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All Journal Jurnal Ekonomi Modernisasi Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Pariwisata IJBE (Integrated Journal of Business and Economics) Journal of Economic, Bussines and Accounting (COSTING) AFEBI Management and Business Review Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan At-Tadbir : jurnal ilmiah manajemen EQIEN - JURNAL EKONOMI DAN BISNIS SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme Valid Jurnal Ilmiah Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Coopetition : Jurnal Ilmiah Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Fokus Manajemen Bisnis Journal of Management and Bussines (JOMB) Jurnal Pengabdian Masyarakat Asia Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Business Preneur : Jurnal Ilmu Administrasi Bisnis TSARWATICA (Islamic Economic, Accounting, and Management Journal) International Journal of Economy, Education and Entrepreneurship (IJE3) JURNAL ILMIAH GLOBAL EDUCATION Golden Ratio of Mapping Idea and Literature Format BISMA (Bisnis dan Manajemen) Journal of Innovation in Management, Accounting and Business Asia Pacific Journal of Management and Education Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Business Studies and Management Review Economics and Business Journal IIJSE Jurnal manajemen dan bisnis (Performa) IJEMA
Rita Komaladewi
Faculty Of Economic And Business, Universitas Padjajaran
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Experiential Marketing dan Word of Mouth pada Produk Kecantikan: Jalur melalui Customer Satisfaction Rahma Hanifa Dewi; Rita Komaladewi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.9303

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Experiential Marketing terhadap Word of Mouth dengan Customer Satisfaction sebagai variabel intervening pada produk Skintific di Shopee Indonesia. Pertumbuhan pesat e-commerce telah mengubah pola konsumsi masyarakat, termasuk pada kategori produk kecantikan. Persaingan ketat di platform digital menuntut perusahaan untuk tidak hanya mengandalkan promosi fungsional, tetapi juga menciptakan pengalaman konsumen yang bermakna guna mendorong keterlibatan dan komunikasi organik. Melalui pengalaman yang menyenangkan, konsumen tidak hanya merasa puas, tetapi juga terdorong untuk membagikan pengalaman mereka secara sukarela. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei kepada 256 responden pengguna produk Skintific di Shopee. Analisis data dilakukan dengan metode PLS-SEM. Hasil penelitian menunjukkan bahwa experiential marketing berpengaruh positif dan signifikan terhadap customer satisfaction maupun word of mouth. Namun, pengaruh langsung experiential marketing terhadap word of mouth lebih besar dibandingkan pengaruh tidak langsung melalui customer satisfaction. Temuan ini menegaskan bahwa strategi pemasaran berbasis pengalaman memiliki peran penting dalam membangun komunikasi mulut ke mulut yang efektif, serta dapat menjadi acuan bagi perusahaan kosmetik dalam memperkuat daya saing di pasar digital.
The Role of Agriculture Cooperatives for Farmer Empowerment: A Literature Review and Its Implications on Poverty Sari, Intan Mala; Nidar, Sulaeman Rahman; Komaladewi, Rita
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 20, No. 2 : Al Qalam (March 2026)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v20i2.6440

Abstract

This study examines the role of agricultural cooperatives in empowering farmers and alleviating poverty in rural areas. Despite their potential, cooperatives face several challenges that hinder their effectiveness, especially in developing countries. This study aims to evaluate the contributions of agricultural cooperatives in improving farmers' access to finance, technology, and markets, and how they support integration into modern agricultural systems. A literature review approach based on the PRISMA method and bibliometric analysis was employed, identifying 157 relevant articles published between 2005 and 2024. The findings reveal that agricultural cooperatives significantly reduce multidimensional poverty in countries like China and Tanzania by improving material and social well-being. However, challenges such as low organizational capacity, uneven benefit distribution, and inadequate policy support persist. The study also highlights gaps in adapting cooperative models to local socio-economic contexts. Future research should focus on adapting suitable technologies, strengthening partnerships with smallholder farmers, and evaluating the role of government policies in fostering cooperative ecosystems. This study offers insights into the potential of cooperatives.as a tool for economic empowerment and offers suggestions for future research on inclusive and sustainable rural development.
Comparison Of The Influence Of Social Media Marketing Activities On Purchase Intention In Mediating Consumer Brand Engagement In Local And Global Sneakers Brands In Indonesia Bilal Panji Prasetyo; Rita Komaladewi; Asep Mulyana
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.6993

Abstract

The objective of this study is to analyse the impact of social media marketing activities (SMMA) on consumer brand engagement (CBE) on the social media of local and global sneakers brands on customer purchase intention, with CBE acting as a mediator. Data were collected from 400 social media followers of local and global sneakers in Indonesia. The data were analysed using PLS-SEM with multigroup analysis (MGA) to measure causal relationships between variables from two or more groups. This study found that SMMA has a positive effect on purchase intention both directly and indirectly. SMMA has an effect on CBE. There is a positive effect of CBE on purchase intention. There is no significant difference between local and global sneakers brands in Indonesia. It is recommended that those engaged in the sneakers business and online business managers pay attention to the factors that shape customer purchase intention. This can be achieved by paying attention to social media activities, which can be used to stimulate consumer relationships with brands that have an impact on purchase intention. This study proposes a new model for research in the field of fashion, especially sneakers, by using comparisons to find out the differences between local and global sneakers brands in Indonesia
ANALYSIS OF FACTORS AFFECTING TOURISM BUSINESS ENGAGEMENT ON INSTAGRAM SOCIAL MEDIA Zulfikar Fauzi; Rita Komaladewi; Deru R. Indika
Jurnal Manajemen dan Bisnis Performa Vol. 22 No.2 (2025)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v22i2.4599

Abstract

The rapid growth of social media has significantly transformed marketing strategies in the tourism industry, enabling businesses to engage directly with potential visitors. However, determining the most effective media type, posting time, and content strategy to maximize engagement remains a key challenge for tourism-related enterprises. This study aims to identify and analyze the combination of media formats, publication times, and content types that generate the highest engagement on the Instagram account @villakancil, a tourism accommodation business. Using a case study approach combined with an experimental design and supported by descriptive qualitative analysis, the research systematically tested different media formats (video and images), posting schedules (business hours and after-hours; weekdays and weekends), and content categories (informative and entertainment). The findings indicate that video content consistently achieves higher engagement than still images, posting after-hours outperforms business hours, weekdays outperform weekends, and informative content attracts more interaction than entertainment content. These results provide practical guidance for tourism marketers to optimize social media strategies and contribute to the theoretical understanding of engagement dynamics in tourism-focused digital marketing.
Pengaruh Influencer Credibility terhadap Trust in Influencer dan Purchase Intention Konsumen pada Beauty Product di Shop Tokopedia Dina Elfarida; Rita Komaladewi
Indonesian Journal of Economics Management and Accounting Vol. 2 No. 3 (2025): IJEAM - Maret 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Keraguan konsumen terhadap kredibilitas influencer menjadi tantangan dalam mendorong keputusan pembelian melalui influencer marketing. Penelitian ini menganalisis pengaruh influencer credibility terhadap trust in influencer dan purchase intention konsumen pada beauty product di Shop Tokopedia, serta peran mediasi trust in influencer. Penelitian ini menggunakan pendekatan kuantitatif dengan 204 responden wanita berusia 18-34 tahun, pengguna TikTok, dan mengikuti beauty influencer di TikTok, yang dianalisis menggunakan SEM dengan SmartPLS 4. Hasil menunjukkan influencer credibility berpengaruh positif dan signifikan terhadap trust in influencer dan purchase intention konsumen. Selain itu, trust in influencer juga memediasi pengaruh tersebut, meskipun perbedaan antara pengaruh langsung dan mediasi relatif kecil. Kepercayaan tetap elemen kunci dalam membangun hubungan jangka panjang dengan konsumen dan mendorong niat beli. Oleh karena itu, peningkatan kredibilitas influencer dan kepercayaan konsumen menjadi strategi utama untuk meningkatkan efektivitas influencer marketing
Co-Authors Adz Zikri, Arif Furqon Nugraha Agatha, Fathia Agustin, Melinda Yuni Akbar Riskal Amani Aldina Shiratina Amani, Akbar Riskal Amar, Siti Chaerani Djen Anggie Irwansyah Arief Budiman , Adityo Asep Mulyana Asep Mulyana Asep Mulyana Bayu Perisha Bilal Panji Prasetyo Budhyawan, Thomas Carla Elisabeth Stephanie Deborah, Irene Deru R Indika Deru R. Indika Dina Elfarida Dwi Kartini Emi Widya Yusuf Eugenia Clarissa Prabowo Fachri Eka Saputra Fariz Pramadani Firdaus, Gilrandy Andhika Ghea Putri Aliffia Gugyh Susandy Herdianie, Revalina Hilmy Mu’nis Jajang Burhanudin Jodhi Kartha Yudha Joeliaty Joeliaty Kirana, Laras Puspa Kurniadi, Stefanie Kurniatun, Taufani C. Ledy Yolanda Luki Ramdani Lumbantobing, Angelia Tio M Aqshel Revinzky Mulyani, Indah Putri Mulyawan, Sarah Anjani Naufal, Ariq Zulfahmi Nugraha Adz Zikri, Arif Furqon Nugraha, Krisna Adhitia Okviannas, Nadilla Puji Ratna Sari Putri Fajar Handayani R Thomas Budhayawan Yudha R. Arief Helmi R. Thomas Budhyawan Yudha R. Thomas Budhyawan Yudha Rahma Hanifa Dewi Raihan Fajri Ramadhan Ramos Purba Reni Dian Octaviani Rhiswandi, Rhandi Ruchiat, Yayat Saputra, Febrian Eko Saputra, Kiagus Ahmad Juan Sari, Intan Mala Setyadi, M. Aditya Silaban, Sonia Artha Ria Sucherly Sucherly Sucherly Sucherly Sulaeman Rahman Nidar Susi Yasmin Thomas Budhyawan Umi Kaltum Widianto, Sunu Yasmin, Annisa Yevis Marty Oesman Yudha, R. Thomas Budhyawan Yudi Aziz Yuyus Suryana Zulfikar Fauzi