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All Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Pengabdian Masyarakat Akademisi IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Pengabdian Masyarakat Bangsa Adpebi International Journal of Multidisciplinary Sciences Jurnal Pengabdian Kompetitif Eko dan Bisnis: Riau Economic and Business Review
Rizqi Fakhri
Sekolah Tinggi Ilmu Ekonomi Riau, Pekanbaru, Indonesia
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Pengaruh Kualitas Pelayanan Terhadap Kepuasan Nasabah Bank Perkreditan Rakyat Syariah Di Pekanbaru Fakhri Rizqi
Eko dan Bisnis: Riau Economic and Business Review Vol. 16 No. 4 (2025): Penguatan Kinerja, Disiplin, dan Kualitas Layanan melalui Pendekatan Sosial, O
Publisher : Sekolah Tinggi Ilmu Ekonomi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36975/ekobis.v16i4.570

Abstract

This research was conducted at Bank Syariah Pekanbaru which is located at Jalan HR. Soebrantas, No. 105 Kel. Tuah Karya, Kec. Tampan, Pekanbaru City, Riau 28293. The purpose of this study was to determine the effect of service quality on customer satisfaction at PT Bank Perkreditan Rakyat Syariah (BPRS) Pekanbaru. To achieve this goal, a research was conducted using a sample of 99 people, using a simple random sampling method (accidental random sampling). The data analysis method used simple linear regression. Based on the results of the partial t-test test, it was found that service quality had a significant effect on customer satisfaction at PT Bank Perkreditan Rakyat Syariah (BPRS)   Pekanbaru, this was proven based on the t-test found that t-count was greater than t-table (12.645 > 1.985). The magnitude of the influence of the service quality variable on the customer satisfaction variable is 0.622 (62.2%) this is proven based on the results of the determination test where the R2 value is 0.622. Recommendations that can be submitted are expected that the company pays attention to the employees of PT Bank Perkreditan Rakyat Syariah (BPRS) Pekanbaru have expertise in using tools in the service process because this gets the lowest response from respondents.
Adoption of Digital Marketing and Business Performance: The Moderating Role of Digital Literacy in SMEs in Riau Province Rizqi Fakhri; Siti Rofidah; Iskandar; Dinda Genta Wicara; Azlan Abdul Aziz
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 4 (2026): Volume 4, Issue 4, July 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i4.965

Abstract

Purpose – This study investigates the effects of digital marketing adoption and digital literacy on perceived business performance and examines whether digital literacy strengthens the performance contribution of digital marketing among small and medium-sized enterprises (SMEs) in Riau Province, Indonesia. Design/methodology/approach – The study used a quantitative, cross-sectional explanatory design. From 320 questionnaires distributed purposively to SME owners and managers in five areas of Riau, 250 valid responses were analyzed. The constructs were measured with multi-item five-point Likert scales. SmartPLS 4 was used to evaluate the measurement and structural models, including an interaction term, with statistical inference based on 5,000 bootstrap resamples and 95% confidence intervals. Findings – Digital marketing adoption positively influenced perceived business performance (β = 0.381, p < 0.001), as did digital literacy (β = 0.429, p < 0.001). Digital literacy also strengthened the relationship between adoption and performance (β = 0.215, p < 0.001), although the interaction effect was small (f² = 0.095). The model explained 61.2% of performance variance and demonstrated predictive relevance (Q² = 0.421). Originality/value – By treating digital marketing adoption as a strategic resource and digital literacy as both an enabling capability and a boundary condition, this study refines the Resource-Based View explanation of SME digitalization. The evidence from an underexamined Indonesian region indicates that access to digital platforms should be accompanied by practical skills in content development, customer interaction, information evaluation, and performance measurement.
Co-Authors Anuar, Saiful arhipen yapentra, arhipen asnahwati asnahwati, asnahwati Aziz, Andi Abdul Azlan Abdul Aziz Defi Warman Defi Warman Dinda Genta Wicara Dzikra, Faira Medina FATKHURAHMAN FATKHURAHMAN, FATKHURAHMAN hasanul bishry Hendra, Teguh Hendrayani Hendrayani Hendrayani, Hendrayani Herispon Herispon Irawan, Mhd.Sahreza Iskandar Iskandar Jhonny Ardan Mardan KHORNELIS DEHOTMAN, KHORNELIS M.Syamil, M.Syamil Maswir, Mulyadi Muhammad Ali Aqsa Risman Risman Risman rupat, herman Siti Rofidah Syafrina, Nova Teuku Reza Kurniawan Ul-Fa Niah Warman, Defi Yogie Rahmat yulia harwina, yulia