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All Journal Jurnal Media Wahana Ekonomika Jurnal Informatika Ekonomi Bisnis Forum Bisnis dan Kewirausahaan Jurnal Pengabdian Masyarakat (ABDIRA) Journal of Artificial Intelligence and Digital Business IWJ : Inland Waterways Journal Jurnal Informatika Ekonomi Bisnis IWTJ : International Water Transport Journal
Sari, Yulia Puspita
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Aerospace Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Nursing Social Sciences Transportation Other

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Tata Kelola Produksi Gula Semut Aren Berbasis Pemberdayaan Masyarakat: Studi Kasus di Desa Way Kalam Kabupaten Lampung Selatan Ahmadi, Tyasto Prima; Putra, M. Reza Andrea; Bisri, Muawan; Wulansari, Wulansari; Sari, Yulia Puspita
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 3 (2025): Abdira, Juli
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i3.916

Abstract

The production of palm sugar (gula semut aren) in Way Kalam Village is still carried out using traditional methods, characterized by limited technology, lack of quality standards, and weak institutional coordination. This study aims to analyze the governance of palm sugar production based on community empowerment through an interdisciplinary approach. The research employs a qualitative case study method, with data collected through field observations, semi-structured interviews with sugar producers, farmer groups, village officials, and the agricultural office, as well as analysis of supporting documents. The results reveal various inefficiencies in the production process, including bottlenecks during the drying phase, inconsistent product quality, and minimal adoption of appropriate technology. Using the Lean Production approach, wastes such as waiting time and overprocessing can be reduced by reorganizing workflow and optimizing equipment capacity. On the institutional side, strengthening farmer groups, enhancing inter-institutional coordination, and ensuring continuous mentoring are proven to be key factors in creating a more adaptive production ecosystem. This study recommends integrating technical and institutional strategies to sustainably empower palm sugar farmers. The proposed governance model can serve as a reference for developing a more efficient, competitive, and self-reliant village-based palm sugar industry.
E-Business Strategies and Digital Marketing Practices – Literature Review Depi, Jeanne Nurtami; Sari, Yulia Puspita; Chintiyani, Fitri; Sari, Rahmi Rachmawati; Redjeki, Finny
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 1 (2025): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i1.362

Abstract

The rapid growth of digital technology has transformed the landscape of business operations. E-business strategies and digital marketing practices have become essential for achieving competitiveness, customer engagement, and market expansion. This literature review aims to explore and analyze the key components, trends, and implications of e-business strategies and digital marketing practices. By synthesizing findings from various academic sources, this study identifies common themes and emerging innovations in the field. The results show that successful e-business strategies are built on agility, customer-centricity, and data-driven decision-making, while digital marketing is increasingly personalized and omnichannel in nature. The review contributes to the understanding of how businesses adapt their models in the digital economy.
Co-Authors Ambassador, Topaz Ramadan Amrillah, Muhammad Fahmi Astuti, Septiana Widi Aulia Ika Atika bisri, muawan Bokau, Joe Ronald Kurniawan Chintiyani, Fitri Dahlia Dewi Apriani Depi, Jeanne Nurtami Dimas Pratama Yuda, Dimas Fatista, Elga Febriani, Yunita Febriansyah Febriansyah Fitriah, Wani Gustin, Rahmi Kurnia HR, Leni Nuraeni Khairani, Muhammad Lopulalan, Pierre Marcello Nasution, Nurul Fitria Priyono, Broto Pusparani, Kinanti Vionanda Puspita Sari, Elvi Putra, M Reza Andrea Putri, Liska Zahara Redjeki, Finny Saputra, Muhammad Ilham Dwi Sari, Desti Yuvita Sari, Eka Maya Sari, Rahmi Rachmawati Sikki, Nurhaeni Sri Kartini, Sri Surnata, Surnata Sutrisno, Slamet Prasetyo Tyasto Prima Ahmadi Ulya, Febri Himmatul Ulya, Febriyanti Himmatul Utami, Fisca Dian Wiyanto, Eko Ardi Wulansari Wulansari Yeti Komalasari