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Journal : JOURNAL OF COMMUNITY SERVICE AND APPLICATION SCIENCE (JCSAS)

Digital Marketing for MSMEs and Farmer Groups in the District of Kamang Magek: Marketing Digital bagi UMKM dan Kelompok Tani di Kecamatan Kamang Magek Hera Dwi Triani; Vitriani; Budhi Mulyadi; Mitra; Gressy Novita; Veronika; Hendrawati; Gusmulyani; Suryani
Journal of Community Service and Application of Science Vol. 1 No. 2 (2022): JOURNAL OF COMMUNITY SERVICE AND APPLICATION SCIENCE (JCSAS)
Publisher : KPN Kopertis X

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62769/p32f2p21

Abstract

In today's digital era, information technology is developing rapidly. This technological development requires all lines of life to adapt to the use and utilization of information and communication technology, including the MSME sector (Micro, Small and Medium Enterprises). The success rate of adapting to the MSME sector greatly influences the success of MSME in dominating the market and reaching consumers according to the MSME target, where sales volume is also heavily influenced by digital marketing strategies. Digital marketing has a big role for MSMEs in providing information, facilitating direct interaction with consumers, and expanding market reach both nationally and internationally so that MSME sales can increase. However, in reality there are still many MSMEs who do not understand digital marketing, especially MSMEs in Kamang Magek District. The problems that occur at this time include marketing problems and determining the selling price, MSME actors and farmer group businesses do not have a good market so many of them sell their products and business results to middlemen or collectors where the selling price is often not proportional to the price of production, many MSME actors who are not independent and depend on middlemen or collectors to sell their products or business results. This Community Service aims to provide knowledge and understanding to MSME actors regarding the importance of digital marketing for marketing their businesses by utilizing social media. The methods of community service activities are lectures, discussions and direct training for MSME actors
Utilization of Various Wastes in Maggot Cultivation AsLivestock Feed in Kamang Magek District, Agam Regency: Pemanfaatan Berbagai Limbah pada Budidaya Maggot Sebagai Pakan Ternak Di Kecamatan Kamang Magek Kabupaten Agam Hera Dwi Triani; Rini Suryanti; Dina Ediani; Iratna Dewi; Nandie Hayati; Junios; Gusri Yanti; Desi Ratna Sari; Reni Elmiati; Yurma Metri; Resolinda Harly; Dona Kurnia
Journal of Community Service and Application of Science Vol. 2 No. 1 (2023): JOURNAL OF COMMUNITY SERVICE AND APPLICATION SCIENCE (JCSAS)
Publisher : KPN Kopertis X

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62769/vnq4n982

Abstract

Kamang Magek District is one of the sub-districts located in the eastern part of Agam Regency. Many small and medium enterprises (SMEs) are developing in Kamang Magek District, several UKM and farmer groups produce various by-products of organic waste which often become environmental problems. In addition to MSME waste, there is also household waste and market waste which often cause environmental pollution. These wastes can be used as feed for maggot development. Maggot cultivation apart from being a solution to environmental pollution is also a good source of protein for poultry feed which can increase livestock productivity. The community problems encountered in Kamang Magek District are the large amount of organic waste that pollutes the environment, the low productivity of livestock and the income of farmer groups. Community service is carried out through lectures, discussions, socialization of science and technology and demonstrations of how and how to apply maggot as animal feed. The Community Service was held in the BPP Hall of Kamang Magek District attended by 15 duck breeders, chicken breeders and catfish breeders selected by BPP Kamang Magek District. Based on the discussion results, more than 75% of breeders only provide feed in the form of rice bran and household waste residue and only 15% of breeders provide feed in the form of self-formulated feed using corn, bran and concentrate purchased at the poultry shop and 10% of breeders provide concentrate feed that has become the result of a feed factory formulation. Of all the breeders, there are no breeders who use maggot as feed for their livestock, this is because there are no breeders who have succeeded in cultivating maggot even though they have tried several times but failed. Based on the results of discussions with participants, breeders are interested in developing maggot cultivation because of the large amount of waste used as maggot feed as a cost-efficient solution for duck or chicken feed.