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All Journal Jurnal Ekonomi Modernisasi Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Pariwisata IJBE (Integrated Journal of Business and Economics) Journal of Economic, Bussines and Accounting (COSTING) AFEBI Management and Business Review Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan At-Tadbir : jurnal ilmiah manajemen EQIEN - JURNAL EKONOMI DAN BISNIS SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme Valid Jurnal Ilmiah Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Coopetition : Jurnal Ilmiah Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Fokus Manajemen Bisnis Journal of Management and Bussines (JOMB) Jurnal Pengabdian Masyarakat Asia Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Business Preneur : Jurnal Ilmu Administrasi Bisnis TSARWATICA (Islamic Economic, Accounting, and Management Journal) International Journal of Economy, Education and Entrepreneurship (IJE3) JURNAL ILMIAH GLOBAL EDUCATION Golden Ratio of Mapping Idea and Literature Format BISMA (Bisnis dan Manajemen) Journal of Innovation in Management, Accounting and Business Asia Pacific Journal of Management and Education Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Business Studies and Management Review Economics and Business Journal IIJSE
Rita Komaladewi
Faculty Of Economic And Business, Universitas Padjajaran
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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The Influence of Instagram, Brand Image, and Price on Online Purchase Decisions Bahri, Khoirun Nisa; Komaladewi, Rita
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 1 (2023): March 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i1.1654

Abstract

This paper aimed to examine the impact of social media Instagram, brand image, and price on online purchasing decisions on SME customers. The sample size in this study was 100 respondents from Atthahirah Clothing's customers. Structural Equational Modeling (SEM) with SmartPLS 3.0 program was used as the analysis technique. The results show that the use of Instagram has no significant effect on online purchasing decision, also consumers do not consider brand image when they make online purchasing decisions. Meanwhile, price positively affects online purchasing decisions. In conclusion, the biggest motivation for Atthahirah consumers in making online purchasing decisions is price. Therefore, pricing is important in determining online purchasing decisions for hijab fashion SMEs consumers.
The Influence of FOMO Leading to Purchase Intention: A Study on Culinary MSMEs in Indonesia Kurniadi, Stefanie; Mulyana, Asep; Komaladewi, Rita
Journal of Innovation in Management, Accounting and Business Vol. 3 No. 2 (2024)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/jimab.v3i2.853

Abstract

The role of MSMEs (Micro, Small, and Medium Enterprises) in Indonesia's economy is very significant. Delving deeper into the Micro-Small category, the majority operate in the food (culinary) sector. Considering the vastness and potential of MSMEs in the culinary sector for the country's economy, it is crucial for the growth of this sector to continue. Therefore, it is very important for culinary MSME managers to understand the factors that can contribute to sustained growth in sales for culinary MSMEs. In the current era, digital media has a significant impact on increasing sales opportunities, especially TikTok, which has experienced the largest growth in Indonesia. TikTok videos have the power to create Purchase Intention. From previous research, it is evident that FOMO (Fear of Missing Out), ultimately driving consumers to want to make purchases. In recent years, the rise of social media usage has led to an increase in the phenomenon of Fear of Missing Out (FOMO) among consumers. Understanding the impact of FOMO on customer behavior has become a crucial issue for marketers seeking to effectively engage with their target audiences. This study employs a quantitative research approach, commencing with deductive reasoning derived from several hypotheses, involves 100 TikTok active users. This research is both important and urgent, as there have been no prior studies specifically examining the impact of FOMO on purchase intention within the culinary industry in Indonesia. The result will help culinary business owners and marketers increase purchase opportunities from consumers and greatly assist them in developing more effective TikTok video content.
THE EFFECT OF SOCIAL MEDIA MARKETING ON INSTAGRAM TOWARDS PURCHASE INTENTION & PURCHASE DECISION OF ERIGO PRODUCTS Eugenia Clarissa Prabowo; Rita Komaladewi
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.12627

Abstract

The rapid growth of Instagram usage in Indonesia has transformed how brands connect with consumers, making it a vital platform for marketing and brand engagement. This shift is accompanied by an increase in online shopping behavior, accelerated by the post-pandemic environment, which has made consumers more comfortable with digital transactions and purchasing products online. Additionally, the high competition within the fashion industry has driven local brands to adopt innovative digital marketing strategies to stand out and attract consumers. Erigo, a leading local fashion brand, has effectively utilized Instagram to enhance brand visibility and engage directly with its target audience. This study aims to analyze the impact of Social Media Marketing (SMM) on Instagram on purchase intention and purchase decision for Erigo products. A quantitative approach was employed, gathering data from 210 respondents who have interacted with Erigo’s Instagram content. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was utilized to test the hypotheses. The analysis results indicate that SMM on Instagram significantly enhances both purchase intention and purchase decision, demonstrating the importance of engaging and interactive content in driving consumer behavior. These conclusions suggest that strategic use of Instagram not only increases consumer interest but also effectively drives actual purchases, highlighting the value of digital marketing strategies in maintaining competitiveness and fostering growth in Indonesia’s fashion market.
RETRACTED: Sustainable Human Resource Management: A Transformation Perspective of HRM Functions Through Optimized Artificial Intelligence Nugraha Adz Zikri, Arif Furqon; Widianto, Sunu; Komaladewi, Rita
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, Mei 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.2.557

Abstract

We hereby announce the retraction of the article titled “Sustainable Human Resource Management: A Transformation Perspective of HRM Functions Through Optimized Artificial Intelligence”, Vol. 10 No. 2, Mei 2024. This retraction is due to the discovery that the article had been previously published in BISMA (Bisnis dan Manajemen, which constitutes a violation of our policy on duplicate publication. The document pertaining to the article, including its content and any supplementary materials, has been retracted from the Jurnal Aplikasi Bisnis Dan Manajemen (JABM). Consequently, it is imperative to undertake reasonable measures to expunge all references to this article.
The Influence of Celebrity Endorsements and Social Media Marketing on the Formation of Brand Equity for Yamaha Motorcycles in West Java in the City of Bandung Arief Budiman , Adityo; Komaladewi, Rita
Coopetition : Jurnal Ilmiah Manajemen Vol. 15 No. 3 (2024): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v15i3.4803

Abstract

This study is to examine the impact of Celebrity Endorsement and Social Media Marketing on the establishment of Brand Equity for Yamaha Motorbikes in the city of Bandung, located in West Java. The use of celebrity endorsers in marketing is very prevalent, particularly due to their potential to enhance brand image. Currently, social media is progressively supplanting traditional media, and an increasing number of consumers are utilizing it as a means of obtaining information regarding products, services, and brands. Consequently, more and more brands are integrating social media marketing into their overall brand marketing strategies to take advantage of the digital revolution. The research methodology used is an explanatory approach. The study approach was conducted to acquire a methodical, objective, and precise depiction of the facts, attributes, and associations among the variables under investigation. The Structural Equation Model-SEM PLS approach was used for research data analysis. The demographic for this study consists of 220 prospective users of Yamaha Motorbikes in West Java. The study findings indicate that both celebrity endorsement and social media marketing have a substantial impact on the development of brand equity. Specifically, both celebrity endorsement and social media marketing contribute to the enhancement of brand equity.
THE INFLUENCE OF MARKETING MIX ON CONSUMER BUYING INTEREST IN FOREST HONEY OF KAPUAS HULU Ruchiat, Yayat; Komaladewi, Rita; Kurniatun, Taufani C.
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 3 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i3.316

Abstract

This research was conducted on Kapuas Hulu Forest Honey customers from Jakarta, Pontianak, and Kapuas Hulu to find out and analyze the influence of the marketing mix on their buying interest. The number of samples used was 200. Product, price, location, and promotion were independent variables in this study, and buying interest was a dependent variable. For regression analysis, SPSS 26 is used. The Likert scale was used to measure variables and data analysis was carried out using Multiple Linear Regression Analysis. The results of the analysis show that one product has a positive and significant influence on customer desire to buy Kapuas Hulu Forest Honey; price has a positive and significant influence on customer desire to buy Kapuas Hulu Forest Honey; location has a positive and significant influence on customer desire to buy Kapuas Hulu Forest Honey; and promotion has a positive and significant influence on customer desire to buy Kapuas Hulu Forest Honey
Mobile Banking Service Quality and Customer Relationship Quality in Indonesian Islamic Banks: The Moderating Effect of Gender Kirana, Laras Puspa; Komaladewi, Rita; Oesman, Yevis Marty
Economics and Business Journal (ECBIS) Vol. 3 No. 3 (2025): March
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v3i3.168

Abstract

This study aims to analyze the impact of mobile banking service quality on customer relationship quality in Indonesian Islamic banks, with a focus on the moderating role of gender. With the rapid growth of digital technology, mobile banking has become a crucial factor influencing customer experience, particularly within the context of Islamic banking, which operates on Islamic principles. This research investigates how the quality of mobile banking services (such as ease of access, security, and transaction convenience) affects customer relationship quality (including trust, satisfaction, and loyalty). Additionally, it explores whether gender moderates the relationship between mobile banking service quality and customer relationship quality. Data were collected through surveys from customers of Indonesian Islamic banks, and the analysis was conducted using Structural Equation Modeling (SEM). The findings are expected to provide insights into the design of mobile banking services that are responsive to gender-specific needs and offer recommendations for Islamic banks to strengthen customer relationships through more inclusive digital innovations.
Comparison Of The Influence Of Social Media Marketing Activities On Purchase Intention In Mediating Consumer Brand Engagement In Local And Global Sneakers Brands In Indonesia Prasetyo, Bilal Panji; Komaladewi, Rita; Mulyana, Asep
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.6993

Abstract

The objective of this study is to analyse the impact of social media marketing activities (SMMA) on consumer brand engagement (CBE) on the social media of local and global sneakers brands on customer purchase intention, with CBE acting as a mediator. Data were collected from 400 social media followers of local and global sneakers in Indonesia. The data were analysed using PLS-SEM with multigroup analysis (MGA) to measure causal relationships between variables from two or more groups. This study found that SMMA has a positive effect on purchase intention both directly and indirectly. SMMA has an effect on CBE. There is a positive effect of CBE on purchase intention. There is no significant difference between local and global sneakers brands in Indonesia. It is recommended that those engaged in the sneakers business and online business managers pay attention to the factors that shape customer purchase intention. This can be achieved by paying attention to social media activities, which can be used to stimulate consumer relationships with brands that have an impact on purchase intention. This study proposes a new model for research in the field of fashion, especially sneakers, by using comparisons to find out the differences between local and global sneakers brands in Indonesia
Marketing Strategy Analysis Using Apriori Association Method To Increase Sales In E-Commerce Companies Okviannas, Nadilla; Widianto, Sunu; Komaladewi, Rita
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 3 (2025): Dinasti International Journal of Economics, Finance & Accounting (July-August 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i3.4681

Abstract

This research aims to analyze marketing strategies by utilizing association data mining algorithms, specifically Apriori and FP-Growth, to increase sales in e-commerce companies. The data used consists of actual sales data from Blibli.com, analyzed using RapidMiner to identify significant purchasing patterns. The analysis results show a strong association between products such as "Mother & Baby Needs – Body Skin Care" (support 0.108, confidence 0.476) and "Skin Care – Household Care" (support 0.195, confidence 0.443). These patterns indicate opportunities to design marketing strategies based on product bundling, discounts, and personalized digital promotions.The Apriori algorithm provides more intuitive and relevant results for marketing analysis compared to FP-Growth, which is better suited for larger datasets. The proposed marketing strategies include digital campaigns, bundling offers, push notifications, and event marketing that emphasize consumers' functional and emotional values. This study highlights the importance of understanding consumer transaction patterns in designing effective marketing strategies to enhance customer appeal and e-commerce company profits. By applying data mining, companies can create more personalized and efficient shopping experiences tailored to market needs.
Promotional Strategies for Culinary Tourism in Enhancing Destination Image and Increasing the Revenue of Micro Enterprises in Wanayasa, Purwakarta Komaladewi, Rita; Rhiswandi, Rhandi; Mulyani, Indah Putri; Setyadi, M. Aditya; Herdianie, Revalina
Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v6i1.2612

Abstract

Purpose: The service aims to highlight how various marketing strategies such as social media, food festivals and various local cultural bases can contribute. In the economic growth of the culinary sector according to the increase in the attractiveness of tourist destinations Method: This service uses an approach using direct observation to observe the social and economic conditions of the community and the dissemination of questionnaires to collect data on the needs and aspirations of residents. The results of the analysis are used to design the right solution for the target community. Practical Application: The results of this service can be a reference for local governments, business actors and local communities in designing more effective promotional strategies to increase the attractiveness of culinary tourism destinations. This growth is also beneficial for culinary micro business owners in optimizing the marketing of their products through social media and experience-based promotional activities such as Culinary Festivals and collaborations with influencers. Conclusion: Promotion strategies through social media and culinary festivals strengthen the image of the destination, increase tourist visits, and support the income of culinary micro businesses. Collaboration between the government, business actors, and local communities is needed to create sustainable marketing to develop culinary tourism in Wanayasa, Purwakarta.
Co-Authors Adz Zikri, Arif Furqon Nugraha Agatha, Fathia Agustin, Melinda Yuni Akbar Riskal Amani Aldina Shiratina Amani, Akbar Riskal Amar, Siti Chaerani Djen Anggie Irwansyah Arief Budiman , Adityo Asep Mulyana Asep Mulyana Bayu Perisha Budhyawan, Thomas Carla Elisabeth Stephanie Deborah, Irene Deru R Indika Dwi Kartini Emi Widya Yusuf Eugenia Clarissa Prabowo Fachri Eka Saputra Fariz Pramadani Firdaus, Gilrandy Andhika Ghea Putri Aliffia Gugyh Susandy Herdianie, Revalina Hilmy Mu’nis Jajang Burhanudin Jodhi Kartha Yudha Joeliaty Joeliaty Kirana, Laras Puspa Kurniadi, Stefanie Kurniatun, Taufani C. Ledy Yolanda Luki Ramdani Lumbantobing, Angelia Tio M Aqshel Revinzky Mulyani, Indah Putri Mulyawan, Sarah Anjani Naufal, Ariq Zulfahmi Nugraha Adz Zikri, Arif Furqon Nugraha, Krisna Adhitia Okviannas, Nadilla Prasetyo, Bilal Panji Puji Ratna Sari Putri Fajar Handayani R Thomas Budhayawan Yudha R. Arief Helmi R. Thomas Budhyawan Yudha R. Thomas Budhyawan Yudha Rahma Hanifa Dewi Raihan Fajri Ramadhan Ramos Purba Reni Dian Octaviani Rhiswandi, Rhandi Ruchiat, Yayat Saputra, Febrian Eko Saputra, Kiagus Ahmad Juan Sari, Intan Mala Setyadi, M. Aditya Silaban, Sonia Artha Ria Sucherly Sucherly Sucherly Sucherly Sulaeman Rahman Nidar Susi Yasmin Thomas Budhyawan Umi Kaltum Widianto, Sunu Yasmin, Annisa Yevis Marty Oesman Yudha, R. Thomas Budhyawan Yudi Aziz Yuyus Suryana