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All Journal SEIKO : Journal of Management & Business Jurnal Review Pendidikan dan Pengajaran (JRPP) Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Education, Social Studies, And Management (IJESSM) Journal of Education Research Abdi-Dharma Journal of Contemporary Administration and Management (ADMAN) Technology and Society Perspectives (TACIT) Jurnal Terobosan Peduli Masyarakat (TIRAKAT)
Santosa, Sonny
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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Journal : Abdi-Dharma

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Pengenalan Strategi Digital Branding Untuk Meningkatkan Penjualan Umkm Pada Komunitas Umkm Desa Gelam Jaya, Kabupaten Tangerang Santosa, Sonny; Novianti, Rini; Angreni, Tri; Elizabeth, Elizabeth; Tholok, Fidellis Wato; Herijawati, Etty; Gustriandi, Andre
Abdi Dharma Vol. 1 No. 2 (2021): Jurnal Abdi Dharma (Jurnal Pengabdian Masyarakat)
Publisher : LP3kM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (295.847 KB) | DOI: 10.31253/ad.v1i2.707

Abstract

This is the time for us to see the positive side caused by pandemic. Even though not everybody agrees to this, the pandemic going on not only in Indonesia but also in all over the world has given us a chance for ‘adaptation’ over changes in business. Nowadays, business concept is not only affected by markets, companies, competitors but also by changes. Every individual, even a big company must acknowledge this. In order to maintain the side of people’s ‘economy’, various studies reviewing alternatives for good marketing strategies have been carried out. These studies are especially aimed at Small and Medium Enterprises (SMEs). This is because SMEs have been the part of creative economy. Based on these circumstances, the researcher was encouraged to study which strategy of digital branding dominantly carried out by the SME players. This research applied factor analysis to find out the basic attribute grounding SME players to survive their businesses, which were initiated either before or after pandemic. The method used was non-probability sampling. Here the questionnaires were distributed in order to find answers from five determined spots. There were 169 respondents as samples in this research. In the pre-test, before questionnaires distributed, there were at least 9 attributes used as references for the main players of SMEs in applying digital branding. Results of factor analysis test showed that there were at least two main factors developed. In these two factors, it is agreed that strategy of Search Engine Optimization was the most ideal to apply in order to survive their business. This is because it has big dominant value, which was 0.823 (82% for first group) and 0.790 (79% for the second group).
Pembekalan Peran Talent Development Institute (TDI) Pada Fungsi Sumber Daya Manusia PT. Indako Santosa, Sonny; Anggraeni, Tri; Elizabeth, Elizabeth; Novianti, Rini; Susanto, Susanto; Kurniawan, Ari
Abdi Dharma Vol. 2 No. 1 (2022): Jurnal Abdi Dharma (Jurnal Pengabdian Masyarakat)
Publisher : LP3kM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (240.136 KB) | DOI: 10.31253/ad.v2i1.1080

Abstract

Talking about talent management, it is related to the roles and responsibilities of leaders. Based on this, it is deemed necessary to have a briefing activity that is refresher related to talent management issues, for example, the adequacy aspects related to talent management such as vision, mission and goals as well as the company's strategy to build a talent management system, the main objective of this activity is to provide briefing related to several issues that must be known in advance regarding the goals to be built from talent management itself in the company, this activity is carried out online through a webinar which is attended by the system development team at PT. Indako on February 25, 2022. The results of this briefing activity obtained an understanding that the more specific the company's vision, mission, goals and strategies are, the clearer the goals to be achieved with this talent management system, so that its contribution to organizational growth will be much more leverage and of course This will ultimately increase the productivity of the employees and increase the job satisfaction of each individual.
Co-Authors Adhy Firdaus Ahmad Yani ahmad yani Akbar, Zulfikri Antonio, Ferdi ARI KURNIAWAN Azzaakiyyah, Hizbul Khootimah Elizabeth Yohanes Fatimah Malini Lubis Febrian, Wenny Desty Frans Sudirjo Gustriandi, Andre Haris Munandar Haryati Haryati Heliza Rahmania Hatta, Heliza Rahmania Herijawati, Etty Iswanto, Juni Mesri Welhelmina Nisriani Manafe Mustafa, Fahrina Pertiwi, Triani Patra Pratama, I Wayan Adi Puspita Puji Rahayu, Puspita Puji Putra, Wira Pramana Putranto, Algooth Rini Novianti Saksono, Lalang Sampe, Ferdinandus Sanjaya, Feri Suherlan Suherlan, Suherlan Sukaesih, Atjih Sukirman Sukirman Susanto Susanto Tahalele, Olivia Tholok, Fidellis Wato Tri Anggraeni Tri Angreni Tusriyanto Wartono, Tono Widagdo, Djoko