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All Journal Jurnal Pendidikan Islam Wikrama Parahita : Jurnal Pengabdian Masyarakat Al-Muzara'ah Jurnal Ekonomi & Keuangan Islam Tadbir Muwahhid NISBAH: JURNAL PERBANKAN SYARIAH JURNAL SYARIKAH : JURNAL EKONOMI ISLAM QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT Jurnal Iqtisaduna ALMUJTAMAE: Jurnal Pengabdian Masyarakat Journal Islamic Economics Ad Diwan Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Tanfidziya: Journal of Arabic Education Bandung Conference Series : Syariah Banking Jurnal Riset Perbankan Syariah Journal of Islamic Economic Scholar AL - KAFF: JURNAL SOSIAL HUMANIORA Tawazun: Journal of Sharia Economic Law
Imam Abdul Aziz
Universitas Djuanda
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Determinants of consumer intention to adopt gold installment financing in Islamic banking Aziz, Imam Abdul; Jannah, Fatimah Wardatul; Ibnu, Adi Rahmannur
Jurnal Ekonomi & Keuangan Islam Volume 12 No. 2, July 2026
Publisher : Faculty of Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/JEKI.vol12.iss2.art14

Abstract

Purpose – This study investigates the effects of psychological, social, and marketing mix factors on customer interest in Bank Syariah Indonesia’s gold installment product.Methodology – This study employs a quantitative research approach using survey data collected from 180 existing and potential customers of Bank Syariah Indonesia in Bogor Regency, Indonesia. Data were gathered through structured questionnaires and analyzed using Structural Equation Modeling (SEM) with AMOS version 25 to examine the relationships among the studied variables.Findings – The findings of this study indicate that psychological, social, and marketing mix factors have a positive and significant effect on customer interest in BSI’s gold installment product. Among these variables, the marketing mix emerged as the most dominant factor influencing customer interest, followed by psychological and social factors.Implications – These results suggest that service quality, promotional strategies, and product accessibility are crucial in shaping customer interest in Sharia-compliant gold investment products. This research is useful for improving marketing strategies and service quality at Bank Syariah Indonesia and contributes empirical evidence to the literature on Islamic banking in Indonesia.Originality – This study uniquely applies SEM-AMOS to examine psychological, social, and marketing factors simultaneously, a rare approach in Islamic banking research in Indonesia, particularly in Bogor.
Co-Authors Abdul Kholik Abraham Yazdi Martin Adi Rahmannur Ibnu Adil Muthi Tsani Afiantin Dewi Afiatin Dewi Agung Muttaqien Agus Mulyana Aldi Wijaya Aldi Wijaya Alya Amani Anas Alhifni Andri Brawijaya Asri Seftianti Aulia Putri Hidayat Ba’dana, Fatulloh Nur Chailis, Irwan Citra Lestari, Ghefira Danika, Disty Cahya Didin Syamsuddin Farra Diba Maulida Malik Fauziah, Fitria Ramadhani Firmasyah, Ilham Hasbi Sahlan Imam Kurniawan Irda Febriani Jannah, Fatimah Wardatul Jannah, Rifa Ul Junaidi Junaidi Khoer, Miftahul KHOIRUNNISA Kurnia, Tuti Kurnia, Tuti Latifah, Zahra Khusnul Lilis Fauziah Balgis Lisda Khoirunisa Lise Purnamasari Ma'mun, Muhammad Sukron Maya Apriana Maya Apriyana Maya Apriyana Metti Paramita Miftahul Khoer Muhamad Komarudin Muhammad Amin Muhammad Najialah Mujahidah, Khansa Hanifah Nabila Eka Pratiwi Nadiana Safitri Nova Monaya Nur Fadhilah Nur Hidayah Agustin Nurhidayah Agustin Nurika, Yeni Nurwahidin Nurwahidin Nyntyas Nurul Inayah Octaviana Delia Putri Pangestu, R. Ali Putri, Ade Muliya R Ali Pangestu R. Siti Pupu Fauziyah Ramadhani, Tengku Rahmah Ramadhanti, Anisa Reza, Bagas Ali Rifqi Syahlendra Rizaldi, Muhammad Rizki Umar Ali Rizki Umar Ali Romi Apriliansyah Romi Apriliansyah Sahlan Hasbi Samsu Karim Sormin Siti Nurhaliza Siti Nurhasanah Siti Saadah Siti Zuraedah Rahmah Sopiandi, Muhammad Dani Tengku Rahmah Ramadhani Tuti Kurnia Umi Kulsum, Siti Umu Saidah Fatimah Zahra Widiaty, Retno Wildan Munawar Wildan Munawar Wildan Munawar Yulia, Eva Yunita Rahayu Zahra Khusnul Lathifah Zuraedah Rahmah, Siti