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All Journal Jurnal Ekonomi Modernisasi Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Pariwisata IJBE (Integrated Journal of Business and Economics) Journal of Economic, Bussines and Accounting (COSTING) AFEBI Management and Business Review At-Tadbir : jurnal ilmiah manajemen EQIEN - JURNAL EKONOMI DAN BISNIS SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme Valid Jurnal Ilmiah Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Coopetition : Jurnal Ilmiah Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Fokus Manajemen Bisnis Journal of Management and Bussines (JOMB) Jurnal Pengabdian Masyarakat Asia Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Business Preneur : Jurnal Ilmu Administrasi Bisnis TSARWATICA (Islamic Economic, Accounting, and Management Journal) International Journal of Economy, Education and Entrepreneurship (IJE3) JURNAL ILMIAH GLOBAL EDUCATION Golden Ratio of Mapping Idea and Literature Format BISMA (Bisnis dan Manajemen) Journal of Innovation in Management, Accounting and Business Asia Pacific Journal of Management and Education Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Business Studies and Management Review Economics and Business Journal IIJSE
Rita Komaladewi
Faculty Of Economic And Business, Universitas Padjajaran
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Building Green Trust Through Brand Image: A Study on Dietinfood Consumers from Millennial and Gen Z Segments Silaban, Sonia Artha Ria; Komaladewi, Rita
Integrated Journal of Business and Economics (IJBE) Vol 9, No 3 (2025): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v9i3.1316

Abstract

This study aims to analyze the influence of green marketing elements, which include green product, green price, green place, and green promotion, on green trust through green brand image among healthy food consumers from the Generation Millennial and Generation Z cohorts. The sample of this study consisted of 210 Dietinfood customers in Purwakarta who fall into the the Generation Millennial and Generation Z categories. This research employed a quantitative approach using primary data collected through questionnaire distribution. The data were analyzed using the Structural Equation Modeling-Partial Least Square (SEM-PLS) method. The results indicate that green product, green price, green place, and green promotion significantly influence green brand image. However, only green product, green promotion, and green brand image have a direct effect on green trust. Moreover, green brand image is proven to mediate the influence of green product, green price, and green place on green trust among healthy food consumers from the Millennial and Gen Z groups. The implications of this study suggest that Dietinfood is perceived positively by consumers in terms of its commitment to sustainability. Therefore, the company should consistently maintain and enhance its environmentally friendly marketing practices in order to strengthen consumer trust and brand competitiveness in the growing healthy food market.
The Effect of E-Service Quality and E-Trust on Generation Y E-Loyalty on Digital Banking Services in Indonesia Lumbantobing, Angelia Tio; Komaladewi, Rita; Amar, Siti Chaerani Djen
Jurnal Ilmiah Global Education Vol. 6 No. 3 (2025): JURNAL ILMIAH GLOBAL EDUCATION
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i3.4107

Abstract

This study aims to analyze the influence of Electronic Service Quality (E-Service Quality) and Electronic Trust (E-Trust) on Electronic Loyalty (E-Loyalty) among Generation Y users of digital banking services in Indonesia. A quantitative approach was employed involving 205 respondents, all of whom are Micro, Small, and Medium Enterprises (MSME) owners from Generation Y actively using digital banking services such as SeaBank, Bank Neo Commerce, and blu by BCA Digital. Data were collected through an online questionnaire and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) version 3.0. The research instruments were proven to be valid and reliable, with outer loading values > 0.7, AVE > 0.5, and composite reliability > 0.7. The analysis results indicate that both E-Service Quality and E-Trust have a positive and significant effect on E-Loyalty. Furthermore, E-Trust also strengthens the relationship between service quality and user loyalty. The R-square value of 0.638 suggests that the model has a moderate ability to explain the endogenous variable. These findings provide practical implications for digital banks in enhancing user loyalty through reliable and secure services, as well as building long-term trust.
Transformasi Engagement Menjadi Loyalitas: Efek Mediasi Kepuasan Pelanggan Terhadap Niat Beli Ulang di OKHOME Firdaus, Gilrandy Andhika; Komaladewi, Rita
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 5 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i5.9149

Abstract

Gaya hidup praktis dan meningkatnya kesibukan masyarakat urban mendorong tingginya permintaan terhadap layanan kebersihan berbasis digital. OKHOME hadir sebagai salah satu penyedia layanan kebersihan di Kota Bandung, namun dalam beberapa tahun terakhir mengalami penurunan performa yang tercermin dari turunnya rating layanan dan interaksi digital yang rendah. Kondisi ini menunjukkan perlunya analisis terhadap faktor-faktor yang memengaruhi kepuasan dan niat pembelian ulang pelanggan. Penelitian ini bertujuan untuk menguji pengaruh Customer Engagement Behavior (CEB) terhadap Repurchase Intention (RI) dengan Customer Satisfaction (CS) sebagai variabel mediasi. Penelitian menggunakan pendekatan kuantitatif dengan desain kausalitas. Data dikumpulkan melalui kuesioner online kepada 253 responden yang pernah menggunakan layanan OKHOME di Kota Bandung minimal satu kali dalam enam bulan terakhir. Analisis data dilakukan dengan metode Partial Least Squares-Structural Equation Modeling (PLS-SEM) menggunakan SmartPLS 4. Uji validitas dan reliabilitas memastikan bahwa seluruh indikator memenuhi kriteria pengukuran, sedangkan pengujian hipotesis dilakukan dengan prosedur bootstrapping sebanyak 5.000 resampling. Hasil penelitian menunjukkan bahwa Customer Engagement Behavior berpengaruh positif dan signifikan terhadap Repurchase Intention secara langsung, serta secara tidak langsung melalui Customer Satisfaction. Selain itu, Customer Engagement Behavior juga terbukti berpengaruh signifikan terhadap Customer Satisfaction, yang pada gilirannya berkontribusi positif terhadap Repurchase Intention. Temuan ini menegaskan pentingnya strategi peningkatan keterlibatan pelanggan dalam memperkuat kepuasan dan loyalitas pengguna layanan kebersihan digital.
Entering the Malaysian Market: PT. Rendang Uni Tutie B2B Strategy Agatha, Fathia; Komaladewi, Rita
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1627

Abstract

The internationalization of micro, small, and medium enterprises (MSMEs) in the food and beverage sector is becoming increasingly relevant due to regional integration and evolving cross-border consumption patterns. This study analyzes the case of PT. Rendang Uni Tutie, an Indonesian MSME specializing in Minangkabau rendang, and its entry into the Malaysian market through a business-to-business (B2B) approach. Using a mixed-method case study, the research integrates primary data from purposive interviews, observations, and documentation with secondary data from official statistics and trade reports. Strategic assessments were conducted through PESTEL, SWOT, IFAS, EFAS, and strategy matrix frameworks to evaluate both internal and external conditions. The findings reveal that PT. Rendang Uni Tutie possesses substantial internal strengths, including authentic product quality, shelf life of up to two years, premium multilingual packaging, and certification from Halal MUI, BPOM, and HACCP. These strengths support competitiveness in export markets. Externally, Malaysia’s Muslim-majority population, cultural familiarity with rendang, regional trade agreements (AFTA, ATIGA), and strong digital infrastructure provide favorable conditions for expansion. Nevertheless, challenges persist, particularly the absence of JAKIM halal certification, relatively high logistics costs, and limited digital marketing capacity. The SWOT analysis positions the company in Quadrant I, emphasizing the need for aggressive SO strategies, such as leveraging certifications as trust capital, optimizing benefits from trade liberalization, and forming B2B partnerships with local distributors and e-commerce platforms. Overall, this research contributes to the literature on SME internationalization and digital B2B strategies while offering practical recommendations for strengthening the global competitiveness of Indonesian food MSMEs.
Experiential Marketing dan Word of Mouth pada Produk Kecantikan: Jalur melalui Customer Satisfaction Dewi, Rahma Hanifa; Komaladewi, Rita
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.9303

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Experiential Marketing terhadap Word of Mouth dengan Customer Satisfaction sebagai variabel intervening pada produk Skintific di Shopee Indonesia. Pertumbuhan pesat e-commerce telah mengubah pola konsumsi masyarakat, termasuk pada kategori produk kecantikan. Persaingan ketat di platform digital menuntut perusahaan untuk tidak hanya mengandalkan promosi fungsional, tetapi juga menciptakan pengalaman konsumen yang bermakna guna mendorong keterlibatan dan komunikasi organik. Melalui pengalaman yang menyenangkan, konsumen tidak hanya merasa puas, tetapi juga terdorong untuk membagikan pengalaman mereka secara sukarela. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei kepada 256 responden pengguna produk Skintific di Shopee. Analisis data dilakukan dengan metode PLS-SEM. Hasil penelitian menunjukkan bahwa experiential marketing berpengaruh positif dan signifikan terhadap customer satisfaction maupun word of mouth. Namun, pengaruh langsung experiential marketing terhadap word of mouth lebih besar dibandingkan pengaruh tidak langsung melalui customer satisfaction. Temuan ini menegaskan bahwa strategi pemasaran berbasis pengalaman memiliki peran penting dalam membangun komunikasi mulut ke mulut yang efektif, serta dapat menjadi acuan bagi perusahaan kosmetik dalam memperkuat daya saing di pasar digital.
The Influence of Instagram, Brand Image, and Price on Online Purchase Decisions Bahri, Khoirun Nisa; Komaladewi, Rita
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 1 (2023): March 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i1.1654

Abstract

This paper aimed to examine the impact of social media Instagram, brand image, and price on online purchasing decisions on SME customers. The sample size in this study was 100 respondents from Atthahirah Clothing's customers. Structural Equational Modeling (SEM) with SmartPLS 3.0 program was used as the analysis technique. The results show that the use of Instagram has no significant effect on online purchasing decision, also consumers do not consider brand image when they make online purchasing decisions. Meanwhile, price positively affects online purchasing decisions. In conclusion, the biggest motivation for Atthahirah consumers in making online purchasing decisions is price. Therefore, pricing is important in determining online purchasing decisions for hijab fashion SMEs consumers.
The Influence Of Service Failure Severity On Brand Forgiveness Study On Telkomsel Users Mulyawan, Sarah Anjani; Yudha, R. Thomas Budhyawan; Komaladewi, Rita; Kaltum, Umi
Eqien - Jurnal Ekonomi dan Bisnis Vol 13 No 03 (2024): Eqien Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v13i03.1825

Abstract

The aims of this study are: (1) To determine the service failure severity from internet network issues according to Telkomsel users; (2) To determine the influence of service failure severity from internet network issues on brand forgiveness of Telkomsel users; and (3) To determine the influence of service failure severity from internet network issues on each brand forgiveness dimension of telkomsel users. The study used an online survey to collect data. The sample size for this study was 100 respondents. Data analysis was conducted using mean analysis and PLS-SEM. Research Findings: The study findings indicate that: (1) the service failure severity from internet network issues, according to Telkomsel users, is categorized as high; (2) the service failure severity from internet network issues has a significant negative influence on the brand forgiveness of Telkomsel users; (3) the service failure severity from internet network issues has a significant negative influence on each brand forgiveness dimension (cognitive, affective, behavioral) of Telkomsel users. This study simplifies the research conducted by Alnawas et al. (2023) by focusing only on two main variables, service failure severity and brand forgiveness, in order to provide a more focused and in-depth understanding of the relationship between severity of service failure and brand forgiveness
The Effect of Social Commerce Constructs on Purchase Intention in Social Commerce in Bandung City Saputra, Febrian Eko; Komaladewi, Rita; Mulyana, Asep
Scaffolding: Jurnal Pendidikan Islam dan Multikulturalisme Vol. 5 No. 2 (2023): Pendidikan Islam dan Multikulturalisme
Publisher : Institut Agama Islam Sunan Giri (INSURI) Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/scaffolding.v5i2.3202

Abstract

The purpose of this study was to determine the influence of the Social Commerce Construct on Purchase Intention with the Trust Variable as a Mediating Variable in Social Commerce in the city of Bandung. This study uses a causal research model, which is a research model to analyze the relationships between one variable and another, and this study uses quantitative data. The data collection in this study is based on two sources, primary data obtained from distributing online questionnaires to TikTok social media users and secondary data obtained from libraries, journals, and websites. The population in this study were all residents of Bandung City who would make product purchase transactions through the TikTok Shop social media, with the sampling technique being purposive sampling which produced 240 respondents. Data analysis used in this research is descriptive analysis and Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of this study are that Social Commerce Construct has a significant effect on Trust, Trust has a significant effect on Purchase Intention, Social Commerce Construct has a significant effect on Purchase Intention, and there is an indirect effect of Social Commerce Construct on Purchase Intention through Trust.
The Influence of Perceived Value And Team Identification on Purchase Intention Licensed Merchandise Persib Club Nugraha, Krisna Adhitia; Komaladewi, Rita; Budhyawan, Thomas
Scaffolding: Jurnal Pendidikan Islam dan Multikulturalisme Vol. 5 No. 2 (2023): Pendidikan Islam dan Multikulturalisme
Publisher : Institut Agama Islam Sunan Giri (INSURI) Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/scaffolding.v5i2.3397

Abstract

The purpose of this study was to determine the effect of perceived value and team identification on the purchase intention of licensed merchandise for the PERSIB Bandung football club. The measurement model used in this study is a data analysis method using Smart PLS 3.0 software. Partial Least Square (PLS) is a statistical method of Structural Equation Modeling (SEM) based on variance designed to solve multiple regression. This research uses a quantitative approach with a descriptive research type. The data collected is in the form of primary data obtained through distributing questionnaires and secondary data obtained through research journals and scientific books. Data collection techniques use the distribution of Google Forms online. In this study, the population is infinite or infinite, where the number of individuals cannot be known with certainty. The population that is the focus of this research is the Persib Bandung club fans who are spread across various regions in Indonesia. The technique for calculating the minimum number of samples in the SEM model refers to the calculation of Hair et al. (1987), which uses multiplication of the number of indicators multiplied by five so that the minimum total sample used is 120 respondents. The research sample used is Persib Bandung football club fans who have visited the official store. The results of the study show that perceived value and team identification have a positive effect on the community's purchase intention of licensed merchandise for the PERSIB Bandung football club.
Community involvement as a mediating variable: How social media marketing activities affects customer loyalty? Yasmin, Annisa; Helmi, Arief; Komaladewi, Rita; Deborah, Irene; Naufal, Ariq Zulfahmi
Jurnal Fokus Manajemen Bisnis Vol. 14 No. 2 (2024)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v14i2.10375

Abstract

The cosmetics industry in Indonesia has great potential, posing great challenges to maintain competitiveness. This research examines community engagement's role as a mediating factor between social media marketing activities and customer loyalty. 194 respondents completed questionnaires to provide study data, which was then analyzed using Smart PLS version 3.0. The findings showed the beneficial effects of social media marketing activities on community engagement and customer loyalty. Furthermore, it has been demonstrated that community engagement increases customer loyalty. However, the results show that community engagement does not mediate between social media marketing activities and customer loyalty. This research highlights the importance of integrating social media into marketing campaigns to foster customer relationships and boost loyalty.
Co-Authors Adz Zikri, Arif Furqon Nugraha Agatha, Fathia Agustin, Melinda Yuni Akbar Riskal Amani Aldina Shiratina Amani, Akbar Riskal Amar, Siti Chaerani Djen Anggie Irwansyah Arief Budiman , Adityo Asep Mulyana Asep Mulyana Bayu Perisha Budhyawan, Thomas Carla Elisabeth Stephanie Deborah, Irene Deru R Indika Dewi, Rahma Hanifa Dwi Kartini Emi Widya Yusuf Eugenia Clarissa Prabowo Fachri Eka Saputra Fariz Pramadani Firdaus, Gilrandy Andhika Ghea Putri Aliffia Gugyh Susandy Herdianie, Revalina Hilmy Mu’nis Jajang Burhanudin Jodhi Kartha Yudha Joeliaty Joeliaty Kirana, Laras Puspa Kurniadi, Stefanie Kurniatun, Taufani C. Ledy Yolanda Luki Ramdani Lumbantobing, Angelia Tio M Aqshel Revinzky Mulyani, Indah Putri Mulyawan, Sarah Anjani Naufal, Ariq Zulfahmi Nugraha Adz Zikri, Arif Furqon Nugraha, Krisna Adhitia Okviannas, Nadilla Prasetyo, Bilal Panji Puji Ratna Sari Putri Fajar Handayani R Thomas Budhayawan Yudha R. Arief Helmi R. Thomas Budhyawan Yudha R. Thomas Budhyawan Yudha Raihan Fajri Ramadhan Ramos Purba Reni Dian Octaviani Rhiswandi, Rhandi Ruchiat, Yayat Saputra, Febrian Eko Saputra, Kiagus Ahmad Juan Setyadi, M. Aditya Silaban, Sonia Artha Ria Sucherly Sucherly Sucherly Sucherly Susi Yasmin Thomas Budhyawan Umi Kaltum Widianto, Sunu Yasmin, Annisa Yevis Marty Oesman Yudha, R. Thomas Budhyawan Yudi Aziz Yuyus Suryana