digital mingguan. Selain itu, 76,4% peserta sudah mampu membuat contoh konten promosi sederhana yang siap diunggah di media sosial. Respon peserta sangat positif, ditunjukkan dengan antusiasme tinggi dan testimoni yang menyatakan bahwa pelatihan memberikan pemahaman praktis yang mudah diaplikasikan. Simpulan dari kegiatan ini adalah pelatihan berbasis praktik dapat memperkuat kapasitas UMKM lokal dalam menjaga konsistensi kualitas, membangun identitas merek yang kuat, serta memanfaatkan teknologi digital untuk memperluas akses pasar. Kegiatan ini diharapkan berlanjut dengan pendampingan berkesinambungan agar dampak yang dihasilkan lebih optimal dan berkelanjutan.
Pelatihan Promosi Produk Berbasis Media Sosial untuk Meningkatkan Kompetensi Digital Masyarakat Gambut Muhammad Achiril Haq; Ahyar Junaedi; Yuyu Jahratu Noor Santy; Novianto Eko Wibowo; Mohamad Rafii; Suffianor Suffianor; Jaemi Wahyudi; Bayu Suratmoko; Nur Alief; Hosiana Dwiputri Loncagar
Bijaksana: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2025): Bijaksana: Jurnal Pengabdian Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/bijaksana.v3i2.11510

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan masyarakat Desa Mandiri Peduli Gambut dalam memasarkan produk berbasis lahan gambut melalui strategi pemasaran digital yang sederhana dan mudah diterapkan. Kegiatan dilaksanakan pada 19–20 November 2025 di Hotel Neo Palangka Raya, Room Bahaur Lantai 1, dengan jumlah peserta sebanyak 40 orang yang sebagian besar belum familiar dengan pemasaran digital. Metode yang digunakan berupa pendekatan partisipatif dan praktik langsung melalui penyampaian materi perencanaan pemasaran digital, penggunaan media sosial untuk promosi, teknik pengambilan foto produk menggunakan telepon seluler, penulisan kalimat promosi yang informatif, serta simulasi unggahan pada platform digital. Hasil kegiatan menunjukkan bahwa 85,0 persen peserta mampu mengambil foto produk secara mandiri, 75,0 persen mampu menulis kalimat promosi sederhana, 70,0 persen berhasil melakukan unggahan promosi melalui media sosial, dan 80,0 persen peserta menunjukkan peningkatan kepercayaan diri dalam memasarkan produk secara daring. Pendampingan praktik secara langsung terbukti efektif dalam membantu peserta mengatasi hambatan literasi digital. Secara keseluruhan, kegiatan ini memberikan dampak positif terhadap kesiapan masyarakat dalam memanfaatkan teknologi digital sebagai sarana penguatan ekonomi keluarga dan pemasaran produk lokal lahan gambut.
Penguatan Kompetensi Kewirausahaan Siswa Melalui Workshop Business Model Canvas dan Inovasi Produk Meubel di SMK Negeri 1 Palangka Raya: Strengthening Students’ Entrepreneurial Competencies through Business Model Canvas Workshops and Furniture Product Innovation at SMK Negeri 1 Palangka Raya Ahyar Junaedi; Mohamad Rafii; Suffianor Suffianor; Hosiana Dwiputri Loncagar; Muhammad Nur Alief Hartoyo
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 11 No. 7 (2026): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v11i7.12691

Abstract

Vocational education in secondary schools plays an important role in preparing graduates who possess not only technical skills but also entrepreneurial competencies that are adaptable to market demands. However, many students still face limitations in understanding business planning, market analysis, and innovative product development. Therefore, this community service activity was conducted to strengthen students’ entrepreneurial competencies through an integrated workshop approach. The activity was carried out at SMK Negeri 1 Palangka Raya over four days, involving 25 students, 15 micro, small, and medium enterprise practitioners, and 5 accompanying teachers. The methods used included lectures, discussions, product analysis, and mentoring in business model development. The materials covered Business Model Canvas development, pricing strategies, prototype analysis, business feasibility assessment through customer feedback, and business model improvement. The results showed that students were able to develop a simple business model and understand the relationship between product, market, and business strategy. The analyzed product, a multifunctional wooden chair that can be transformed into an ironing table, demonstrated market potential with several improvements required. In addition, most students presented their business ideas effectively. This activity had a positive impact on students’ understanding, communication skills, and ability to think creatively and adaptively when facing business challenges.
Co-Authors Andykha Mujizatryo Arif Supriyadi Bayu Suratmoko Bayu Suratmoko Bayu Suratmoko Bayu Suratmoko Bayu Suratmoko Bayu Bismar Harris Satriawan Hosiana Dwiputri Loncagar Ika Safitri Windiarti Irwani Irwani Jaemi Wahyudi Jaemi Wahyudi Jaemi Wahyudi Latif Ridho Firmansyah Mohamad Rafii Mohamad Rafii Mohamad Rafii mohamad rafii rafii Mohammad Rafii Muhammad Achiril Haq Muhammad Nur Alief Hartoyo Mujizatryo, Andykha Novianto Eko Wibowo Nur Alief Nur Annisa Putri Irianti Sintaman Rafii, Mohamad Risdayanti, Adhelwis Sekar Saipul Setio Ardy Nuswantoro Suffianor Suffianor SUSANTI Sutami Ulfi, Muhammad Yuyu Jahratu Noor Santy Yuyu Jahratu Noor Santy