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All Journal Jurnal Komunikasi Pembangunan Jurnal Komunikasi Jurnal Manajemen Teknologi Journal of Consumer Science Jurnal Kajian Komunikasi Jurnal Studi Komunikasi PRofesi Humas Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Wacana: Jurnal Ilmiah Ilmu Komunikasi International Journal of Community Service Learning Humaniora J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Jurnal Mantik Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang TheJournalish: Social and Government JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Gunahumas Ilomata International Journal of Social Science International Journal of Science and Society (IJSOC) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Komunika: Jurnal Dakwah dan Komunikasi Journal of Artificial Intelligence and Digital Business Journal of Communication and Public Relations (JCPR) Komuniti: Jurnal Komunikasi dan Teknologi Informasi
Ramonita, Latifa
Institut Komunikasi Dan Bisnis LSPR
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health Social Sciences Other

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Community engagement in digital banking: Insights from Jakarta and Perth Husada, Safaruddin; Yunus, Ulani; Ramonita, Latifa; McMahon, Mark
Jurnal Kajian Komunikasi Vol 13, No 1 (2025): June 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v13i1.61278

Abstract

Background: In the digital era, community engagement plays a pivotal role in driving market share expansion in the banking sector, yet the impact of such initiatives across diverse regulatory and cultural contexts remains underexplored. Purpose: This study examines the influence of community engagement on the digital bank market share in Jakarta, Indonesia, and Perth, Australia, while addressing disparities in digital access and customer experience. Methods: Employing a quantitative methodology, the study analyzed structured surveys from 300 respondents (150 each from Jakarta and Perth) to uncover relationships between community engagement and market expansion. Results: Findings reveal that robust community engagement significantly enhances customer loyalty and market share in Jakarta, with digital literacy and infrastructure playing a critical role. In Perth, the effect is moderated by regulatory environments emphasizing innovation and consumer trust. These outcomes are inferred through improvements in technical capability, information/media literacy, and user experience, which serve as foundational mediators fostering customer trust, loyalty, and ultimately market expansion. Conclusion: Community engagement is a vital strategy for expanding digital banking market share, yet its effectiveness is contingent on contextual factors such as digital literacy, regulatory frameworks, and customer preferences. Implications: Practically, banks should tailor engagement strategies to local needs, focusing on building trust and addressing digital divides. Theoretically, this research extends the application of Digital Divide Theory in understanding digital banking adoption across contrasting contexts.
Visual Communication Psychology in the Age of AI: An Audience Perception Analysis of Face Filters on TikTok Media Razali, Geofakta; Ramonita, Latifa
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.465

Abstract

This study aims to analyze audience perceptions of artificial intelligence (AI)-based facial filters in TikTok content, with a specific focus on the account Arbie Seo. Employing a quantitative survey approach with 20 respondents, the research explores the impact of AI filters on authenticity, credibility, visual appeal, as well as psychological effects and digital identity representation. Findings reveal that 75% of respondents believe AI filters contribute to the construction of new postmodern beauty standards, while 90% consider the use of filters as a form of self-presentation aligned with social media trends. Additionally, 50% of participants perceive AI filters as promoting unrealistic beauty ideals, and 100% agree that such filters affect the perceived authenticity and credibility of content. These results support the assumption that AI technologies shape visual perception not only aesthetically but also psychologically. Drawing on media determinism and postmodernism theories, the study explains how facial filters create simulations that blur the boundaries between reality and representation. The implications of this research highlight the importance of ethical AI implementation in digital communication strategies to preserve content authenticity and credibility within an evolving visual culture.
Strategic Organizational Communication for Synergy: Post-Acquisition Integration of Parent and Subsidiary Companies Destria, Chelma; Ramonita, Latifa
Ilomata International Journal of Social Science Vol. 6 No. 3 (2025): July 2025
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v6i3.1718

Abstract

This study examines the role of strategic organizational communication in fostering synergy between parent and subsidiary companies post-acquisition, using PT Bank Negara Indonesia (BNI) and PT Bank Hibank Indonesia (hibank) as a case study. As digital banking services for MSMEs expand, effective internal and external communication becomes crucial in mergers and acquisitions. While prior studies focus on structural integration, this research highlights the strategic role of communication by applying the ADKAR model for change management and Integrated Marketing Communication (IMC) for branding strategies. Through a qualitative approach involving in-depth interviews and secondary data analysis, key communication challenges and strategies are identified. Findings indicate that both formal and informal communication are critical for integration, yet internal communication gaps create uncertainty among employees. The ADKAR model reveals the need for stronger awareness, desire, and reinforcement efforts to enhance adaptation. Externally, IMC strategies support brand identity, but inconsistencies in hibank’s affiliation with BNI weaken public perception. Transparent and participatory internal communication improves employee engagement, while refined external communication ensures brand consistency. Future research should quantify communication effectiveness in M&A contexts to strengthen corporate synergy.
Murwakala in Mass Ruwatan Ceremony in Surakarta: Its Relevance and Meaning in a Modern Perspective Sukandar, Rudi; Ramonita, Latifa; Harti, Sri
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 19 No. 2 (2025)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v19i2.12136

Abstract

The Ruwatan tradition in Javanese culture involves a  sacred performing art called Murwakala. This performance is carried out individually or collectively to self-purify, ask for forgiveness, or ward off disaster for individuals of various ages and social classes. Individuals categorized as Sukerta (bring bad luck, are dirty, or have disturbances) are considered not yet pure and, therefore, require a ruwatan (purification) ritual. Given the intensive use of symbols in the ruwatan ritual, understanding the messages conveyed through the performance art and ritual becomes problematic. This study aims to investigate how modern audiences interpret the ruwatan ritual. Using the theory of Symbolic Interaction, this study adopts a qualitative method. Data collection is done through observation, document studies, and in-depth interviews. Informants are the ruwat puppeteer, ruwat participants, and audiences. The findings of this research demonstrate that for the mass ruwatan tradition and Murwakala performance to maintain their relevance and significance in contemporary society, the symbolic meanings embedded within these practices must be conveyed more explicitly to both participants and the broader public. Ruwatan participants give meaning to ritual symbols and actions according to their cultural background, religion, and personal experience as an interpretation of the performance given by the ruwat puppeteer. Moreover, the study highlights the necessity of communicative innovation, such as implementing informational media, to support the continued vitality and relevance of ruwatan rituals in modernity.
Kampanye Zero Waste Nature Republic Indonesia dalam Mendukung Praktik Sustainable Beauty Akbar, Dinul Fajri; Ramonita, Latifa
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 2 December 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i2.5544

Abstract

The sustainable beauty trend encourages business actors in the beauty industry to pay attention to environmental sustainability through, innovation of environmentally friendly products and the implementation of a holistic sustainability communication strategy. Zero Waste: Refresh, Recycle and Repeat campaign is a concrete practice of the Nature Republic Indonesia in disseminating long-term sustainability messages through a dynamic communication strategic approach. The purpose of this study is to identify the implementation of the strategy and the challenges encountered in the campaign program, to achieve sustainable beauty. This study uses the concept of a seven-stage PR campaign strategy. This research method is a descriptive qualitative approach with a post-positivist paradigm. The results show that the implementation of the campaign program can increase environmental awareness and active collaboration of the target audience in preserving the earth. Then, it expands the visibility of the Nature Republic brand in Indonesia through a positive response from the target audience. It also shows quite good support for sustainable beauty through clear sustainability initiatives. There are technical obstacles and a lack of human resources. Therefore, in addressing these obstacles, Nature Republic Indonesia is improving its strategic and comprehensive communication and coordination approach to relevant stakeholders.
The Role of AI in Academic Activities: A Comparative Analysis of Communication Dynamics in Jakarta and Perth Yunus, Ulani; Ramonita, Latifa; Husada, Safaruddin; Allmark, Panizza
Jurnal Manajemen Teknologi Vol. 24 No. 3 (2025)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2025.24.3.4

Abstract

Abstract.  This study explores how Artificial Intelligence has been adopted in communication at the higher education level by comparing institutions in Jakarta, Indonesia, and Perth, Australia. Grounded in Media Richness Theory and Cognitive Dissonance Theory, this study investigates how AI-based tools reshape communications practices, personalization of learning, and institutional adaptation in two divergent cultural and infrastructural contexts. The qualitative design involved collecting data through in-depth interviews with 32 participants —16 in each city —along with non-participant observations and document analysis of AI policies and institutional reports. All interview transcripts were thematically analyzed using NVivo 14 software, supported by Braun and Clarke's (2023) six-phase framework. Coding revealed four key themes: (1) AI as an administrative enabler, (2) pedagogical personalization and engagement, (3) cultural and ethical preparedness, and (4) institutional and policy alignment. Triangulating interview, observation, and document data further enhanced the credibility and depth of interpretation. For instance, results from Perth indicate a higher use of AI, with richer media interactions and greater readiness for institutional adaptation, compared to the fairly fragmentary, administratively inspired development of such use in Jakarta. The study adds to the theory by connecting communication richness and dissonance reduction mechanisms with specific AI adoption behaviors. It sets out some empirically based policy, training, and ethics governance recommendations for education.  Keywords: Artificial Intelligence; Academic Communication; NVivo; Thematic Analysis; Comparative Study; Jakarta and Perth
How Scarlett Turns Online Word of Mouth Into Buying Desire Through The SOR Approach Akhmad Edhy Aruman; Ananda Syifa Yustian Putri; Past Novel Larasaty; Latifa Ramonita
Journal of Consumer Sciences Vol. 10 No. 3 (2025): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.10.3.437-460

Abstract

Background: Consumer decisions to purchase cosmetic products in the digital era are increasingly influenced by electronic word of mouth (eWOM), rather than company promotions. However, limited research explains how eWOM shapes consumer perceptions into purchase intentions, primarily through psychological mechanisms in the context of products such as Scarlett, which carry strong personal and emotional values. Purpose: This study aims to examine the effect of eWOM on purchase intention by testing the mediating role of perceived functional value and perceived emotional value within the Stimulus–Organism–Response (SOR) approach. Method: This study employs a quantitative approach, using data collected via an online survey. The analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM). Findings: The results show that eWOM significantly influences purchase intention, both directly and through the mediation of perceived functional and emotional value. The model explains over 66% of the variance in consumer purchase intentions. Conclusions: Purchase decisions are formed by the interaction between external stimuli and the cognitive and emotional interpretation of personal values. Research Implication: Scarlett should strategically manage eWOM by encouraging authentic testimonials that are informative and emphasize the product’s emotional appeal and functional value.
Public relations perspectives: Linking corporate brand and product brand to employer branding Aruman, Akhmad Edhy; Ramonita, Latifa; Alexandrina, Elke; Utami, Puput Putri
PRofesi Humas Vol 10, No 2 (2026): February 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v10i2.60883

Abstract

Background: Mass layoffs in digital platform companies have intensified public scrutiny of employer branding, particularly within the sharing economy, where corporate reputation, social responsibility, and workforce relations are closely interconnected. In the case of PT GoTo Gojek Tokopedia Tbk., employment termination decisions have raised questions about how corporate and product brands are interpreted by prospective employees. In this context, Corporate Social Responsibility (CSR) as a part of Public Relations communication approach, emerges as a strategic communication resource that may mediate the relationship between brand reputation and employer branding. Purpose: This study examines the influence of corporate brand and product brand on employer branding and analyzes the mediating role of CSR within a sharing economy business context. Methods: This research adopts a quantitative explanatory approach using Partial Least Squares–Structural Equation Modeling (PLS-SEM). Survey data were collected from 138 job seekers who were familiar with PT GoTo Gojek Tokopedia Tbk. Corporate brand and product brand were treated as exogenous variables, employer branding as the endogenous variable, and CSR as a mediating variable. Results: The findings show that corporate brand, product brand, and CSR have a positive and significant influence on employer branding. CSR demonstrates the strongest direct effect and fully mediates the relationships between corporate brand and employer branding, as well as between product brand and employer branding. Conclusion: The study indicates that employer branding in the sharing economy is not shaped solely by corporate or product reputation but is substantially strengthened through perceived CSR practices, which translate brand meaning into employer attractiveness. Implications: This research suggests the integration of CSR into corporate and product brand communication as an employer branding strategy. Academically, it contributes to public relations and employer branding literature by positioning CSR as a mediating variable in the sharing economy.
Gaya Komunikasi Digital: Peran Ucita Pohan dalam Mendorong Pemberdayaan Perempuan dan Self-acceptance di Instagram Henyn Evelin; Aura Satria Tirta Iman; Latifa Ramonita
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 9 No 4 (2025): OCTOBER-DECEMBER 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v9i4.3907

Abstract

Stereotypes and negative perceptions of women have existed from the past until today. With the advancement of time, social media platforms like Instagram have become a space for influencers to build businesses and share information, including Ucita Pohan, a mid-tier influencer. The problem statement in this research is how to analyze Ucita Pohan's communication style through Instagram in efforts to  build Woman empowerment and Self-acceptance since 2023. The research method used is descriptive qualitative, with primary data collected through direct and online interviews, as well as secondary data from literature sources. The findings reveal that Ucita Pohan underwent three processes in Fritz Heider's attribution theory, which underlie her actions in disseminating messages and support her current communication style. Additionally, she uses eight out of ten communication styles according to Robert W. Norton. Ucita Pohan creates high-quality content through her unique, cheerful, humble, and sincere character that resonates with her audience. This research is expected to contribute to the field of communication studies by providing insights into the communication styles of influencers in shaping the opinions and character of their followers. Additionally, this study enriches the discourse on women's empowerment and self-acceptance by demonstrating how an inclusive communication style can serve as a tool to promote women's empowerment in digital spaces.
Makna lirik lagu beranjak dewasa oleh nadin amizah kajian teori hermeneutika schleiermacher Mellyka Maharani Jatmiko; Latifa Ramonita
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 7 No. 4 (2026): (In Progress)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol7iss4pp529-536

Abstract

The process of transitioning into adulthood is a complex phase characterized by emotional instability, identity negotiation, and psychological uncertainty, particularly among Generation Z. Popular music often functions as a reflective medium that articulates such experiences, one of which is expressed through the song Beranjak Dewasa by Nadin Amizah. This study aims to analyze the meaning embedded in the song’s lyrics using Schleiermacher’s hermeneutic approach, which emphasizes grammatical and psychological interpretation.This research employs a qualitative descriptive method through textual analysis of selected lyric excerpts that represent the process of individual maturation. The findings indicate that the song’s lyrics portray inner conflict, emotional vulnerability, acceptance of change, and awareness of life’s imperfections as integral parts of becoming an adult. Grammatically, the song uses simple yet emotionally rich diction, creating an intimate and reflective tone, while psychologically, the lyrics reflect the songwriter’s subjective emotional experiences. This study contributes to the fields of communication and popular music studies by demonstrating the relevance of hermeneutic analysis in interpreting contemporary song lyrics and by providing insights into the representation of the quarter-life crisis in Indonesian popular music narratives
Co-Authors Aditya Eka Putra Akbar, Dinul Fajri Akhmad Edhy Aruman Akhmad Edhy Aruman Alexandrina, Elke Allmark, Panizza Alzan Kamila Ananda Syifa Yustian Putri Angelique Camelita Korassa Sonbai Anindita, Arnika Aruman, Akhmad Edhy Aura Satria Tirta Iman Ayu Rakhmi Tiara Hamdani Belinda Jean Singgih Chelma Destria Deddy Muharman Destria, Chelma Dewi Rachmawati Dewi Rachmawati Dewi Widowati Eka Bella Ferlinda Furkan Elke Alexandrina Febrina Ramadyanti Geofakta Razali Gracia Rachmi Adiarsi Hazel Rizky Faiza Henyn Evelin J. A. Wempi JA Wempi Jati Paras Ayu Joe Harrianto Setiawan McMahon, Mark Mellyka Maharani Jatmiko Ni Putu Limarandani Past Novel Larasaty Safaruddin Husada Setiawan, Joe Harrianto Shiong, Pong Kok Sofia Meivina Sri Harti Sukandar, Rudi Utami, Puput Putri Widjaya, Arifa Dani Anggit Wiguna, Maylaffayza Yesi Pandu Pratama Wibowo Yesi Pandu Pratama Wibowo DC Yuniarti Rahayu Yunus, Ulani