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All Journal Diktum EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Creative Research Management Journal Jurnal Baabu Al-ilmi : Ekonomi dan Perbankan Syariah Budimas : Jurnal Pengabdian Masyarakat Inteligensi : Jurnal Ilmu Pendidikan Jurnal Ilmiah Raflesia Akuntansi Bima Journal : Business, Management and Accounting Journal Journal of Indonesian Management Share: Jurnal Ekonomi dan Keuangan Islam Suloh : Jurnal Fakultas Hukum Universitas Malikussaleh Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Akuntansi dan Teknologi Keuangan Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Jurnal Dehasen Mengabdi HUMANITIS : Jurnal Humaniora, Sosial dan Bisnis Miftah Journal of Management and Innovation Entrepreneurship (JMIE) Jurnal Semarak Mengabdi Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Gotong Royong Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi Prosiding Dedikasi: Pengabdian Mahasiswa Kepada Masyarakat Journal of Business Management Journal of Management, Economic, and Accounting Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Jurnal Pengabdian Mandiri BAABU AL-ILMI: Ekonomi dan Perbankan Syariah
Herlin, Herlin
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Creative Research Management Journal

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PENGARUH WINDOW DISPLAY, ARCHITECTURE DISPLAY BAGI MINAT BELI TRANSAKSIONAL PENGUNJUNG BENCOOLEN MALL BENGKULU Herlin, Herlin; Effendi, Yanto
Creative Research Management Journal Vol 6 No 1 (2023): June
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v6i1.3590

Abstract

The aim of this research was to determine the effect of window displays, architectural displays on the transactional buying interest. Collecting data by distributing questionnaires. with a sample of 150 respondents, measuring using a Likert scale with a purposive sampling method, analyzing data using the IBM SPSS application version 2023. The results prove that Windows display has a positive and significant influence on transactional buying interest. Display architecture has a positive and significant influence on the transactional purchase intention. Simultaneously it proves that together that window display and display architecture have a positive and significant influence on the transactional purchase intention The limitations of this study are the use of questionnaires where sometimes the answers from the respondents do not reflect the actual conditions, time constraints and demographic data of respondents and the variables used are few. This research is expected to be useful for outlets selling at Bencoolen Mall Bengkulu, to increase sales through the arrangement of goods such as window displays, architectural displays
Co-Authors Abdul Rahman Achmadalena, Mirda Agnesia, Dinda Dwi Agresti, Agresti Agustina Ahmad Soleh Aini, Siti Khurotul Anggraini, Adinda Dewi Anita, Yuti Apiska, Nia Apriani, Sulisti Aulia, Sefty Desri Patandianan Diwangkara, Agustio Efendi, Bahman Effendi, Bahman Effendi, Yanto Elsafa, Vineza Fadila, Mawar Fitriano, Yun Hanila, Siti Harlina, Risa Harni, Suli Harwini, Dewi Herri Fariadi, Herri Hidayah, Nenden Restu Impianti, Impianti Irfan Syauqi Beik Juniar, Intan Karona Cahya Susena, Karona Cahya Kurniawan, Kimas Lena Elfianty Lestari, Selpi Ayu Listra Tawang Lutfiani, Irma Mailiza, Nina MARIA BINTANG Meijulni, Arise Moh. Farid Nurul Anwar Mohammad Iqbal Irfany Nabila, Melane Neysha Nani Halima Zahara, Nani Halima Neri Susanti Nisa, Nabela Aulia Nur’aini, Hesti Pitriyani, Zeli Puspita Sari, Neli Puspita, Triana Putra , Iswidana Utama Putri, Deka Putri, Wulandari Indah Andi Rabiah, Nuria Zaidatur Rahmadani, Atiqah Rahmadani, Desy Rahmandani, Lutviana Ramadani, Viona Ramadhani, Desy Revanda, Sinti Revolina, Elya Riesti, Lorenza Rina Trisna Yanti, Rina Rinto Noviantoro, Rinto Sagita, Nabila Dayana Sari, Masita Sasmita, Erika Nanda Sefty Aulia Siboro, Nadia Sauli Yanti Br. Ssetiawan, Youngky Subaidi, Joelman Sulisti Afriani, Sulisti Susanti, Nerry Susanti, Reza Septi Susi Lawati, Susi Suwarni Suwarni Syahputra, Paldi Awan Tambunan, Dennis Rydarto Tety Ice Taruk Allo Tri Wahyuningsih Wati, Ina Sintia Wijaya , Ermi Wiwik Handayani Wulan Safitri, Wulan Yanti, Rina Trisna Yanti, Sepri Yuliana, Alisa Yulita Sari Yustiantianti, Nirta Vera Yusuf Wahyudi