Article Per Year (5 Year)
p-Index From 2021 - 2026
10.618
P-Index
This Author published in this journals
All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Scientific Journal of Reflection : Economic, Accounting, Management and Business J-MAS (Jurnal Manajemen dan Sains) Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT SULTANIST: Jurnal Manajemen dan Keuangan Jurnal Pengabdian Masyarakat Bumi Raflesia Creative Research Management Journal Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Abdimas Serawai Indo-MathEdu Intellectuals Journal Jurnal Fokus Manajemen MASTER: Jurnal Manajemen Strategik Kewirausahaan Jurnal Multidisiplin Dehasen (MUDE) JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Journal of Management and Business JIMAKUKERTA Jurnal Entrepreneur dan Manajemen Sains Journal of Artificial Intelligence and Digital Business Jurnal Solusi Masyarakat (JSM) International Journal Business, Management and Innovation Review Jurnal Akuntansi, Manajemen, Ekonomi Islam Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management
Yulinda, Ade Tiara
Universitas Muhammadiyah Bengkulu
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 59 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : creative research management journal

 1 
DAMPAK DIGITAL MARKETING, BRAND IMAGE DAN RELATIONSHIP MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN LINA MS GLOW KOTA BENGKULU Onsardi, Onsardi; Ekowati, Sri; Yulinda, Ade Tiara; Megawati, Megawati
Creative Research Management Journal Vol 5 No 2 (2022): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v5i2.3096

Abstract

The purpose of the study is to determine the influence of digital marketing, brand image and relationship marketing on purchasing decisions. This study is a survey study using quantitative methods. Population in this study is the entire Lena MS Glow store composition in Bengkulu city. The number of samples set was 190 with the accedental sampling technique. To collect research data using questionnaires, and data analysis techniques using path analysis with PLS SEM. The results of this study prove that digital marketing has a positive and significant influence on purchasing decisions. Brand image has a positive an significant influence on purchasing decisions. Relationship marketing has a positive and significant influence on purchasing decisions. This research is limited to the Lena MS Glow store custamers in Bengkulu city, with variables of digital marketing, brand image and relationship marketing and purchasing decisions. The results of the study contributed to the Lena MS Glow store as a reference to increase sales volume.
PENGARUH SHOPPING LIFESTYLE DAN FASHION INVOLVEMENTTERHADAP IMPULSE BUYING BEHAVIOR Marthasari, Garnis; Yulinda, Ade Tiara
Creative Research Management Journal Vol 7 No 1 (2024): June
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/51r07n89

Abstract

This research aims to find out how Shopping Lifestyle and Fashion Involvement influence the Impulse Buying Behavior (case study of consumers at the Gallery RJ store in Bengkulu City). The research method used was quantitative, with a sample of 96 respondents from Gallery RJ buyers. Data analysis includes the Classic Assumption Test, Multiple Linear Regression, Coefficient of Determination (R2), and Partial tests (t test), Simultaneous (F test). The research results show that Shopping Lifestyle has a significant and positive influence on Impulsive Buying Behavior H1 is accepted, likewise Fashion Involvement also shows a significant positive influence on Impulsive Buying Behavior H2 is accepted. Meanwhile, the F Shopping Lifestyle (X1) and Fashion Involvement (X2) tests have a significant influence on Impulse Buying Behavior (Y) at Gallery RJ Bengkulu City so that H3 is accepted. The coefficient of determination shows that together Shopping Lifestyle and Fashion Involvement make a big contribution in influencing Impulsive Buying Behavior at Gallery RJ Bengkulu City. And the most dominant factor with the largest regression coefficient value is the Fashion Involvement variable (X2)
Co-Authors Adi Sismanto Andi Azhar Anggi Josetio Prayoga Ardita Oktaviana Rizki Arianto, Tezar Asep Indra Gunawan Bahrun, Khairul Chandra Aditya Dayang Dea Dwi Sari Dea Ananda Regita Deli Arrahma Diah Purnamasari Ekowati, Sri Endah Metia Sari Erdi Satria Novrata Eti Ariani Eti Arini Fadhelin, Elfiza Febrian Iskandar Febriansyah, Erwin Fenti Sukma Riani Gadiza Maulin Rasaki Galang Juliansyah Gita Dewi Listyani Hafi Ihza Mahendra Hana Syafira Hasim Asari Heldi Sahputra Herfianti, Meiffa Herosti Gita Novalia hidayah, agung kharisma Hili Puspita Sari I Gede Sena Winaya Indah Tri Rahayu Indriani, Reni Ira Yuniati Ira Yuniyati Islamuddin Islamuddin Islamuddin Islamuddin Islamuddin, Islamuddin Kusuma, Merta Lina Rosalinda M. Habibbullah Mabrur Rahman Malindra, Afif Dwi Cahya Marlia Prameswari Marthasari, Garnis Megawati - Meilaty Finthariasari Melda Melda Merta Kusuma Monica Gustia Muhammad Irham Prasetyo Muhammad Rizki Minandar Nara Tri Rahma Nengsih, Mimi Kurnia Nensi Yuniarti Nurul Trisnawati Olivia , Indi Onsardi, Onsardi Pefriyadi Pefriyadi Pefriyadi, Pefriyadi Peptiana Peptiana Purnamasari, Diah Qinasih Wahyono Putri Ranidiah, Furqonti Ratnawili Ratnawili Redoh Muhammad Abi Refiyahya, Afifah Huda Reni Indriani Reza Azirpa Rike Rahmawati Rina Yuniarti, Rina Ririn Armelinda Risda Yulianti Safitri , Riska Aulia Saroni, Saparudin Siska Yeliza Sonitra Sonitra Sri Ekowati Sukardi Putra Sumarni, Yenti Surya Ade Saputera Syaifudin Nofrianto Tegar Dewantara Yanwar Tongam Sihol Nababan Trio Budi Setyawan Vista Marsella Wahyu Rizqiya Ratna Jauhari Wicaksana, Fadli Wira Winda Susanti Yenti Sumarni Yeti Pristidayanti yonda Ahmeiza Putry Yopitasari , Nesy Yosha Nanda Eka Putri Yulyansari , Eli Yuniati, Ira Zakia Salsabila