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Journal : Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS)

PENGARUH CUSTOMER EXPERIENCE DAN TRUST TERHADAP LOYALITAS PELANGGAN KFC DI KOTA BENGKULU Ade Tiara Yulinda; Furqonti Ranidiah; Wahyu Rizqiya Ratna Jauhari
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 3 No. 2 (2020)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (742.235 KB) | DOI: 10.36085/jam-ekis.v3i2.966

Abstract

This study aims to determine the effect of the customers’ experiences and Trust on KFC customer loyalty in the city of Bengkulu. This research is a quantitative study with a sample of 100 respondents, and used accidental sampling techniques. The data was collected through observation and questionnaires. The data was analyzed through descriptive analysis, the classic assumption test, multiple linear regression analysis, correlation coefficient analysis, coefficient of determination (R2), and hypothesis testing. The results of this study showed that from the multiple linear regression test using SPSS it was obtained Y = 2,244 + 0,292X1 + 0,675 X2. The results of hypothesis testing showed that Customer Experience (X1) has a positive effect on KFC customer loyalty in Bengkulu City, with the T-test results of significance value 0.000 <0.05, Trust (X2) has a positive effect on KFC customer loyalty in Bengkulu City, with T-test results of significance value 0,000 <0.05. The testing of the T-test hypothesis and the F-test showed that customers’ experience and Trust significantly affect customers’ loyalty with a significance level <0.05. This means that Ho was rejected and Ha was accepted. In other words, customers’ experiences and Trust have a significant effect both partially and simultaneously on KFC customers’ loyalty. This is proven by the f test that showed a significance value of 0.000 <0.05. Keywords: Customers’ Experiences and Trust, and Customers’ Loyalty
PENGARUH DESAIN INTERIOR, KUALITAS PRODUK, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN (Studi Kasus Dapoer Yuga Cafe And Resto Kayu Arang, Sukaraja) Ade Tiara Yulinda; Merta Kusuma; Winda Susanti
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 4 No. 2 (2021): Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (540.269 KB) | DOI: 10.36085/jam-ekis.v4i2.3103

Abstract

ABSTRACTThis study aimed to determine the effect of interior design, product quality, and service quality on customer satisfaction at Dapoer Yuga Cafe and Resto, in Km. 28, Kayu Arang, Sukaraja. This research was a causality study with a quantitative method approach. The population in this study were all of Dapoer Yuga Cafe and Resto customers. The sampling technique used accidental sampling techniques with a total sample of 96 respondents. Data collection techniques used observation, interviews, and questionnaires with an instrument of validity and reliability. The data analysis techniques of this study were used descriptive statistical analysis, classic  assumption test, multiple linear regression analysis, coefficient of determination (R2), and hypothesis testing (t test and F test). The results of the study show that: (1) Interior design has a positive no significant effect on customer satisfaction, as evidenced by the value of t count of 1.256; significance value 0.212 ≥ 0.05; and the regression coefficient of 0.105; (2) Product quality has a positive and significant effect on customer satisfaction, evidenced by the value of t count of 3.077; significance value 0.003 ≤ 0.05; and the regression coefficient of 0.319; (3) Service quality has a positive and significant effect on customer satisfaction, as evidenced by the t count of 4.505; significance value 0.000 ≤ 5 0.05; and the regression coefficient of 0.316; (4) Interior design, product quality, and service quality simultaneously have a positive and significant effect on customer satisfaction, as evidenced by the F count of 49,691 with a significance of 0.000 ≤ 5 0.05; (5) The magnitude of the influence of interior design, product quality, and service quality on customer satisfaction (R2) is 61.8%.Keywords: Interior Design, Product Quality, Service Quality, Customer Satisfaction
THE EFFECT OF WORK MOTIVATION, COMMUNICATION, AND WORK DISCIPLINE ON EMPLOYEE PERFORMANCE ON PT. JNE EXPRESS BENGKULU (Case Study of PT. JNE Express Bengkulu) I Gede Sena Winaya; Ade Tiara Yulinda; Islamuddin; Asep Indra Gunawan
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 8 No. 2 (2025): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jamekis.v8i2.7968

Abstract

The title of this research is The Effect of Work Motivation, Communication and Work Discipline on Employees at PT JNE Express Bengkulu.  This study aims to analyze the effect of work motivation, communication, and work discipline on employee performance at PT. JNE Express Bengkulu. Quantitative methods were used with a sample of 55 employees, and data were collected through questionnaires and analyzed by multiple linear regression to determine the relationship between the variables studied.The results showed that work motivation, effective communication, and work discipline have a positive and significant influence on employee performance. Employees who are motivated, communicate well, and are disciplined tend to have better performance compared to employees who have low work motivation. In addition, effective communication is also proven to have a positive influence on employee performance. Overall, this study concludes that work motivation, communication, and work discipline together have a significant impact on employee performance. These findings provide practical recommendations for company management to improve performance through increased motivation, communication, and work discipline