Article Per Year (5 Year)
p-Index From 2021 - 2026
6.07
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Modernisasi Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Pariwisata IJBE (Integrated Journal of Business and Economics) Journal of Economic, Bussines and Accounting (COSTING) AFEBI Management and Business Review Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan At-Tadbir : jurnal ilmiah manajemen EQIEN - JURNAL EKONOMI DAN BISNIS SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme Valid Jurnal Ilmiah Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Coopetition : Jurnal Ilmiah Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Fokus Manajemen Bisnis Journal of Management and Bussines (JOMB) Jurnal Pengabdian Masyarakat Asia Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Business Preneur : Jurnal Ilmu Administrasi Bisnis TSARWATICA (Islamic Economic, Accounting, and Management Journal) International Journal of Economy, Education and Entrepreneurship (IJE3) JURNAL ILMIAH GLOBAL EDUCATION Golden Ratio of Mapping Idea and Literature Format BISMA (Bisnis dan Manajemen) Journal of Innovation in Management, Accounting and Business Asia Pacific Journal of Management and Education Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Business Studies and Management Review Economics and Business Journal IIJSE
Rita Komaladewi
Faculty Of Economic And Business, Universitas Padjajaran
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

Published : 43 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 43 Documents
Search

 1   2   3   4   5 
The Effect of Lifestyle, Physical Environment, and Electronic Payment on Purchase Decisions Saputra, Kiagus Ahmad Juan; Komaladewi, Rita
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4066

Abstract

Coffee shops have increasingly become lifestyle spaces for millennials, serving not only as venues to enjoy coffee but also as places for socializing, working, and expressing personal identity. Understanding the factors that drive millennials’ purchasing decisions in these spaces is crucial for businesses seeking to remain competitive. This study aims to examine the influence of lifestyle, physical environment, and e-Payment on millennials’ purchasing decisions at coffee shops, while also assessing the moderating role of social factors in these relationships. A quantitative approach using Partial Least Squares-Structural Equation Modeling (PLS-SEM) was employed, with data collected from 306 millennial respondents selected through purposive sampling. A five-point Likert scale questionnaire was used, and its validity and reliability were confirmed through outer and inner model testing. Results indicate that lifestyle, physical environment, and e-Payment all significantly affect purchasing decisions. Social factors strengthen the influence of lifestyle and physical environment, but do not moderate the effect of e-Payment. The model demonstrates strong predictive power with an R² of 0.80 and a Goodness of Fit (GoF) of 0.769. The study contributes to consumer behavior literature and provides practical guidance for optimizing marketing strategies in coffee shops.
Experiential Marketing dan Word of Mouth pada Produk Kecantikan: Jalur melalui Customer Satisfaction Rahma Hanifa Dewi; Rita Komaladewi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.9303

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Experiential Marketing terhadap Word of Mouth dengan Customer Satisfaction sebagai variabel intervening pada produk Skintific di Shopee Indonesia. Pertumbuhan pesat e-commerce telah mengubah pola konsumsi masyarakat, termasuk pada kategori produk kecantikan. Persaingan ketat di platform digital menuntut perusahaan untuk tidak hanya mengandalkan promosi fungsional, tetapi juga menciptakan pengalaman konsumen yang bermakna guna mendorong keterlibatan dan komunikasi organik. Melalui pengalaman yang menyenangkan, konsumen tidak hanya merasa puas, tetapi juga terdorong untuk membagikan pengalaman mereka secara sukarela. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei kepada 256 responden pengguna produk Skintific di Shopee. Analisis data dilakukan dengan metode PLS-SEM. Hasil penelitian menunjukkan bahwa experiential marketing berpengaruh positif dan signifikan terhadap customer satisfaction maupun word of mouth. Namun, pengaruh langsung experiential marketing terhadap word of mouth lebih besar dibandingkan pengaruh tidak langsung melalui customer satisfaction. Temuan ini menegaskan bahwa strategi pemasaran berbasis pengalaman memiliki peran penting dalam membangun komunikasi mulut ke mulut yang efektif, serta dapat menjadi acuan bagi perusahaan kosmetik dalam memperkuat daya saing di pasar digital.
The Role of Agriculture Cooperatives for Farmer Empowerment: A Literature Review and Its Implications on Poverty Sari, Intan Mala; Nidar, Sulaeman Rahman; Komaladewi, Rita
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 20, No. 2 : Al Qalam (In Progress March 2026)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v20i2.6440

Abstract

This study examines the role of agricultural cooperatives in empowering farmers and alleviating poverty in rural areas. Despite their potential, cooperatives face several challenges that hinder their effectiveness, especially in developing countries. This study aims to evaluate the contributions of agricultural cooperatives in improving farmers' access to finance, technology, and markets, and how they support integration into modern agricultural systems. A literature review approach based on the PRISMA method and bibliometric analysis was employed, identifying 157 relevant articles published between 2005 and 2024. The findings reveal that agricultural cooperatives significantly reduce multidimensional poverty in countries like China and Tanzania by improving material and social well-being. However, challenges such as low organizational capacity, uneven benefit distribution, and inadequate policy support persist. The study also highlights gaps in adapting cooperative models to local socio-economic contexts. Future research should focus on adapting suitable technologies, strengthening partnerships with smallholder farmers, and evaluating the role of government policies in fostering cooperative ecosystems. This study offers insights into the potential of cooperatives.as a tool for economic empowerment and offers suggestions for future research on inclusive and sustainable rural development.
Co-Authors Adz Zikri, Arif Furqon Nugraha Agatha, Fathia Agustin, Melinda Yuni Akbar Riskal Amani Aldina Shiratina Amani, Akbar Riskal Amar, Siti Chaerani Djen Anggie Irwansyah Arief Budiman , Adityo Asep Mulyana Asep Mulyana Bayu Perisha Budhyawan, Thomas Carla Elisabeth Stephanie Deborah, Irene Deru R Indika Dwi Kartini Emi Widya Yusuf Eugenia Clarissa Prabowo Fachri Eka Saputra Fariz Pramadani Firdaus, Gilrandy Andhika Ghea Putri Aliffia Gugyh Susandy Herdianie, Revalina Hilmy Mu’nis Jajang Burhanudin Jodhi Kartha Yudha Joeliaty Joeliaty Kirana, Laras Puspa Kurniadi, Stefanie Kurniatun, Taufani C. Ledy Yolanda Luki Ramdani Lumbantobing, Angelia Tio M Aqshel Revinzky Mulyani, Indah Putri Mulyawan, Sarah Anjani Naufal, Ariq Zulfahmi Nugraha Adz Zikri, Arif Furqon Nugraha, Krisna Adhitia Okviannas, Nadilla Prasetyo, Bilal Panji Puji Ratna Sari Putri Fajar Handayani R Thomas Budhayawan Yudha R. Arief Helmi R. Thomas Budhyawan Yudha R. Thomas Budhyawan Yudha Rahma Hanifa Dewi Raihan Fajri Ramadhan Ramos Purba Reni Dian Octaviani Rhiswandi, Rhandi Ruchiat, Yayat Saputra, Febrian Eko Saputra, Kiagus Ahmad Juan Sari, Intan Mala Setyadi, M. Aditya Silaban, Sonia Artha Ria Sucherly Sucherly Sucherly Sucherly Sulaeman Rahman Nidar Susi Yasmin Thomas Budhyawan Umi Kaltum Widianto, Sunu Yasmin, Annisa Yevis Marty Oesman Yudha, R. Thomas Budhyawan Yudi Aziz Yuyus Suryana