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All Journal Jurnal Mirai Management JURNAL MANAJEMEN MOTIVASI Journal of Economic, Bussines and Accounting (COSTING) Journal of Economic, Management, Accounting and Technology (JEMATech) EQIEN - JURNAL EKONOMI DAN BISNIS YUME : Journal of Management Jurnal Samudra Ekonomi dan Bisnis JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) JURNAL PENGABDIAN KEPADA MASYARAKAT CAHAYA MANDALIKA (ABDIMANDALIKA) Movere Journal Golden Ratio of Marketing and Applied Psychology of Business Amkop Management Accounting Review (AMAR) Indonesian Journal Of Economy Studies International Journal of Applied and Scientific Research (IJASR) Vifada Management and Social Sciences Bata Ilyas Educational Management Review
Umar Syarifuddin
Unknown Affiliation
Religion Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences

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Pengaruh gaya hidup harga dan kualitas produk terhadap keputusan pembelian produk sepatu Adidas di kota palu: Gaya hidup harga dan kualitas produk terhadap keputusan pembelianpeoduk sepatu adidas Lisda; Bachri, Syamsul; Syarifuddin, Umar; Mandala Putra, Setiawan
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8766

Abstract

This study aims to analyze the influence of lifestyle, price, and product quality on purchasing decisions for Adidas shoes in Palu City. The method used was quantitative, with a survey approach involving 135 respondents through purposive sampling and a Likert-scale questionnaire. The analysis used multiple linear regression. The results show that lifestyle and price significantly influence purchasing decisions, while product quality does not. Simultaneously, all three variables have a significant effect. This study has implications for companies in designing lifestyle-based marketing strategies and pricing.
Pengaruh Kualitas Produk, Harga dan Waktu Tunggu Terhadap Repurchase Intention Di Mie Gacoan Kota Palu Misra; Syamsul Bahri Dg. Parani; Umar Syarifuddin; Setiawan Mandala Putra
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8837

Abstract

This study examines the influence of product quality, price, and waiting time on repurchase intention at Mie Gacoan Palu. Using a quantitative approach, data were collected from 100 consumers who had previously made repeat purchases through a questionnaire and analyzed using multiple linear regression. The results show that price and waiting time significantly affect repurchase intention, while product quality has no significant effect. Simultaneously, all independent variables significantly influence repurchase intention. These findings imply that maintaining competitive prices and improving service efficiency are more important in encouraging repeat purchases than relying solely on product quality. Keywords: Product Quality; Price; Waiting Time; Repurchase Intention; Consumer Behavior; Customer Satisfaction; Fast-Food Restaurant; Mie Gacoan
Pengaruh Harga, Kualitas Produk, Dan Lokasi Terhadap Keputusan Pembelian Rumah subsidi Pada Perumahan BTN The Green Lando 2. Kurnia, Lela; Bahri Dg. Parani , Syamsul; Syarifuddin, Umar; Wanti, Sri
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.9134

Abstract

This study examines the effects of price, product quality, and location on subsidized housing purchase decisions at BTN The Green Lando 2 Housing Estate. Using a quantitative survey approach, data were collected from 297 consumers selected through random sampling and analyzed using multiple linear regression. The results show that price, product quality, and location have positive and significant effects on purchase decisions, both individually and simultaneously, with an R² value of 0.701. These findings imply that developers should maintain affordable pricing, improve housing quality, and ensure strategic locations to enhance consumer purchasing decisions and competitiveness in the subsidized housing market.
Co-Authors Agnes Natalia Amar Sani, Amar Asriadi, A. Bahri Dg. Parani , Syamsul Balenggon, Kurniawan Dian Rahmawati Dianafakroh, Dianafakroh Elimawaty Rombe Farid Farid Farid, Farid G. Gunawan Gunawan Gunawan Hendra Gunawan Hesti Evrianti Ifah Finatry Latiep Ilyas, Gunawan Bata IRA NURIYA SANTI Kurnia, Lela Liong, Harlina Lisda Mahlia Muis Mandala Putra, Setiawan Mariadi Mariadi Maskuri Sutomo Misbahuddin Misbahuddin Misbahuddin Misbahuddin Misbahuddin Misbahuddin Misra Mohammad Zeylo Auriza Muhammad Yunus Amar Munawwarah, Rofiqah Al Mustafa, Heriyanti Nashriah Akil Nashriah Akil Nirmalisa, Nirmalisa NURLAELA NURLAELA Otto R. Payangan Paundanan, Olfa Ningsi Ponirin Ponirin, Ponirin Pricylia Chintya Dewi Buntuang Putra, Yogi Pramudya Rosida P. Adam Saharuddin Setiawan Mandala Putra Susilawati, Resky Syamsul Bachri Syamsul Bahri Dg. Parani Tiong, Piter Tri Saputra, Tri Wanti, Sri Windi Rahmadani Zaharah, Zakiyah