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All Journal Trikonomika: Jurnal Ekonomi Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Justek : Jurnal Sains Dan Teknologi Muhammadiyah International Journal of Economics and Business Khatulistiwa: Journal of Islamic Studies Jurnal Pendidikan dan Pengajaran Guru Sekolah Dasar (JPPGuseda) Jurnal IMPACT: Implementation and Action JURNAL CRANKSHAFT Jurnal Manajemen Komunikasi Journal of Applied Engineering and Technological Science (JAETS) PAKAR Pendidikan Journal of Research and Thought on Islamic Education (JRTIE) Jurnal Mandala Pengabdian Masyarakat Cokroaminoto Journal of Primary Education Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Journal of Mechanical Engineering, Science, and Innovation Arfannur: Journal of Islamic Education Jurnal Manajemen Stratejik dan Simulasi Bisnis Tanfidziya: Journal of Arabic Education Innovative: Journal Of Social Science Research ALPHATEACH (JURNAL PROFESI KEPENDIDIKAN DAN KEGURUAN) Journal of Law, Environmental and Justice Jalsah: The Journal of Al-quran and As-sunnah Studies Wawasan Belajar Anak Usia Dini Ta'allum: Jurnal Pendidikan Islam
Ma'ruf, Ma'ruf
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SYNERGY EFFECT OF INNOVATION AS AN ENABLER OF THE FIRM PERFORMANCE: SME’S CULINARY INDUSTRY Ma'ruf, Ma'ruf; Lita, Ratni Prima; Meuthia, Meuthia; Syafrida, M. Fajar
TRIKONOMIKA Vol 24 No 2 (2025): December Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/trikonomika.v24i2.22858

Abstract

This study investigates the relationship between organizational innovation, marketing innovation, and product innovation with company performance in the food industry in West Sumatra Province, Indonesia. The population of this study consists of small food souvenir businesses operating in the region. Data were collected from 150 respondents using non-probability sampling techniques, precisely the purposive sampling method, and analyzed using the structural equation modelling method and SmartPLS 3.0 software. The study's results revealed that organizational innovation and product innovation did not positively and significantly impact company performance. However, marketing innovation positively and significantly impacted product innovation and company performance. However, marketing innovation did not moderate the relationship between product innovation and company performance in the food industry. The results imply that it is important for business actors to strengthen organizational and human resource development and product development through high-quality research and development that is more impactful on performance.
Pengaruh strategi komunikasi media sosial instagram terhadap brand equity, brand attitude, dan purchase intention Khair, Tekrisna; Ma'ruf, Ma'ruf
Manajemen Komunikasi Vol 4, No 2 (2020): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Faculty of Communication Sciences Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v4i2.25948

Abstract

Fenomena pesatnya pertumbuhan media sosial saat ini memunculkan sebuah trend baru di mana perusahaan atau pelaku UKM menggunakan media sosial, baik sekadar untuk berkomunikasi maupun untuk memsarkan produk atau jasa mereka. Saluran media sosial menawarkan cara baru bagi perusahaan atau UKM dengan konsumen untuk saling terlibat satu sama lain. Beragam jenis media sosial dimanfaatkan sebagai tools dalam strategi komunikasi pemasaran suatu perusahaan. Salah satu media sosial yang saat ini umumya digunakan adalah Instagram. Instagram dianggap sebagai media sosial terpopuler untuk menjadi salah satu alat pemasaran dalam menciptakan dan meningkatkan kesadaran konsumen terhadap suatu brand. Tujuan penelitian ini adalah mengetahui pengaruh dari bentuk komunikasi media sosial Instagram yaitu firm-created content dan user-generated content terhadap brand equity, brand attitude dan purchase intention pada follower akun Instagram Madre (@madre_parka). Penelitian ini merupakan penelitian explanatory dengan pendekatan kuantitatif dan dilakukan dengan menggunakan metode survei. Ukuran sampel pada penelitian ini adalah sebanyak 208 responden yang dikumpulkan menggunakan metode random sampling dan teknik “purposive sampling” dengan kategori follower akun Instagram @madre-parka, usia 18 - 41 tahun dan bukan reseller dari Madre. Kusioner digunakan sebagai alat instrumen utama dalam pengumpulan data dengan menggunakan skala Likert 1-5 dibuat dalam google form. Analisis menggunakan Structural Equational Modeling dengan alat analisis data menggunakan AMOS. Hasil penelitian menunjukkan bahwa firm-created conten dan user-generated content yang dilakukan Madre berpengaruh positif dan signifikan terhadap brand equity dan brand attitude, kemudian brand equity dan brand attitude berpengaruh positif dan signifikan terhadap purchase intention. 
RANCANGAN LEAN WAREHOUSING UNTUK ELIMINASI WASTE DAN MENINGKATKAN PRODUKTIVITAS KINERJA GUDANG PADA PT X SEBAGAI THIRD PARTY LOGISTICS (3PL) Sari Rahayu, Gadis; Handayani, Melia; Ma'ruf, Ma'ruf
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 5 No. 2 (2026)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v5i2.4258

Abstract

In the competitive supply chain era, PT X as a 3PL faces warehouse inefficiencies at WH-3, with fluctuating tyre inbound causing overcapacity, pallet pile-ups, and disrupted material flows. This study aims to classify dominant wastes using VSM and PAM, design a lean warehousing future state to eliminate wastes, and enhance warehouse productivity. It employs a quantitative descriptive method, with population as all WH-3 warehousing activities (inbound, inventory, outbound domestic/export) and purposive sampling of 32 work units from 50-100 observations (August-November 2025). Instruments include structured observation guidelines; analysis techniques encompass adequacy/uniformity tests, performance rating, standard time calculation, VSM, PAM, and fishbone diagrams. Results reveal dominant wastes: waiting (25%) and transportation (19%), mainly in export outbound, reducing lead time from 145 to 52 minutes and boosting PCE from 68% to 89% via future state design. In conclusion, lean warehousing integration effectively minimizes wastes and sustains 3PL competitiveness, recommending phased digitalization and layout zoning implementation.
Co-Authors 3Mareta Kemala Sari Agung Gumilang, Surya Ahmad Yazid Akhmad Syarief Ana Dhiqfaini Sultan, Ana Dhiqfaini Anton Agus Setyawan Anwar Anwar Apip Amrullah Bha’iq Roza Rakhmatullah Chinda, Ken Dewi Hikmah Marisda Dwi Cahyani, Amalia Efendi, E. El Mubarak, Muhammad Rizky Ramadhan Fahreza, Rio Fahrul Razi Fauzi, Muhammad Ariq Firdaus Firdaus Fitri, Siti Aisyah Ramadhani Fitriyanti, Nur Gadis Sari Gumilang, Surya Agung Gunawan Rudi Cahyono Hafiz Rahman, Hafiz Handayani, Melia Himmah, Sinna Izzatul I Desak Ketut Dewi Satiawati Imran, Muh Erwinto Indah Ratna Sari Jati, Mukti Widayat Juliansyah Juliansyah Khair, Tekrisna Kukuh Widiyanto Kusuma Wardhana, Akhmad Lenggogeni, Sari Lestari, Vidia Mahmud, Rizal Meuthia, Meuthia Mohd Hassan, Fareed Muharani, Nurul Muklas, Dedi Musonnif, Miftahul Muzakar Isa Nasokah Nasokah, Nasokah Nikmawati, Surga Nova Irawati , Sutiyah Nurlina Nurlina Pathur Razi Ansyah Putriani, Rizki Rafana, Hadad Rahayu, Gadis Sari Rahmat, Muhammad Yusran Rahmawati, Anisa Yuli Rahmawati, Rahmawati Raihan, Wildan Ali Ratni Prima Lita Rudi Siswanto, Rudi Saefudin, Yusuf Sapi’i, Muhammad Sari Rahayu, Gadis Sidiq Permono Nugroho Sukawati, Nurul Sukawati Syafrida, M. Fajar Thahir, Rahmatia Uswatun Hasanah Vita, Cynthia Yassirli, Muhamad Zaki Yusri Handayani Zahra, Rika Sabrina Zepanya, Fernando