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All Journal MediaTor: Jurnal Komunikasi Journal Communication Spectrum: Capturing New Perspectives in Communication Jurnal Ilmu Komunikasi Jurnal InterAct Communication Sphere Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal ASPIKOM Jurnal SOLMA Journal of Dedicators Community Jurnal Sosial Humaniora IKRA-ITH ABDIMAS Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Infrastruktur Jurnal Pengabdian Kepada Masyarakat (Mediteg) JURNAL LENSA MUTIARA KOMUNIKASI Warta Ikatan Sarjana Komunikasi Indonesia Indonesian Journal for Social Responsibility COMMICAST Calathu: Jurnal Ilmu Komunikasi Jurnal Konstruksi Jobmark: Journal of Branding and Marketing Communication CONSEN: Indonesian Journal of Community Services and Engagement Jurnal InterAct International Journal of Geotourism Science and Developmen Cerdika: Jurnal Ilmiah Indonesia Jurnal Pengabdian Masyarakat dan Riset Pendidikan Da'watuna: Journal of Communication and Islamic Broadcasting
Eli Jamilah Mihardja
Bakrie University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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ENVIRONMENTAL NEWS IN MEDIA: AS SOCIAL RESPONSIBILITY AND PRODUCTION COMMODITY Eli Jamilah Mihardja; Azman Azwan Azmawati; Ari Kurnia
Jurnal InterAct Vol 7, No 1 (2018): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (148.495 KB) | DOI: 10.36388/ia.v7i1.1407

Abstract

Previous studies have suggested that mass media plays a role in raising public awareness on environmental issues (Jurin, 2010), disseminating information to the community (Campbell, 1999) and educating the public on environmental issues. Media is also an important translator of scientific information and policy for audience (Boykoff, 2009). However, there are many barriers to the media to do those, especially in Indonesia (Mihardja, 2017). This paper describes the production process of environmental stories in Indonesia's mainstream media as well as various factors that influencing this process. The description is reviewed with a discussion of Media Theory to understand the challenges and opportunities faced by the media to carry out its role to participate in efforts to maintane the quality of the environment.
Media Convergence as Universities’ Attraction: Study of the Use of E-Learning as a Marketing Communications Strategy of Private Higher Education Institution in Indonesia Siti Komsiah; Eli Jamilah Mihardja; Dian Harmaningsih
Communication Sphere Vol 1, No 1 (2015): November
Publisher : Communication Sphere

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Abstract

ABSTRACTThe competition between higher education institutions in attracting prospective studentsincreased today. Each educational institution improve educational facilities and infrastructurefacilities, improvement of the curriculum, the quality of human resources, collaborate withoutside agencies, and emphasis the cost of education. The increase in the facility includes theapplication of e learning on the course. E learning application provides convenience andflexibility in teaching and learning activities. This paper is a presentation on marketingcommunications strategies using e learning in the lecture as an attraction for students,consumers of higher education institutions.This research using survey method of students and then depth interviews withmanagers of private universities whose implementing e learning programs in Indonesia. At thetime of this paper was written, research was already held in Jakarta (representing the westernregion), Denpasar (representing the middle region), and will soon be carried out in Makassar(representing the eastern region of Indonesia).Our preliminary study, in Jakarta and Denpasar resulted in findings that e learning canbe partially marketing communications strategies for Private Higher Education Institution. Thatis, the application of e learning as a teaching and learning method improve the Private HigherEducation Institution opportunity to be selected as a college by students. The findings of thisstudy academically useful as a reference for similar studies in the future. As a practical manner,the findings of this study are expected to be a recommendation for the management of otherprivate universities in shaping the marketing strategy of the institution.Keywords: E learning, Marketing Communication Strategy, Private Higher Education Institution
Samarinda City Branding through Tourism Communication of Dayak Village in Pampang Tuti Widiastuti; Eli Jamilah Mihardja; Prima Mulyasari Agustini
MediaTor (Jurnal Komunikasi) Vol 13, No 1 (2020): (Accredited Sinta 2)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v13i1.5654

Abstract

The Dayak village in Pampang, Samarinda in East Kalimantan has cultural potential, especially the performing arts that is utilized to support the development of regional tourism. For this reason, this study aims to find out how Dayak cultural symbols in the village of Pampang is used for the strategy of Samarinda city branding. The symbolic of interaction perspective is used to analyze the use of cultural symbols in the imaging of a city. The research method used is descriptive qualitative. Data are collected from interviews with various informants from the government, community leaders, and traditional leaders. Finding of the research indicated that the performing arts is used as a resource in tourism development with a cultural perspective. Cultural symbols in the performing arts can be a means of symbolic interaction of the Dayak culture in Pampang among the community, domestic and foreign tourists who come to this village. This cultural performing can be an attraction of Samarinda City, which has minimal potential for a nature tourism. The utilization of regional cultural potential can be maximized by increasing support from formal and informal institutions to manage this potential to support the image of the city.
MERAIH POTENSI KONSUMEN PEHOBI MELALUI KAMPANYE PEMASARAN DI MASA PANDEMI: PENGEMBANGAN TERNAK AYAM CEMANI DI CILEBUT, KABUPATEN BOGOR Eli Jamilah Mihardja; Mirsa Diah Novianti; Tri Susanto; Diki Surya Irawan; Fatin Adriati
LOGISTA - Jurnal Ilmiah Pengabdian kepada Masyarakat Vol 4 No 2 (2020)
Publisher : Department of Agricultural Product Technology, Faculty of Agricultural Technology, Universitas Andalas Kampus Limau Manis - Padang, Sumatera Barat Indonesia-25163

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/logista.4.2.158-166.2020

Abstract

Kegiatan pengabdian kepada masyarakat ini ditujukan untuk membangun added value ternak ayam cemani skala rumahan dengan mengimplementasikan strategi kampanye pemasaran digital dan memanfaatkan trending issues. Pandemi Covid19 membuat masyarakat menghabiskan waktu di rumah dan mencari kegiatan atau hobi baru. Peluang hobi ini terbuka untuk dijadikan pemasaran ayam cemani dengan menumpang trend yang sedang berlaku (riding the wave). Kegiatan pengabdian kepada masyarakat ini masih berlangsung dan menghasilkan beberapa temuan serta rekomendasi untuk keberlanjutan program. Kata kunci: Ternak ayam cemani, Ternak skala rumah tangga, Kampanye pemasaran, Riding the wave strategy ABSTRACT This community service activity is aimed at building added value for home-scale ayam cemani (Indonesian traditional black chicken) by implementing a digital marketing campaign strategy and taking advantage of trending issues. The Covid19 pandemic has made people spend time at home and look for new activities or hobbies. This hobby opportunity is open for marketing chicken by riding the current trend (riding the wave). Activities are still ongoing and have resulted in several findings and recommendations for the sustainability of the program. Keywords: Cemani chicken husbandry, Household scale livestock, Marketing campaign, Riding the wave strategy
Exploring Self Identity: An Analysis of Audience Reception of Vlogs Rizki Briandana; Feni Fasta; Eli Jamilah Mihardja; Amer Qasem
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 6, No 2 (2021)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v6i2.921

Abstract

This study analyzed the interpretation of the self-identity projected by Tasya Farasha through her YouTube content. The development of youth identity today cannot be separated from the role of social media. In this context, Tasya Farasha’s content was examined from the viewpoint of the audience who watched it. This study uses a reception analysis methodology with focus group discussion as data collection technique. The informants in this study were selected based on criteria and classified based on three different universities in Jakarta. The result showed that the informants perceived the content of Tasya Farasya’s broadcast as a reference for youth in forming self-identity both culturally and persuasively in speech and action. The self-identity that Tasya Farasya projects led to a cosmopolitan identity. An identity that sees human’s equality in a community. This self-identity also shows its resistance to various dogmas that discriminate against differences.
Pemanfaatan Limbah Cangkang Rajungan Sebagai Bahan Kitin Dan Kitosan Di Purchasing Crap Unit Eretan “Atul Gemilang”, Indramayu Aqil Azizi; Sirin Fairus; Eli Jamilah Mihardja
Jurnal SOLMA Vol. 9 No. 2 (2020)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v9i2.4902

Abstract

Indramayu terkenal sebagai salah satu sentra produk kelautan dengan adanya pusat pemprosesan dan pengolahan rajungan. Salah satu perusahaan pengolahan rajungan bernama Purchasing Crap Unit Eretan “Atul Cemerlang” yang dalam proses pengolahan dan pengambilan dagingnya menghasilkan limbah kulit (cangkang) hingga mencapai sekitar 40-60% dari total berat rajungan. Limbah cangkang rajungan tersebut belum dimanfaatkan secara baik, bahkan sebagian besar merupakan buangan yang juga berpotensi ikut andil dalam mencemari lingkungan. Melalui program kemitraan bagi masyarakat (PkM) Universitas Bakrie telah melakukan abdimas dengan Purchasing Crap Unit Eretan “Atul Cemerlang” yang bertujuan memanfaatan cangkang rajungan dengan mengolah menjadi kitin dan kitosan yang kemudian diperuntukan untuk berbagai kebutuhan seperti nutrisi pangan, farmasi dan biomedis, kosmetik, lingkungan dan pertanian. Tim abdimas bertindak sebagai fasilitator dan instruktur dalam kegiatan pelatihan yang meliputi kegiatan (a) pembuatan kitin dan kitosan skala laboratorium, (b) pelatihan dan diseminasi teknologi pembuatan kitin dan kitosan serta aplikasinya dalam berbagai bidang. Hasil dari pelatihan diketahui dapat meningkatkan pemahaman dan keterampilan mitra dalam (a) mengolah limbah cangkang menjadi kitin dan kitosan (b) aplikasi kitin dan kitosan dalam berbagai bidang industri. Harapan kedepannya adalah meningkatnya pendapatan mitra dan juga kesejahteraan masyarakat nelayan secara luas.
THE URGENCY OF PREPARING REGIONAL REBRANDING THAT INCLUDES DISASTER MITIGATION STRATEGIES IN INDONESIA Eli Jamilah Mihardja; Prima Mulyasari Agustini; Sofia W Alisjahbana; Fatin Adriati
Jurnal Sosial Humaniora Vol. 13 No. 2 (2022): OKTOBER
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jsh.v13i2.6730

Abstract

Local Governments can make their own branding, as an identity and also the basis for regional marketing so that they can provide the maximum benefit for the community, nation and state. However, the branding strategy should also include disaster mitigation considering that Indonesia is a disaster-prone country. By ensuring disaster mitigation in the area's branding strategy, the community and visitors will feel relatively safe. This article is sourced from a research report through a grant from the Indonesian Ministry of Education and Culture. The research was conducted in Lombok in 2021 and continued in 2022 by also including benchmarking in the Toba and Yogyakarta regions. The results show that West Nusa Tenggara is relatively successful in establishing its regional branding with the theme of sport-tourism and is also currently including islands other than Lombok, However, the implementation of disaster mitigation has not yet been integrated into the branding plan
Peningkatan Kapasitas Masyarakat Dalam Dalam Mempersiapkan Desa Geowisata Kopi Sesuai Dengan Konsep Community Based Tourism (Cbt) Di Ulubelu, Lampung Eli Jamilah Mihardja; Andini Khansa; Denisa Azura; M. Didih; Dadang Rachmat Puja
IKRA-ITH ABDIMAS Vol 5 No 3 (2022): IKRAITH-ABDIMAS Vol 5 No 3 November 2022
Publisher : Universitas Persada Indonesia YAI

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Abstract

Beberapa waktu belakangan ini, kopi semakin banyak peminatnya mulai dari kalangan remaja hingga orang dewasa. Meningkatnya tren kopi ini tidak hanya sebatas pada menikmati kopi itu saja namun juga proses pembuatannya dari biji kopi menjadi minuman. Geowisata kopi dianggap dapat menarik konsumen yang memiliki ketertarikan terhadap kopi dan juga dapat membantu para petani kopi untuk memperkenalkan kopi mereka kepada masyarakat luas. Mitra pada kegiatan ini yakni PT Pertamina Geothermal Energi area Ulubelu menjalankan tanggung jawab sosial perusahaan mereka ( corporate social responbility CSR) untuk wilayah di sekitar termpat eksplorasi. PT Pertamina Geothermal Energi area Ulubelu berusaha mengembangkan wilayah-wilayah yang memiliki potensi-potensi sumber daya alam sebagai geowisata. Namun, PT. Pertamina Geothermal Energi area Ulubelu belum dapat memanfaatkan dan mengembangkan potensi sumber daya daripada kopi secara maksimal. oleh karena itu, diperlukan keahlian dan pelatihan secara khusus untuk mengembangkan kebun-kebun kopi menjadi geowisata kopi sehingga dapat meningkatkan kesejahteraan para petani kopi dan masyarakat sekitar.
Potential Integration of Geothermal Energy Resources and Coffee Plantation as a Geotourism Object Eli Jamilah Mihardja; Arif Mulizar; Togu Pardede
International Journal of Geotourism Science and Development Vol. 2 No. 1 (2022): June 2022
Publisher : Badan Pelaksana Rinjani-geopark Rinjani Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (363.477 KB) | DOI: 10.58856/ijgsd.v2i1.14

Abstract

Geotourism concept utilizes all aspects of geology, with the scope of abiotic elements such as landscapes, rocks, minerals, fossils, soil, water, and processes, including geological history. In the Ulubelu area, there is potential for geothermal energy resources which is managed by Pertamina Geothermal Energy (PGE). In that area, there are already a Green Lake tourist destination and the potential of a coffee-plantation directly related to the community empowerment programs from PGE. Therefore, in an effort to optimize the program, research is carried out to study the potential of geotourism and destination branding strategies that can be carried out on the basis of a study of marketing- as well as environmental communications. The research was conducted in Ulubelu from July to November 2022, using the case study method. The results of the temporary study produce preliminary data that there is potential to integrate the existence of geothermal energy and coffee-plantation to be formed as geotourism objects through community-based tourism (CBT) model.
Kepemimpinan Pemuda Dalam Pengembangan Geopark Indonesia: Urgensi Di Geopark Pongkor, Bogor Eli Jamilah Mihardja; Panji Witaryanto; Deni Mulyadi; Syaifuddin Syaifuddin
IKRA-ITH ABDIMAS Vol 6 No 1 (2023): IKRAITH-ABDIMAS Vol 6 No 1 Maret 2023
Publisher : Universitas Persada Indonesia YAI

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Abstract

Geopark adalah wilayah geografis yang memiliki nilai geologi, ekologis, arkeologis, dan budaya yang tinggi. Pengembangan Geopark memiliki tujuan untuk melestarikan kekayaan geologi dan ekosistem, sekaligus mengembangkan potensi wisata, pendidikan, dan ekonomi lokal. Dalam upaya pengembangan Geopark di Indonesia, peran kepemimpinan pemuda menjadi sangat penting dan mendesak. Oleh karena itu, Badan Pengelola Geopark Pongkor dan Pusat Studi Geopark Universitas Bakrie bekerjasama melaksanakan pelatihan dan pendampingan organisasi Pongkor Geopark Youth Forum terutama dalam aspek kepemimpinan. Pelatihan ini dilakukan dengan metode role-played dan bertujuan untuk meningkatkan soliditas organisasi. Hasil kegiatan diharapkan dapat meningkatkan pengetahuan, sikap, serta kompetensi para pengurus Pongkor Geopark Youth Forum untuk berperan aktif dalam pengembangan Geopark Pongkor.
Co-Authors Adriati, Fatin agustini, Prima Mulyasari Agustini Alchoiri, Muhammad Firrizqi Amelia Sandyrani Amer Qasem Andi Hendra Paluseri Andika, Dicky Andini Khansa Anggraini, Candra Anggraini, Indri Anggraini Annisa Putri Antasari, M. Rizky Aqil Azizi Ari Kurnia Arif Mulizar Arni Widyastuti, Dominica Azman Azwan Azmawati Azmawati, Azman Azwan Azmawati, Azman Azwan Azzura, Denisa Bambang Sukma Wijaya Budi Priyanto, Adi Budi Priyanto, Adi Dadang Rachmat Puja Deddy Setiawan Deni Mulyadi Denisa Azura Dewanty, Irma Septuriany Dian Harmaningsih Diki Surya Irawan Dudi Rudianto Fajrin Ismail, Rexy Fariardhany, Fakhrureza Fathiarani, Sarah Khaerunnisha Fatin Adriati Feni Fasta Gunawan, M Guson P Kuntarto Hasan Ali Murtadha Ali Murtadha Holila Hatta Ika Nur Fitriani Indarmawan, Aldo Indriani, Putri Insan H. Harahap Irawan, Diki Surya Jamin, M. Irsyad Jurica Lucyanda Kurnia, Ari Kurnia, Ari Lestari, Dinda Dwi Lorita Simamora, Santa M. Didih Mariano, Houce Mirsa Diah Novianti Mohammad Ihsan mountina, Natasya Sarah Mountina Muhammad Rassya Saputra Murtadha, Hasan Ali Murtanti Putri, Dianingtyas Panggabean, Ronald H. Panji Witaryanto Prima Mulyasari Agustina Prof. Ir. Sofia W. Alisjahbana, M.Sc., Ph.D., Prof. Ir. Sofia W. ratama, Sapta Agung P Rexy F. Ismail Rio Rahim Rizki Briandana Rosi Sukmawati Saputra, Muhammad Rassya Simon, Victoria Sirin Fairus Siti Komsiah Sulthan Fadhilah, Muhammad Susilaningrum Hartono Syaifuddin Syaifuddin Togu Pardede Tri Susanto Tuti Widiastuti Widyastuti, Dominica Arni