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Yanti, Dewi
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Journal : Jurnal Abdi Insani

 1 
PROGRAM DIGITAL MARKETING SEBAGAI MEDIA PROMOSI UMK SWASTIKA KARYA ABADI Yanti, Dewi; Octariadi, Barry Ceasar
Jurnal Abdi Insani Vol 11 No 1 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i1.1440

Abstract

The Swastika Karya Abadi Micro Business Unit (UMK), focusing on basic food trade in West Kalimantan, has been running for 5 years with conventional marketing. However, the product marketing method used by partners is still relatively passive because they only wait for buyers to come to the sales location. This article details community service activities carried out to improve understanding and skills in marketing products through digital media. The service activities carried out target the UMK Swastika's basic understanding of product marketing and introducing promotional strategies through digital media, as well as increasing partners' insight in carrying out graphic designs for products. The training was carried out by providing the team, preparing the place and tools, socializing the material and evaluating using pre-test and post-test questionnaires. The material provided in the training is online marketing strategies using Facebook social media and the use of the Adobe Photoshop graphics application. Service activities proceed with successful planning and preparation stages with team members who understand their duties. The training carried out is also effective in increasing partners' understanding of digital marketing strategies. This can be seen from the results of the pre-test and post-test surveys carried out which show that partners are starting to be confident in designing graphic designs for their own products. Apart from that, socialization of online marketing strategies is also going well because partners have also succeeded in using paid advertising on Facebook to market their products. In other words, this service activity succeeded in increasing the understanding and digital marketing skills of UMK Swastika to support their business growth.
Co-Authors Andriani, Ulan Anugrah, Rifqi Arya Arya, Arya Astrid, Astrid Azizah, Ummi Nasryatul Baihaqi, M. 'Azizan 'Azmani Bangun, Deby Regina Br. D.P, Karismayanti Denny, Agustinus Deti, Deti Dina Yunita, Dina Dwiana, Nidia Nur Fadhilah, Raihani Nur Fahira, Tasya Yasmin Fariza, Surya Tama Fathanah, Dinda Firman Firman Hafifa, Nur Hafizi, M. Zainul Hikmah, Bintan Wahdatul Hizbullah , Nur Hotimah, Wiwin Husnul Hutabarat, Jelita Silvia Indriani Indriani, Kasil Sri Iskandari, Yuli Istikoma Istikoma Jawas, Effa Chalisah Limbong, Christine Herawati Liyushiana, Liyushiana Lubis, Muhammad Rizki Maharani, Agisti Mahdi, Agus Nur Manalu, Arie Afandi Marbun, Safira Septy Vani Matovani, Galuh Muhammad Khadry Muhammad, Iman Nadlifuddin, Mohammad Ilham Napitupulu, Inda Triwana Ngatemin Nurfatika, Lingga Ayu Salma Octariadi, Barry Ceasar Oktaviani, Diah Ayu Panjaitan, Ananda Pratiwi Prayogi, Budi Pujiati, Tri Putri, Nafi’ Kharisma Rachmad Hidayat Rahmad Solling Hamid Rahmina, Faza Alya Ramadhan, Ikhlas Ramadhanita, Rizqa Rezeki, Syailendra Reza Irwansyah Rijal, Ibnu Rizkiyah, Putri Rosari, Dina Rosidah , Ani Roy , Dedi S, Repa Fajriyani Santika, Serly Sanusi Sanusi Saragih, Yoana Romauli Sarlini, Heti Savitri, Mersya Nurina Seran, Ary Setiawan Siahaan, Sonia Trifosa Sianipar, Christina Indriany Sibarani, Putra Adrian Sidik, Alpin Nur Siregar, Fitri Siti Nurhayati Sitinjak, Septi Anggina SRI RAHAYU Subagja, Agus Dedi Sulla, Franklin Yohanes Suyatno Suyatno Tamami, Rahman Tawa, Tegar Putra Umaira, Putri Nabilah Virginia, Alfanny Widayanti, Erina Yasir Mubarok Yoganindhito, Dwi Adi Kusumo Zulfikar Zulfikar