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All Journal Jurnal Komunikasi Pembangunan Jurnal Komunikasi Jurnal Manajemen Teknologi Journal of Consumer Science Jurnal Kajian Komunikasi Jurnal Studi Komunikasi PRofesi Humas Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Wacana: Jurnal Ilmiah Ilmu Komunikasi International Journal of Community Service Learning Humaniora J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Jurnal Mantik Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang TheJournalish: Social and Government JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Gunahumas Ilomata International Journal of Social Science International Journal of Science and Society (IJSOC) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Komunika: Jurnal Dakwah dan Komunikasi Journal of Artificial Intelligence and Digital Business Journal of Communication and Public Relations (JCPR) Komuniti: Jurnal Komunikasi dan Teknologi Informasi
Ramonita, Latifa
Institut Komunikasi Dan Bisnis LSPR
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health Social Sciences Other

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Enhancing tourism awareness and digital promotion skills of Lok Baintan Floating Market Vendors Dewi Rachmawati; Ayu Rakhmi Tiara Hamdani; Latifa Ramonita; Jati Paras Ayu; Yesi Pandu Pratama Wibowo
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Vol. 11 No. 1 (2026): February 2026
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/abdimas.v11i1.16651

Abstract

This community service activity aims to improve the understanding of traders at the Lok Baintan Floating Market regarding tourism potential and digital literacy as a strategy to strengthen the destination's attractiveness and competitiveness. The target partners are floating market traders who interact directly with tourists, but most of them lack an adequate understanding of tourism concepts, service quality, and the use of digital media for promotion. The program was implemented through interactive lectures and participatory discussions. Evaluation was carried out through participant feedback and a comparison of knowledge before and after the activity. Results showed an increase in participants' understanding of the importance of tourism, cleanliness, service quality to tourists, and basic skills in creating simple promotional content through social media, as evidenced by a comparison of pretests and posttests distributed. Participants demonstrated high motivation in this activity and will apply it in their daily lives as traders at the Lok Baintan floating market. Observations after the training also showed improvements in the content produced by several participants. Further mentoring in the form of ongoing digital content training and strengthening promotional networks is needed to optimize the program's impact.
Digital tourism communication model to increase public awareness of the Lok Baintan floating market tourist destination Rachmawati, Dewi; Hamdani, Ayu Rakhmi Tiara; Ramonita, Latifa
Jurnal Komunikasi Vol. 20 No. 1 (2026): VOLUME 20 NO 1 APRIL 2026
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol20.iss1.art6

Abstract

Developments in information technology and social media have transformed the way tourism destinations are recognized and promoted. Tourists' digital activities, such as uploading photos, videos, and reviews on various platforms, play a crucial role in increasing destination awareness and image. This is also true for tourism at the Lok Baintan floating market. Optimizing digital power is crucial to strengthening the floating market's presence and appeal asa unique tourist destination. This study aims to analyze the digital tourism communication model in increasing tourism awareness at the Lok Baintan Floating Market. A descriptive qualitative method with a constructivist paradigm was applied in this study. The research finding shows that integrating the AISAS (Attention, Interest, Search, Action, Share) model with the User-Generated Content (UGC) concept provides a comprehensive explanation of digital tourist behavior. Each AISAS stage is dynamic, starting with Attention and Interest, triggered by visual and narrative content from visitors and local influencers that showcase the authenticity of Banjar culture.
Eksplorasi Komunikasi Nonverbal Tata Ruang di Masyarakat Adat Baduy Dalam Latifa Ramonita; Joe Harrianto Setiawan; Yuniarti Rahayu; Hazel Rizky Faiza
Komuniti : Jurnal Komunikasi dan Teknologi Informasi Vol. 17 No. 2 (2025): Komuniti : Jurnal Komunikasi dan Teknologi Informasi, September 2025
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/komuniti.v17i2.9885

Abstract

Penelitian ini mengkaji bentuk komunikasi budaya nonverbal dalam tata ruang masyarakat Baduy Dalam sebagai wujud simbolisme, identitas, dan adaptasi budaya. Sebagai komunitas adat yang menolak modernisasi, masyarakat Baduy Dalam mengekspresikan nilai-nilai, norma, dan sistem kepercayaannya melalui penataan ruang yang khas, baik dalam skala rumah tangga maupun struktur pemukiman secara kolektif. Pendekatan kualitatif dengan metode observasi partisipatif dan studi pustaka digunakan untuk memahami makna simbolik di balik struktur ruang seperti leuit (lumbung padi), rumah adat, jalur jalan, serta posisi geografis antar kampung. Hasil penelitian menunjukkan bahwa tata ruang tidak sekadar bersifat fungsional, melainkan merepresentasikan struktur sosial, relasi kekuasaan, dan ketaatan terhadap nilai kosmologis masyarakat Baduy Dalam. Selain itu, tata ruang juga menjadi strategi adaptif terhadap tekanan eksternal, seperti pariwisata dan kebijakan pembangunan, tanpa mengorbankan prinsip adat. Temuan ini menegaskan bahwa ruang fisik dalam budaya tradisional merupakan medium komunikasi budaya yang sarat makna dan berperan dalam mempertahankan identitas komunal. Penelitian ini berkontribusi pada kajian komunikasi budaya, khususnya dalam memahami peran ruang sebagai wacana nonverbal dalam masyarakat adat. This study explores the forms of nonverbal cultural communication embedded in the spatial organization of the Baduy Dalam community, highlighting its symbolic, identity-forming, and adaptive dimensions. As an indigenous society that resists modernization, the Baduy Dalam express their values, norms, and belief systems through a distinctive arrangement of space—both in domestic settings and communal village structures. A qualitative approach was employed, utilizing participant observation and literature review to uncover the symbolic meanings behind spatial elements such as the leuit (rice barn), traditional houses, pathways, and the geographical positioning of villages. The findings reveal that spatial arrangements serve not only functional purposes but also represent social hierarchies, power relations, and adherence to cosmological beliefs. Furthermore, spatial organization emerges as a cultural strategy for adapting to external pressures such as tourism and government development policies, without compromising traditional values. This research affirms that physical space in traditional culture functions as a medium of rich cultural communication and plays a key role in sustaining communal identity. The study contributes to the field of cultural communication by emphasizing space as a meaningful nonverbal discourse within indigenous communities.
Akad as a transactional communication among Generation Z of Banjarese people Rachmawati, Dewi; Hamdani, Ayu Rakhmi Tiara; Ramonita, Latifa
Jurnal Studi Komunikasi Vol. 10 No. 1 (2026)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v10i1.11293

Abstract

The sale and purchase agreement (akad) has long been a traditional practice in the daily lives of the Banjar community. This study aims to examine the implementation of akad by Generation Z through a transactional communication approach and to analyse how its sustainability contributes to future generations in Banjar society. Using a descriptive qualitative method, this research investigates the construction of meaning surrounding akad in everyday transactional interactions. Data were collected through Focus Group Discussions (FGDs) and in-depth interviews with Generation Z participants. In addition, source triangulation was conducted by involving parents, teachers, community leaders, and sellers. The findings indicate that Generation Z continues to consistently apply akad in their daily transactions. Moreover, informants from all generations emphasised the importance of preserving this practice, as it aligns with the religious and cultural values of the local community.
The Influence of Social Support, Motivation, and Self-Regulation on Academic Achievement of Generation Z Students Gracia Rachmi Adiarsi; Akhmad Edhy Aruman; Aditya Eka Putra; Latifa Ramonita; Sofia Meivina
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 11 No. 1 (2026): June 2026 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/bz83dy57

Abstract

Social media has become an integral part of modern life, particularly for Generation Z as digital natives who actively engage with platforms such as Instagram, TikTok, and WhatsApp. While social media offers opportunities for interaction, information access, and self-expression, its impact on academic achievement remains paradoxical, as it can both support learning and create distractions. This study examines the influence of social support, motivation, and self-regulation on academic achievement, with social media usage patterns as mediating variable. Grounded in Uses and Gratifications Theory and Self-Determination Theory, this research employs a quantitative explanatory approach using PLS-SEM. Data were collected through a questionnaire from 300 undergraduate students at private universities in Jakarta. The findings indicate that social support, intrinsic and extrinsic motivation, and self-regulation significantly influence academic achievement, with self-regulation as the strongest predictor. Furthermore, the intensity and purpose of social media use significantly mediates these relationships, showing that academic outcomes depend on how students align social media use with learning goals. This study highlights that social media can function as a supportive academic tool when used purposefully. The novelty lies in integrating UGT and SDT with behavior constructs of self-regulation and social support to explain how mediated social media use shapes academic achievement among Generation Z students in Jakarta.
Enhancing MSME Competitiveness Through Creative Branding and Live Streaming: A Case Study of LSPR’s Community Service Program Latifa Ramonita; Elke Alexandrina; J. A. Wempi; Yesi Pandu Pratama Wibowo DC; Febrina Ramadyanti
International Journal of Community Service Learning Vol. 9 No. 3 (2025): August
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijcsl.v9i3.94492

Abstract

Micro, Small, and Medium Enterprises (MSMEs) often face challenges in understanding branding concepts and utilizing live streaming as a digital marketing strategy. Limited digital literacy and technical readiness reduce the competitiveness of MSMEs in the digital marketplace. This community service project aimed to evaluate the effectiveness of creative branding training and live streaming strategies in enhancing MSMEs’ knowledge and skills in digital marketing, using a descriptive qualitative approach through a participatory case study design. The subjects included 50 MSME actors. Data were collected through participatory observation, semi-structured interviews, and pre- and post-training evaluation questionnaires. The questionnaires were developed based on a competency evaluation framework encompassing branding knowledge, understanding of digital marketing strategies, social media skills, technical and non-technical readiness for live streaming, and self-confidence levels. Data were analyzed using thematic analysis for qualitative data and descriptive quantitative analysis for survey data. The results indicate that the training significantly improved participants’ understanding of branding, ability to design marketing strategies based on the 7P framework, and practical live streaming skills. Live streaming simulations, in particular, enhanced participants’ confidence in engaging with digital audiences. The study concludes that creative branding and live streaming training effectively increase MSMEs’ readiness to independently implement digital marketing strategies.
Crisis-Driven Rebranding and Narrative Strategy: The Transformation of Kutus Kutus into Sanga Sanga Latifa Ramonita; Deddy Muharman; Chelma Destria; Eka Bella Ferlinda Furkan
Ilomata International Journal of Social Science Vol. 7 No. 2 (2026): April 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i2.2067

Abstract

Rebranding often becomes a strategic imperative, not merely an option, especially when a brand faces massive internal crises and market challenges. This qualitative study examines the rebranding strategy employed by Babe Bambang Pranoto, founder of PT Kutus-Kutus Herbal, in transforming the brand from "Kutus Kutus" to "Sanga Sanga". Through an in-depth analysis of autobiographical narratives, social media content, and public interviews, this research reveals how a defensive-progressive rebranding approach was implemented. The findings indicate that this strategy was constructed and communicated in social media as a means of restoring consumer trust, particularly through authentic storytelling and the strategic use of digital platforms, rather than through empirically measured consumer responses. The brand's repositioning into the premium segment, underpinned by locally resonant cultural symbolism articulated as a branding narrative, and integrate cultural symbolism in support of premium market repositioning. This study provides a valuable conceptual and analytical insights for understanding crisis-driven rebranding, especially for heritage brands navigating legitimacy, authenticity, and identity reconstruction in the digital era. These conclusions are derived from interpretive narrative and communication analysis rather than direct measurement of consumer attitudes or market performance.
From Tradition to the Contemporary Stage: Business Communication Strategies of Wayang Women Angelique Camelita Korassa Sonbai; Belinda Jean Singgih; Latifa Ramonita
Ilomata International Journal of Social Science Vol. 7 No. 4 (2026): October 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i4.2404

Abstract

The research problem addresses how traditional arts struggle to remain economically viable and relevant in modern, multicultural markets while navigating the tension between cultural authenticity and commercialization. The main objective of this study is to analyze the practices of Wayang Women as a representation of adaptive traditional art in Southeast Asia. Supporting objectives include identifying the operational challenges faced in product and market development and evaluating strategic solutions to these obstacles. This study adopts an interpretive qualitative case study approach. Data were collected through in-depth interviews conducted in a flexible and non-rigid manner to elicit honest, detailed information. The study involved four informants selected purposively based on their direct engagement with the subject. Primary data was supplemented by documentation, including relevant literature, project documents, and photographs. Data validity was ensured through methodological triangulation, cross-verifying the interview transcripts with the collected documentary evidence. The data reveals that Wayang Women integrates traditional art preservation with contemporary feminist and multicultural themes. The findings indicate that its development faces specific structural challenges: limited resources, a narrow target market segmentation, and an ongoing dilemma between maintaining cultural authenticity and pursuing commercial viability. The study interprets Wayang Women's approach not as a direct ideological confrontation, but as a collaborative negotiation between tradition and innovation. While the study does not assess long-term sustainability outcomes, it suggests a potential communication pathway through which traditional performing arts may enhance their visibility and relevance within niche multicultural markets.
Business Communication Strategy of Tanah Abang Traders Facing the Flow of Live Streaming Commerce (LSC) Elke Alexandrina; Latifa Ramonita; JA Wempi
International Journal of Science and Society Vol 6 No 3 (2024): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v6i3.1289

Abstract

Tanah Abang, as one of the largest shopping malls in Indonesia, is facing significant changes in consumer behavior, which is increasingly turning from traditional buying to live-streaming commerce platforms. This research is intended to explore and analyze the business communication strategies implemented by merchants in Tanah Abang in response to the growing trend of live-streaming commerce (LSC). This research uses a case study approach to traders in Tanah Abang and analyzes how they adjust their business communication strategies in line with technological developments and the live-streaming commerce phenomenon. This research methodology uses a descriptive qualitative design, with data collection through in-depth interviews with traders, direct observation at the trading location, and content analysis presented by traders on social media. The results of this study provide valuable insights into business communication strategies suitable for live-streaming commerce, including the use of social media, product promotion, customer interaction, and other tactics. The findings of this study have important implications for merchants in Tanah Abang and similar businesses in various countries that are facing changes in the world of commerce due to the impact of technology and changes in consumer behavior. In addition, this study contributes to the literature on business communication strategies in the context of e-commerce and the rapidly growing live-streaming commerce.
Co-Authors Aditya Eka Putra Akbar, Dinul Fajri Akhmad Edhy Aruman Akhmad Edhy Aruman Alexandrina, Elke Allmark, Panizza Alzan Kamila Ananda Syifa Yustian Putri Angelique Camelita Korassa Sonbai Anindita, Arnika Aruman, Akhmad Edhy Aura Satria Tirta Iman Ayu Rakhmi Tiara Hamdani Belinda Jean Singgih Chelma Destria Deddy Muharman Destria, Chelma Dewi Rachmawati Dewi Rachmawati Dewi Widowati Eka Bella Ferlinda Furkan Elke Alexandrina Febrina Ramadyanti Geofakta Razali Gracia Rachmi Adiarsi Hazel Rizky Faiza Henyn Evelin J. A. Wempi JA Wempi Jati Paras Ayu Joe Harrianto Setiawan McMahon, Mark Mellyka Maharani Jatmiko Ni Putu Limarandani Past Novel Larasaty Safaruddin Husada Setiawan, Joe Harrianto Shiong, Pong Kok Sofia Meivina Sri Harti Sukandar, Rudi Utami, Puput Putri Widjaya, Arifa Dani Anggit Wiguna, Maylaffayza Yesi Pandu Pratama Wibowo Yesi Pandu Pratama Wibowo DC Yuniarti Rahayu Yunus, Ulani