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All Journal JURNAL KEPEMIMPINAN DAN PENGURUSAN SEKOLAH International Journal of Artificial Intelligence Research Jurnal Pariwisata Jurnal SOLMA JURNAL EDUCATION AND DEVELOPMENT Jurnal Akademi Pariwisata Medan Holistika : Jurnal Ilmiah PGSD JATI (Jurnal Mahasiswa Teknik Informatika) Jurnal Sasindo Unpam Jurnal Abdi Insani Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat J-REaLL JOLLT Journal of Languages and Language Teaching JURNAL ILMIAH GLOBAL EDUCATION Jurnal Ilmiah Rehabilitasi Sosial (Rehsos) Edu Sociata : Jurnal Pendidikan Sosiologi Jurnal Ilmiah Hukum dan Hak Asasi Manusia Mamangan Social Science Journal Innovative: Journal Of Social Science Research Hasil Karya Aisyiyah Untuk Indonesia Socius: Social Sciences Research Journal SmartComp Jurnal Pendidikan Guru Sekolah Dasar Majapahit Journal of Islamic Finance dan Management Tourism, Hospitality and Culture Insights Journal Majapahit Journal of Islamic Finance dan Management Tamaddun: Jurnal Ilmu Sosial, Seni, dan Humaniora Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat ABDIMAS Iqtishadia Tourism Economics, Hospitality, and Business Management Journal Jurnal Rekam Medic
Yanti, Dewi
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Linguistic strategies in attracting YouTube subscribers: A pragmatics perspective Yanti, Dewi
Journal of Research on English and Language Learning (J-REaLL) Vol. 6 No. 2 (2025): Journal of Research on English and Language Learning (J-REaLL)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/j-reall.v6i2.23460

Abstract

The rapid development of digital media has changed communication patterns, making YouTube a competitive space to attract and retain audiences. However, the study of creators' linguistic strategies in the context of digital marketing communication through speech act theory is still limited. This study aims to examine the linguistic strategies used by YouTube content creators to attract attention and increase the number of subscribers, using a pragmatic approach based on Searle speech act theory. The main focus of this study is to identify the types of speech acts such as assertives, directives, commissives, expressives, and declaratives that appear in various YouTube videos, as well as their strategic roles in building relationships with audiences. The research method used is descriptive qualitative with data collection techniques through observation and video transcription from seven relevant YouTube sources. The results of the study show that directive and assertive speech acts dominate the speech used by creators, especially in invitations to like, subscribe, and follow the links provided. Commissive and expressive speech acts also play an important role in creating emotional attachment and building trust. These findings indicate that linguistic strategies through speech acts are an effective tool in digital communication to influence audience behavior and expand the reach of content. These findings also expand the application of pragmatic theory in digital media and creative content, and contribute to the study of applied linguistics and media literacy. However, limited data, subjectivity of interpretation, and the lack of consideration of multimodal aspects indicate the need for further research with a broader scope and approach.
Linguistic landscape in the Glodok Chinatown area Nisa, Jihan Luthfun; Salam, Badri; Yanti, Dewi; Januarti, Woro; Hartati, Sri
Journal of Research on English and Language Learning (J-REaLL) Vol. 7 No. 1 (2026): Journal of Research on English and Language Learning (J-REaLL)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/j-reall.v7i1.24249

Abstract

Language functions not only as a means of communication but also as a cultural marker that is visibly manifested in public spaces through the linguistic landscape (LL). Previous LL studies in Indonesia have focused on locations such as airports, train stations, and cemeteries, while Glodok Chinatown, the oldest Chinese settlement in Jakarta, has received limited scholarly attention. This study aims to (1) identify the dominant languages used on public signage in Glodok and (2) analyze how language choices reflect socio-cultural identity in the area. Employing a qualitative descriptive approach, 67 public signs were documented and analyzed using a linguistic landscape categorization framework. The findings indicate that bilingual signage dominates the area (47.76%), particularly Indonesian–Mandarin combinations, followed by monolingual signs (44.78%) and multilingual signs (7.46%). Indonesian functions as a unifying national language, while Mandarin symbolizes the preservation of the Chinese ethnic heritage. The presence of English and other languages such as Japanese, Korean, Arabic, and Minangkabau reflects Glodok’s multicultural character and its engagement with globalization and economic activities. These patterns demonstrate that Glodok’s linguistic landscape operates not only as a communicative tool but also as a symbolic space where cultural identity negotiation, identity maintenance, and economic considerations intersect. By examining a historically multicultural district, this study contributes empirical evidence to linguistic landscape research and situates Glodok within broader discussions of identity, language policy, and globalization.
Co-Authors Afni, Vernia Nur Andriani, Ulan Anugrah, Rifqi Arrey, Mbaze-Ebock Vivian Arya Arya, Arya Astrid, Astrid Azizah, Ummi Nasryatul Baehaqi Baihaqi, M. 'Azizan 'Azmani Bangun, Deby Regina Br. D.P, Karismayanti Dalimunthe, Femmy Indriany Dalimunthe, Mohammad Yusuf Denny, Agustinus Deti, Deti Dina Yunita, Dina Dwiana, Nidia Nur Fadhilah, Raihani Nur Fahira, Tasya Yasmin Fariza, Surya Tama Fathanah, Dinda Firman Firman Fitriana, Dina Hafifa, Nur Hafizi, M. Zainul Hikmah, Bintan Wahdatul Hizbullah , Nur Hosea Ringkat, Glenn Fernando Hotimah, Wiwin Husnul Hutabarat, Jelita Silvia Indradewa, Rhian Indriani Indriani, Kasil Sri Irwansyah Irwansyah Iskandari, Yuli Istikoma Istikoma Januarti, Woro Jawas, Effa Chalisah Limbong, Christine Herawati Liyushiana, Liyushiana Lubis, Muhammad Rizki Maharani, Agisti Mahdi, Agus Nur Manalu, Arie Afandi Marbun, Safira Septy Vani Matovani, Galuh Muhammad Khadry Muhammad, Iman Nadlifuddin, Mohammad Ilham Napitupulu, Inda Triwana Ngatemin Nisa, Jihan Luthfun Nurfatika, Lingga Ayu Salma nurhuda, zamzam Octariadi, Barry Ceasar Oktaviani, Diah Ayu Panjaitan, Ananda Pratiwi Prayogi, Budi Pujiati, Tri Puspitasari Puspitasari Putri, Annysa Gea Putri, Nafi’ Kharisma Rachmad Hidayat Rahmad Solling Hamid Rahmat Prayogi, Rahmat Rahmina, Faza Alya Ramadhan, Ikhlas Ramadhanita, Rizqa Rezeki, Syailendra Reza Irwansyah Rijal, Ibnu Rizkiyah, Putri Rosari, Dina Rosidah , Ani Roy , Dedi S, Repa Fajriyani Salam, Badri Santika, Serly Sanusi Sanusi Saragih, Yoana Romauli Sarlini, Heti Savitri, Mersya Nurina Seran, Ary Setiawan Siahaan, Sonia Trifosa Sianipar, Christina Indriany Sibarani, Putra Adrian Sidik, Alpin Nur Siregar, Fitri Siti Nurhayati Sitinjak, Septi Anggina Sri Hartati SRI RAHAYU Subagja, Agus Dedi Sulla, Franklin Yohanes Suyatno Suyatno Tamami, Rahman Tawa, Tegar Putra Triadi, Rai Bagus Umaira, Putri Nabilah Virginia, Alfanny Widayanti, Erina Yasir Mubarok Yoganindhito, Dwi Adi Kusumo