Garuda - Garba Rujukan Digital

Usability Testing on ITTS MART Prototype Rizqa Amelia Zunaidi; Adek Dhea Resmi Purbantari; Fidelia Adinda Syafani; Hawwin Mardhiana; Ahmad Ihsan Fuady
Sistemasi: Jurnal Sistem Informasi Vol 12, No 1 (2023): Sistemasi: Jurnal Sistem Informasi
Publisher : Program Studi Sistem Informasi Fakultas Teknik dan Ilmu Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/stmsi.v12i1.2389

Information technology is currently growing very rapidly so that it can provide convenience to its users, one of which is the ease of accessing the internet, such as through cell phones. The rapid increase in internet users, especially through mobile phones, is caused by the hectic number of social media applications as virtual friendship applications. Apart from being a virtual friendship application, another benefit of social media is as a promotional media, one of which is the promotion of online shopping applications, so that the number of online shopping transactions in Indonesia also increases. Hydroponic and aquaponic activities at the Telkom Institute of Technology Surabaya are also developing and starting to enter the product harvest stage, so a platform is needed to sell these products. An online shopping platform was chosen, especially a mobile application, to sell ITTelkom Surabaya products so that consumers can shop anytime and anywhere. The online shopping application developed by ITtelkom Surabaya is called ITTS MART. Currently, ITTS MART is still in the prototype development stage and there is a need for usability testing using the WebQual Concept on the ITTS MART application. From the results of the study, it can be concluded that the six research variables, namely Trust, Informational Fit-To-Task, Web Appearance, Entertainment, Government Policy and Transaction Capability, show a significant difference between expectations and real experience or dissatisfaction when using the ITTS MART application. Only one variable that shows the value of the difference is not significant, namely Response Time, so it can be concluded that respondents are satisfied with the time to access the page on the ITTS MART application.Keywords: Usability, WebQual, Online Shopping, Application, Food Product.

Analysis of User Behavior of the Digital Korlantas Polri Application with Integrated UTAUT in the Community of East Java Province Poerwanto, Annisaa Putri Prameswari; Hawwin Mardhiana; Alifiansyah Arrizqy Hidayat
Jurnal Sistem Informasi dan Ilmu Komputer Vol. 8 No. 1 (2024): JUSIKOM: JURNAL SISTEM INFROMASI ILMU KOMPUTER
Publisher : Fakultas Teknologi dan Ilmu Komputer Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jurnalsisteminformasidanilmukomputer.v8i1.5504

Currently, more and more agencies are developing their services by utilizing technology in the form of mobile applications, including the Republic of Indonesia Police agency, especially the Traffic Corps with its mobile application-based service called Digital Korlantas Polri. This research aims to identify what factors influence users' interests, behavior and intentions towards the National Police Traffic Corps Digital application by testing 10 variable hypotheses built from the integration of the Unified Theory of Acceptance and Use of Technology (UTAUT), Technology Acceptance Model (TAM), Theory models. of Planned Behavior (TPB) and Service Quality with the educational level factor proposed as a moderator. The results of this research show that Performance Expectancy and Effort Expectancy are the 2 main factors influencing Behavioral Intention. Other results show that factors such as Social Influence, Facilitating Conditions, and Perceived Risk have a negative influence where they can reduce the user's Behavioral Intention. Apart from that, the research results also show that Behavioral Intention and Word of Mouth can influence users to continue using this application and educational level factors have a negative influence on users' behavioral intention to continue using the application on an ongoing basis. Keywords: Unified Theory of Acceptance and Use of Technology, Theory of Planned Behavior, Technology Acceptance Model, Service

TUS MART Web Commerce Design As A Digital Marketing Effort For Urban Farming Products Using Kansei Engineering Zunaidi, Rizqa Amelia; Hamidah, Dwi Nur Azizah; Putra, Perdana Suteja; Hidayati, Sri; Chandra, Huki; Mardhiana, Hawwin; Wulandari, Eka Devi
Journal of Digital Marketing and Halal Industry Vol. 6 No. 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2024.6.2.23212

This study focused on agricultural products, utilizing the Kansei Engineering methodology to enhance user experience and align with digital marketing strategies. Kansei Engineering is applied to transform users' emotional needs into concrete design elements, creating a website interface that meets both functional and emotional requirements. By emphasizing attributes like engagement, transparency, interactivity, and ease of use, the website aims to provide a personalized, intuitive, and satisfying experience, fostering user connection and loyalty. The results demonstrate that Kansei Engineering significantly enhances emotional satisfaction and functional effectiveness, positively impacting customer engagement and retention—key elements in digital marketing. In this study, the "Refreshing" concept is tested by considering elements such as engagement, dynamism, transparency, interactivity, and ease of use to ensure that the designed interface provides an intuitive, adaptive, and enjoyable user experience. The testing process involves analysis using the Semantic Differential method as well as validity and reliability tests to ensure the accuracy and representativeness of the data obtained. The results show that the application of Kansei Engineering significantly enhances the quality of the e-commerce interface, both in terms of emotional satisfaction and functional effectiveness, resulting in a more holistic user experience. This study offers valuable insights for future e-commerce interface design, suggesting that integrating emotionally responsive design elements can boost the success of digital marketing efforts, especially in the competitive agriculture e-commerce sector.

TUS MART Web Commerce Design As A Digital Marketing Effort For Urban Farming Products Using Kansei Engineering Zunaidi, Rizqa Amelia; Hamidah, Dwi Nur Azizah; Putra, Perdana Suteja; Hidayati, Sri; Chandra, Huki; Mardhiana, Hawwin; Wulandari, Eka Devi
Journal of Digital Marketing and Halal Industry Vol. 6 No. 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2024.6.2.23212

This study focused on agricultural products, utilizing the Kansei Engineering methodology to enhance user experience and align with digital marketing strategies. Kansei Engineering is applied to transform users' emotional needs into concrete design elements, creating a website interface that meets both functional and emotional requirements. By emphasizing attributes like engagement, transparency, interactivity, and ease of use, the website aims to provide a personalized, intuitive, and satisfying experience, fostering user connection and loyalty. The results demonstrate that Kansei Engineering significantly enhances emotional satisfaction and functional effectiveness, positively impacting customer engagement and retention—key elements in digital marketing. In this study, the "Refreshing" concept is tested by considering elements such as engagement, dynamism, transparency, interactivity, and ease of use to ensure that the designed interface provides an intuitive, adaptive, and enjoyable user experience. The testing process involves analysis using the Semantic Differential method as well as validity and reliability tests to ensure the accuracy and representativeness of the data obtained. The results show that the application of Kansei Engineering significantly enhances the quality of the e-commerce interface, both in terms of emotional satisfaction and functional effectiveness, resulting in a more holistic user experience. This study offers valuable insights for future e-commerce interface design, suggesting that integrating emotionally responsive design elements can boost the success of digital marketing efforts, especially in the competitive agriculture e-commerce sector.

ANALISIS PROSES BISNIS SISTEM INFORMASI LAYANAN PUBLIK DENGAN BUSINESS PROCESS MANAGEMENT PADA PEMERINTAH DAERAH Aulia, Dina Avifa; Mardhiana, Hawwin; Alhari, Muhammad Ilham
ZONAsi: Jurnal Sistem Informasi Vol. 6 No. 3 (2024): Publikasi artikel ZONAsi: Jurnal Sistem Informasi Periode September 2024
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/zn.v6i3.21855

Pemerintah Desa Kembangbilo Tuban menyediakan berbagai layanan publik, termasuk pembuatan KTP, KK, akta kelahiran, dan lain-lain. Namun, pelayanan administrasi kependudukan masih kurang optimal dari segi waktu, utilitas, dan alur informasi. Penelitian ini bertujuan menganalisis dan memperbaiki proses pelayanan publik di Balai Desa Kembangbilo Tuban menggunakan pendekatan Business Process Management (BPM). Metode yang digunakan adalah kualitatif dengan pengumpulan data melalui studi literatur, observasi, wawancara, dan kuesioner. Layanan service catalog di Balai Desa Kembangbilo Tuban dianalisis sebagai pilot project. Proses bisnis as-is dimodelkan dan disimulasikan, lalu dikonfirmasi dengan pihak terkait. Setelah itu, proses bisnis to-be dimodelkan dan dianalisis. Analisis GAP antara proses bisnis as-is dan to-be dilakukan dengan parameter keberhasilan yang sama. Hasil penelitian mencakup rekomendasi perbaikan proses bisnis to-be berdasarkan analisis simulasi. Diharapkan penelitian ini membantu meningkatkan kualitas pelayanan publik di Pemerintah Desa Kembangbilo Tuban.

Proposed Dashboard Concept for TUS MART: Enhancing Aquaponic and Hydroponic Sales Management Using the Innovation Canvas Method Putra, Perdana Suteja; Zunaidi, Rizqa Amelia; Hidayati, Sri; Mardhiana, Hawwin; Chandra, Huki; Novika, Norma
Sistemasi: Jurnal Sistem Informasi Vol 13, No 5 (2024): Sistemasi: Jurnal Sistem Informasi
Publisher : Program Studi Sistem Informasi Fakultas Teknik dan Ilmu Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/stmsi.v13i5.4556

The rapid evolution of e-commerce has transformed agricultural operations, prompting Telkom University Surabaya to develop TUS MART, an e-commerce platform designed for managing and selling aquaponic and hydroponic products cultivated by the university. However, TUS MART faces challenges such as inadequate data management, limited user interface intuitiveness, and inefficiencies in sales tracking and customer relationship management. This research proposes a comprehensive dashboard for TUS MART, developed using the Innovation Canvas Method, which aligns with both user needs and business objectives. The methodology involved phases like "Explore," "Ideate," "Market," "Design," and "Value Proposition," ensuring that the dashboard meets essential performance standards while addressing critical risks. The resulting dashboard enhances real-time inventory tracking, sales analytics, and customer management, contributing to TUS MART’s operational efficiency, sustainability, and educational objectives. This study highlights the successful application of innovative design frameworks in developing user-centered e-commerce solutions that integrate technological and agricultural advancements.

Usability Testing of ITTS MART v2.0 through Customer Satisfaction Index (CSI) Measurement using the E-SERVQUAL Model Zunaidi, Rizqa Amelia; Yulianita, Ika; Putra, Perdana Suteja; Mardhiana, Hawwin
Sistemasi: Jurnal Sistem Informasi Vol 13, No 1 (2024): Sistemasi: Jurnal Sistem Informasi
Publisher : Program Studi Sistem Informasi Fakultas Teknik dan Ilmu Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/stmsi.v13i1.3511

The current advancement in information technology brings convenience to users, especially in accessing the internet, including through mobile devices like smartphones. The rapid growth in internet usage, particularly via mobile devices, is driven by the popularity of social media applications as virtual social interaction platforms. In addition to being a means of social interaction, social media also serves as a promotional platform, including for online shopping applications, contributing to the increase in online shopping transactions in Indonesia. At the Telkom University Institute of Technology in Surabaya, hydroponic and aquaponic activities have seen significant development and have reached the stage of product harvesting. Therefore, a platform is needed to market these products. The decision has been made to utilize an online grocery shopping platform, primarily through a mobile application, to enable consumers to make purchases anytime and anywhere they are. The online grocery shopping platform being developed by ITTelkom Surabaya is known as ITTS MART. Currently, ITTS MART is still in the prototype development stage and requires usability testing by measuring the Customer Satisfaction Index (CSI) using the e-SERVQUAL model. The results of this study indicate that the Customer Satisfaction Index (CSI) for the ITTS MART application service is 86.20%, signifying that users of the ITTS MART application are highly satisfied with its service. Although the CSI score for the ITTS MART application is already very good, users still express some dissatisfaction with variables such as system availability, privacy, and responsiveness. This is particularly noticeable in indicators like the frequency of application availability for business, obtaining permission before creating a personal account, safeguarding privacy, and accuracy of product descriptions within the application. Therefore, developers of the ITTS MART application should work on improving these aspects to enhance user satisfaction with the application.

Usability Testing of the TUS MART Website by Measuring the Customer Satisfaction Index using the WebQual Model Nurlaela, Norma Septin; Zunaidi, Rizqa Amelia; Chandra, Huki; Putra, Perdana Suteja; Mardhiana, Hawwin; Hidayati, Sri
INOVTEK Polbeng - Seri Informatika Vol. 9 No. 2 (2024): November
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/587tg046

Perkembangan pesat teknologi informasi telah mempermudah berbagai tugas bagi pengguna, khususnya melalui akses internet yang lebih mudah via telepon seluler. Lonjakan pengguna internet mobile sebagian besar dipicu oleh popularitas platform media sosial yang berfungsi sebagai aplikasi pertemanan virtual. Selain itu, media sosial juga berfungsi sebagai alat promosi, termasuk untuk mempromosikan aplikasi belanja daring, yang turut berkontribusi pada peningkatan transaksi e-commerce di Indonesia. Aktivitas hidroponik dan akuaponik di Telkom University Surabaya juga telah berkembang dan memasuki tahap panen produk, sehingga diperlukan sebuah platform untuk menjual produk-produk tersebut. Sebuah platform belanja daring dipilih untuk memasarkan produk-produk Telkom University Surabaya, memungkinkan konsumen untuk berbelanja kapan saja dan di mana saja. Platform ini, yang dikembangkan oleh Telkom University Surabaya, disebut TUS MART. Saat ini, TUS MART masih berada pada tahap pengembangan prototipe dan memerlukan uji usabilitas menggunakan Konsep WebQual. Temuan dari penelitian ini menunjukkan bahwa nilai Customer Satisfaction Index (CSI) untuk layanan TUS MART adalah 85,99%, yang mengindikasikan tingkat kepuasan yang tinggi di antara penggunanya.

User Interface and User Experience Design for TUS Mart Sales Report Dashboard Using Design Thinking Method Novika, Norma; Putra, Perdana Suteja; Zunaidi, Rizqa Amelia; Hidayati, Sri; Mardhiana, Hawwin; Chandra, Huki; Nafis, Ali Akbar
INOVTEK Polbeng - Seri Informatika Vol. 9 No. 2 (2024): November
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/dc6gwz52

Digital technology is now increasingly developing in the sales sector, facilitating various activities, including buying and selling transactions. One important technology is the dashboard, which is used by buyers to place orders and by sellers to manage transactions and products. Telkom University Surabaya has developed an online shopping platform, TUS Mart, to market hydroponic and aquaponic products that are ready for harvest. In addition to functioning as a sales tool, TUS Mart also needs a dashboard to monitor and manage product stocks more efficiently. This dashboard development research involves several stages, such as understanding user needs through interviews and System Usability Scale (SUS), defining problems, generating solution ideas, and developing prototypes. Testing the prototype with SUS showed an average score of 53.125, indicating marginal performance with an “OK” rating. The findings highlight the need for improvements to the dashboard design to increase user satisfaction. This research also emphasizes the importance of the Design Thinking approach in creating design solutions centered on user needs and improving user experience in online sales systems.

Assessing the effectiveness of MISHEQA for internal quality assurance: a multi-stakeholder evaluation Rosita, Lenny; Tileng, Kartika Gianina; Mardhiana, Hawwin; Christi, Vanessa
Jurnal Mantik Vol. 9 No. 3 (2025): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i3.6686

The Higher Education Service Institutes (LLDIKTI) Region VII in Indonesia oversees quality assurance for 334 private higher education institutions (HEIs) in East Java. In 2019, it launched the MISHEQA system to support reporting of Internal Quality Assurance System (IQAS) implementation. However, a major issue arose: 26% of HEIs (88 out of 334 institutions) did not report their IQAS data through MISHEQA in 2021, showing a significant increase compared to 11% (35 out of 318 institutions) in 2020. This study assesses the effectiveness of MISHEQA from multiple stakeholder perspectives using the Technology Acceptance Model (TAM), examining how perceived usefulness and ease of use influenced user acceptance. A qualitative approach was used, combining in-depth interviews, surveys (82 respondents), and FGD with six HEIs, LLDIKTI officials, and quality assurance experts. Thematic analysis was conducted to identify patterns in user experience and system implementation. Three major findings emerged. First, MISHEQA was seen as useful by institutions in the yellow and red clusters, with the reporting and upload features noted as most beneficial. Second, some features were considered redundant: the IQAS document upload feature overlapped with the PPEPP cycle, and the Research and Community Service feature duplicated tracking already conducted via SINTA. Third, findings highlighted the importance of system integration and reducing redundancy in digital quality assurance tools. This study provided valuable feedback to LLDIKTI VII, contributing to the decision to discontinue MISHEQA, which was later replaced by the nationally managed 'Pelaporan SPMI' application by DIKTI (IQAS reporting application).

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