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All Journal Jurnal Komunikasi Pembangunan Jurnal Komunikasi Jurnal Manajemen Teknologi Journal of Consumer Science Jurnal Kajian Komunikasi Sawwa: Jurnal Studi Gender Jurnal Studi Komunikasi PRofesi Humas Wacana: Jurnal Ilmiah Ilmu Komunikasi Humaniora J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Jurnal Mantik Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang TheJournalish: Social and Government JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Gunahumas Ilomata International Journal of Social Science International Journal of Science and Society (IJSOC) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Komunika: Jurnal Dakwah dan Komunikasi Journal of Artificial Intelligence and Digital Business MIMBAR : Jurnal Sosial dan Pembangunan Journal of Communication and Public Relations (JCPR) Komuniti: Jurnal Komunikasi dan Teknologi Informasi
Ramonita, Latifa
Institut Komunikasi Dan Bisnis LSPR
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health Social Sciences Other

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Public relations perspectives: Linking corporate brand and product brand to employer branding Aruman, Akhmad Edhy; Ramonita, Latifa; Alexandrina, Elke; Utami, Puput Putri
PRofesi Humas Vol 10, No 2 (2026): February 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v10i2.60883

Abstract

Background: Mass layoffs in digital platform companies have intensified public scrutiny of employer branding, particularly within the sharing economy, where corporate reputation, social responsibility, and workforce relations are closely interconnected. In the case of PT GoTo Gojek Tokopedia Tbk., employment termination decisions have raised questions about how corporate and product brands are interpreted by prospective employees. In this context, Corporate Social Responsibility (CSR) as a part of Public Relations communication approach, emerges as a strategic communication resource that may mediate the relationship between brand reputation and employer branding. Purpose: This study examines the influence of corporate brand and product brand on employer branding and analyzes the mediating role of CSR within a sharing economy business context. Methods: This research adopts a quantitative explanatory approach using Partial Least Squares–Structural Equation Modeling (PLS-SEM). Survey data were collected from 138 job seekers who were familiar with PT GoTo Gojek Tokopedia Tbk. Corporate brand and product brand were treated as exogenous variables, employer branding as the endogenous variable, and CSR as a mediating variable. Results: The findings show that corporate brand, product brand, and CSR have a positive and significant influence on employer branding. CSR demonstrates the strongest direct effect and fully mediates the relationships between corporate brand and employer branding, as well as between product brand and employer branding. Conclusion: The study indicates that employer branding in the sharing economy is not shaped solely by corporate or product reputation but is substantially strengthened through perceived CSR practices, which translate brand meaning into employer attractiveness. Implications: This research suggests the integration of CSR into corporate and product brand communication as an employer branding strategy. Academically, it contributes to public relations and employer branding literature by positioning CSR as a mediating variable in the sharing economy.
Gaya Komunikasi Digital: Peran Ucita Pohan dalam Mendorong Pemberdayaan Perempuan dan Self-acceptance di Instagram Henyn Evelin; Aura Satria Tirta Iman; Latifa Ramonita
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 9 No 4 (2025): OCTOBER-DECEMBER 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v9i4.3907

Abstract

Stereotypes and negative perceptions of women have existed from the past until today. With the advancement of time, social media platforms like Instagram have become a space for influencers to build businesses and share information, including Ucita Pohan, a mid-tier influencer. The problem statement in this research is how to analyze Ucita Pohan's communication style through Instagram in efforts to  build Woman empowerment and Self-acceptance since 2023. The research method used is descriptive qualitative, with primary data collected through direct and online interviews, as well as secondary data from literature sources. The findings reveal that Ucita Pohan underwent three processes in Fritz Heider's attribution theory, which underlie her actions in disseminating messages and support her current communication style. Additionally, she uses eight out of ten communication styles according to Robert W. Norton. Ucita Pohan creates high-quality content through her unique, cheerful, humble, and sincere character that resonates with her audience. This research is expected to contribute to the field of communication studies by providing insights into the communication styles of influencers in shaping the opinions and character of their followers. Additionally, this study enriches the discourse on women's empowerment and self-acceptance by demonstrating how an inclusive communication style can serve as a tool to promote women's empowerment in digital spaces.
Makna lirik lagu beranjak dewasa oleh nadin amizah kajian teori hermeneutika schleiermacher Mellyka Maharani Jatmiko; Latifa Ramonita
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 7 No. 4 (2026): (In Progress)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol7iss4pp529-536

Abstract

The process of transitioning into adulthood is a complex phase characterized by emotional instability, identity negotiation, and psychological uncertainty, particularly among Generation Z. Popular music often functions as a reflective medium that articulates such experiences, one of which is expressed through the song Beranjak Dewasa by Nadin Amizah. This study aims to analyze the meaning embedded in the song’s lyrics using Schleiermacher’s hermeneutic approach, which emphasizes grammatical and psychological interpretation.This research employs a qualitative descriptive method through textual analysis of selected lyric excerpts that represent the process of individual maturation. The findings indicate that the song’s lyrics portray inner conflict, emotional vulnerability, acceptance of change, and awareness of life’s imperfections as integral parts of becoming an adult. Grammatically, the song uses simple yet emotionally rich diction, creating an intimate and reflective tone, while psychologically, the lyrics reflect the songwriter’s subjective emotional experiences. This study contributes to the fields of communication and popular music studies by demonstrating the relevance of hermeneutic analysis in interpreting contemporary song lyrics and by providing insights into the representation of the quarter-life crisis in Indonesian popular music narratives
Enhancing tourism awareness and digital promotion skills of Lok Baintan Floating Market Vendors Dewi Rachmawati; Ayu Rakhmi Tiara Hamdani; Latifa Ramonita; Jati Paras Ayu; Yesi Pandu Pratama Wibowo
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Vol. 11 No. 1 (2026): February 2026
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/abdimas.v11i1.16651

Abstract

This community service activity aims to improve the understanding of traders at the Lok Baintan Floating Market regarding tourism potential and digital literacy as a strategy to strengthen the destination's attractiveness and competitiveness. The target partners are floating market traders who interact directly with tourists, but most of them lack an adequate understanding of tourism concepts, service quality, and the use of digital media for promotion. The program was implemented through interactive lectures and participatory discussions. Evaluation was carried out through participant feedback and a comparison of knowledge before and after the activity. Results showed an increase in participants' understanding of the importance of tourism, cleanliness, service quality to tourists, and basic skills in creating simple promotional content through social media, as evidenced by a comparison of pretests and posttests distributed. Participants demonstrated high motivation in this activity and will apply it in their daily lives as traders at the Lok Baintan floating market. Observations after the training also showed improvements in the content produced by several participants. Further mentoring in the form of ongoing digital content training and strengthening promotional networks is needed to optimize the program's impact.
Digital tourism communication model to increase public awareness of the Lok Baintan floating market tourist destination Rachmawati, Dewi; Hamdani, Ayu Rakhmi Tiara; Ramonita, Latifa
Jurnal Komunikasi Vol. 20 No. 1 (2026): VOLUME 20 NO 1 APRIL 2026
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol20.iss1.art6

Abstract

Developments in information technology and social media have transformed the way tourism destinations are recognized and promoted. Tourists' digital activities, such as uploading photos, videos, and reviews on various platforms, play a crucial role in increasing destination awareness and image. This is also true for tourism at the Lok Baintan floating market. Optimizing digital power is crucial to strengthening the floating market's presence and appeal as a unique tourist destination. This study aims to analyze the digital tourism communication model in increasing tourism awareness at the Lok Baintan Floating Market. A descriptive qualitative method with a constructivist paradigm was applied in this study. The resulting digital tourism communication model is based on the AISAS (Attention, Interest, Search, Action, Share) concept, which is expected to provide input and advance tourism at the Lok Baintan Floating Market.
Crisis-Driven Rebranding and Narrative Strategy: The Transformation of Kutus Kutus into Sanga Sanga Ramonita, Latifa; Muharman, Deddy; Destria, Chelma; Furkan, Eka Bella Ferlinda
Ilomata International Journal of Social Science Vol. 7 No. 2 (2026): April 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i2.2067

Abstract

Rebranding often becomes a strategic imperative, not merely an option, especially when a brand faces massive internal crises and market challenges. This qualitative study examines the rebranding strategy employed by Babe Bambang Pranoto, founder of PT Kutus-Kutus Herbal, in transforming the brand from "Kutus Kutus" to "Sanga Sanga". Through an in-depth analysis of autobiographical narratives, social media content, and public interviews, this research reveals how a defensive-progressive rebranding approach was implemented. The findings indicate that this strategy was constructed and communicated in social media as a means of restoring consumer trust, particularly through authentic storytelling and the strategic use of digital platforms, rather than through empirically measured consumer responses. The brand's repositioning into the premium segment, underpinned by locally resonant cultural symbolism articulated as a branding narrative, and integrate cultural symbolism in support of premium market repositioning. This study provides a valuable conceptual and analytical insights for understanding crisis-driven rebranding, especially for heritage brands navigating legitimacy, authenticity, and identity reconstruction in the digital era. These conclusions are derived from interpretive narrative and communication analysis rather than direct measurement of consumer attitudes or market performance.
Eksplorasi Komunikasi Nonverbal Tata Ruang di Masyarakat Adat Baduy Dalam Latifa Ramonita; Joe Harrianto Setiawan; Yuniarti Rahayu; Hazel Rizky Faiza
Komuniti : Jurnal Komunikasi dan Teknologi Informasi Vol. 17 No. 2 (2025): Komuniti : Jurnal Komunikasi dan Teknologi Informasi, September 2025
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/komuniti.v17i2.9885

Abstract

Penelitian ini mengkaji bentuk komunikasi budaya nonverbal dalam tata ruang masyarakat Baduy Dalam sebagai wujud simbolisme, identitas, dan adaptasi budaya. Sebagai komunitas adat yang menolak modernisasi, masyarakat Baduy Dalam mengekspresikan nilai-nilai, norma, dan sistem kepercayaannya melalui penataan ruang yang khas, baik dalam skala rumah tangga maupun struktur pemukiman secara kolektif. Pendekatan kualitatif dengan metode observasi partisipatif dan studi pustaka digunakan untuk memahami makna simbolik di balik struktur ruang seperti leuit (lumbung padi), rumah adat, jalur jalan, serta posisi geografis antar kampung. Hasil penelitian menunjukkan bahwa tata ruang tidak sekadar bersifat fungsional, melainkan merepresentasikan struktur sosial, relasi kekuasaan, dan ketaatan terhadap nilai kosmologis masyarakat Baduy Dalam. Selain itu, tata ruang juga menjadi strategi adaptif terhadap tekanan eksternal, seperti pariwisata dan kebijakan pembangunan, tanpa mengorbankan prinsip adat. Temuan ini menegaskan bahwa ruang fisik dalam budaya tradisional merupakan medium komunikasi budaya yang sarat makna dan berperan dalam mempertahankan identitas komunal. Penelitian ini berkontribusi pada kajian komunikasi budaya, khususnya dalam memahami peran ruang sebagai wacana nonverbal dalam masyarakat adat. This study explores the forms of nonverbal cultural communication embedded in the spatial organization of the Baduy Dalam community, highlighting its symbolic, identity-forming, and adaptive dimensions. As an indigenous society that resists modernization, the Baduy Dalam express their values, norms, and belief systems through a distinctive arrangement of space—both in domestic settings and communal village structures. A qualitative approach was employed, utilizing participant observation and literature review to uncover the symbolic meanings behind spatial elements such as the leuit (rice barn), traditional houses, pathways, and the geographical positioning of villages. The findings reveal that spatial arrangements serve not only functional purposes but also represent social hierarchies, power relations, and adherence to cosmological beliefs. Furthermore, spatial organization emerges as a cultural strategy for adapting to external pressures such as tourism and government development policies, without compromising traditional values. This research affirms that physical space in traditional culture functions as a medium of rich cultural communication and plays a key role in sustaining communal identity. The study contributes to the field of cultural communication by emphasizing space as a meaningful nonverbal discourse within indigenous communities.
Akad as a transactional communication among Generation Z of Banjarese people Rachmawati, Dewi; Hamdani, Ayu Rakhmi Tiara; Ramonita, Latifa
Jurnal Studi Komunikasi Vol. 10 No. 1 (2026)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v10i1.11293

Abstract

The sale and purchase agreement (akad) has long been a traditional practice in the daily lives of the Banjar community. This study aims to examine the implementation of akad by Generation Z through a transactional communication approach and to analyse how its sustainability contributes to future generations in Banjar society. Using a descriptive qualitative method, this research investigates the construction of meaning surrounding akad in everyday transactional interactions. Data were collected through Focus Group Discussions (FGDs) and in-depth interviews with Generation Z participants. In addition, source triangulation was conducted by involving parents, teachers, community leaders, and sellers. The findings indicate that Generation Z continues to consistently apply akad in their daily transactions. Moreover, informants from all generations emphasised the importance of preserving this practice, as it aligns with the religious and cultural values of the local community.
Co-Authors Akbar, Dinul Fajri Akhmad Edhy Aruman Alexandrina, Elke Allmark, Panizza Alzan Kamila Ananda Syifa Yustian Putri Anindita, Arnika Aruman, Akhmad Edhy Aura Satria Tirta Iman Ayu Hamdani Ayu Rakhmi Tiara Hamdani Ayu Rakhmi Tiara Hamdani Deddy Muharman, Deddy Destria, Chelma Dewi Rachmawati Dewi Rachmawati Dewi Rachmawati Dewi Widowati Furkan, Eka Bella Ferlinda Geofakta Razali Hazel Rizky Faiza Henyn Evelin Jati Paras Ayu Joe Harrianto Setiawan Keliat, Cynthia Limarandani, Ni Putu McMahon, Mark Mellyka Maharani Jatmiko Moannissa, Anggi Past Novel Larasaty Safaruddin Husada Setiawan, Joe Harrianto Shiong, Pong Kok Sri Harti Sukandar, Rudi Utami, Puput Putri Wempi, J.A Wempi, JA Widjaya, Arifa Dani Anggit Wiguna, Maylaffayza Yesi Pandu Pratama Wibowo Yuniarti Rahayu Yunus, Ulani