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All Journal Jurnal Dedikasi YUME : Journal of Management Kumawula: Jurnal Pengabdian Kepada Masyarakat Cendekia : Jurnal Pengabdian Masyarakat Revitalisasi : Jurnal Ilmu Manajemen JMK Jurnal Manajemen dan Kewirausahaan Prosiding Conference on Research and Community Services Journal of Management - Small and Medium Enterprises (SME's) Otonomi JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Formosa Journal of Applied Sciences (FJAS) Jurnal Ekonomi, Bisnis dan Manajemen Gemilang: Jurnal Manajemen dan Akuntansi Optimal: Jurnal Ekonomi dan Manajemen Jurnal Publikasi Ilmu Manajemen Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis (JUPSIM) Jurnal Riset Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Neraca Manajemen, Akuntansi, dan Ekonomi Intellektika: Jurnal Ilmiah Mahasiswa Journal of Community Capacity Empowerment Jurnal Manajemen Bisnis Era Digital Jurnal Bisnis Kreatif dan Inovatif Commodities, Journal of Economic and Business Jurnal Manajemen Bisnis Digital Terkini Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Indah Yuni Astuti, Indah
Universitas Islam Kadiri Kediri
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Formosa Journal of Applied Sciences (FJAS)

 1 
Brand Satisfaction, Brand Trust and Brand Loyalty : The Mediating Role of Brand Performance and The Moderating Role of Market Rationally in Culinary Industry Ambarwati, Diana; Sudarmiatin; Indah Yuni Astuti
Formosa Journal of Applied Sciences Vol. 3 No. 4 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i4.8871

Abstract

This research aims to determine whether brand performance predictions have a direct influence on brand loyalty, brand satisfaction and brand trust have a direct influence on brand loyalty, brand satisfaction and brand trust have a direct influence on brand performance and rational market have a direct influence on brand loyalty and market rationally in moderating brand satisfaction and brand trust directly on brand loyalty and brand performance predictions in mediating brand satisfaction and brand trust indirectly on brand loyalty at CV. Wijaya Kembar. The population and sample of 150 customers who bought brand products Wijaya Kembar in March 2024 are used in this quantitative study. This study employed a questionnaire for data collection, and SmartPLS3 was used for analysis. The results showed that market rationality cannot moderate the influence of brand satisfaction and brand trust directly on brand loyalty; market rationality has no direct and negative influence on brand loyalty; brand performance cannot mediate the influence of brand satisfaction and brand trust indirectly and negatively on brand loyalty; brand trust does not have a direct or positive effect on brand loyalty and brand performance; and brand trust does not have a direct or positive effect on brand loyalty but has a direct and positive effect on brand performance variable. at CV. Wijaya Kembar.
Co-Authors Agung Pambudi Mahaputra Agung Pambudi Mahaputra Alfa Nurdiana Angga Permana Mahaputra ANI SETYAWATI Baju Pramutoko Bayu Pramutoko Beny Mahyudi Saputra Daniel Janner Gurning Dhea Fatmala, Yossy Dhinda Lusiana Yusuf Diana Ambarwati Dicki Andrean Sarwono Kusuma Dicky Kurniawan Pratama Eka Bella Cynthia Eko Widodo Elva Ria Damayanti Endah Kurniawati Erlin Widya Fatmawati Erma Wati Erwin Putera Permana Fauziyah . Febriana Nur Halimah Frida Ariana Sukmanata Gohan Yuli Darmawan Gunawan Nuryatanto Heru Sutapa Idris, Ahmad Iing Sri Hardiningrum Imarotus Suaidah Indah Listyani Jatmiko, Udik Kurniawan, Brahma Wahyu Kurniawati, Endah Marcellino Diego Tristant Dwi Putra MARIA BINTANG Miftahul Munir Milka Muji Novita Mita Ivanka Eka Cahya Muhammad Alfa Niam Muhammad Alfa Niam Muhammad Nugroho Al Nawawi Muhammad Rivai Namudani, Yana Puri Nastiti Winahyu Natasya Tegar Nadila Nurlelasari, Fitri Endah Ongky Wijaya Pramutoko, Baju Prasasti, Karari Budi Putri Arimbi Puspitaningrum Putri Dwi Astari Ragil Putri Setianingrum Supriadi Ramadhinik Nanda Putri Renanda Dikfa Aristiani Rike Kusuma Wardani Ririn Wahyu Arida Riska Fauziah Riska Fauziah Riska Nurtantyo Sarbini Rizki Ockta Viananda Rully Yulyta Hartaty Santi Wilujeng Shefyna Marta Siska Novia Sari Sita Nurmatus Salma Sri Luayyi Srikalimah, Srikalimah Sucipto Sucipto Sudarmiatin Sutapa, Heru Tengku Riza Zarzani N Tri Handayani Tri Handayani Widuri, Trisna Wildan Anwar Adi Wibowo Wisnu Andika Dio Putra Yuliyanti, Rahma