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All Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Pengabdian Masyarakat Akademisi IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Pengabdian Masyarakat Bangsa Adpebi International Journal of Multidisciplinary Sciences Jurnal Pengabdian Kompetitif Eko dan Bisnis: Riau Economic and Business Review
Rizqi Fakhri
Sekolah Tinggi Ilmu Ekonomi Riau, Pekanbaru, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH PT. BANK MANDIRI (PERSERO) Tbk. CABANG PEKANBARU TAMBUSAI Fakhri, Rizqi
Eko dan Bisnis: Riau Economic and Business Review Vol. 12 No. 4 (2021): Dinamika Kinerja, Pelatihan, dan Kepuasan Pelanggan di Era New Normal
Publisher : Sekolah Tinggi Ilmu Ekonomi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36975/jeb.v12i4.363

Abstract

This study aims to determine the effect of service quality on customer satisfaction at PT. Bank Mandiri (Persero) Tbk. Pekanbaru branch of Tambusai. The total population is 99 people with a sample size of 99 respondents. Sampling in this study using a probability sampling technique. The research method used by researchers is descriptive quantitative, with simple linear regression data analysis techniques with SPSS 23 for windows as a tool. The results showed that there was an effect of service quality on customer satisfaction at PT. Bank Mandiri (Persero) Tbk. Pekanbaru branch of Tambusai. This can be seen from the acquisition of tcount>ttable (11,967> 1,988. This means that the Ho hypothesis is rejected and accepts Ha. Based on the simple linear regression equation Y = 5.016 + 0.668 X. Then seen from the constant of 5.016, while the quality of service (X) to satisfaction customer is proven positive b = 0.668 which means that each one-unit increase in service quality will be able to increase customer satisfaction PT. Bank Mandiri (Persero) Tbk. Pekanbaru branch Tambusai by 0.668 units From the results of R Square (coefficient of determination) of 0.596 or 59 , 6%. This shows that the quality of service to customer satisfaction PT. Bank Mandiri (Persero) Tbk. Pekanbaru branch Tambusai is 59.6% while the rest (100% - 59.6%) = 40.4% is influenced by other variables outside this research variable.
PENGARUH CITRA MEREK (BRAND IMAGE) TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE MEREK SAMSUNG PADA PT. SAMSUNG ELECTRONICS INDONESIA PEKANBARU FAKHRI, RIZQI
Eko dan Bisnis: Riau Economic and Business Review Vol. 13 No. 2 (2022): Manajemen SDM, Kinerja Pegawai, dan Perilaku Konsumen: Perspektif Empiris di B
Publisher : Sekolah Tinggi Ilmu Ekonomi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36975/jeb.v13i2.383

Abstract

Technology and science that are developing rapidly give rise to modern technological products for customers. The technology that exists today is a technology that serves humans and is not just a sophisticated technology created for sophistication itself. One of them is the field of communication and information technology. The change in the advancement of communication and information technology makes the increase in the use of mobile phones faster. Along with the development of technology, the function of cellphones is not only as a telephone and SMS tool but has been referred to as a smartphone information search and entertainment tool. With a good brand image of a company's product, it is able to make the company maintain its continuity so that it continues to grow and survive amidst the onslaught of competitors and the same product. To get a good brand image label from customers, a company is able to make innovations and evaluate the products being marketed. Companies must also maintain quality, consistency, perform maintenance, and maintain good relations with consumers. The number of samples in this study were 87 people. From the results of the item validity test, the overall statement between the competence and performance variables was declared valid because the value rcount > rtable (0.2108). The results of simple linear regression obtained the value of Y = 25.527 + 0.381. From the results of the partial test or t test, the tcount value (5,641)> from the ttable value (1,98827) with a significant level of 0.000 <0.05 means that the brand image variable has a significant effect on the Purchase Decision variable. And the value of the coefficient of determination R2 is 0.272, meaning that the influence or the magnitude of the influence of brand image on purchasing decisions is 0.272 or 27.2%, while the remaining 72.8% is influenced by other variables not examined in this study.
PENGARUH KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN TOKO BUKU FADIRA PEKANBARU Fakhri, Rizqi
Eko dan Bisnis: Riau Economic and Business Review Vol. 13 No. 3 (2022): Manajemen Kinerja dan Pola Konsumsi Merek: Perspektif Multisektor di Riau
Publisher : Sekolah Tinggi Ilmu Ekonomi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36975/jeb.v13i3.397

Abstract

Testing the Customer Satisfaction variable on customer loyalty through the t-test can be seen that tcount is greater than ttable (5,770>2,042). Thus it can be concluded that the variable Customer Satisfaction (X) has a positive and significant effect on Customer Loyalty at Fadira Bookstore Pekanbaru. The results of simple linear regression show Y=a+bX, namely: Y= 9,251 + 0,814X. From these equations it can be concluded that the regression coefficient of bx is positive. The result of R Squere is that Fadira Pekanbaru Bookstore is influenced by customer satisfaction of 52.6% while the remaining 47.4% is influenced by other variables not examined
Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Produk Cireng Frozen Food Pada CV. “XY” Fakhri, Rizqi; Rofidah, Siti
Eko dan Bisnis: Riau Economic and Business Review Vol. 14 No. 4 (2023): Dinamika Kinerja, Kepuasan, dan Perilaku Konsumen: Perspektif Ekonomi, Pendidi
Publisher : Sekolah Tinggi Ilmu Ekonomi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36975/ekobis.v14i4.446

Abstract

This research was conducted on CV. XY, the purpose of this study was to determine the effect of product quality on purchasing decisions at CV. XY, with the population in this study were 780 people and a sample of 89 people. Data collection was carried out through questionnaires and data analysis techniques used with a significant level of 0.05 were validity test, reliability test with Cronbach alpha, t test, and simple linear regression analysis and analysis of determination R Square (R^2). The results of the analysis and the data of this study using SPSS version 21, the results of the simple linear regression equation are Y = 13,121 + 0,775 X. Based on the results of research on the t test, the value of t_count> t_table (8,272> 1,987) then the results of this study indicate that product quality has a significant effect on purchasing decisions. Based on the data obtained from the results of the correlation analysis between variables X and Y variables obtained R Square (R²) of 0.440 or 44.0%, this shows that the percentage of the contribution of the influence of the independent variable on the dependent variable is 44.0% while the remaining 56, 0% is influenced by other variables not examined in this study
Pengaruh Lingkungan Kerja Terhadap Kinerja Pegawai Pada Kantor Sekwan Kota “P” Rofidah, Siti; Fakhri, Rizqi
Eko dan Bisnis: Riau Economic and Business Review Vol. 15 No. 2 (2024): Kinerja, Kepuasan, dan Produktivitas dalam Berbagai Sektor: Analisis Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36975/ekobis.v15i2.490

Abstract

This research aims to examine the influence of the Work Environment on the performance of Sekwan Kota “P” Office Employees. The research sample consisted of 41 people because the researcher was not included in the sample. The research results show that the Work Environment has a positive and significant influence on the performance of Sekwan Kota “P” Office Employees. The validity test shows that all statement items are valid with a value of rcount > rtable (0.3081). The results of simple regression produce the equation Y = 12.524+ 0.410X. The t test shows that the tcount (2.487) is greater than ttable (2.02269) with a significance level of 0.017 < 0.05. The coefficient of determination R2 of 0.137 indicates that the contribution of the Work Environment variable to employee performance is 13.7% while 86.3% is influenced by other factors not examined in this research.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Siswa Pada SMA Krjp Kecamatan Rupat Kabupaten Bengkalis M.Syamil, M.Syamil; Rizqi, Fakhri
Eko dan Bisnis: Riau Economic and Business Review Vol. 15 No. 4 (2024): Dinamika Keputusan, Kepuasan, dan Kinerja pada Lembaga Pendidikan, Perhotelan,
Publisher : Sekolah Tinggi Ilmu Ekonomi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36975/ekobis.v15i4.545

Abstract

This research was conducted at SMA KRJP, located in Rupat District, Bengkalis Regency. The purpose of this study is to determine the influence of service quality on student satisfaction at SMA KRJP. The population in this study consists of 420 students. The sample was selected using the accidental sampling method, resulting in a total of 81 respondents (simplified using the Slovin formula). To analyze the data collected, the researcher used descriptive and quantitative analysis methods. Based on the descriptive analysis results, respondents strongly agreed with the statements related to the service quality variable and also strongly agreed with the statements related to the student satisfaction variable. The results of the quantitative analysis show that service quality has a positive and significant effect on student satisfaction, as evidenced by the simple linear regression equation Y = 21.482 + 4.059X. The t-test result shows that the t-value for the service quality variable is 7.122 (greater than the t-table value of 1.990), with a significance level of 0.001 < 0.05. From the coefficient of determination test, it is known that the R² value is 39,1%, which means that the service quality variable influences student satisfaction by 39.1% at SMA KRJP, while the remaining 60.9% is influenced by other variables not examined in this study.
Pengembangan Wisata berbasis Camping untuk meningkatkan pendapatan Ekonomi Masyarakat (Kasus Wisata Lindok Alam Batu Bersurat, Kec. XIII Koto Kampar) Kurniawan, Teuku Reza; Bishri, Hasanul; Herman, Herman; Fakhri, Rizqi; Rofidah, Siti; Warman, Defi; Irawan, Mhd.Sahreza
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 6 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i6.2259

Abstract

Camping-based tourism development is an effort to positively impact community income. This community service project aims to identify strategies for developing camping-based tourism in Batu Bersurat Village, XIII Koto Kampar District, Kampar Regency. The method used in this community service project is a SWOT analysis to measure the strengths, weaknesses, opportunities, and threats of camping-based tourism development to increase the economic income of the Batu Bersurat Village community, Kampar Regency. Based on the community service team's analysis, a) the potential natural resources of the Batu Bersurat Village tourist attraction can be utilized to develop various nature tourism activities, such as camping, and others. This can increase the local community's economic income. b) various promotional activities for camping-based tourism in Batu Bersurat Village, Kampar Regency, including marketing the local community's potential, and c) optimizing the role of tourism awareness groups (POKDARWIS) to collectively increase visits to tourist attractions around Batu Bersurat Village, Kampar Regency, thereby impacting the community's economy.ABSTRAKPengembangan Wisata Berbasis Camping merupakan suatu upaya agar mampu menghadirkan efek yang menguntungkan dalam mendorong peningkatan pendapatan ekonomi masyarakat. Kegiatan pengabdian ini dimaksudkan untuk menelusuri strategi pengembangan wisata berbasis kegiatan camping di Desa Batu Bersurat, Kecamatan XIII Koto Kampar, Kabupaten Kampar. Metode yang diterapkan dalam program pengabdian ini memakai pendekatan Analisis SWOT guna menilai unsur Kekuatan, Kelemahan, Peluang, dan Ancaman dalam pengembangan wisata berkonsep camping untuk mengoptimalkan pendapatan ekonomi warga Desa Batu Bersurat, Kabupaten Kampar. Berdasarkan temuan analisis dari tim pengabdian, diketahui bahwa: a) Potensi sumber daya alam yang dimiliki Objek Wisata Desa Batu Bersurat dapat diberdayakan untuk merancang beragam aktivitas wisata alam, seperti kegiatan camping, dan sebagainya. Hal tersebut dapat meningkat ekonomi pendapatan masyarakat setempat. b) Mengadakan berbagai kegiatan sebagai media promosi mengenai objek wisata berbasis camping di Desa Batu Bersurat Kabupaten Kampar, termasuk dalam memasarkan potensi hebat yang dimiliki oleh masyarakat setempat, serta c) Mengoptimalkan peran kelompok sadar wisata (POKDARWIS) untuk bersama-sama meningkatkan tingkat kunjungan ke objek wisata disekitar Desa Batu Bersurat Kabupaten Kampar sehingga berdampak pada peningkatan ekonomi masyarakat. 
EDUKASI PASAR MODAL KOLABORATIF: STRATEGI PENINGKATAN LITERASI KEUANGAN DAN MINAT INVESTASI RASIONAL PADA GENERASI MILENIAL Saiful Anuar; Hasanul Bishry; Hendrayani Hendrayani; Iskandar Iskandar; Yogie Rahmat; Herispon Herispon; Rizqi Fakhri; Defi Warman
Jurnal Pengabdian Kompetitif Vol. 5 No. 1 (2026): Jurnal Pengabdian Kompetitif (JPK)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/pengabdiankompetif.v5i1.2806

Abstract

This community service activity aims to enhance capital market financial literacy and rational investment interest among the millennial generation through a campus-industry collaborative education model. The program was conducted as a hands-on workshop using the lesson study approach (Plan-Do-See), involving 120 STIE Riau students and Korean Investment & Securities Indonesia (IKISI). Data collection employed pre-test and post-test, participant observation, and in-depth interviews. Results show significant improvement in understanding of capital market concepts (from 32% to 84%), fundamental analysis skills (from 18% to 72%), and use of digital platforms (from 24% to 76%). Academic-practitioner collaboration successfully built self-confidence and rational investment intention. This program recommends the development of tiered training, formation of investment learning communities, and integration of practical materials into the curriculum to sustain youth financial literacy improvement.
REGIONAL MARKETING MANAGEMENT STRATEGY IN ENHANCING TOURISM COMPETITIVENESS IN RIAU PROVINCE Siti Rofidah; Rizqi Fakhri; Ul-Fa Niah; Teuku Reza Kurniawan; Iskandar
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 2 (2026): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19973023

Abstract

This study aims to formulate an effective regional marketing management strategy to enhance the tourism competitiveness of Riau Province, Indonesia. Despite its rich natural and cultural tourism potential, Riau has not yet achieved optimal competitiveness compared to other leading destinations. This study employs a qualitative descriptive approach using purposive sampling, involving 12 informants consisting of government officials, tourism business actors, and local community representatives. Data were collected through in-depth interviews, observations, and document analysis, and analyzed using thematic analysis based on the Miles and Huberman framework. The findings reveal four major issues: (1) tourism marketing strategies remain conventional and lack market orientation, particularly in segmentation, targeting, and positioning; (2) destination branding is weak and inconsistent, resulting in a fragmented tourism image; (3) stakeholder collaboration is limited and characterized by poor coordination and low community involvement; and (4) digital marketing utilization is suboptimal due to limited technological capacity and lack of integrated platforms. These findings indicate a structural gap between tourism potential and marketing management effectiveness. The study concludes that improving tourism competitiveness in Riau requires a comprehensive and integrated approach, including strengthening destination branding, enhancing stakeholder collaboration, and accelerating digital transformation. The research contributes to the literature by emphasizing the importance of marketing system maturity, institutional coordination, and digital readiness in regional tourism development. Practically, the study provides strategic recommendations for policymakers and tourism stakeholders to develop a more competitive and sustainable tourism sector.
Digital Transformation of Human Resource Management in Enhancing the Competitive Advantage of the Tourism Sector in Riau Iskandar; Risman; Defi Warman; Rizqi Fakhri; Fatkhurahman
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 3 (2026): Volume 4, Issue 3, May 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i3.946

Abstract

Purpose – This study examines the role of Digital Human Resource Management (Digital HRM) in supporting the achievement of competitive advantage within tourism organizations. Design/methodology/approach – A quantitative explanatory approach was applied using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected from 150 employees, supervisors, and HR managers in tourism-related organizations in Riau, Indonesia, using purposive sampling. Findings – The findings indicate that Digital HRM is positively related to the development of HR capabilities and organizational competitiveness. In addition, HR capabilities contribute to competitive advantage and serve as a partial mediator in the relationship between Digital HRM and competitive advantage. These results indicate a dual-path mechanism, where Digital HRM contributes both indirectly through capability development and directly through enhanced organizational efficiency. Research limitations/implications – The study is limited by its cross-sectional design, self-reported data, and regional scope. The findings extend the Resource-Based View by highlighting the complementary role of digital systems and human capabilities. Practical implications – Tourism organizations need to combine the use of digital HR systems with ongoing employee development programs in order to maintain their competitive position. Originality/value – This study provides context-specific evidence and clarifies how Digital HRM drives competitive advantage through both direct and mediated pathways.
Co-Authors Anuar, Saiful arhipen yapentra, arhipen asnahwati asnahwati, asnahwati Aziz, Andi Abdul Azlan Abdul Aziz Defi Warman Defi Warman Dinda Genta Wicara Dzikra, Faira Medina FATKHURAHMAN FATKHURAHMAN, FATKHURAHMAN hasanul bishry Hendra, Teguh Hendrayani Hendrayani Hendrayani, Hendrayani Herispon Herispon Irawan, Mhd.Sahreza Iskandar Iskandar Jhonny Ardan Mardan KHORNELIS DEHOTMAN, KHORNELIS M.Syamil, M.Syamil Maswir, Mulyadi Muhammad Ali Aqsa Risman Risman Risman rupat, herman Siti Rofidah Syafrina, Nova Teuku Reza Kurniawan Ul-Fa Niah Warman, Defi Yogie Rahmat yulia harwina, yulia