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Digital Marketing dan Prospek Bisnis Era Covid-19 di Sekolah Menengah Kejuruan (SMK) Hang Nadim Batam Erlin Elisa; Koko Handoko; Anggia Arista; Yvonne Wangdra
Jurnal Pengabdian Barelang Vol 4 No 2 (2022): Jurnal Pengabdian Barelang Vol 4 No 3 2022
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jpb.v4i2.5543

Abstract

Diera tahun melenial digital marketing sangatlah penting, Digital marketing adalah suatu kegiatan pemasaran atau promosi sebuah brand atau produk menggunakan media digital atau internet. Tujuan digital marketing adalah untuk menarik konsumen dan calon konsumen secara cepat. Seperti yang kita tahu, penerimaan teknologi dan internet di masyarakat sangat luas sehingga tidak heran kegiatan pemasaran secara digital dijadikan pilihan utama oleh perusahaan-perusahaan. Akibatnya, perusahaan saling berkompetisi membuat konten yang menarik untuk ditampilkan dalam pemasarannya di dunia maya. Banyaknya digital marketing yang dipakai oleh perusahaan-perusahaan, membuktikan bahwa Digital Marketing memiliki banyak kelebihan dan manfaat yang dapat diperoleh. Berikut beberapa kelebihan dari Digital marketing dibandingkan dengan pemasaran konvensional. Digital marketing dapat meningkatkan usaha pemasaran bahkan pada era covid-19 saat ini pemanfaatan digital teknologi tersebut menjadikan prospek bisnis baru. Untuk itu dnegan adanya pembinaan ini, diharapkan siswa-siswi terbantu dalam pemahaman tentang pengabdian digital marketing dan prospek bisnis yang baik dan bagus dalam situasi perkembangan IPTEK dan dalam masa sulit saat ini di SMK Hang Nadim Batu Aji Kota Batam. Agar kedepannya siswa-siswi SMK yang telah dibentuk untuk menjadi individu yang siap pakai dapat menentukan karir terutama dibidang wira usaha.
Penentuan Aturan Asosiasi Pola Pembelian Pada Minimarket Dengan Algoritma Apriori Novianti, Agnes; Elisa, Erlin
Building of Informatics, Technology and Science (BITS) Vol 2 No 1 (2020): June 2020
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (343.694 KB) | DOI: 10.47065/bits.v2i1.300

Abstract

Data mining is a technique for producing information from a data warehouse into new knowledge. Information is very important and useful to achieve a goal, therefore many people who use information, as well as those carried out in sales businesses such as 212 Mart. 212 Mart is located with a residential complex of residents, of course, will affect the level of sales every day, this causes data storage is increasingly growing, besides that the laying of goods is also not following consumer behavior. The association rule analysis with apriori algorithm is the right method to find the association pattern based on consumer shopping patterns so that it can be known the goods purchased at the same time. The results of this study found the highest support and confidence values ​​are Eggs and Noodles, with a support value of 40% and a confidence value of 85.71%.
RANCANG BANGUN SISTEM INFORMASI PENERIMAAN KAS LAYANAN TINDAKAN MEDIS PUSKESMAS BOTANIA BATAM KOTA Elisa, Erlin; Tukino, Tukino; Amrizal, Amrizal
Computer Based Information System Journal Vol. 10 No. 2 (2022): CBIS Journal
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/cbis.v10i2.8177

Abstract

Public health centers play a crucial role as frontline healthcare service providers, dedicated to enhancing the well-being of their communities. Ensuring the delivery of the best possible services is a primary responsibility. However, one significant challenge they face is the manual recording of general medical services, making the process susceptible to transaction recording errors. This study's objective is to develop an analysis and design for a cash receipt application tailored to medical action services, addressing this issue. To achieve this goal, the research employs various methods, including data collection through interviews and documentation techniques. The current system is thoroughly analyzed, identifying its shortcomings and areas for improvement. Additionally, the Unified Modeling Language (UML) is employed to create a comprehensive design for the proposed cash receipt application. The outcome of this study is a well-crafted design for a medical action service cash receipt application. This application has the potential to streamline the process, reduce errors, and enhance the overall efficiency of health center operations. Implementing this system could significantly contribute to the improvement of healthcare services in the community, ultimately benefitting the public's health and well-being.
ANALISIS POTENSI PENINGKATAN PENJUALAN TOKO MITRA LAZADA AZGALERY DENGAN ALGORITMA C4.5 Fransisco, Rico Fransisco; Elisa, Erlin
Computer Based Information System Journal Vol. 12 No. 1 (2024): CBIS Journal
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/cbis.v12i1.8350

Abstract

The potential for sales in online marketplaces is increasing over time due to the development and distribution of telecommunications signals and equipment. This event is an opportunity that can be exploited by partner shops selling on the marketplace, one of which is Azgalery Lazada partners. Azgalery has been around for 4 years with a total of almost 700 products in various categories ranging from women's fashion, men's fashion, home decoration to other household equipment. This research aims to help partner shops get a decision tree that can be used for making crucial decisions such as preparing the latest products and price research. Apart from that, this also increases the customer trust in the azgalery store itself so that they are more trustworthy in the eyes of customers. The method used is an implementation using data mining, especially classification using the C4.5 algorithm. This method is used to analyze sales potential with the help of existing data to support research to produce valid results.
TAX PAYMENT USING E-FILLING ON COMPANY IN PERUM GREEN VIEW CITY BATAM: AN INTRODUCTION Tipa, Handra; Fajrah, Nofriani; Satria, Robby; Fauzi, Rahmat; Arista, Anggia; Elisa, Erlin
PUAN INDONESIA Vol. 5 No. 2 (2024): Vol. 5 No. 2 (2024): Jurnal Puan Indonesia Vol 5 No 2 Januari 2024
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v5i2.196

Abstract

The General Directorate of Tax Regulations No. 47/PJ/2008 Article 1 Paragraph 7 states that e-Filing is an electronic method of filing SPT and the Annual SPT Extension Notification through the Application Service Provider. This process can be completed online and in real time. By utilizing the elffiling app, taxpayers may pay their taxes more easily. People with hectic schedules can especially benefit from this app, since it allows them to report their taxes without having to physically visit the tax office. People's faith in the tax system is increased since they can see and understand how tax dollars are spent more clearly. Sensitization and education regarding e-filing and the significance of tax payments are still required on a constant basis, even with a rise in awareness. It ensures that society may take full advantage of technological advancements and remains informed about changes in tax laws. It's critical to keep in mind that these conclusions are broad and flexible enough to be tailored to particular results in the dedicating process.
Pelatihan Sablon Baju Digital Karang Taruna Pemuda Kampung Bagan Kota Batam Sebagai Fondasi Pertumbuhan Ekonomi dan Keberlanjutan Budaya Hutabri, Ellbert; Satria, Robby; Elisa, Erlin; Fajrin, Alfannisa Annurrallah
PUAN INDONESIA Vol. 6 No. 1 (2024): Jurnal Puan Indonesia vol 6 no 1 Juli 2024
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v6i1.250

Abstract

Kampung Bagan, an old Malay village on the coast of Tanjung Piayu, Batam City, has great cultural and economic potential but faces challenges in maintaining its cultural identity and competitiveness in the era of globalization. The youth of Kampung Bagan, most of whom work as factory workers, fishermen and traders, have creativity that has not yet been fully explored. Karang Taruna Kampung Bagan plays an important role in social and cultural activities. To empower youth, digital clothing screen printing training was carried out which integrated Malay cultural motifs into clothing designs. This training aims to improve skills, empower the local economy, preserve culture, and encourage creativity and innovation. This program involves team formation, needs analysis, and impact evaluation using guided training methods. The results show an increase in youth skills and income as well as an increase in community solidarity. Challenges such as limited resources and participation need to overcome poverty programs. It is hoped that the revitalization of the creativity of the Kampung Bagan Youth Youth Organization through digital clothing screen printing training will be able to provide a solid foundation for economic growth and cultural prosperity, making youth better prepared to face global challenges and increasing community competitiveness.
Pelatihan Konten Pembelajaran Kreatif dan Interaktif pada Himpunan Guru Kota Batam Elisa, Erlin; Tukino, Tukino; Harman, Rika; Simanjutak, Pastima; Handoko, Koko; Zetli, Sri
PUAN INDONESIA Vol. 6 No. 1 (2024): Jurnal Puan Indonesia vol 6 no 1 Juli 2024
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v6i1.263

Abstract

Advances in digital technology have taken an important role in people's lives, this progress certainly provides many conveniences in increasing the intensity of work to become more effective and efficient, one of which is in the field of education, where education in fact must follow technological developments, especially in learning methods, so that it can always improve quality. learning, this service activity was held at the Teachers' Association in Batam City, which consists of kindergarten and elementary school teachers. This group of teachers still has limitations regarding what kind of interactive methods should be given to students so that they don't get bored quickly, considering that their students are included in the category of children who need something new, so far teachers have not utilized application technology to support them in provided the material, until the training was given they were still using Microsoft Office only and had not tried other media. In this activity, we from the service team will provide interactive training in creating creative learning content. On this occasion, the team will provide how to create presentations and interactive animated videos using the Powtoon application. The Powtoon application can help smart teachers explain material concepts more clearly as well as limitations. space, time and senses, especially in schools that are still implementing distance or hybrid learning methods.
ALGORITMA APRIORI MENENTUKAN BEST SELLER DURIAN DI KOTA BATAM Koko Handoko; Pastima Simanjuntak; Erlin Elisa
Jurnal Tekinkom (Teknik Informasi dan Komputer) Vol 7 No 1 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/tekinkom.v7i1.1303

Abstract

The city of Batam is a city where immigrants are generally not native, day and night along the streets there are many people selling culinary delights, currently one of the things that is in great demand is durian which has many types such as durian in Bintan, Tanjung Batu, Medan, Padang, Palembang and Malaysia. The people of Batam, like those in general who live in Nongsa, Botania, Batam Center, Batu Aji, Tiban and Bengkong, buy durian from areas such as durian from Sumatra Island because there are many durian sellers on the side of the road day or night, but durian sellers in the Nagoya area generally sell durian from the Bintan, Ujung Batu and Malaysia areas with different prices from durian from Sumatra Island. With this, the author looks for manual results first and will match these results using the a priori algorithm method and assisted by RapidMiner software to ensure that the manual calculations carried out will get the same results using this software. The results of the calculations show that Musangking, Kampung, and 101 durian are the 3 types of durian that are very popular and liked by buyers at KimHui Batam Durian Shop.
Penerapan Cloud Computing dalam Menunjang Pembelajaran Simanjuntak, Pastima; Handoko, Koko; Zetly, Sri; Elisa, Erlin
PUAN INDONESIA Vol. 6 No. 2 (2025): Jurnal Puan Indonesia Vol 6 No 2 Januari 2025
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v6i2.332

Abstract

As a result of the Industry 4.0 revolution, digital and internet technology are now considered to be at the forefront of technology; cloud computing is one of its components. Cloud computing is a method of using the internet to access various services. Some examples of daya include applications such as data storage, servers, databases, networks, and lunak perangkat. As opposed to storing a large number of files on a hard drive or locally on a computer, cloud-based storage enables you to store files as long as you have access to the internet. Cloud computing is a popular option because it offers many benefits, such as reduced costs, increased productivity, speed, efficiency, performance, and security. As a result, many businesses use the cloud to store data. The purpose of the pengabdian activities at PKBM Sahabat Cendikia Batam is to use cloud computing to enhance education.
Pembinaan Masyarakat dengan Pelatihan Aplikasi Design Produk dalam Peningkatan Pemasaran dan Industri Kreatif Fajrin, Alfannisa; Elisa, Erlin
PUAN INDONESIA Vol. 6 No. 2 (2025): Jurnal Puan Indonesia Vol 6 No 2 Januari 2025
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v6i2.347

Abstract

In a business, personal branding is an important thing to attract consumers. One effort to attract consumer attention is to create a unique and attractive product design. In addition to physical marketing, in the creative industry world, utilizing advertising via the web or social media is very helpful in finding customers, of course with an attractive appearance. With a good product design, it will influence consumers to buy a product. That is why product design is one of the important sub-sectors of the creative economy. One of them is Delico, a creative industry built by young millennials in Batam. At the beginning of its establishment, Delico was still unable to attract the attention of consumers because it had a product design that was not so good because it still used applications that were not specifically for design. In making a design, brand owners cannot just do it. Product design must be adjusted to the target market being targeted. Customers must have their own characters, from color, graphics, illustrations to design layout. This is what makes the prospect of this service to help this business sector increasingly attract customers or consumers by mastering one of the design applications.
Co-Authors Adisaputra, Winarta - Agustira, Felia alfannisa annurrallah fajrin Alfannisa Annurullah Fajrin Alfannisa Fajrin Algifanri Maulana, Algifanri Alita Tiffana Amrizal Amrizal Amrizal Andi Maslan Andrianto Andrianto Anggia Arista anto, ridy Arista, Anggia aryanto, Mhd isrok Azwanti, Nurul Boru Sitorus, Melani Krissa Delvi Br Purba, Neni Marlina Budi Santoso Butar Butar, Masro Shausi Darmansah, Darmansah Darmansyah , Darmansyah david Effendi, Bagus Cecep Eko Suharyanto, Cosmas Ellbert Hutabri, Ellbert Fajrin, Alfannisa fajrin, alfannisa annurrallah Febry irianti Simanjuntak, Sheryl Fernaldy, Kelvin Fransisco, Rico Fransisco Handoko, Koko Handoko, Koko Harman, Rika Hartati, Milasari Hendry . Hernandi, Gelen Betanio Holman Tua, Arnol Jeni, Jeni Chrisna Sitanggang Khe Ben KIKI VALENTINA SIANTURI Koko, Koko Handoko Larisma Nursinta Nainggolan Leonardo Lowensky, Elnas Mardiansyah, Yopy Maslan, Andi Muhammad Taufik Syastra NANDA HARRY MARDIKA Naomi, Cathrine Narti Eka Putria Nofriani Fajrah, Nofriani Nopriadi Nopriadi Novianti, Agnes Novri Adhiatma Novrianto NURJAYA NURJAYA, NURJAYA Nurma Dhona Handayani Rahmad Rahmat Fauzi Rahmat Fauzi Raymond Raymond Ronald Wangdra Satria, ROBBY Sijabat, Aditiya Riyanto Simanjuntak, Pastima Simanjutak , Pastima Simanjutak, Pastima Sinaga, Dewi Febryanti Sesilia Suharyanto, Cosmas Eko Suvianto Wangdra tan, Fitrini Tan, James Tanjung, Muhammad Iqbal Tipa, Handra Tri Utami, Yunita Tukino, Tukino tukino, tukino Uape, Frederikus Cyriaco Leu Le Vincent Z Viska, Indriani Yulia Wandela, Rido Sepka Wilianti, Livia Yvonne Wangdra Zetli, Sri Zetly, Sri