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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Manajemen dan Bisnis (Performa) Jurnal Manajemen Teknologi Jurnal Sosioteknologi IMAGE Jurnal Mitra Manajemen Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan International Journal of Social Science and Business Journal of Humanities and Social Studies Almana : Jurnal Manajemen dan Bisnis Journal of Information System, Applied, Management, Accounting and Research International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Riset Bisnis dan Manajemen JURNAL SeMaRaK Jurnal Ilmiah Manajemen Kesatuan Jurnal Syntax Transformation International Journal of Environmental, Sustainability, and Social Science Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat Jurnal Ekonomi JURNAL ILMIAH GLOBAL EDUCATION Journal of Tourism Economics and Policy Prosiding Konferensi Nasional PKM-CSR Manajemen dan Kewirausahaan Indonesian Journal of Multidisciplinary Science Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Journal Of World Science Jurnal Manajemen dan Pemasaran Jasa International Journal of Integrative Sciences eProceedings of Management International Journal of Economics, Business and Innovation Research Multidisciplinary Indonesian Center Journal Jurnal Bisnis dan Pemasaran Digital
Indira Rachmawati
Universitas Telkom
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Journal : JURNAL ILMIAH GLOBAL EDUCATION

 1 
PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP MINAT BELI PADA MEDIA SOSIAL TIKTOK DEAR ME BEAUTY Syabatia Nurul Azmi; Indira Rachmawati
Jurnal Ilmiah Global Education Vol. 4 No. 3 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 3, September 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i3.1232

Abstract

Advances in technology introduce various media that can be interpreted as a communication platform, one of which is the internet. There is a main reason users on the Internet is to find information, it provides many opportunities for consumers who rely on eWOM. Tiktok is one of the social media that which functions as a digital marketing platform by Dear Me Beauty. The objective of this research ispfurther study the influence of e-WOM on TikTok towards the intention to buy Dear Me Beauty on TikTok. This research utilize quantitative methods with the aim of descriptive and causal research. Researchers distributed questionnaires through google form with a total of 401 respondents. The sampling techniqueaused was non-probability sampling with purposiveasampling. Data analysis technique utilize Partial Least Square (PLS) Structural Equation Modeling (SEM). The results of this study are the Information Quality has a positive and significant effect on Information Usefulness, the Information Quantity has a positive and significant effect on Information Usefulness, Information Credibility has a positive and significant effect on Information Usefulness. The Usefulness has a positive and significant effect on Information Adoption, and the Information Adoption has a positive and significant effect on Purchase Intention.
PENGARUH KARAKTERISTIK AKUN SOCIAL MEDIA INFLUENCER TERHADAP NIAT UNTUK MENGIKUTI AKUN DAN SARAN PADA MEDIA SOSIAL TIKTOK Rizdki Wicaksono Putra; Indira Rachmawati
Jurnal Ilmiah Global Education Vol. 4 No. 3 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 3, September 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i3.1236

Abstract

Internet users are increasing every year which makes the use of social media also increase. The use of social media by consumers is increasing and one of the reasons is to seek information as a basis for decision making, so that someone who can make an impact appears, namely social media influencer (SMI). Information provided by social media influencers currently has a high level of trust and data shows that 62% of consumers in Indonesia make purchases based on advice given by influencers. One of the social media influencers who has the highest followers on several social media and has influence on his followers in the field of fashion and beauty, namely Tasya Farasya. However, in the midst of its popularity, some followers complained about declining account publications. This study aims to determine whether there is a positive influence related to the account publication features (originality, quality, quantity, humor) on followers' intentions to continue following account publications and advice. A total of 385 respondents who were followers of the tiktok account were used. Quantitative methods are used with analysis structural equation modelling (SEM). SmartPLS 3.0 software was used for data analysis. The results of this study indicate that the publication of humor-based content is an important factor in retaining followers. and the value of uniqueness is also considered to increase influence capacity and drive the effectiveness of influencer marketing campaigns with brands.
Co-Authors Adhi Prasetio Aditama, Allif Maulana Afifah Dian Septiantika Ahmad, Mokhtarrudin Aina Kemala Dewi Akhmad Yunani Al Amin, Ichwan Faiz Al Firdaus, Muhammad Yustan Alvian Putra Pamungkas Anita Silvianita Annisa Yasya Zhafira Anthonio Joshua Apon, Nathaleo Michel Ardio Sagita Ariel Axton Emmanuel Arien Arianti Gunawan AULIA, Dinda Riska Azzahra, Tarra Pinkan Batti, V Marvel Joshua bin Abu Sujak, Aznul Fazrin Damayanti Octavia Desianty Fithri Wahyuni Dian Indiyati Dwinanda, Sazbilla Effendie, Muhammad Dwi Sakti Falah, Atthariq Shidqi Nur Farah Alfanur Farsya, Tasqia Ayu Fathan, Muhamad Arief Fetty Poerwita Sary Fitria, Tita Frintika, Marani Tamelin Galuh Sudarawerti Heppy Millanyani Herry Irawan Hidayah, Dina Nurul Hildayati, Hildayati Irfan Maulana, Irfan Istifaroh, Haifaninda Khairani Ratnasari Siregar Khairulah, Yusuf Akbar Mahendra Fakhri Mahir Pradana Mangsor, Miza Marani Tamelin Frintika Mayyu, Aulia Nisa Mendrofa, Clara Forendza Monica Esperanza Muzhoffar, Ghifari Zain Nabila Nastiti Naurah Nazhifah Nidya Dudija Nurdila Ayu Apriyanti Pertiwi, Mita Aren Pratama, Wisnu Putra Akbar Pangestu Putri Linggasari Sofi Putri, Puji Ningsiana R. Amalina Dewi Kumalasari R. Nurafni Rubiyanti Rachmadia, Rizky Lestari Rafi Amani Muflih Rahardi Rahayu Aprianti Raja Razali, Raja Razana Ratih Hendayani Ridwan Purwanadita Rizdki Wicaksono Putra Rizky Tiara Prabandini Roberta, Jesicca Bella Rosadiputri , Kadiva Dwilia Salma Azalia Devara Salsabila, Adinda Intan Salsabilah, Tasya Sazbilla Dwinanda Setyawan, Natanael Kris Solihin, Jajang Badru Sudibyo, Fadhil Taufiq Surya, Saskia Putri Syabatia Nurul Azmi Syachreza, Yuga Raihan SYAFIRA DZIKRIA ALFIANI Syakilla, Nadia Pinkan Tarandhika Tantra Taufiq, Khairi Widiantari, Nindiana Wulandari, Ghina Alya Zahid, Azham Zahwa, Pandan Zelda Wildhania Basuki