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All Journal Jurnal Psikologi Among Makarti Gemawisata: Jurnal Ilmiah Pariwisata SYIRKAH Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Teras Kesehatan Jurnal Kesehatan Ibu dan Anak Jurnal Manajemen Perhotelan dan Pariwisata MALIA: Journal of Islamic Banking and Finance Ideguru: Jurnal Karya Ilmiah Guru Jurnal PKM Manajemen Bisnis Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal Sport Academy (JSA) Innovative: Journal Of Social Science Research Arjwa: Jurnal Psikologi Majority Science Journal Bulletin of Chemical Reaction Engineering & Catalysis Jurnal Penelitian Pendidikan Indonesia Jurnal Konatif: Jurnal Ilmiah Pendidikan Sunan Kalijaga Journal of Physics Journal Sport Academy Kesmas: Jurnal Kesehatan Masyarakat Nasional (National Public Health Journal)
Maryani, Tri
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Religion Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : Jurnal PKM Manajemen Bisnis

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Penguatan Upgrade Diri Berbasis Pengetahuan Digitalisasi dan Komunikasi Bisnis untuk MPPO-UMKM Kendal Dewi, Idah Kusuma; Satato, Yuniarto Rahmad; Maryani, Tri; Samtono, Samtono
Jurnal PKM Manajemen Bisnis Vol. 5 No. 1 (2025): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v5i1.1243

Abstract

Community service activities for MPPO-UMKM Kendal aim to provide motivation and knowledge so that members of the community become stronger in the future by helping to identify self-quality, seize opportunities, manage, improve business skills, and similar aspects that allow for the reduction or resolution of common problems faced by MPPO-UMKM Kendal. And increasing awareness of MPPO-UMKM Kendal members about the development of their business so that it has a more important meaning as the main actor in the business world. The activity method is in the form of counseling using a lecture model and interactive discussion with MPPO-UMKM Kendal members. The results of the activity are in the form of increasing participant understanding of the importance of motivation to upgrade themselves through knowledge about digitalization and the need for proper communication in marketing their products. This will be followed up with the next activity because this community service is the first part of a series of community service activities for the MPPO-UMKM Kendal community.
Co-Authors Abdul Aziz Nugraha Pratama Achmad, Satria Keitaro Al Muttaqii, Muhammad Anita Rahmawati Anta, Asnar Juliandri Pramadani APRI KUNTARININGSIH Asmarani, Hani Astuti, Yayang Windi Aurilia Triani Aryaningtyas Bawati, Astuti Tri Denik Risyanti, Yustina Dewi, Idah Kusuma Dwiana Estiwidani Erik Prasetyo Fauziah, Alia R. Fitriyani, Nofi Fortuna, Nova Mutiara Gulo, Robin Perdamaian Handayani, Nita Sri Harith, Sakinah Hendraswari, Chatrine Aprilia Hidayat, Puput Wahyu Ismeili, Wenna Julianti, Annisa Komarudin, Ukim Konradus, Natalia Krisnatalia, Heni Kusuma Dewi, Idah Marbun, Maja Pranata MARIA BINTANG Mariyamah, Siti Murtiningrum, Fajar Heni Muslimah, Thatik Niken Meilani Nur Muslihatun, Wafi Rahiman Refril Dani Rismayati, Ade Imas Risyanti, Yustina Denik Riza Alviany S, Tafan Yunior Samtono . Sari, Anur Rahima Sarumaha, Risnawati Satato, Yuniarto Rahmad Septa Intiar Sibuea, Andreas Silalahi Raja, Havier Samuel Huttur Sugeng Priyanto, Sugeng Suherni Suherni, Suherni Syafaat AM, Fuad Thoriq, Naufal Triastuti Sulistyaningsih Tyastuti, Siti Umar Abdul Jabbar Wasinton Simanjuntak Widagdo, C Susmono Widyastuti, Yani Windi Astuti, Yayang yati, indri Yuliasti Eka Purnamaningrum Zamili, Tiwi Listiani Zein, Asmar Yetti