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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Mirai Management Journal of Economic, Bussines and Accounting (COSTING) Journal of Economic, Management, Accounting and Technology (JEMATech) EQIEN - JURNAL EKONOMI DAN BISNIS YUME : Journal of Management Jurnal Samudra Ekonomi dan Bisnis JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) JURNAL PENGABDIAN KEPADA MASYARAKAT CAHAYA MANDALIKA (ABDIMANDALIKA) Movere Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Golden Ratio of Marketing and Applied Psychology of Business Studi Akuntansi, Keuangan, dan Manajemen Amkop Management Accounting Review (AMAR) Indonesian Journal Of Economy Studies International Journal of Applied and Scientific Research (IJASR) Vifada Management and Social Sciences Bata Ilyas Educational Management Review
Umar Syarifuddin
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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Satisfaction: As a Mediation of Content Marketing, WOM, and Price Perception on Trust Rahmawati, Dian; Santi, Ira Nuriya; Syarifuddin, Umar; Buntuang, Pricylia Chintya Dewi
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 7 No 1 (2025): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7i1.4928

Abstract

Purpose: This study analyzes the influence of content marketing, word of mouth, and price perception on consumer trust through customer satisfaction as a mediating variable, with a case study on UMKM Ummi Home Baked Palu. Methodology/Approach: This quantitative research employed questionnaires distributed via Google Forms to 100 respondents using purposive sampling, focusing on customers who had made at least one purchase. A five-point Likert scale (1 = Strongly Disagree to 5 = Strongly Agree) was used. Data were analyzed with Structural Equation Modeling (SEM) using SmartPLS software. Results/Findings: The results show that content marketing, word of mouth, and price perception positively and significantly influence customer satisfaction, which then strengthens consumer trust. Word of mouth has the strongest effect, while customer satisfaction mediates and amplifies the relationship between the variables and trust Conclusions: Content marketing, word of mouth, and price perception significantly enhance customer satisfaction and trust, with satisfaction mediating and strengthening these relationships, underscoring the role of digital marketing strategies for MSMEs. Limitations: This study only examined one MSME, Ummi Home Baked Palu, in the culinary sector. Hence, results cannot be generalized to other MSMEs, as customer characteristics may differ. Contribution: The study contributes to academic development in management and business while offering practical implications for MSMEs in designing effective marketing strategies to enhance customer satisfaction and trust.
Brand Awareness dan Lifestyle pada Purchase Decision Kartu Pokémon melalui Customer Satisfaction Aldiansyah, Muhammad; Muzakir , Muzakir; Syarifuddin, Umar; Lamusa, Faruq
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 2 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i2.5494

Abstract

Purpose: This study aims to determine the influence of brand awareness and lifestyle on customer satisfaction and purchase decisions of the Pokémon Trading Card Game in Palu city. Methodology/approach: A quantitative approach was used to collect data through a survey of 80 respondents who purchased the Pokémon Trading Card Game. Partial Least Squares (PLS) analysis was employed to examine the relationships between variables. Results: This study concludes that the Purchase Decision for the Pokémon Trading Card Game in Palu is influenced mainly by Brand Awareness and Lifestyle, with Customer Satisfaction playing a supportive role. However, Lifestyle had no significant effect on Customer Satisfaction, nor did Customer Satisfaction mediate its relationship with purchase decisions. Conclusions: This study confirms that brand awareness and lifestyle are dominant factors in the purchase of Pokémon trading cards, while consumer satisfaction reinforces purchasing decisions rather than mediating the influence of lifestyle. Limitations: This study had several limitations. First, it was conducted only in Palu; therefore, the findings may not represent consumer behavior in other regions. The focus on Pokémon Trading Card Games limits the generalization to other collectible card games or entertainment products. Contribution: This study contributes by showing that brand awareness and lifestyle drive purchase decision for Pokémon Trading Card Game in Palu, with customer satisfaction reinforcing purchases, providing both theoretical insights and practical guidance for marketers.
INFLUENCE OF LIFESTYLE AND GROUPS REFERENCE TO SIN COFFEE PALU'S LOYALTY WITH BRAND SATISFACTION AS INTERVENING VARIABLES Aulia Salsabila; Muzakir; Umar Syarifuddin; Faruq Lamusa
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18486442

Abstract

Study This aim For analyze Influence of Lifestyle and Groups Reference to Loyalty Customer with Brand Satisfaction as Intervening variables in Sin Coffee Palu. Research use approach quantitative with Partial Least Squares–Structural Equation Modeling (PLS-SEM) method . Data obtained through distribution questionnaire to customers and processed use SmartPLS . Research results show that Lifestyle and Group Reference influential positive and significant to Brand Satisfaction as well as Loyalty Customers . In addition , Brand Satisfaction is proven influential significant to Loyalty Customers . Other findings show that Brand Satisfaction plays a role as a significant mediator in connection between Lifestyle and Group Reference to Loyalty Customers . This result confirm that suitability style life , influence social , and level satisfaction to brand own role important in form loyalty customers at Sin Coffee. Research This expected can become references for manager in develop more marketing strategies​ effective and relevant with characteristics its consumers .
Co-Authors Aldiansyah, Muhammad Amar Sani, Amar Asriadi, A. Aulia Salsabila Balenggon, Kurniawan Dian Rahmawati Dianafakroh, Dianafakroh Farid Farid Farid, Farid Faruq Lamusa Hendra Gunawan Hesti Evrianti Ifah Finatry Latiep Ilyas, Gunawan Bata IRA NURIYA SANTI Lamusa, Faruq Liong, Harlina Mahlia Muis Mariadi Mariadi Maskuri Sutomo Misbahuddin Misbahuddin Misbahuddin Misbahuddin Misbahuddin Misbahuddin Mohammad Zeylo Auriza Muhammad Yunus Amar Munawwarah, Rofiqah Al Mustafa, Heriyanti Muzakir Muzakir , Muzakir Nashriah Akil Nashriah Akil Nasuha, Siti Nirmalisa, Nirmalisa NURLAELA NURLAELA Otto R. Payangan Paundanan, Olfa Ningsi Ponirin Ponirin, Ponirin Pricylia Chintya Dewi Buntuang Putra, Yogi Pramudya Rosida P. Adam Saharuddin Susilawati, Resky Tiong, Piter Tri Saputra, Tri Wanti, Sri Windi Rahmadani Zaharah, Zakiyah