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All Journal JCES (Journal of Character Education Society) Scientific Journal of Reflection : Economic, Accounting, Management and Business TheJournalish: Social and Government Target : Jurnal Manajemen Bisnis DIMAR: Jurnal Pendidikan Islam Jurnal Tika International Journal of Economics (IJEC) Journal of Artificial Intelligence and Digital Business Mestaka: Jurnal Pengabdian Kepada Masyarakat Jurnal Masyarakat Madani Indonesia Al-'Aqdu: Journal of Islamic Economics Law Lunggi Journal Journal of Management, Entrepreneurship and Tourism Kreativasi: Journal of Community Empowerment Journal of Educational Research and Practice Jurnal Pengabdian Pada Masyarakat IPTEKS
Zahrah, Zahrah
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Journal : Jurnal Masyarakat Madani Indonesia

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Strengthening Management of Local Human Resources to Create A Sustainable Green Tourism Destination at Lantan Zahrah, Zahrah; Makiah, Makiah; Anggara, Bagas; Purnama, Laela; Rafles, Rafles
Jurnal Masyarakat Madani Indonesia Vol. 4 No. 4 (2025): November
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/ppt4nh75

Abstract

There are still various challenges to develop sustainable tourism villages especially on human resources such as limited technical guiding skills in conveying information about local tourism attractions based on the green economy, limited effective interaction, minimal understanding of local communities regarding digital marketing strategies and the lack of adequate technology to produce more efficient production in terms of time and costs so they have other alternatives to generate income. This community service aims to improve the local human resource capacity in Lantan Village, Central Lombok, to develop a sustainable green tourism through doing a guide and tourism vocabulary training, strengthening the branding of coffee as the village's flagship product, mentoring in developing partnership proposals, and empowering in managing coffee product as competitive advantages. The methods included interactive lectures, conversation simulations, small group discussions, pronunciation drills, pre and post-tests. The results of the activity showed a significant increase in participants' understanding of how to guide tours, build branding, improve basic English communication skills, and coffee product management particularly in the process of peeling coffee beans from the skin and faster in roasting coffee. This activity significantly contributed to increasing Lantan Village's readiness to develop itself as a sustainable green tourism destination.
Co-Authors Adi Ansari, Adi Alfia, Kharunia Anggriani, Rini Assa’ady, M Chotibul Umam Atma, Wahyu Juni Azmi, M. Rafif Bagas Anggara Baiq Dinna Widiyasti Baiq Nadia Nirwana Budiarta, Meiza Ariya Ega Dwi Putri Marswandi Elyakim Nova Supriyedi Patty, Elyakim Nova Supriyedi Elyanti Rosmanidar, Elyanti Fahrurrozi Fahrurrozi Fauzan Ramli Ferdiansyah, Wahyu Fihrin Fihrin Fitri, Sasmita Hafidz , Muhammad Hafidz, Indriani Puspita Hery Widijanto Hifza, Hifza I Nyoman Yoga Sumadewa Iqbal Iqbal Jati, Lalu Jatmiko MAKIAH Mohammad Ziad Anwar Mubaraq, Muhammad Zaki Musyadat, Asep Anwar Ni’amillah, Ni’amillah Nurul Azmi, Nurul Purnama, Laela Putri, Tita Qulub, Mudawil Rafles, Rafles Resekiani Mas Bakar Safitri, Erika Zain Saputra, Sahdan Sari, Diah Ayu Puspita Saripah Saripah, Saripah Sholeh, Makherus Singkali, Yemima Dirma Stevany Hanalyna Dethan Subli, Mohamad Susilo Talidobel Syam, Rahmawati Widia Astuti Widia Febriana, Widia Widyati, Baiq Dinna Wira Hendri Yuliana, Ika Yuniar, Vita Yusuf Kendek Zalsabila, Zeika