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PERILAKU KONSUMEN PRODUK KOPI CAFE XPRESSO DI KECAMATAN KOTA KEFAMENANU KABUPATEN TIMOR TENGAH UTARA Nali, Randi; Sipayung, Boanerges Putra; Joka, Umbu; Pramita, Dira Asri
Agriprimatech Vol. 7 No. 2 (2024): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v7i1.5043

Abstract

Coffee consumption in Indonesia is quite large, this is due to the people's habit that in every activity coffee is the main drink. Coffee consumption in the people of Kefamenanu City is increasing so much that coffee drinks are prioritized when entertaining guests in today's society. This research was conducted at Cafe Xpresso in Kota Kefamenanu District, North Central Timor Regency. The population in this research is the number of residents in North Central Timor Regency as consumers with a total of 239,829 people. The sampling technique in this research used a purposive sampling method of 150 respondents. The objectives of this research are: 1) To find out the factors that influence consumers' decisions in consuming coffee at Cafe Xpresso. 2) To determine the competitiveness of Cafe Xpresso in Kota Kefamenanu District. The data analysis method used is Logistic Regression which is used to analyze coffee consumer decisions and the Boston Consulting Group (BCG) Matrix is ​​used to analyze the level of market growth and relative market share. The results of the research are based on Logistic Regression calculations using SPSS version 22 software data, it is known that the factors that have a significant influence on consumer interest in consuming coffee at Café Xpresso are age, product quality and service quality. Meanwhile, those that do not have a significant influence on consumers' decisions in consuming coffee at Café Xpresso are price, location, place design, taste, menu variations and cleanliness. Based on the results of BCG's analysis, it is known that the 2021 market growth rate is 12.75%, the market share is 3.68 times, and in 2022 the market growth rate is 11.09%, the market share is 1.11 times. So it can be seen that Café Xpresso is in quadrant II (stars) position, which means that Café This research also contains 5 marketing strategies, namely: Product Development, Price, Promotion, Place/Location and Expanding Market Size.
PERILAKU KEWIRAUSAHAAN PETANI PADA USAHATANI PADI SAWAH DI DESA MAUKABATAN KECAMATAN BIBOKI ANLEU KABUPATEN TIMOR TENGAH UTARA Tulasi, Angelus Radegundo; Joka, Umbu; Nalle, Mardit Nikodemus
Agros Journal of Agriculture Science Vol 24, No 2 (2022): edisi Juli
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v24i2.2094

Abstract

Perilaku kewirausahaan menjadi indikator penting dalam pengembangan sebuah usaha di suatu wilayah. Karakteristik individu dan lingkungan usaha dapat membentuk perilaku kewirausahaan yang baik dan saling  berkaitan untuk memaksimalkan kinerja usaha.Tujuan penelitian ini adalah untuk mengetahui dan menganalisis perilaku kewirausahaan petani pada usahatani padi sawah. Lokasi pengambilan data di Desa Maukabatan Kecamatan Biboki Anleu Kabupaten Timor Tengah Utara. Sampel dalam pengumpulan data sebanyak 50 petani padi sawah dan teknik pengumpulan data dilakukan dengan wawancara dan kusioner. Analisis data dilakukan menggunakan Uji Z dan analisis jalur. Hasil Uji Z menunjukkan bahwa nilai Z hitung sebesar 5,71 dan Z tabel sebesar 1,64, di sini Z hitung lebih besar Z tabel sehingga perilaku kewirausahaan yang baik lebih banyak daripada perilaku kewirausahaan yang kurang baik. Hasil analisis jalur 1 membuktikan bahwa karakteristik individu dan lingkungan usaha tidak berpengaruh terhadap perilaku kewirausahaan. Sedangkan analisis jalur 2 menunjukkan perilaku kewirausahaan tidak berpengaruh terhadap kinerja usaha. Adapun karakteristik individu berpengaruh terhadap kinerja usaha dengan nilai signifikan 0,000 dan lingkungan usaha berpengaruh terhadap kinerja usaha dengan nilai signifikan 0,004 dan nilai α = 0,005 (5%).
Implementation of the Agribusiness System and Feasibility of Rice Farming Umbu Joka; Boanerges Sipayung; Achmad S Maulana; Campina Illa Prihantini; Fransiskus Dewa Kadju; Jullyo G Rohi
Agribusiness Journal Vol 7, No 2 (2024): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v7i2.2129

Abstract

Rice farming in TTU Regency is not only a source of livelihood but also has deep cultural values. The process of farming and harvesting rice plants is often a joint event that strengthens social ties. Rice farming is considered one of the basic and cultural foundations for the agricultural community of TTU Regency. This research aims to determine the implementation of the agribusiness system and the feasibility of lowland rice farming in the East Noemuti District. Primary data was obtained from interviews, documentation, questionnaires and surveys. Meanwhile, researchers obtained secondary data from various references such as journals, theses, books and the Central Statistics Agency. The population of this study was 400 people. The sampling technique used in this research is purposive sampling where the data source is taken with certain considerations. The number of samples in this study was 101 people. The data analysis used by researchers is descriptive analysis and farming feasibility analysis. Research results based on survey results found that farmers in East Noemuti District have implemented the agribusiness system well, although not yet optimally. The results of the feasibility analysis using a cost analysis approach show that lowland rice farming in East Noemuti District is feasible with an R/C Ratio value of 4.0.
Tingkat Adopsi Pengelolaan Tanaman Terpadu (PTT) di Kecamatan Insana Utara Suri, adenala odilia suri; Joka, Umbu; tabenu, Oktovianus
Agrifo : Jurnal Agribisnis Universitas Malikussaleh Vol. 10 No. 2 (2025): November 2025
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The use of agricultural technology in rice cultivation in North Insana Kecamatan is still very rudimentary. To increase rice productivity, farmers have attempted to develop integrated crop management (ICM) techniques, a series of techniques that can be adapted to local climatic conditions. This study involved 95 respondents from rice farmers in North Insana District. Data analysis used a struges analysis tool. The results showed that the average quality of integrated crop management (ICM) components among farmerJurnal Agrifos reached 43%. This value is considered low, indicating that few farmers have adopted the quality of integrated crop management (ICM) components, such as the use of easy-to-seed seedlings, the number of seedlings per hole, and harvesting according to the age of New Superior Varieties (VUB).
What Makes Cocoa Farmers Convert Cocoa Land? Case Study: Two Cocoa Producing Districts in Southeast Sulawesi Province, Indonesia Prihantini, Campina Illa; Jamil, Ahmad Syariful; Risna; Iksan; Masitah; Joka, Umbu; Septiadi, Dudi; Destiarni, Resti Prastika
Jurnal AGRISEP JURNAL AGRISEP VOL 23 NO 01 2024 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.23.01.163-180

Abstract

Southeast Sulawesi province, as one of the cocoa baskets and the center of the National Cocoa Movement (GERNAS), continues to experience a decline in cocoa production and land area. One factor is the widespread conversion of cocoa land. This phenomenon needs to be highlighted and studied further because it can affect the sustainability of the cocoa value chain in Southeast Sulawesi. This study aims to determine what factors influence cocoa farmers in converting cocoa farmland to other farms in Southeast Sulawesi Province's two leading cocoa-producing districts. The research sites were purposely selected because they are the two leading cocoa-producing districts in the province. This study used logistic regression analysis. Cocoa farmers in Kolaka district converted cocoa land to patchouli farming, while cocoa farmers in East Kolaka district converted their cocoa land to rice farming. The analysis results show that the main factors that significantly influence cocoa farmers' decision to convert cocoa land are cocoa farming experience and the price of other commodities (including the level of income farmers receive from farming other commodities). The primary policy that the government can take in maintaining cocoa land area is to provide price certainty for cocoa itself. So far, cocoa farmers have always faced price uncertainty, and cocoa's value chain and sustainability in Southeast Sulawesi Province need to be clarified.
Fiscal Decentralization and Farmer Empowerment in Indonesia-Timor Leste Border: A Case Study of Village Fund Sipayung, Boanerges Putra; Joka, Umbu; Maulana, Achmad Subchiandi; Onuigbo, Dennis Mark
Caraka Tani: Journal of Sustainable Agriculture Vol 38, No 2 (2023): October
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/carakatani.v38i2.67578

Abstract

Farmers in the border areas often face challenges due to a lack of facilities and sufficient infrastructure. As a nation that shares borders with several countries, the Indonesian government aims to facilitate economic growth in these areas. One viable approach to achieve this objective is through the effective allocation of village funds. Therefore, this study aims to analyze the factors influencing the empowerment of farmers in the Indonesia-Timor Leste border using village funds. Data were collected using a survey method from 325 household heads, who served as respondents. The collected data were analyzed using the Structure Equation Model-Partial Least Square (SEM-PLS). The results showed that human, social and physical capital owned by farmers on the Indonesia-Timor Leste border had an indirect effect on the strength of empowerment programs funded through village funds. This indicated that apart from implementing policies, the community must also be involved in the planning and implementation of various programs. Furthermore, the central or regional government must play an active role during the designing stages as well as involve farmers and experts in the empowerment process in the Indonesia-Timor Leste border areas.
TINGKAT PENERAPAN TEKNOLOGI PENGELOLAAN TANAMAN TERPADU (PTT) PADA USAHATANI PADI SAWAH DI KECAMATAN BIBOKI MOENLEU KABUPATEN TTU Joka, Umbu; Abani, Maria Anita; Nubatonis, Agustinus; Mambur, Yohanes P. V
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 20, No 1 (2023): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v20i1.50819

Abstract

Integrated Crop Management is a major technology component and an adaptive option that can be adapted to local agroecological conditions. This study aims to determine the level of application of Integrated Crop Management (ICM) technology and the obstacles faced by farmers in the application of ICM technology. This research was conducted in August - September 2020, which was located in Oepuah Utara Village, Biboki Moenleu District, North Central Timor Regency, while the method used to see the success rate of ICM technology application was using scoring. The results of the research on the level of application of ICM technology are; low with a percentage of 55%. There are still obstacles to be faced (a) The technical application of the jajar legowo plant system with the jajar legowo 2:1 and 4:1 technique has not been able to be implemented by farmers because many use the jajar legowo 8:1 and 10:1 technique. (b) planting seeds 1 to 3 per clump cannot be carried out optimally because there are still attacks by the golden snail, so farmers are still doing a lot of planting. (c) fertilizing should be 3 times per planting season, farmers cannot do it because they do not use basic fertilizers. (d). pest control using chemical drugs because farmers do not observe pests and clean by hand.
Co-Authors Abani, Maria Anita Achmad S Maulana Adeline Norawati Hutapea Adriana Banunaek Adriana Banunaek Agripina Ambone Agustinus Agung Dethan Agustinus Nubatonis Ahmad Subchiandi Maulana Alda Sari Alfred Nubatonis Alfridis Thaal Angelia Saekoko Anggelina Micicho Ratrigis Anselma Santi Ceunfin Anunut, Jefrianto Aprianus Nelson Bana Aprianus Tasik Beatrix Dahu Bernadina Metboki Boanerges Putra Sipayung Destiarni, Resti Prastika Dira Asri Pramita Dira Asri Pramita Dorthea Abuk Kehik Dudi Septiadi Dudi Septiadi Dudi Septiadi Dudi Septiadi Elisabeth Ananda Putri Alupan Fariyanti, Anna Fikram Fransiskus Dewa Kadju Garvasilus Kopong Laga Helviani, Helviani Iksan Jamil, Ahmad Syariful Jullyo G Rohi Kanisius Kolo Kanisius Siki Koli, Angela Marici Kune, Simon Juan Laga, Garvasilus Kopong Lambertus Nesi Bria Lisnahan, Charles V. Luh Gede Kusuma Dewi Lukytawati Anggraeni Lusia Herlina Lawa Hale Mambur, Yohanes P. V Mardit Nikodemus Nalle Maria Gradiana Manikin Maria H. Ikun Moruk Maria Nelde Soi Masitah Maulana, Achmad Subchiandi Maulana, Ahmad Subchiandi Melania Monika Sonbay Afeanpah Melkisedik Bukifan Muh. Ilham Taufik Nali, Randi Nubatonis, Agustinus Oktovianus Tabenu Onuigbo, Dennis Mark Painenon, Cindylusi N. A. Pramita, Dira Asri Prihantini, Campina Illa PVMambru, Yohanis Rada, Adrianus Risna Robertus H. Nule Septiadi, Dudi Serfandus Bria Bria Sintha Anabokai Sipayung, Boanerges Putra Siprianus Septian Manek Sri Hardina Suri, adenala odilia suri Taena, Werenfidus Theodorus Fobia Tulasi, Angelus Radegundo Werenfridus Taena Yasinhta Bete Yohanes Lapy Taman Yohanes P. V. Mambur Yohanes Pebrian Vianney Mambur Yohanes Ricardus Seran Yosefina M. Fallo Yosefina M.Fallo Yosefina Marice Fallo Yoseph Daniel Jemai Yoseph Daniel Jemai Yudhistira Ardana Yuli Purbaningsih Yumina Naat