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Ramonita, Latifa
Institut Komunikasi Dan Bisnis LSPR
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health Social Sciences Other

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Analisis Difusi Inovasi Aktivitas Program “Menuju Istana: Lomba Masak Ikan Nusantara” Dalam Proses Pembentukan Agent Of Change Makan Ikan Di Indonesia Ramonita, Latifa
Gunahumas Vol 1, No 1 (2018): Gunahumas
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRAK Pemerintah melalui Menteri Perikanan dan Kelautan telah mengumumkan kondisi rawan stunting atau kondisi terhambatnya pertumbuhan dan perkembangan yang dialami oleh anak-anak Indonesia. Menyikapi kondisi ini, Pemerintah menetapkan program “Gemarikan” sebagai salah satu program kerja “Nawa Cita 5”, yang disosialisasikan ke seluruh Indonesia melalui berbagai kegiatan; salah satunya adalah lomba kuliner “Menuju Istana – Lomba Masak Ikan Nusantara” (LMIN), yang digagas oleh Femina Media pada periode Juni-Agustus 2017 lalu. Melalui kompetisi ini Pemerintah berharap masyarakat Indonesia mau lebih banyak makan ikan untuk mendukung tumbuh kembang, sehingga risiko stunting bisa menurun dan hilang. Penelitian ini bertujuan untuk mengetahui dan menganalisis aktivitas program LMIN dalam proses pembentukan agent of change makan ikan di Indonesia, mengetahui beragam hambatannya, serta mengetahui solusi yang bisa dilakukan untuk mengatasi hambatan tersebut. Teori yang digunakan untuk menganalisis kegiatan ini adalah Difusi Inovasi dari Everett Rogers, yang menitikberatkan pada penyebaran inovasi di masyarakat yang dilakukan melalui saluran komunikasi tertentu dalam waktu tertentu, dan dilakukan dalam suatu sistem sosial, dan memanfaatkan agen perubahan untuk membawa inovasi kepada masyarakat. Analisis kegiatan kompetisi kuliner ini dilakukan secara kualitatif melalui wawancara kepada para peserta lomba juga penyelenggara, juga melalui studi dokumen. Hasil dari analisis ini menunjukkan bahwa LMIN pada dasarnya merupakan kegiatan yang menarik dan berpotensi untuk menghasilkan agen-agen perubahan yang siap diterjunkan ke masyarakat, meski sayangnya aktivitas pasca kegiatan belum dilakukan secara terpusat dan terarah. Kata Kunci: Pemerintah, kompetisi, program kuliner, ikan, Indonesia ABSTRACT The Government, through the Ministry of Maritime Affairs and Fisheries, has announced stunting-prone conditions or the conditions of underdeveloped growth in many Indonesian children. Responding to this condition, the Government established the "Gemarikan" campaign as one of the “Nawa Cita 5” working programs, which was disseminated throughout Indonesia through various activities. One of them is the culinary competition: "Menuju Istana – Lomba Masak Ikan Nusantara" (LMIN), which was initiated by Femina Media in the period of June-August 2017. Through this competition, the Government hopes that Indonesian people will be willing to eat more fish to support growth and development, so the risk of stunting can decrease and eventually disappeared. This research aims to find out and analyse the LMIN activities in producing agents of change for eating fish in Indonesia, knowing the various obstacles, and knowing the solutions that can be done to overcome these obstacles. The theory used to analyse this research is the Diffusion of Innovation from Everett Rogers, which focusing in the dissemination of innovation, in the community, which is carried out through certain communication channels in a certain time through certain social system, and agent of change as the carrier of the innovation to the public. The research was carried out through qualitative methods, by informant and program organizer interviews, and also through document studies. The result of this research indicates that LMIN is basically an interesting activity and has the potential to produce agents of change who are ready to be deployed to the community, although unfortunately post-activity activities have not been carried out centrally and directed as expected. Keywords: government, competition, culinary program, fish, Indonesia
Pemberdayaan Perempuan dalam Pertunjukan Wayang Kulit: Upaya Penyetaraan Gender oleh Dalang Perempuan Latifa Ramonita; Joe Harrianto Setiawan; Rudi Sukandar; Edhy Aruman
Jurnal Komunikasi Pembangunan Vol. 21 No. 01 (2023): Februari 2023
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46937/21202344712

Abstract

In wayang kulit (shadow puppetry), the position of dalang or puppeteer is very crucial. Dalang is the show director, writer, narrator, musician, and not infrequently singer. Public preference and media exposure for women dalangs are, unfortunately, still lacking, thus affecting their future compared to those of men dalangs. Negative assumptions, such as that women dalangs are less exciting and not supposed to be dalangs, also contribute to the problem. This study attempts to highlight how women dalangs empower themselves so they can be considered equal as men dalangs, using the Three-Dimensional Model of Women Empowerment by Huis et al. This study was conducted using qualitative method with critical ethnography design, by interviewing 4 women dalangs and 2 men dalangs in the city of Solo, Central Java, and Jogjakarta. The result of this study shows that women dalangs are still facing difficulties in showmanship, especially in technical skills. They also need more collaboration with wayang communities to develop their career and existence. Furthermore, show varieties and a strong storytelling also become two important factors to differentiate them from men dalangs. These findings provide insight into the situation in Indonesia’s wayang kulit industry, with implications for gender equality and women empowerment.
PELATIHAN BRANDING & SOCIAL MARKETING “BRANDING FOR A GOOD CAUSE” UNTUK UMKM EMPOWASTE DI PALEMBANG, SUMATERA SELATAN Latifa Ramonita; Elke Alexandrina; Alzan Kamila
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 3, No 4 (2023): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v3i3.508

Abstract

Masalah limbah dan pengelolaannya adalah masalah yang perlu mendapat perhatian yang makin serius. Bukan saja oleh pihak pemerintah, namun juga oleh masyarakat sendiri melalui lembaga swadaya masyarakat maupun UMKM yang bergerak di bidang sosial. Palembang adalah salah satu kota yang menghadapi permasalahan serius dalam hal pengelolaan limbah; di mana per harinya diperkirakan mencapai 1200 ton. Bila hal ini tidak ditangani secara serius, dapat menyebabkan kerusakan lingkungan dan gangguan kesehatan masyarakat. Empowaste adalah UMKM sosial yang berada di Palembang, Sumatera Selatan, yang tergerak untuk turut memberi solusi atas kondisi penumpukan sampah ini. Empowaste bergerak dalam bidang jasa pengelolaan limbah rumah tangga, baik sisa hasil industri dari kategori limbah tidak berbahaya seperti kertas, plastik, kaca, logam, maupun produk organik. Terintegrasi dengan program sosial pengembangan masyarakat di area Palembang, Empowaste bertujuan mengajak para pemangku kepentingan untuk sama-sama lebih bertanggung jawab dengan limbah yang mereka hasilkan. Sayangnya, terdapat kesulitan dalam melakukan branding pada merek untuk membentuk bisnis yang berkelanjutan, menciptakan engagement dengan publik, juga melakukan proses komunikasi melalui media sosial yang terprogram secara strategis. Program pengabdian ini materinya khusus dipersiapkan untuk mengembangkan ide dan konsep branding, membuat business canvas model, juga mengelola media sosial. Program ini diikuti oleh co-founders Empowaste melalui Zoom. Metode yang digunakan pada program pengabdian ini meliputi persiapan, analisis situasi dan permasalahan mitra, kemudian mempersiapkan solusi social marketing yang tepat. Hasil program pengabdian ini adalah diharapkan mitra dapat membuat program branding dan model bisnis yang lebih tepat sasaran, juga dapat melaksanakan proses komunikasi melalui media sosial secara lebih strategis dan periodik. 
Women’s Empowerment in Rara Asmoro Community: An Organizational Culture in Shadow Puppetry Performances Ramonita, Latifa; Sukandar, Rudi; Widowati, Dewi
Humaniora: Journal of Indonesia Culture and Society Vol. 15 No. 1 (2024): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v15i1.10713

Abstract

The research discussed that the woman dalang was still not considered equal to male ones in shadow puppetry performances despite being developed in the Mataram Kingdom era. Various reasons caused this phenomenon, such as the audience's preferences for men's dalangs. To respond to this condition, an all-women's karawitan community, Rara Asmoro, emerged in Surakarta to give support to many women who love wayang arts. This community sought to embrace these women's potential to then jointly promote and strengthen their skills in the field of Javanese art and culture. The research attempted to analyze the organizational culture formed in the Rara Asmoro community as an effort to empower women in the Javanese wayang art. The research applied a qualitative descriptive method to obtain a complete picture of the problem by interviewing the leader of Rara Asmoro and its four members. It finds a significance of the leader in empowering its members, fostering their confidence and talents, and expanding their opportunities for networking within the Wayang world. The dynamics of the organizational culture in the community allow everyone to switch roles: as a dalang, as a karawitan player, and as a singer, which opens opportunities for all members to have added value and skills. Conflicts are always resolved in a democratic and respectful manner, in which the leader keeps all of her members close as a family. However, internally, concertive control has not been fully implemented in the organization as it is still centralized on the leader.
ANALISIS KOMUNIKASI KELOMPOK KOMUNITAS THE POWERBUFF GIRLS DALAM UPAYA MENDUKUNG PEMBERDAYAAN PEREMPUAN DI JAKARTA: Komunitas Powerbuff Girls Wiguna, Maylaffayza; Alexandrina, Elke; Ramonita, Latifa
TheJournalish: Social and Government Vol. 5 No. 1 (2024): Social and Government
Publisher : CV The Journal Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55314/tsg.v5i1.737

Abstract

Olahraga merupakan kegiatan yang semakin digemari masyarakat, sehingga memunculkan berbagai komunitas. Salah satu komunitas olahraga di Jakarta yang aktif menyuarakan gerakan hidup sehat adalah The Powerbuff Girls (TPG). Dalam konteks masyarakat yang semakin sadar akan pentingnya kesetaraan gender, komunitas olahraga yang aman, nyaman, dan kondusif bagi perempuan menjadi platform yang sangat berarti dalam membantu perempuan meningkatkan kemampuan dan kesehatan fisik maupun mental, meningkatkan rasa percaya diri, dan mendapatkan dukungan sosial. Penelitian ini bertujuan mengetahui komunikasi kelompok yang terjadi dalam TPG, dalam upayanya mendukung pemberdayaan perempuan, dengan menggunakan pendekatan model pemberdayaan dari Huis et al. Rancangan penelitian ini menggunakan metode kualitatif; data dikumpulkan melalui wawancara kepada penggerak dan anggota komunitas TPG, observasi, dan studi dokumen. Hasil penelitian menunjukkan bahwa komunikasi yang terjalin di dalam komunitas olahraga dapat berdampak positif pada perkembangan keterampilan sosial, kesehatan, dan kemampuan aktivitas fisik, kemampuan dalam kepemimpinan, serta adanya sikap saling mendukung di antara perempuan. Selain itu, komunitas olahraga khusus perempuan bisa menjadi wadah untuk bertukar pikiran, berbagi pengalaman, menambah pengetahuan, saling memotivasi, dan membangun jaringan yang mendukung perkembangan perempuan dalam dunia olahraga. Temuan ini dapat menjadi dasar pengembangan program dan kebijakan yang lebih efektif dalam mendukung partisipasi dan pemberdayaan wanita dalam kegiatan olahraga serta komunitasnya.
Branding Indonesia with Agrotourism In Ciwidey Indonesia and Perth Australia Sjarif, Safaruddin Husada; Yunus, Ulani; Limarandani, Ni Putu; Ramonita, Latifa; Shiong, Pong Kok
Ilomata International Journal of Social Science Vol. 5 No. 4 (2024): October 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v5i4.1161

Abstract

This study examines the implementation of Indonesian branding in the agrotourism sector in Ciwidey, Indonesia, and Perth, Australia. Agrotourism is chosen for its potential to introduce and promote Indonesia's natural resources, culture, and quality products to local and international tourists. Utilizing a qualitative method with a descriptive approach, the research involves case studies with open interviews and observed data collection. Data is gathered through interviews with key stakeholders and the study of materials related to the agrotourism industry in both locations, participant observation, content analysis, focus group discussions, data collection methods with semi-structured surveys and examining documents such as government regulations and promotional materials. Findings indicate that interactions between Indonesians and the Indonesian diaspora in Perth have positively influenced Indonesia's branding. The study highlights the importance of a unified strategy that integrates Ciwidey's agrotourism with the promotion of Indonesian culture in Perth. Real implications include developing a comprehensive marketing strategy, enhancing stakeholder engagement, implementing cultural exchange programs, improving visitor experiences, creating targeted marketing campaigns, increasing digital promotion and social media engagement, and promoting sustainable practices with community involvement. These actions can strengthen Indonesian branding in the agrotourism sector, enhance visitor experiences, and promote cultural exchange, ultimately boosting tourism and economic growth in both regions.
Pantoum as Transactional Communication Tactic in Lok Baintan Floating Market Ayu Hamdani; Latifa Ramonita; Dewi Rachmawati
MIMBAR : Jurnal Sosial dan Pembangunan Volume 40, No. 1, (June 2024) [Accredited Sinta 3, No 79/E/KPT/2023]
Publisher : UPT Publikasi Ilmiah (Universitas Islam Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.vi.3403

Abstract

The Lok Baintan Floating Market in South Kalimantan, is a unique tourist destination where local residents have been trading goods on the water for hundreds of years. The people there have been buying and selling on the Lok Baintan River since ancient times, previously using a barter system. One noteworthy feature of vendors' conduct at the market is their frequent utilization of pantoum as a tactic to enhance the interest of visitors. From a tourism perspective, this is an interesting and unique place to visit. With reference to transactional communication theory, this study intends to find out the tactics used by the vendors in the Floating Market when utilizing pantoum. Methodology research to gather as much information as possible about the issue, this study employs the qualitative research approach through document analysis and  deep interviewing to relevant informants, consist of 10 informats, 5 Acil pantoum, 1 tourism government, 2 head of community and 2 visitors,  The study's findings demonstrate that the utilization of pantoum in transactional communication at the Lok Baintan floating market benefits the vendors by providing a distinctive tourist attraction and thus, creating a chance for increased revenue and create good relationship. Not to mention, this practice might be seen as a means of maintaining a sustainable culture. As well this research shows an overview of how a rhyme culture can attract tourists and maintain a sustainable culture.
Understanding the motivation of purchase decision making of KPOP Seventeen’s merchandise in Weverse Shop Alexandrina, Elke; Ramonita, Latifa; Anindita, Arnika
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.5191

Abstract

In the midst of society and the economy gradually recovering after COVID-19, there is one group that seems to be continuing to strengthen: Korean Idol lovers. In Jakarta alone, the Blackpink concert which was held on March 11-12, 2023, was a huge success, including other K-Idol concerts. Fans not only chase the concert tickets, but also buy up all available merchandise. Gaon Music Chart data sales on the katadata page even record sales of K-Pop physical albums reaching 53.73 million albums in 2021. This is the first-time physical album sales have exceeded 50 million since 2011. Weverse Shop currently is the largest e-commerce intermediary business, selling K-Pop-themed merchandise through applications and websites, based in South Korea. This shop is the go-to place for fans who want to collect merchandise from K-Pop artists, especially those under Pledis Entertainment, one of which is “Seventeen”. The pattern of purchases by fans is so massive, that they are willing to pre-order because they want to be the first to have the merchandise. Several production errors and merchandise delivery problems that had occurred with Seventeen's merchandise did not reduce the number of buyers, instead they were still sold out.  The theory used in this study is the ERG Theory from Clayton Alderfer which states that motivation is based on three needs, namely Existence, Relatedness, and Growth
The Interplay between PR Messaging and Loyalty in Young Adult Markets: A Study from Medan City Widjaya, Arifa Dani Anggit; Ramonita, Latifa
Journal of Communication and Public Relations Vol. 4 No. 1 (2025): Journal of Communication & Public Relations
Publisher : LSPR Institute of Communication & Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/105004120252

Abstract

As public awareness of environmental and social issues grows, consumers increasingly gravitate toward brands that demonstrate a commitment to sustainability and social responsibility. This shift has prompted businesses to launch campaigns that address these concerns, effectively aligning their values with those of their target audiences. Within the beauty industry, The Body Shop’s "Be Seen Be Heard" campaign serves as a prime example, promoting environmental and social values while engaging consumers. This study examines the relationship between such public relations messaging and consumer loyalty among young adults in Medan City. A quantitative research approach was employed, with data collected from 100 respondents through structured questionnaires. Correlation analysis revealed a strong and significant positive relationship between the PR campaign and consumer loyalty, with a coefficient of 0.823. This result underscores the campaign's effectiveness in fostering loyalty within the young urban demographic by aligning brand messaging with issues of social and environmental relevance. The findings emphasize the strategic role of public relations in shaping consumer perceptions and behaviors, particularly among socially conscious young adults. They also highlight the importance of authentic, values-driven campaigns in cultivating long-term brand loyalty. This study contributes to the growing body of knowledge on the interplay between PR messaging and consumer loyalty, offering practical insights for businesses aiming to strengthen their market presence in the era of sustainability.
Pengembangan Agrowisata dan Pemberdayaan Petani Kopi di Ciwidey, Jawa Barat Melalui Pendampingan oleh Akademisi Ramonita, Latifa; Yunus, Ulani; Husada, Safaruddin
J-Dinamika : Jurnal Pengabdian Masyarakat Vol 10 No 1 (2025): April
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Ciwidey as a coffee-producing highland in West Java that has beautiful panorama offers opportunities for agro-tourism development. Unfortunately, this potential has not yet been developed optimally. This research seeks to explore collaboration between academics and stakeholders in the development of sustainable agro-tourism in the Ciwidey area. Through on-site training related to agro-tourism and in-depth interviews with the community, this study seeks to reveal the importance of sharing knowledge and resources, as well as joint learning to encourage innovation and involvement of local communities. Through efforts to bridge the gap between academia and industry, it is hoped that this collaborative model can help develop the socio-economic prospects of the Ciwidey community, contributing to the efforts to preserving Sundanese culture and its environment. Descriptive qualitative methods by applying Rogers' Diffusion of Innovation theory is applied for this research methodology, involving 11 informants. The results of this activity help provide a roadmap for stakeholders who want to develop agro-tourism in Ciwidey, encouraging sustainable empowerment and partnerships between academia and industry.
Co-Authors Akbar, Dinul Fajri Akhmad Edhy Aruman Alexandrina, Elke Allmark, Panizza Alzan Kamila Ananda Syifa Yustian Putri Anindita, Arnika Aruman, Akhmad Edhy Aura Satria Tirta Iman Ayu Hamdani Ayu Rakhmi Tiara Hamdani Ayu Rakhmi Tiara Hamdani Deddy Muharman, Deddy Destria, Chelma Dewi Rachmawati Dewi Rachmawati Dewi Rachmawati Dewi Widowati Furkan, Eka Bella Ferlinda Geofakta Razali Hazel Rizky Faiza Henyn Evelin Jati Paras Ayu Joe Harrianto Setiawan Keliat, Cynthia Limarandani, Ni Putu McMahon, Mark Mellyka Maharani Jatmiko Moannissa, Anggi Past Novel Larasaty Safaruddin Husada Setiawan, Joe Harrianto Shiong, Pong Kok Sri Harti Sukandar, Rudi Utami, Puput Putri Wempi, J.A Wempi, JA Widjaya, Arifa Dani Anggit Wiguna, Maylaffayza Yesi Pandu Pratama Wibowo Yuniarti Rahayu Yunus, Ulani