Article Per Year (5 Year)
p-Index From 2021 - 2026
5.514
P-Index
This Author published in this journals
All Journal PROSIDING SEMINAR NASIONAL Jurnal Sains Dasar Jurnal Kesehatan Masyarakat (JKM) CENDEKIA UTAMA Midwifery Journal: Jurnal Kebidanan UM. Mataram Bunda Edu-Midwifery Journal (BEMJ) Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal Sehat Mandiri Jurnal Abdimas Mahakam Jurnal Medikes (Media Informasi Kesehatan) Borneo Nursing Journal (BNJ) Jurnal Ilmiah Kesehatan Prosiding Seminar Nasional Multidisiplin Ilmu Masyarakat Berdaya dan Inovasi Jurnal Kebidanan Indonesia Avicenna : Journal of Health Research Jurnal Pengabdian Masyarakat Kebidanan Jurnal Kesehatan Tambusai Jurnal Riset Kebidanan Indonesia Prosiding University Research Colloquium International Journal of Health Science and Technology Jurnal Kebidanan dan Keperawatan Aisyiyah Buletin Ilmu Kebidanan dan Keperawatan E-JRM IJESPG (International Journal of Engineering, Economic, Social Politic and Government) journal Hasil Karya Aisyiyah Untuk Indonesia Business and Investment Review Jnanadharma Jurnal Ilmu Psikologi dan Kesehatan Jurnal Kesehatan Masyarakat
Intan Mutiara Putri
Universitas Aisyiyah Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

Published : 48 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : E-JRM

 1 
PENGARUH VISUAL MERCHANDISING DAN BRAND PERSONALITY TERHADAP IMPULSE BUYING MELALUI POSITIVE EMOTION (STUDI PADA KONSUMEN MATAHARI DEPARTMENT STORE MALANG TOWN SQUARE) Intan Mutiara Putri; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen e Jrm Vol. 8 No. 16 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1323.225 KB)

Abstract

ABSTRACT The purpose of this study is to determine the relationship between visual merchandising and brand personality on impulse buying which mediated by positive emotion. The data used is primary data by distributing questionnaires to consumers at Matahari Department Store Malang Town Square. The population taken in the study was 309 respondents and calculated using the Slovin formulaso that a sample of 76 respondents was obtained. Data analysis techniques in this study using validity tes, reliability test, normality test path analysis, t test and sobel test. Data obtained from questionnaire deployment is measured using a likert scale. Where the results of the analysis depend on the scores obtained from the respondents. The results of the study are (1) visual merchandising and brand personality directly influence impulse buying (2) visual merchandising and brand personality have a direct effect on positive emotion (3) positive emotion has a direct effect on impulse buying (4) visual merchandising and brand personality influence indirect to impulse buying through positive emotion as an intervening variable. Keywords : Visual merchandising, brand personality, impulse buying, positive emotion
Co-Authors Afita, Anggit Asnea Aissa Siti Rahmanda Amalia Yuliana Syahba Amalina Inkha Suryani Ambaul, Ambaul Latifah anggit asnea afita Anjarwati Annisa Rusdi Apriliana Apriliana APRILIANA, APRILIANA Ariyanto, Andry Arvina Devi Widhihastuti Azkiyah, Syiva Berliana Mita Endarti Bisyarotul Walidah Daryanti, Menik Sri Dea siskia Deva Indowidy Santiya Dewi Rokhanawati Dewi Rokhanawati Dewi Rokhanawati, Dewi Dian Purbasari Djaswadi Dasuki Dwihestie, Luluk Endang Sri Sukamti Erlinda Sari Nurhidayath Esitra Herfanda Evi Nurhidayati Evi Wahyuntari Fajarini, Nurbita Fathiyaturrohmah *, Fathiyaturrohmah Fitri Ayu Faddilla Gokir Nengak Hana Sakti Setyaningsih Hidayat, Asri Indah Respati Kusumasari Ismarwati Ismarwati Ismarwati Rendra Widyatama I.M. Sunarsih Sutaryo Istri Utami Istri Utami, Istri Izza Syifa Wahyu Salfaira Jumiati, Raodiatul Kafah Dewantara Lawitani Kharisah Diniyah, Kharisah Kurniaty Asa Luluk Dwihestie Luluk Khusnul Dwihestie Luluk Rosida Luluk Rosidah Luthfiyyah, Laily M. Hufron N. Rachma Novalia, Ega Putri Nunung Ismiyatun Nurul Mahmudah Rima Widyaningsih Rizqia Khairunnisa Wibowo Rosmita Nuzuliana, Rosmita Rusdi Hidayat Nugroho Rusdi, Annisa Sari, Yollin Noviana Sholihah, Andri Nur Silmina, Esi Putri Siti Arifah Siti Hadija Laitupa Solechatun Ramadhoni, Fitriana Sonja Andarini Sri Daryanti, Menik Sri Ratnaningsih Suesti Suesti Suesti Sura Anjelyna Suyani Suyani Suyani Suyani, Suyani Utami, Fitria Siswi Warsiti Warsiti Wibowo, Rizqia Khairunnisa Widhihastuti, Arvina Devi Wulandari, Rarania Tilana