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All Journal Jurnal Manajemen Pelayanan Publik Jurnal Mirai Management Jurnal Ilmiah Ekonomi Islam Al-Mashrafiyah : Jurnal Ekonomi, Keuangan, dan Perbankan Syariah Indonesia Journal of Halal Idaarah: Jurnal Manajemen Pendidikan Pepatudzu : Media Pendidikan dan Sosial Kemasyarakatan Al Yasini : Jurnal Keislaman, Sosial, hukum dan Pendidikan Journal of Islam and Science Journal of Economics and Business UBS TAJDID: Jurnal Pemikiran Keislaman dan Kemanusiaan Ekonomica Sharia: Jurnal Pemikiran dan Pengembangan Ekonomi Syariah Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Journal of Sharia Economics International Journal of Social Service and Research Interdisciplinary Social Studies JURNAL ILMIAH GLOBAL EDUCATION Jurnal Ar-Ribh Kompleksitas: Jurnal Ilmiah Manajemen, Organisasi, dan Bisnis Hamalatul Qur'an : Jurnal Ilmu Ilmu Al-Qur'an Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal El-Thawalib Yurisprudentia: Jurnal Hukum Ekonomi Innovative: Journal Of Social Science Research Indonesian Journal of Advanced Research (IJAR) Economics, Business, Accounting & Society Review APLIKATIF: Journal of Research Trends in Social Sciences and Humanities Journal of Modern Islamic Studies and Civilization Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Akuntansi, Keuangan, Perpajakan dan Tata Kelola Perusahaan INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Sipakatau: Jurnal Pendidikan dan Kebudayaan J-CEKI PESHUM Journal of Islamic Economic and Law (JIEL) Islamic Management : Jurnal Manajemen Pendidikan Islam Jurnal El-Thawalib Fusshilat : Jurnal Studi Pendidikan dan Keislaman
Siradjuddin, Siradjuddin
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Journal : Jurnal Ilmiah Ekonomi Islam

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The Role Of Sharia Marketing In Indonesia: A Systematic Literature Review Deviyanti, Sri; Misbach, Irwan; Siradjuddin, Siradjuddin
Jurnal Ilmiah Ekonomi Islam Vol 10, No 1 (2024): JIEI : Vol.10, No.1, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i1.12373

Abstract

Indonesia is a predominantly Muslim country, indicating a vast market potential for halal products and services. However, many businesses have yet to fully implement Sharia marketing. This article aims to examine the extent of the role of Sharia marketing in Indonesia. The research method used is a systematic literature review. The literature search was conducted using the Google Scholar database with the assistance of the Publish or Perish 8 application. The search for articles was conducted using the keywords 'Sharia Marketing', 'Sharia Marketing', and 'Islamic Marketing'. A systematic literature review of 27 articles spanning from 2018 to 2023 revealed that Islamic marketing plays an important role in Indonesia. Specifically, it assists in the development of Islamic financial institutions, helps in the development of micro, small, and medium enterprises, and improves the image of educational institutions in Indonesia. The research concludes that implementing Sharia marketing is important for business people.
The Role Of Sharia Marketing In Indonesia: A Systematic Literature Review Deviyanti, Sri; Misbach, Irwan; Siradjuddin, Siradjuddin
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 1 (2024): JIEI : Vol.10, No.1, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i1.12373

Abstract

Indonesia is a predominantly Muslim country, indicating a vast market potential for halal products and services. However, many businesses have yet to fully implement Sharia marketing. This article aims to examine the extent of the role of Sharia marketing in Indonesia. The research method used is a systematic literature review. The literature search was conducted using the Google Scholar database with the assistance of the Publish or Perish 8 application. The search for articles was conducted using the keywords 'Sharia Marketing', 'Sharia Marketing', and 'Islamic Marketing'. A systematic literature review of 27 articles spanning from 2018 to 2023 revealed that Islamic marketing plays an important role in Indonesia. Specifically, it assists in the development of Islamic financial institutions, helps in the development of micro, small, and medium enterprises, and improves the image of educational institutions in Indonesia. The research concludes that implementing Sharia marketing is important for business people.
Co-Authors Abdul Rahman Rahim Abdul Rauf Abdul Wahab ADRIANI ADRIANI Agus Syam Agustan Agustan, Agustan Ahmad Efendi Ahsana, Hardiyanti Ade Aisyah Aisyah Amalia, Irdhatul Amir, AM Nur Atma Anwar, Desy Rahmawati Arif, Widyantono Arifin, Asriadi Arsyadi, Baso Asrawan, Asrawan Bachtiar, Muhammad Harsya Baharuddin Baharuddin Basri Basri Basri, Muh. Arfah Bin Sapa, Nasrullah Chairunnisa Chairunnisa Dedi Mardianto Deviyanti, Sri Dian Sari Efendy, Ahmad Eka Febrianti, Eka Fadel, Muhammad Gaffar, Andi Abdul Haddade, Abdul Wahid Haddade, Wahid Halik, Abdul Chadjib Hamka Hamka, Hamka Hamran, Rachmat Ghafur Harun Alrasyid Hasisa Haruna Hassan Alaaraj, Hassan Herianti, Herianti Hisyam, Muh Hutagaluh, Oskar Indah, Mahira Irwan Misbach Jamaluddin, Nurlaeli Jannah, Sa'adal Japar, Rahayu Jayawarsa, A.A. Ketut Kadir, Amiruddin Kadir, Syahruddin Kotta, Iswan Kotta Kurniadi Kurniadi, Kurniadi Lutfi, Mukhtar Maulida, Rizky Misbahuddin Misbahuddin Mu'min, Muh. Dian Nur Alim MUHAMMAD HASBI Muhammad Ilham Muhammad Sarjan Muin, Rahmawati Mukhtar Lutfi Muntu, A. Tenri Sri Nasir Hamzah Nur Asmi Nur, Abustan Nurjannah Nurjannah NURLAELA NURLAELA NURUL HIDAYAH Rafi'ah Syamsu, Fizari Rahmadani Rahmadani Rahman, Danial Ridwan, Ridwan Ridwanto Ridwanto Rini Andriani Risma Risma, Risma RR. Ella Evrita Hestiandari Rumiyanti, Henny S Sumarlin Sabbar Dahham, Sabbar Dahham Saiful Muchlis, Saiful Salam, Selmiana Sapa, Nasrullah Bin Sapsuha, Mubasysyyratul Ummah Sefti Wahyuningsih Solly Aryza Sri Lestari Prasilowati Suban, Alwan Sudarmi Sudarmi Sudirman Sudirman Sumarlin, Abdul Syariati, Alim Syarifuddin Syarifuddin Tawwab, M. Abdut Umar, Rahmawati Wahyuddin Wahyuddin