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All Journal Al-Manar : English and Arabic Journal JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora LEARNING : Jurnal Inovasi Penelitian Pendidikan dan Pembelajaran STRATEGY : Jurnal Inovasi Strategi dan Model Pembelajaran MAQASIDI Al-Rasikh : Jurnal Hukum Islam Jurnal Pariwisata Tourista Ranah Research : Journal of Multidisciplinary Research and Development Assyfa Learning Journal Jurnal Penelitian Tindakan Kelas Jurnal Inovasi dan Pengembangan Hasil Pengabdian Masyarakat International Journal of Law, Policy and Governance EDUCATIONAL: Jurnal Inovasi Pendidikan dan Pengajaran Bilancia : Jurnal Studi Ilmu Syariah dan Hukum Assyfa Journal of Multidisciplinary Education Jurnal Pariwisata Tourista
Asrofi, Asrofi
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Journal : Assyfa Journal of Multidisciplinary Education

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Adapting Muhammadiyah's Da'wah Strategies to Engage Generation Z in the Digital Age Agustina, Fitri; Asrofi, Asrofi; Hakim, Nur
Assyfa Journal of Multidisciplinary Education Vol. 2 No. 1 (2024): Assyfa Journal of Multidisciplinary Education (March)
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/ajme.v2i1.754

Abstract

This study examines the adaptation of Muhammadiyah's da'wah strategies to modern technological advancements, with a focus on engaging Generation Z, who are known for their tech-savviness. The research aims to identify effective methods for delivering religious messages to this demographic through digital platforms. Utilizing a library research method, analytical data were gathered from a variety of sources, including books, academic journals, research papers, and other relevant literature. The study found that Muhammadiyah's digital da'wah model is sufficiently flexible to integrate contemporary technological tools, ensuring continuous and effective religious communication. Specific findings highlight the importance of using social media, video content, and interactive online platforms to engage Generation Z. Additionally, the research underscores the need for da'i (preachers) to be well-versed in digital communication, possess deep knowledge of religious content, and create engaging, relevant material.This adaptive approach not only addresses technological advancements but ensures that the da'wah message is impactful and resonates with Generation Z. The practical implications of this study suggest that digital da'wah can significantly enhance the reach and effectiveness of religious communication in the modern age. In conclusion, Muhammadiyah's use of digital da'wah demonstrates its capacity to evolve and remain relevant, particularly in communicating with a tech-oriented audience like Generation Z.
Co-Authors Abd Haris Nasution Agustin, Faikotul Wulan Amin, Miftachul Andini Risfandini Anggraini, Dhita Paramita ANISA ZUHRIA SUGEHA Arianti, Silvi Dwi Ayu Fitriatul Ulya Daroe Iswatiningsih Djoko Widodo Estikowati, Estikowati Fitri Agustina Hakim, Nur Hamilaturroyya, Hamilaturroyya Hari Sunaryo Hasibuan, Affan Muhammad Haya, Wirdatul Ida Zahara Adibah, Ida Zahara Imam Anas Hadi, Imam Anas Islah, Ahmad Nur Kabohang, Adenia Zamrud Lukman Samboteng & Rulinawaty Kasmad Masodi, Masodi Nasution, Roni Risky Pebriyanti, Pebriyanti Pradiansah, Silvia Ajeng Purwoko Purwoko Puspawigati, Ani Ramadani, Verlila Ribut Wahyu Eriyanti Santoso, Citra Reksi Setioko, Muhammad Danang Siregar, Yani Sukriah Suciati Suciati Suroto Suroto Tobroni Tobroni Wenyi, Novita Indahsari Yumiati Zahroni, Ardhian Zuhriah, Nurul Zul Fahmi Zulfahmi Zulfahmi Zulkifli Zulkifli