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All Journal Quantitative Economics Journal Journal of Economic, Bussines and Accounting (COSTING) JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Owner : Riset dan Jurnal Akuntansi JURNAL PENDIDIKAN TAMBUSAI Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Edueco Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Agriuma Jurnal Somasi (Sosial Humaniora Komunikasi) Journal Economy And Currency Study (JECS) JEKKP (JURNAL EKONOMI, KEUANGAN DAN KEBIJAKAN PUBLIK) The International Conference on Education, Social Sciences and Technology (ICESST) Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Pengabdian Pendidikan Indonesia (PPI) Pengabdian Deli Sumatera
Harahap, Ahmad Rizki
Universitas Deli Sumatera
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Quantitative Economics Journal

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The Influence of Cultural Perceived Value on Consumer Purchase Intention at Tabut Event Bengkulu Rahmad Putra Ahmad Hasibuan; Harahap, Ahmad Rizki; Rizka Ar Rahmah; Tri Martial
Quantitative Economics Journal Vol. 14 No. 1 (2025): APRIL 2025
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/qej.v14i1.65694

Abstract

The Tabut event in Bengkulu is a rich cultural tradition and has high social value, attracting the attention of many visitors. This study aims to analyze the influence of perceived cultural values on consumer purchase intentions within the context of the event. The method used is Structural Equation Modeling (SEM) to test the relationships between variables. The research population consisted of 171 people, and the sample was determined using Slovin’s formula with a 5% margin of error (0.05), resulting in a sample of 120 people selected through purposive sampling. The study results show that perceived cultural values have a significant positive influence on consumer purchase intentions. A strong cultural identity encourages consumers to buy products that are perceived to represent their cultural values. Additionally, high social value plays an important role in encouraging consumers to participate in the tradition and support local business actors. Positive emotional experiences during the event also increase consumers’ desire to make purchases, where social interactions and involvement in cultural activities strengthen the emotional connection with the product. This study provides valuable insights for marketers and business actors in designing more effective strategies to attract consumers during cultural events such as Tabut
Co-Authors Ade Firmansyah Tanjung Ade Firmansyah Tanjung Ade Firmansyah Tanjung Aiga Fadillah, Rahmanta Ginting, Irsad Lubis Amanda, Cinta Dwi Amirulsyah Amirulsyah Anis Nugrahawati Arina Ruzanna Asih Makarti Muktitama Bambang Suseno calvin Edward Panggabean Derick Jessen Phen Dini Anggraini, Dini Ernita Ernita Fadhliani Fahman Urdawi Nasution Farhani, Nanda Kurnia G. Gunawan Ginting, Herbinata Gulo, Are Marthon S. Gusmarani, Rica Halomoan, Rony Harwani, Rafika Dwi Henry Patiar Gultom Ihsan Effendi Isyahrani, Rahmadillah Jesslyn Chandra Juliana Veronika Nadapdap Jurisman Simanjorang Kaban, Aslina Wati Kembaren, Emmia Tambarta Khairul Akbar Khairul Akbar Khairul Saleh Lasmaria mangiring Damanik Lidya A Siburian Lina Suryani Lisna Winda Daeli Lubis Musika M Endang Asmara Mahya Humaira Manalu, Nia Agrevina Manullang, Francesco Mitra Musika Lubis Muhammad Arief Tirtana Muhammad Endang Asmara Muhammad Ilham Muhammad Ilham Musika, Mitra Mustika Dewi Nabila Laura Tanjung Nazmi, Ikban Rahmadi, Firman Rahmat Putra Ahmad Hasibuan Ribka Natalia Banjarnahor Rizka Ar Rahmah Roy Hendi Sianipar S, Kristina B.R. S., Elisabet S. Safitri, Rahmadani Saipul Batubara Sarah Andani Lumban Gaol Sari, Dini Purnama Simbolon, Eben Ezer J. Siregar, Ina Namora Putri Siregar, Nurganda Siti Wulandari Srg, Satria David Pramudya Sularno Sularno Syukron Firdaus Siregar T., Erlin M.K. Tengku Hasan Basri Tengku hasan Basri Tetty Tiurma Uli Sipahutar Tirtana, Mhd Arief Tri Martial Ummu Harmain, Ummu Winanto, Mulya Yessi Kurnia Arjani Manik Yusniar Lubis Zenni Riana