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Winahyu, Pawestri
Universitas Muhammadiyah Jember
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WORK PERFORMANCE IN THE RETAIL INDUSTRY: AN ANALYSIS OF THE ROLE OF WORK EXPERIENCE, EMPLOYEE ENGAGEMENT, AND EXTRINSIC MOTIVATION Khusniah, Khasin; Winahyu, Pawestri; Nursaidah, Nursaidah
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 2 (2025): May
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i2.13992

Abstract

Human resources play a key role in achieving an organization's competitive advantage. This study analyzes the influence of work experience, organizational commitment, and extrinsic motivation on employee performance at Dira Pontang Shopping Center. This study contributes to the human resource management literature by examining integrative models in the context of Indonesian retail which is still limited in research. The quantitative method was applied using multiple linear regression analysis on primary data collected through questionnaires and observations of 76 employees (saturated sampling). The results show that work experience, organizational commitment, and extrinsic motivation have a significant positive effect on employee performance. These findings strengthen the HR theory by affirming the importance of a holistic approach in improving performance. The novelty of the research lies in the unique combination of the three variables in a local retail setting. Practically, management can improve performance through the development of training programs, strengthening organizational commitments, and optimizing the reward system. This study recommends further studies by adding mediator variables to enrich the model.
Pengaruh Pemasaran Online, Minat Konsumen Dan Diversifikasi Produk Terhadap Keputusan Pembelian Pada Toko Juragan Tani Khamdani, Achmad Rifqi; Izzuddin, Ahmad; Winahyu, Pawestri
Jurnal Ekonomi, Akutansi dan Organisasi Vol. 2 No. 3 (2025): Edisi Bulan April 2025
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/ektasi.v2i3.2179

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran online, minat konsumen, dan diversifikasi produk terhadap keputusan pembelian pada Toko Juragan Tani. Permasalahan yang diangkat adalah bagaimana faktor-faktor tersebut mempengaruhi keputusan pembelian konsumen di era digital yang semakin berkembang. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui kuesioner yang dibagikan kepada 100 konsumen Toko Juragan Tani yang dipilih secara acak. Analisis data dilakukan menggunakan regresi linier berganda untuk menguji pengaruh variabel independen (pemasaran online, minat konsumen, dan diversifikasi produk) terhadap variabel dependen (keputusan pembelian). Hasil penelitian menunjukkan bahwa pemasaran online, minat konsumen, dan diversifikasi produk memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Di antara ketiga variabel tersebut, pemasaran online memiliki pengaruh paling dominan terhadap keputusan pembelian konsumen. Kesimpulan dari penelitian ini adalah bahwa peningkatan strategi pemasaran online dan diversifikasi produk dapat secara signifikan meningkatkan keputusan pembelian konsumen. Saran yang diajukan adalah agar Toko Juragan Tani terus berinovasi dalam strategi pemasaran online dan diversifikasi produk untuk menarik dan mempertahankan minat konsumen.
PENGARUH KARAKTERISTIK INDIVIDU, LINGKUNGAN KERJA, WORK LIFE BALANCE, DAN KOMPENSASI TERHADAP KINERJA KARYAWAN PT. UNIVERSAL TEMPUREJO Safikri, Hastanti Nindita; Setyowati, Trias; Winahyu, Pawestri
CENDEKIA: Jurnal Ilmu Pengetahuan Vol. 5 No. 2 (2025)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/cendekia.v5i2.4931

Abstract

Universal Tempurejo faces significant operational challenges, including unmet company targets and high employee turnover, indicating issues with employee performance. Given that employee performance is essential to organizational success, this study aims to identify its determinants. The focus of the problem is to analyze the influence of personal characteristics, work environment, work-life balance, and compensation on employee performance at PT. Universal Tempurejo. This study uses a quantitative method with a survey approach, where primary data is obtained by distributing questionnaires to 217 active employees. The results of data analysis indicate that the four independent variables—personal characteristics, work environment, work-life balance, and compensation—simultaneously have a positive and significant influence on employee performance. The contribution of the four factors to the variation in employee performance is 68.7% (R2=0.687), while the remaining 32.3% is influenced by other variables outside this study. The main conclusion emphasizes that the management of PT. Universal Tempurejo needs to prioritize improvements in aspects of appropriate personal characteristics, a conducive work environment, a healthy work-life balance, and a fair compensation system to encourage employee productivity and welfare in a sustainable manner. ABSTRAKUniversal Tempurejo menghadapi tantangan operasional signifikan, termasuk target perusahaan yang tidak terpenuhi dan frekuensi pergantian karyawan yang tinggi, yang mengindikasikan isu pada kinerja karyawan. Mengingat kinerja karyawan adalah esensial bagi keberhasilan organisasi, penelitian ini bertujuan mengidentifikasi faktor-faktor determinannya. Fokus masalah adalah menganalisis pengaruh karakteristik personal, lingkungan kerja, work-life balance, dan kompensasi terhadap kinerja karyawan di PT. Universal Tempurejo. Penelitian ini menggunakan metode kuantitatif dengan pendekatan survei, di mana data primer diperoleh melalui penyebaran kuesioner kepada 217 karyawan aktif. Hasil analisis data menunjukkan bahwa keempat variabel independen—karakteristik personal, lingkungan kerja, work-life balance, dan kompensasi—secara simultan memiliki pengaruh positif dan signifikan terhadap kinerja karyawan. Kontribusi keempat faktor tersebut terhadap variasi kinerja karyawan adalah sebesar 68,7% (R2=0,687), sedangkan sisanya 32,3% dipengaruhi oleh variabel lain di luar penelitian ini. Simpulan utama menegaskan bahwa manajemen PT. Universal Tempurejo perlu memprioritaskan peningkatan pada aspek karakteristik personal yang sesuai, lingkungan kerja yang kondusif, keseimbangan kehidupan kerja yang sehat, dan sistem kompensasi yang adil untuk mendorong produktivitas dan kesejahteraan karyawan secara berkelanjutan.
Pendampingan Manajemen Usaha Dalam Pemanfaatan Limbah Bonggol Jagung Sebagai Media Budidaya Jamur di Desa Sukokerto Kecamatan Pujer Kabupaten Bondowoso Pawestri Winahyu; Ira Puspitadewi Samsuryaningrum
Jurnal Pengabdian Masyarakat Manage Vol. 6 No. 2 (2025): Agustus
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Salah satu inovasi dalam penggunaan limbah pertanian adalah budidaya jamur dengan memanfaatkan bonggol jagung sebagai medianya. Bonggol jagung merupakan bagian yang tersisa dari biji jagung setelah dipanen. Limbah hasil pertanian yang dihasilkan dapat memiliki nilai ekonomis yang lebih tinggi apabila dikelola dengan cara yang tepat. Setelah masa panen, jagung akan menyisakan limbah berupa bonggol jagung. Desa Sukokerto merupakan salah satu desa di Kecamatan Pujer Kabupaten Bondowoso yang mayoritas masyarakatnya mempunyai mata pencaharian sebagai petani. Jagung merupakan komoditas utama yang banyak diusahakan oleh petani di Desa Sukokerto. Oleh sebab itu, mitra pada program pengabdian masyarakat ini memanfaatkan limbah bonggol jagung sebagai media budidaya jamur sebagai langkah inovatif yang mendukung praktik pertanian berkelanjutan, mengurangi limbah, dan meningkatkan keuntungan ekonomi. Akan tetapi, berdasarkan analisis situasi pada usaha budidaya jamur bonggol jagung terdapat masalah yang dihadapi oleh mitra, diantaranya: (1) secara etika hukum bisnis, usaha budidaya jamur bonggol jagung belum memiliki legalitas maupun nama usaha. Sehingga syarat utama sebuah usaha agar bisa berkembang masih belum terpenuhi; (2) belum melakukan manajemen usaha (seperti: pencatatan pemasukan dan pengeluranproduksi dan penjualan); (3) manajemen pemasaran yang masih menggunakan cara tradisonal dengan hanya menunggu pesanan dari konsumen perseorangan maupun dijual di pasar terdekat. Sehingga solusi yang ditawarkan untuk menyelesaikanpermasalahan yang dihadapi mitra berdasarkan dengan prioritas permasalahan adalah sebagai berikut: (a) pendampingan dan transfer informasi dan pengetahuan dalam pembuatan Nomor Induk Berusaha (NIB), serta pembuatan logo usaha; (b) pembekalan manajemen usaha; serta (c) pendampingan pemasaran produk.
PENGARUH DIGITAL MARKETING DAN KOMPETENSI WIRAUSAHA TERHADAP KINERJA PEMASARAN(Studi Kasus Industri Kripik Tempe Pecah 1000 di Desa Kaliboto Lor, Lumajang) Alvy Hidayah; Hidayah, Alvy; Rahayu, Jekti; Winahyu, Pawestri
Manajemen: Jurnal Ekonomi USI Vol 7 No 2 (2025): Manajemen : Jurnal Ekonomi (Special Issue)
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/dk2j9b09

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh digital marketing dan kompetensi wirausaha terhadap kinerja pemasaran pada UMKM Kripik Tempe Pecah 10000. Metode yang digunakan dalam penelitian ini yaitu metode kuantitatif. Penelitian ini melibatkan konsumen UMKM Kripik Tempe Pecah 1000 yang mengikuti atau yang bertransaksi dengan UMKM Kripik Tempe Pecah 1000 melalui media sosial WhatsApp dan Instagram. Hasil penelitian ini menunjukkan bahwa penggunaan digital marketing dan kompetensi wirausaha memberikan pengaruh yang signifikan terhadap kinerja pemasaran pada UMKM Kripik Tempe Pecah 1000. UMKM Kripik Tempe Pecah 1000 disarankan lebih optimal dan meningkatkan dalam menggunakan digital marketing yang dapat mempermudah konsumen dalam melakukan transaksi pembelian atau untuk mengetahui informasi mengenai UMKM Kripik Tempe Pecah 1000. Sehingga dapat meningkatkan kinerja pemasaran
Empowering School Students Through Simple Digital Marketing Portfolio Creation Winahyu, Pawestri; soraya, Zalkha; Satoto, Eko Budi; Adelia, Sherry; Sarifuddin
International Journal of Community Service (IJCS) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v4i2.1530

Abstract

This community service programme employed a participatory, experiential learning approach to equip secondary school students at Sangkhom Islam Wittaya School, Hat Yai, Thailand, with basic digital marketing skills through the creation of digital portfolios. Thirty students, supported by three teachers, took part in interactive lectures, demonstrations, guided practice, project-based learning, and feedback sessions. Quantitative results from paired sample t-tests showed a significant improvement in knowledge and skills, with mean scores increasing from 55.40 (SD = 8.25) in the pre-test to 78.30 (SD = 7.10) in the post-test (t(29) = 11.25, p < 0.05). Qualitative findings reinforced these outcomes: students demonstrated active participation and creativity, reported greater confidence in applying digital concepts, and produced coherent portfolios; teachers also confirmed improvements in digital competencies aligned with the school’s literacy objectives. Overall, the programme proved effective in delivering practical and relevant learning experiences that significantly enhanced students’ digital literacy and entrepreneurial potential in line with the demands of the digital era.
THE INFLUENCE OF PRODUCT QUALITY, PRICE, AND LAYOUT ON CONSUMER PURCHASE DECISIONS AT THE SHADE OF THE EQUATOR STORE IN JEMBER REGENCY Sofiatul Hasanah; Izzuddin, Ahmad; Winahyu, Pawestri
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 8 No. 3 (2025): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jamekis.v8i3.8091

Abstract

Retail business development shows strong potential in the current era. The retail industry delivers products and services while adding value to fulfill the needs of individuals, families, groups, or end users. Most products sold in retail cater to household requirements. The growing retail industry has made a substantial contribution to the Gross Domestic Product (GDP). This study aims to examine and analyze the impact of product quality, price, and layout on consumer purchasing decisions at the Rindang Khatulistiwa store in Jember. This research employs a quantitative approach with a sample size of 100 respondents, using the Non-Probability Sampling Technique combined with purposive sampling and questionnaires as the primary data collection tool. The data analysis process includes instrument validation, classical assumption testing, multiple linear regression, hypothesis testing, and calculation of determination coefficients. The analysis indicates that product quality, price, and layout each exert a positive and significant partial effect on consumer purchasing decisions at the Rindang Khatulistiwa store in Jember, contributing 85%.
Praktik High Performance Work System pada BUMDES di Kabupaten Jember: Pengujian Pengaruh Career-Enhancing Strategies dan Organizational Innovation Climate dengan Peran Mediasi Employee Engagement Samsuryaningrum, Ira Puspitadewi; Winahyu, Pawestri
Jurnal Manajemen dan Bisnis Indonesia Vol. 11 No. 1 (2025): Edisi Bulan Juni 2025
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jmbi.v11i1.3026

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh career-enhancing strategies dan organizational innovation climateterhadap kinerja karyawan dengan peran mediasi employee engagement pada BUMDES di Kabupaten Jember. Populasi penelitian adalah karyawan BUMDES di Kabupaten Jember dengan jumlah sampel ditentukan sebanyak 100 orang.  Variabel independen dalam penelitian ini adalah career-enhancing strategies (X1) dan organizational innovation climate (X2). Variabel intervening adalah employee engagement  (Z). Variabel dependen adalah kinerja karyawan (Y). Analisis data diolah dengan menggunakan analisis SEM-PLS dengan bantuan software SmartPLS. Hasil penelitian diharapkan dapat menjadi masukan bagi Universitas Muhammadiyah Jember dalam kaitannya dengan evaluasi dan penilaian mengenai kondisi kinerja sumber daya manusia di BUMDES di Kabupaten Jember khususnya dalam kaitannya dengan career-enhancing strategies, organizational innovation climate, dan employee engagement. Hasil penelitian menyatakan bahwa career-enhancing strategies dan organizational innovation climate berpengaruh employee engagement. Organizational innovation climate dan employee engagement berpengaruh kinerja karyawan, sedangkan career-enhancing strategies tidak berpengaruh kinerja karyawan. Organizational innovation climate berpengaruh kinerja karyawan melalui employee engagement, sedangkan career-enhancing strategies tidak berpengaruh kinerja karyawan melalui employee engagement
Peran Pemasaran Digital, Segmentasi Pasar, dan Pengalaman Pelanggan dalam Meningkatkan Loyalitas Konsumen pada Cafe Kopi Boss Jember Yesita Karel; Sari, Maheni Ika; Winahyu, Pawestri
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 1 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i1.4984

Abstract

The business competition in the culinary industry has become increasingly intense along with the development of lifestyle trends that prioritize unique and memorable consumption experiences. In such conditions, business actors are required to adopt appropriate marketing strategies in order to maintain consumer loyalty. One of the businesses facing this challenge is Cafe Kopi Boss Jember. Based on this phenomenon, this study aims to analyze the role of digital marketing, market segmentation, and customer experience in enhancing consumer loyalty at Cafe Kopi Boss Jember. This research employs a quantitative approach using a survey method through questionnaires distributed to 100 respondents who are consumers of Cafe Kopi Boss Jember, selected using purposive sampling technique. The collected data were analyzed using validity tests, reliability tests, classical assumption tests, and multiple linear regression to examine the influence of each variable. The results of the study indicate that digital marketing, market segmentation, and customer experience have a positive effect on consumer loyalty, both simultaneously and partially. Among these variables, customer experience has the most dominant influence compared to the others. This suggests that in improving consumer loyalty, apart from utilizing digital technology and identifying the right market segments, providing a pleasant, comfortable, and memorable experience for consumers is a key factor that cannot be overlooked. The implication of this study is the importance for the management of Cafe Kopi Boss Jember to strengthen an interactive digital marketing strategy, design more targeted market segmentation, and continuously enhance the quality of customer experience through service, atmosphere, and menu innovations. These efforts are expected to sustainably increase consumer loyalty and strengthen the cafe’s competitiveness amid the fierce competition in the culinary industry.
THE INFLUENCE OF DIGITAL MARKETING, ELECTRONIC WORD OF MOUTH (E- WOM), AND LIFESTYLE ON THE PURCHASE DECISION OF AERO STREET SHOE PRODUCTS Taufik, Taufik; Pawestri Winahyu; Achmad Hasan Hafidzi
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 1 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i1.205

Abstract

Objective: This study aims to find out the factors that affect Aero street shoe users in making purchase decisions. Method: The population in this study is unknown due to the lack of certainty about the number of Aero street shoe users in the horseshoe area. The sampling technique used was purposive sampling, with a sample of 102 respondents. The data collection method used is a questionnaire. Results: Based on the results of the study, it can be concluded that digital marketing, electronic word of mouth, and lifestyle partially have a positive and significant effect on purchase decisions. Novelty: The results of the study can be used to build an online marketing strategy to have a high impact in increasing consumer response by using a three-variable approach (digital marketing, electronic word of mouth, and lifestyle).
Co-Authors Achmad Hasan Hafidzi Aditya Bayu Ahmad Hanafi Ahmad Hidayatullah Ahmad Izzuddin Aini, Terawati Isro’ Ainun N, Fardhotun Akhmad Fahrur Rozi Alvy Hidayah Ayuningtyas, Erika Azizah, Afrilia Nurul Bayu Hendro Priyono Bayu Wijayantini, Bayu Budi Santoso Darmawan, Luqman Adi Darmawan, Misbahul Dewi, Gesty Rosita Dinanti, Hilda Setia Dino Angga**, Budi Santoso* Dwi Tafinia Nurhasanah Eko Budi Satoto Faizah, Kurnia Fatikasari, Dyah Ambar Firdiansyah, Mochamad Wahyu Firman Kurniawan Gautama, Gilang Gilang Ramadhan Haris Hermawan, Haris Herawati, Nanda Dwi Hidayah, Alvy Ida Ayu Putu Sri Widnyani Imam Syaiqoni Ira Puspita Ira Puspitadewi S Ira Puspitadewi S Ira Puspitadewi Samsuryaningrum Iska Nanda Islamiyah, Suci Istifada, Agnes Dwi Arum Khamdani, Achmad Rifqi Khusniah, Khasin Kurniawan, Resa Adji Ma’nunah, Zauharotul Maheni Ika Sari Mahfudz, Ifatush Zafania Marsella Yunisia Mochammad Dendy Amirullah Mohammad Faesal Sodikin Mufarida, Nely Ana Muhamad Naely Azhad Murtaliningtyas, Wenny Naely, Muhammad Nanda, Iska Nikmah, Rif'atun Ning Wiyanti, Sekar Bahtera Nur, Safirah Wardatin Nurhasanah, Dwi Tafinia Nurillah, Vina Riza Nursaid Nursaidah Nursaidah, Nursaidah Nurul Qomariah Oktabella, Nancy Sophia Paramahadani, Fauzi Prastyowati, Agustin Hari Priyono, Bayu Hendro Putri, Ajeng Ayu Maulida Putri, Mika Masarina Putri, Okta Ananda Putri, Revi Ayu Permana Qomariah, Andayanti Rahayu, Jekti Resa Adji Kurniawan Retno Endah Supeni Retno Endah Supeni Robbani, Ahmad Faydhur Rusdiyanto Ryamustika, Andiyan Ryshal, Muhammad S, Ira Puspitadewi Safikri, Hastanti Nindita Samsuryaningrum, Ira Puspitadewi Sarifuddin Setyawati, Trias Sherry Adelia Sofiatul Hasanah Suharto, Akhmad Tamriatin Hidayah Tanaya Okalyna Pranandita Tatit Diansari Reskiputri, Tatit Diansari Taufik Taufik Tri Resa Febrian Trias Setyawati Trias Setyowati Trias Setyowati, Trias Tyas, Wenny Murtalining Umamy, Septy Holisa Umilasari, Reni Wijaya, Tria Fenda Afi Yesita Karel Zahrotul Mawadah Zainudin Hassan Zainullah, Anas Wahyu Zalkha Soraya