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Winahyu, Pawestri
Universitas Muhammadiyah Jember
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Empowering School Students Through Simple Digital Marketing Portfolio Creation Winahyu, Pawestri; soraya, Zalkha; Satoto, Eko Budi; Adelia, Sherry; Sarifuddin
International Journal of Community Service (IJCS) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v4i2.1530

Abstract

This community service programme employed a participatory, experiential learning approach to equip secondary school students at Sangkhom Islam Wittaya School, Hat Yai, Thailand, with basic digital marketing skills through the creation of digital portfolios. Thirty students, supported by three teachers, took part in interactive lectures, demonstrations, guided practice, project-based learning, and feedback sessions. Quantitative results from paired sample t-tests showed a significant improvement in knowledge and skills, with mean scores increasing from 55.40 (SD = 8.25) in the pre-test to 78.30 (SD = 7.10) in the post-test (t(29) = 11.25, p < 0.05). Qualitative findings reinforced these outcomes: students demonstrated active participation and creativity, reported greater confidence in applying digital concepts, and produced coherent portfolios; teachers also confirmed improvements in digital competencies aligned with the school’s literacy objectives. Overall, the programme proved effective in delivering practical and relevant learning experiences that significantly enhanced students’ digital literacy and entrepreneurial potential in line with the demands of the digital era.
THE INFLUENCE OF PRODUCT QUALITY, PRICE, AND LAYOUT ON CONSUMER PURCHASE DECISIONS AT THE SHADE OF THE EQUATOR STORE IN JEMBER REGENCY Sofiatul Hasanah; Izzuddin, Ahmad; Winahyu, Pawestri
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 8 No. 3 (2025): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jamekis.v8i3.8091

Abstract

Retail business development shows strong potential in the current era. The retail industry delivers products and services while adding value to fulfill the needs of individuals, families, groups, or end users. Most products sold in retail cater to household requirements. The growing retail industry has made a substantial contribution to the Gross Domestic Product (GDP). This study aims to examine and analyze the impact of product quality, price, and layout on consumer purchasing decisions at the Rindang Khatulistiwa store in Jember. This research employs a quantitative approach with a sample size of 100 respondents, using the Non-Probability Sampling Technique combined with purposive sampling and questionnaires as the primary data collection tool. The data analysis process includes instrument validation, classical assumption testing, multiple linear regression, hypothesis testing, and calculation of determination coefficients. The analysis indicates that product quality, price, and layout each exert a positive and significant partial effect on consumer purchasing decisions at the Rindang Khatulistiwa store in Jember, contributing 85%.
Praktik High Performance Work System pada BUMDES di Kabupaten Jember: Pengujian Pengaruh Career-Enhancing Strategies dan Organizational Innovation Climate dengan Peran Mediasi Employee Engagement Samsuryaningrum, Ira Puspitadewi; Winahyu, Pawestri
Jurnal Manajemen dan Bisnis Indonesia Vol. 11 No. 1 (2025): Edisi Bulan Juni 2025
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jmbi.v11i1.3026

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh career-enhancing strategies dan organizational innovation climateterhadap kinerja karyawan dengan peran mediasi employee engagement pada BUMDES di Kabupaten Jember. Populasi penelitian adalah karyawan BUMDES di Kabupaten Jember dengan jumlah sampel ditentukan sebanyak 100 orang.  Variabel independen dalam penelitian ini adalah career-enhancing strategies (X1) dan organizational innovation climate (X2). Variabel intervening adalah employee engagement  (Z). Variabel dependen adalah kinerja karyawan (Y). Analisis data diolah dengan menggunakan analisis SEM-PLS dengan bantuan software SmartPLS. Hasil penelitian diharapkan dapat menjadi masukan bagi Universitas Muhammadiyah Jember dalam kaitannya dengan evaluasi dan penilaian mengenai kondisi kinerja sumber daya manusia di BUMDES di Kabupaten Jember khususnya dalam kaitannya dengan career-enhancing strategies, organizational innovation climate, dan employee engagement. Hasil penelitian menyatakan bahwa career-enhancing strategies dan organizational innovation climate berpengaruh employee engagement. Organizational innovation climate dan employee engagement berpengaruh kinerja karyawan, sedangkan career-enhancing strategies tidak berpengaruh kinerja karyawan. Organizational innovation climate berpengaruh kinerja karyawan melalui employee engagement, sedangkan career-enhancing strategies tidak berpengaruh kinerja karyawan melalui employee engagement
Peran Pemasaran Digital, Segmentasi Pasar, dan Pengalaman Pelanggan dalam Meningkatkan Loyalitas Konsumen pada Cafe Kopi Boss Jember Yesita Karel; Sari, Maheni Ika; Winahyu, Pawestri
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 1 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i1.4984

Abstract

The business competition in the culinary industry has become increasingly intense along with the development of lifestyle trends that prioritize unique and memorable consumption experiences. In such conditions, business actors are required to adopt appropriate marketing strategies in order to maintain consumer loyalty. One of the businesses facing this challenge is Cafe Kopi Boss Jember. Based on this phenomenon, this study aims to analyze the role of digital marketing, market segmentation, and customer experience in enhancing consumer loyalty at Cafe Kopi Boss Jember. This research employs a quantitative approach using a survey method through questionnaires distributed to 100 respondents who are consumers of Cafe Kopi Boss Jember, selected using purposive sampling technique. The collected data were analyzed using validity tests, reliability tests, classical assumption tests, and multiple linear regression to examine the influence of each variable. The results of the study indicate that digital marketing, market segmentation, and customer experience have a positive effect on consumer loyalty, both simultaneously and partially. Among these variables, customer experience has the most dominant influence compared to the others. This suggests that in improving consumer loyalty, apart from utilizing digital technology and identifying the right market segments, providing a pleasant, comfortable, and memorable experience for consumers is a key factor that cannot be overlooked. The implication of this study is the importance for the management of Cafe Kopi Boss Jember to strengthen an interactive digital marketing strategy, design more targeted market segmentation, and continuously enhance the quality of customer experience through service, atmosphere, and menu innovations. These efforts are expected to sustainably increase consumer loyalty and strengthen the cafe’s competitiveness amid the fierce competition in the culinary industry.
THE INFLUENCE OF DIGITAL MARKETING, ELECTRONIC WORD OF MOUTH (E- WOM), AND LIFESTYLE ON THE PURCHASE DECISION OF AERO STREET SHOE PRODUCTS Taufik, Taufik; Pawestri Winahyu; Achmad Hasan Hafidzi
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 1 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i1.205

Abstract

Objective: This study aims to find out the factors that affect Aero street shoe users in making purchase decisions. Method: The population in this study is unknown due to the lack of certainty about the number of Aero street shoe users in the horseshoe area. The sampling technique used was purposive sampling, with a sample of 102 respondents. The data collection method used is a questionnaire. Results: Based on the results of the study, it can be concluded that digital marketing, electronic word of mouth, and lifestyle partially have a positive and significant effect on purchase decisions. Novelty: The results of the study can be used to build an online marketing strategy to have a high impact in increasing consumer response by using a three-variable approach (digital marketing, electronic word of mouth, and lifestyle).
Co-Authors Achmad Hasan Hafidzi Achmad Hasan Hafidzi Ahmad Hanafi Ahmad Hidayatullah Ahmad Izzuddin Aini, Terawati Isro’ Ainun N, Fardhotun Akhmad Fahrur Rozi Alvy Hidayah Ayuningtyas, Erika Azizah, Afrilia Nurul Bayu Hendro Priyono Bayu Wijayantini, Bayu Darmawan, Misbahul Dewi, Gesty Rosita Dinanti, Hilda Setia Dwi Budi Santoso Dwi Tafinia Nurhasanah Eko Budi Satoto Faizah, Kurnia Fatikasari, Dyah Ambar Gautama, Gilang Gilang Ramadhan Haris Hermawan, Haris Herawati, Nanda Dwi Hidayah, Alvy Ida Ayu Putu Sri Widnyani Imam Syaiqoni Ira Puspita Ira Puspitadewi S Ira Puspitadewi Samsuryaningrum Islamiyah, Suci Istifada, Agnes Dwi Arum Jekti Rahayu Khamdani, Achmad Rifqi Khusniah, Khasin Kurniawan, Resa Adji Maheni Ika Sari Mahfudz, Ifatush Zafania Ma’nunah, Zauharotul Mochammad Dendy Amirullah Mohammad Faesal Sodikin Mufarida, Nely Ana Muhamad Naely Azhad Murtaliningtyas, Wenny Naely, Muhammad Nanda, Iska Nikmah, Rif'atun Ning Wiyanti, Sekar Bahtera Nur, Safirah Wardatin Nurhasanah, Dwi Tafinia Nurillah, Vina Riza Nursaidah Nursaidah, Nursaidah Nurul Qomariah Oktabella, Nancy Sophia Paramahadani, Fauzi Priyono, Bayu Hendro Putri, Mika Masarina Putri, Okta Ananda Putri, Revi Ayu Permana Qomariah, Andayanti Rahayu, Jekti Resa Adji Kurniawan Retno Endah Supeni Retno Endah Supeni Robbani, Ahmad Faydhur Rusdiyanto Ryamustika, Andiyan Ryshal, Muhammad S, Ira Puspitadewi Safikri, Hastanti Nindita Samsuryaningrum, Ira Puspitadewi Sarifuddin Setyawati, Trias Sherry Adelia Sofiatul Hasanah Suharto, Akhmad Tatit Diansari Reskiputri, Tatit Diansari Taufik Taufik Trias Setyowati Trias Setyowati, Trias Tyas, Wenny Murtalining Umilasari, Reni Yesita Karel Zahrotul Mawadah Zainullah, Anas Wahyu Zalkha Soraya