Article Per Year (5 Year)
p-Index From 2021 - 2026
3.323
P-Index
This Author published in this journals
All Journal Jurnal Mirai Management JURNAL MANAJEMEN MOTIVASI Journal of Economic, Bussines and Accounting (COSTING) Journal of Economic, Management, Accounting and Technology (JEMATech) EQIEN - JURNAL EKONOMI DAN BISNIS YUME : Journal of Management Jurnal Samudra Ekonomi dan Bisnis JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) JURNAL PENGABDIAN KEPADA MASYARAKAT CAHAYA MANDALIKA (ABDIMANDALIKA) Movere Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Golden Ratio of Marketing and Applied Psychology of Business Amkop Management Accounting Review (AMAR) Indonesian Journal Of Economy Studies International Journal of Applied and Scientific Research (IJASR) Vifada Management and Social Sciences Bata Ilyas Educational Management Review
Umar Syarifuddin
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

Published : 23 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 23 Documents
Search

 1   2   3 
The Influence of Brand Image, Product Quality, and Price on Customer Satisfaction Mediated by Purchase Decision of New Balance Shoes in Palu City Natalia, Agnes; Rombe, Elimawaty; Syarifuddin, Umar; wanti, Sri
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.7970

Abstract

This research examines the effect of brand image, product quality, and price on customer satisfaction for New Balance shoes in Palu City, with purchase decision as a mediating variable. Using a sample of 96 respondents and analyzed through Partial Least Square-Structural Equation Modeling (PLS-SEM), the results indicate that brand image, product quality, and price have a significant positive effect on satisfaction. The purchase decision variable also mediates these relationships. The findings offer valuable insights for New Balance to formulate data-driven marketing strategies, improve customer satisfaction, and build brand loyalty amid increasing market competition, especially in local consumer segments such as Palu City.
Pengaruh gaya hidup harga dan kualitas produk terhadap keputusan pembelian produk sepatu Adidas di kota palu: Gaya hidup harga dan kualitas produk terhadap keputusan pembelianpeoduk sepatu adidas Lisda; Bachri, Syamsul; Syarifuddin, Umar; Mandala Putra, Setiawan
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8766

Abstract

This study aims to analyze the influence of lifestyle, price, and product quality on purchasing decisions for Adidas shoes in Palu City. The method used was quantitative, with a survey approach involving 135 respondents through purposive sampling and a Likert-scale questionnaire. The analysis used multiple linear regression. The results show that lifestyle and price significantly influence purchasing decisions, while product quality does not. Simultaneously, all three variables have a significant effect. This study has implications for companies in designing lifestyle-based marketing strategies and pricing.
Pengaruh Kualitas Produk, Harga dan Waktu Tunggu Terhadap Repurchase Intention Di Mie Gacoan Kota Palu Misra; Syamsul Bahri Dg. Parani; Umar Syarifuddin; Setiawan Mandala Putra
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8837

Abstract

This study examines the effects of product quality, price, and waiting time on repurchase intention at Mie Gacoan Palu. Using a quantitative approach, data were collected from 100 repeat customers through questionnaires and analyzed with multiple linear regression. The results show that price and waiting time significantly affect repurchase intention, while product quality has no significant effect. Simultaneously, all variables significantly influence repurchase intention. These findings imply that Mie Gacoan Palu should maintain affordable pricing and improve service efficiency while preserving product quality to strengthen customers’ intention to repurchase. Keywords: Product Quality, Price Perception, Waiting Time, Repurchase Intention, Customer Behavior, Food Service
Co-Authors Agnes Natalia Amar Sani, Amar Asriadi, A. Aulia Salsabila Balenggon, Kurniawan Dian Rahmawati Dianafakroh, Dianafakroh Elimawaty Rombe Farid Farid Farid, Farid Faruq Lamusa G. Gunawan Gunawan Gunawan Hendra Gunawan Hesti Evrianti Ifah Finatry Latiep Ilyas, Gunawan Bata IRA NURIYA SANTI Liong, Harlina Lisda Mahlia Muis Mandala Putra, Setiawan Mariadi Mariadi Maskuri Sutomo Misbahuddin Misbahuddin Misbahuddin Misbahuddin Misbahuddin Misbahuddin Misra Mohammad Zeylo Auriza Muhammad Yunus Amar Munawwarah, Rofiqah Al Mustafa, Heriyanti Muzakir Nashriah Akil Nashriah Akil Nirmalisa, Nirmalisa NURLAELA NURLAELA Otto R. Payangan Paundanan, Olfa Ningsi Ponirin Ponirin, Ponirin Pricylia Chintya Dewi Buntuang Putra, Yogi Pramudya Rosida P. Adam Saharuddin Setiawan Mandala Putra Susilawati, Resky Syamsul Bachri Syamsul Bahri Dg. Parani Tiong, Piter Tri Saputra, Tri Wanti, Sri Windi Rahmadani Zaharah, Zakiyah